From Our Founder & CEO

In 1999, Dentaltown was created with a simple mission in mind to connect dental professionals from
around the world. Fifteen years later our adherence to this mission is stronger than ever as we grow our
unique interactive community every single day!
Not only does Dentaltown connect tens of thousands of dental professionals, but we are reaching our
audience in more ways than we ever thought were imaginable through Dentaltown Magazine,
Dentaltown.com, e-mail promotions, a strong social media presence, brand new mobile apps, unbeatable
continuing education courses and our important online message boards. We work with outspoken clinicians
to produce quality, timely and important content to engage our members to ensure Dentaltown remains
their online home for all things dental.
Dentaltown continues to expand and improve, providing more opportunities for companies like
yours to reach our highly engaged audience of clinicians. Here are just a few important statistical highlights weve reached in the last year:
Dentaltown Magazine is received by more than 122,000 clinicians in the US, and has been requested
and sent electronically to an additional 14,000 around the world
There is a member of Dentaltown.com in every country around the world
Dentaltown.com registers one new dental professional every 60 minutes
Dentaltown has more than 57,000 followers on Facebook, Twitter, Google+ and Pinterest
Dentaltown.com Online CE courses have been viewed more than 550,000 times
365 days a year, 24 hours a day, in 45 forums, the Dentaltown online community actively discusses
all aspects of dentistry
The Dentaltown community is turning dental professionals into believers believers in
the power of communication and networking, in the work they do, and in the community
they helped create.
To our long-time advertisers with Dentaltown we appreciate our partnership that helps
us educate clinicians on your products that help their practices. To those of you who are
joining us for the first time, we look forward to the opportunity to serve you and aid in
your success.
Thank you for all that you do for dentistry and Dentaltown.
Namaste,
Howard Farran, DDS, MBA
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To schedule Howard to speak to your next national, state or local dental meeting,
contact Jenna Farmer at jenna@farranmedia.com or 480-445-9712.
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From the Dentaltown Editorial Director

I have been part of the Dentaltown community since its inception and our rapid growth continues
to impress me. We are proud of the fact that we have evolved with the growing options for content
creation and consumption. On the magazine side, we released an app for the digital version of our
magazine that allows our members to read the digital version of the magazine online or offline on
their mobile and tablet devices. When they are online, there are opportunities to follow links to
advertiser websites and view embedded technique and product videos in the magazine. The
Dentaltown.com community will benefit from a dedicated website app that was released in
2013. Similar to other apps, our app brings the power of our worldwide community to the
fastest growing segment of personal computing: smartphones and tablets. Content is king and we
are proud to say that our content generator is at full power 24/7/365.
Please feel free to contact me personally with your editorial questions: tom@dentaltown.com.
Thank you for your continued support of our community.
Sincerely,
Thomas J. Giacobbi, DDS, FAGD
Editorial Director, Dentaltown Magazine

In Each Issue
Howard Speaks: Dr. Howard Farran shares his insights on the business side of dentistry.
Second Opinion: Provocative and thought-provoking opinions from a variety of guest columnists.
Corporate Profile: This feature looks at game-changing and familiar dental industry manufacturers and service providers.
Message Boards: Broad appeal, online discussions and case studies are published in Dentaltown Magazine, leveraging
our novel interactive editorial cycle.
Hygiene & Prevention: Covers issues of interest for both dentists and hygienists and contains subjects worth discussing
with staff and opportunities to grow this segment of your practice.
Dentaltown Research Poll: Our monthly poll gathers directional data on key issues in the dental profession.
New Products: Presents snapshots of the newest products in dentistry.
Industry News: Summarizes whats happening in the dental profession and its impact on us all.

Dentaltown Magazine 2014 Editorial

Month

Feature Topic

Secondary Topics

Specials

Trends in Dentistry

Cosmetic Dentistry
Patient Financing

Whats on My Tray: Composite/Restorative

Restorative/Prosthodontics

Sleep Dentistry
Social Media

Office Visit

Equipment

Infection Control
Office Design

Laboratory Supplement
Whats on My Tray: Implants

April

Cosmetic Dentistry

Oral Cancer
Staff Issues

Office Visit

May

Marketing

Charitable Dentistry
CAD/CAM

Whats on My Tray: Prep & Impression

Crown & Bridge

June

Endodontics

Magnification
Insurance

Digital Dentistry Supplement

Office Visit

Townie Choice Awards

Preview

Oral Surgery
Transitions

Whats on My Tray: Endodontics

Implant Dentistry

Medical Emergencies
Shade Matching

Office Visit

Periodontics

Imaging
Whitening

Practice Management Supplement

Whats on My Tray: Scaling & Root Planing

CAD/CAM

Oral-Systemic Connection
Veneers

Office Visit

November

Orthodontics

Lasers
TMD

Whats on My Tray: Temporary Crown

December

Townie Choice Awards

Global Dentistry
Dentures

Office Visit

January

February

March

July

August

September

October

Calendar

Dentaltown Magazine Ad Rates

Dentaltown Research*

Hygiene & Prevention

Equipment

Air Polishing

Cosmetic Dentistry

Caries Prevention

Marketing

Ankyloglossia

Endodontics

Employment

2014 Rates

1-3 times

4-8 times

9+ times

Full Page

$8,900

$7,900

$6,900

4C Spread

$13,900

$12,900

$11,900

Half Page

$6,900

$5,900

$4,900

Quarter Page

$4,900

$3,900

$2,900

Directory Ad

$1,200

$1,100

$900

(All prices are NET rates. Package pricing is available.)

Sleep Apnea

Sleep Apnea

Implants

Elder Care

Premium positions, inserts and custom publishing:

please contact your account manager for pricing.

Total Qualified Circulation: 122,862

Periodontics

Interdental Health

Total GP Circulation: 105,954

(Based on June 2013 BPA statement)

CAD/CAM

Working with Physicians

Regional Sales Manager
Mary Lou Botto 480-445-9711 marylou@farranmedia.com
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Orthodontics

Toothbrushing

Regional Sales Manager

Geoff Kull 480-445-9699 geoff@farranmedia.com
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CE/Conventions

Oral/Systemic

Practice Management

Mouth Breathing

Periodontal Therapy

Townie Choice Awards

* Poll results, TCA results, feature article and/or product spotlights

Associate Sales Manager

Diane Hammond 480-445-9692 diane@farranmedia.com
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Associate Sales Manager

Greg Farran 480-445-9713 greg@farranmedia.com
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Executive Sales Assistant

Leah Harris 480-445-9693 leah@farranmedia.com
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Dentaltown.com Electronic Advertising

Our ever-changing electronic media options allow you to choose the best vehicle to disseminate your
companys message. Whether through e-news, e-promotions, banner advertising, campaign pages, keyword searches or live events, you provide the content, well provide the audience.

Campaign Page: These one-to-one marketing initiatives allow companies to target members of
Dentaltown with very specific messages that appear on their screens when they log on to Dentaltown.com.

Banner Advertising: Main page banners deliver maximum exposure, reaching more than one million
impressions each month. Banners specific to any of the message board categories allow a company to place
an ad adjacent to relevant topics.
Homepage Product Spotlight: These high-profile product/service spotlights, which are prominently
displayed on the homepage of our site, guarantee visibility and are a great way to communicate a major
initiative to the entire Dentaltown community.

Webcasts: Take centerstage on Dentaltown.com. Our Webcasts are marketed to thousands of Townies
and are excellent lead generators.

Keyword Searches: When Townies perform a specific keyword search on Dentaltown.com (e.g.,
endo, implants, loupes), a sponsored link to your website will appear at the top of their search.

Mobile: Members who visit Dentaltown.com on their mobile devices view the site in a mobile-only,
optimized design complete with banner advertising.
Other Opportunities: Other electronic opportunities exist,
such as sponsorships of CE courses, issue alerts, transactional
e-mails and more. Please contact your sales manager for more
information.

Opportunities
e-Promotions: Entering our ninth year of delivering e-mail promotions to our members, we have grown
our member participation to include more than 50,000 dental professionals. These community members have
opted to receive these special offers and updates from companies throughout the dental market.

e-Newsletters: With opt-in lists totaling more than 85,000 dental professionals, our weekly e-Newsletters
keep our members connected and make it easy to find the latest interesting content on the message boards
and throughout the online community.

e-Surveys and Research: Companies can acquire valuable information from proprietary surveys and
targeted market research opportunities.
2014 e-Media Rates

Rate

Duration

Campaign Page (700x400)

$6,500

2 Weeks

Leaderboard Banner (728x90)

$4,500

1 Month

Homepage Product Spotlight

$2,000

2 Weeks

Right Side Badge Banner (180x150)

$2,500

1 Month

Category Banners (728x90 & 160x600)*

Starting at $1,500

1 Month

e-Newsletter Sponsorship (160x600)

$2,500

Per Mailing

e-Promotion (Plus homepage link)

$7,500

Per Mailing

Keyword Search Term Sponsored Link

$250

Per Term/Month

Live Webcast

Starting at $15,000

* Exclusive Category Banners are available at 2.5x rate.

Regional Sales Manager

Mary Lou Botto 480-445-9711 marylou@farranmedia.com

Associate Sales Manager

Greg Farran 480-445-9713 greg@farranmedia.com

Regional Sales Manager

Geoff Kull 480-445-9699 geoff@farranmedia.com

Executive Sales Assistant

Leah Harris 480-445-9693 leah@farranmedia.com

Associate Sales Manager

Diane Hammond 480-445-9692 diane@farranmedia.com
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Dentaltown App
Smartphone usage statistics confirm that 80 percent of humans own a mobile phone, with 91.4
million smartphones in the United States alone. The Dentaltown app was created to ensure the growing
number of smartphone-reliant dentists have easy access to all the benefits of Dentaltown.com while on
the go.
With the launch of our free app, Townies can log on to Dentaltown.com via their mobile devices to
access the message boards in their entirety. The app enables users to post new topics, respond to threads,
check active topics and more, all without any additional downloads.
Remaining on the cutting-edge of technology has allowed our vision that no dentist ever has to
practice solo again to become a true reality. With the Dentaltown app, this vision continues to pioneer
the path for modern dentistry worldwide.
The Dentaltown app is available for download for free in the Apple iTunes and Google Play stores.

Dentaltown App Features:

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Easy-to-navigate homepage with larger buttons

Ability to upload photos within a thread
Easy-to-read message boards and magazine articles
Sleek, simple interface
Fast load time
Compatibility with iPhone, iPod Touch and Android

Contact your account manager for details on all

app advertising opportunities.

Townie Meeting
Join more than 50 exhibitors, sponsors and the most influential clinicians in the dental profession at
the 12th annual Townie Meeting, April 23-26, 2014, at The Cosmopolitan of Las Vegas. Dentists, dental hygienists, assistants, lab technicians and office staff will gather for the most anticipated and talkedabout event in the profession. Education, entertainment and camaraderie are what set this event apart
from any other.

Booth Pricing*:
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10 x 10 In-line Exhibit Booth: $4,000

10 x 10 Corner Exhibit Booth: $4,500

Official Townie Meeting 2014 Program Advertising:

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Full Page: $895

Half Page: $500
Quarter Page: $300

Townie Today Daily Flyer

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1/4 Page: $225

1/8 Page: $150

* Each exhibitor will be given two complimentary exhibitor registrations per booth.
These registrations include entry to all lectures, meals and social events.

Marketing & Events Director

Kerrie Kruse 480-445-9696 kerrie@farranmedia.com
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Marketing & Events Coordinator

Marie Leland 480-445-9706 marie@farranmedia.com
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Continuing Education
Dentaltown continuing education (CE) works with sponsoring companies and leading clinicians to
produce top-notch courses, accredited by AGD PACE and ADA CERP. Once complete, we use our full
array of media to distribute and expose our education electronically via Dentaltown.com, promotion in
e-news and social media venues and in print, both as stand-alone supplements and
within the pages of Dentaltown Magazine. These vehicles combine to provide
unparalleled reach to both domestic and international clinicians.

Sponsorship of CE Courses:
Contact your account manager for pricing.

Townie Visits
The Townie Visit is the ultimate focus group as we will help you select
a group of wet-gloved dentists that are also active in our Dentaltown community. Many companies will use this opportunity to show off their
facility, obtain feedback on products in development or simply educate
the dentists about what they have to offer. A hands-on experience is always
memorable but certainly not a requirement. Many of our clients have made the
Townie Visit a recurring event as they find it is a great way to maintain a connection with our community and a great opportunity to cultivate raving fans. The dentists
who attend these events always appreciate the opportunity to meet the people behind the
products and services they use every day. Please contact your account manager for more details.
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Hygienetown.com
Hygienetown.com is the pulse of dental hygiene profession. Dental hygienists learn from colleagues
by sharing their excitement, frustration and treatment successes with dental professionals around the
world. Dental manufacturers are invited to join the discussions and provide answers to questions about
their products. The unique interactive nature of Hygienetown.com connects clinicians and dental
manufacturers as no other medium can. The best information is shared within the Hygiene & Prevention
section of Dentaltown Magazine to connect the profession cohesively.
A natural extension of Dentaltown, Hygienetown.com has created a strong following of loyal members of the hygiene community who are active and vocal, providing the voice of hygiene and prevention for the dental profession. As an interactive online forum, hygienists learn from their
colleagues about new treatment options, products and CE courses, and discuss them on the
online message boards. Much of this information then becomes the content of the Hygienetown
Digital Magazine, which has 15,927 monthly subscribers and includes Perio Reports and more.
With the number of registered members reaching more than 49,000, there are many
different electronic advertising opportunities available to reach this audience. Our members are
highly engaged, which is evident in the high open and click-thru rates of our e-newsletters and
e-promotions.
Thank you for being a part of this exciting dental hygiene community.
Trisha E. OHehir, RDH, MS
Hygienetown Editorial Director

Hygienetown.com e-Media Ad Rates

2014 Rates

Rate

Duration

Campaign Page (700x400)

$2,500

1 Month

Homepage Product Spotlight

$1,800

1 Month

Leaderboard Banner (728x90)

$1,500

1 Month

Side Banner (180x150)

$1,000

1 Month

e-Newsletter Sponsorship (160x600)

$750

Per Mailing

e-Promotion (Plus homepage link)

$2,500

Per Mailing
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Orthotown 2014 Editorial Calendar

Founded in 2008, Orthotown is unlike any resource the orthodontic profession has ever
known. Thats because Orthotown.com and Orthotown Magazine were created for orthodontists
by orthodontists who know what the profession wants and needs to know. Orthotown is the
premier arena for orthodontic specialists to share cases, treatment plans and ideas for practice
improvement in an engaging and interactive format. We live in an increasingly interactive
world, and Orthotown is the connection for orthodontic specialists everywhere.
Thank you for your continued support!
Dr. Alan Curtis
Editorial Director, Orthotown Magazine
Month

Feature Topic

Secondary Topics

Research*

Specials

Townie Choice Awards

Adult Treatment
Corporate Ortho

Marketing/
Social Media

Office Visit

CAD/CAM

Treatment Coordination
Sales/Office Design

Scheduling

Tray Set-up: Bonding

April

Marketing/Social Media
& AAO Issue

TADs
Indirect Bonding

Equipment

Office Visit

May

Aesthetic Alternative
Treatments

Practice Opportunities
Navigating Residency

Digital Imaging

Office Visit

June

Equipment

Lasers
Retention

Staffing

AAO Post-show Coverage

Tray Set-up: Adjustment

Townie Choice Awards

Preview

Charitable Ortho
Problem Patients

Laboratories

Office Visit

3D CBCT/
Digital Imaging

Overhead/Financial Mgmt.
Recall Systems

Practice
Management

GORP Follow-up
Tray Set-up: Color bands/O-rings

Multi-disciplinary
Orthodontics

Treatment Planning
Self-ligating Brackets

Technology

Office Visit

November

Laboratories

Scratch Practice
Early Treatment

Brackets

Tray Set-up: Debonding

December

Practice Management

Anomalies
Practice Transitions

CAD/CAM

Office Visit

January/
February
March

July/
August
September
October

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* Poll results, TCA results, feature article and/or product spotlights

Orthotown Magazine Ad Rates

2014 Rates

1-3 times

4-8 times

9-12 times

Full Page

$3,000

$2,800

$2,600

4C Spread

$5,800

$5,600

$5,400

Half page

$2,000

$1,800

$1,600

Quarter page

$1,200

$1,000

$800

Total Circulation: 10,299*

Licensed Orthodontists
(Based on publishers data)

(All prices are NET rates. Package pricing is available.)

Orthotown.com
Get your message in front of more than 4,300
engaged, active and progressive orthodontists with
our numerous electronic advertising opportunities.
Orthotown.com has become the resource orthodontists use to get information 24/7. This specialty
doctors-only community has seen tremendous
growth and activity since its inception. With the
Virtual Study Club, members can engage others in
cases and treatment-planning options from around the world.
2014 Orthotown e-Media Rates

Orthotown Sales Manager

Gregg Willinger
914-588-0545
gregg@farranmedia.com
Regional Sales Manager
Mary Lou Botto
480-445-9711
marylou@farranmedia.com

Rate

Duration

$1,500

1 Month

Leaderboard Banner (728x90)

$750

1 Month

Homepage Product Spotlight

$750

1 Month

Skyscraper Banner (160x600)

$750

1 Month

e-Newsletter Sponsorship (160x600)

$650

Per Mailing

Campaign Page (700x400)

e-Promotion (Plus homepage link)

Call for pricing

Executive Sales Assistant

Leah Harris
480-445-9693
leah@farranmedia.com

Per Mailing
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Editorial Submission Guidelines

Article Submission Guidelines
Farran Media, the parent company of Dentaltown, is on the cutting edge of publishing. We use the
discussions on the websites message boards as the foundation for editorial content in the magazine.
We also feature articles and case presentations from outside sources. If you are interested in submitting material for consideration by our editorial board, please review our guidelines.

Research: If you have a particular topic in mind, visit the website and review the relevant discussions.
If your topic has not been discussed, start a thread to discover the level of interest. Townies will ignore aggressive marketing, but they embrace manufacturers who come to the message boards with a genuine interest in better dentistry.
Outline: Prepare an outline that includes:
A two-to-three sentence summary.
List of the points to be covered.
Indication of how many pages you will need based on our mechanical requirements listed below.
Please submit this outline for editorial review and discussion. We might provide additional points to
incorporate into your final piece, and this is the most efficient time to make these suggestions.
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Write: Once your outline is accepted, we will set a deadline and word count for the final article. Your
article will soon be in the hands of our readers.
Requirements:
500 words per page
Subtract 100 words for every photo/graphic
Photos should be 300 dpi, in JPEG or TIFF format (we cannot correct blurry photos)
Provide head-and-shoulder photo of author with a 25-word bio. If you have any financial interest in
the topic or company you are writing about, this information must be clearly disclosed to our readers.
Deadlines are generally three months prior to publication. For example, a submission for the April
issue should be submitted in January. Articles received with less than a three-month lead time might be
rejected or placed in a later issue for lack of space.
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Submitting Finished Articles: Many times, authors and companies will submit a finished piece. These
submissions are welcome, and we will process them through the same editorial review process. Please understand we might request revisions or additions, and we cannot guarantee all submissions will be published.
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New Product Profile

Each month, New Product Profiles showcase five or more new products and services launched
within the last 12 months.
This feature allows Townies to share experiences and ask questions about new products and services.
When the electronic version of the magazine is posted on its associated website, we will start a separate
discussion thread for each product. This is a great opportunity for you to connect directly
to your customers online.
Please e-mail the following with the phrase New Product Profile in the subject line:
A 50- to 75-word description of your product or service
One or two high resolution photos suitable for magazine publication
Please send e-mails to ben@farranmedia.com and/or krista@farranmedia.com.
Items will be selected for publication by our editorial team. We cannot
guarantee that all submissions will be published.
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Editorial Team
Editor
Benjamin Lund 480-445-9694 ben@farranmedia.com
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Associate Editor
Chelsea Knorr chelsea@farranmedia.com
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Dentaltown Editorial Director

Thomas Giacobbi, DDS, FAGD 480-899-6677
tom@farranmedia.com
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Hygienetown Editorial Director

Trisha OHehir, RDH, MS 602-374-5468
trisha@farranmedia.com
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Associate Editor
Krista Houstoun 480-445-9717 krista@farranmedia.com
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Farran Media Editorial Department

9633 S. 48th Street, Suite 200, Phoenix, AZ 85044

Orthotown Editorial Director

Alan Curtis, DDS, FAGD
alan@farranmedia.com
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Magazine Advertising Specifications

Dentaltown Magazine is printed web offset, 4-color process, perfect bound with a trim size of
8"x10.875". We use Quark Xpress v9 on Mac OS X to layout the magazine.

Our first choice for digital submission is a high-resolution Adobe PDF.

If you are unable to save your ad in a high-resolution PDF format, we will accept:
Photoshop TIFF/High-resolution JPEG
Adobe Illustrator EPS (with all text converted to outlines)
Adobe InDesign CS5 file
Quark Xpress file
If you elect to send us your Quark/InDesign file, please include all fonts and images. All placed images must
be saved at 300 dpi (CMYK). Two-page spreads should be supplied as two separate pages and placed together
as a spread.
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If your full-page ad bleeds, please add .125" all the way around the outside trim size of the ad. Bleeds
are not available for ads smaller than a full page.
Ads must be built to the correct size specifications. Oversized or undersized ads will be adjusted to fit the
space purchased.
Ads may be compressed and e-mailed to virginia@farranmedia.com (if ad is 8MB or smaller) or
uploaded via FTP following the instructions on the next page.
All media should be labeled with publication name, issue date, advertiser name and contact person.

Proofs
Proofs must be supplied for all ad materials. We strongly recommend SWOP-certified, press-quality
proofs for color matching for all ads. If you elect not to provide a press-quality color proof, Farran Media
is not responsible for any color inaccuracies or text and image discrepancies on your ad.

Creative Team
Graphic Designer
Virginia Earle 480-445-9707
virginia@farranmedia.com
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Creative Director
Amanda Culver 480-445-9701
amanda@farranmedia.com
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Farran Media Creative Department

9633 S. 48th Street, Suite 200
Phoenix, AZ 85044

Inserts/Fifth Color: Contact your account manager for rates on inserts or special inks.
FTP
FTP address: ftp://ftp.farranmedia.com
Username: farranmedia
Password: upload
(Username and password are case sensitive.)
1. Zip/stuff the file
2. Name your file using the following format: yourcompanyname_date
3. Upload your file to the folder with the month the ad is to be placed
(Mac users may need to use Internet Client Software, such as Fetch, to enter our FTP site.)
If you have any questions about Farran Medias FTP site, please contact us.

Deadlines
Space reservations are due the 3rd of the month prior to publication month.
Final artwork is due the 10th of the month prior to publication.
Full Page (Full Bleed)
Bleed 8.25" x 11.125"

Two-Page Spread
(Full Bleed)
Bleed 16.25" x 11.125"
Trim 16" x 10.875"
Live area 15" x 9.875"

Trim 8" x 10.875"

Live area 7" x 9.875"
Please keep all text in live
area to avoid trimming off

Vert.
1/2 Page
3.42" x
9.875"

Horiz.
1/2 Page
7" x 4.875"

1/4 Page
3.42" x 4.875"

Directory Ad
3.42" x 2.2"

Full Page
(No Bleed)
7" x 9.875"

Business Reply Card

Bleed 6.5" x 4.5"
Trim 6.375" x 4.25"
Live area 5.5" x 4"
Please keep all text in live
area to avoid trimming off

Perf - Allow .375"

from perf to spine

Terms: Net 30 days. Invoices are rendered the first week of each month. Accounts more than 60 days past due may not advertise in the current issue or future issue until
account is paid in full. Accounts 90 or more days past due are subject to collection. In the event of nonpayment, the publisher reserves the right to hold the advertiser and/or
advertising agency jointly and/or separately liable for monies due payable to the publisher. Insertion orders generated by advertising agencies containing payment disclaimer
clauses will not be acknowledged. Cancellations after the published closing date will not be accepted, and the advertiser is liable for the cost of scheduled advertisement.

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Electronic Media Specs

e-Newsletter Banner Ad Specs:
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e-Promotion Specs:

Artwork is due the Friday prior to the reserved week

Must be 160 x 600 pixels and no larger than 50KB
Must be GIF, JPEG or PNG format
(Flash files are NOT permitted)
Must provide URL (http://) to which the banner links
50 character alt text limit
(Recommended) design banner ad with a solid color background to avoid color conflicts with displaying page
Send materials to: brian@farranmedia.com

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e-Newsletter Featured Product:

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Material is due the Tuesday of the week reserved

Product photo
132 x 120 pixels
No larger than 30KB
GIF or JPEG format
50-word product description
Must provide URL (http://) to be listed
Send materials to: brian@farranmedia.com
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Materials are due five business days prior to e-mail blast date
Submit:
1. A subject line not to exceed 80 characters
2. Company name to appear in the Sponsored By line
3. An HTML file
Do Not Export HTML from Microsoft Word
Table width must be no greater than 680 pixels
HTML maximum file size is 20KB
Images must be hosted on your site and embedded
as absolute URLs in your HTML document
No embedded background images in tables
In-line styles are required for all CSS
Be sure to include http:// in all URLs
No HTML5 or CSS3
4. A plain text file (required for all e-Promotions)
150-200 words maximum
Plain text-only format (filename.txt)
NO GRAPHICS or HYPERTEXT
Text formatting such as bold, italic, font size, bullets
or color will not appear as such
Send materials to: brian@farranmedia.com

Creative Team
E-media Developer
Brian Morales 480-445-9705 brian@farranmedia.com
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Creative Director
Amanda Culver 480-445-9701 amanda@farranmedia.com
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Web Site Banner Ad Specs:

Campaign Page Specs:

Artwork is due the 20th of the month prior to the

reserved month
Must be GIF, animated GIF, JPEG or Flash format
Must provide URL (http://) to which the banner links
Unlimited looping allowed
Must not include any rapid or strobing animation of
any graphic, copy or background elements
(Recommended) design banner ad with a solid color
background to avoid color conflicts with displaying page
Send materials to: brian@farranmedia.com
If your banner is created using Flash, please include the
following when submitting your materials:
Original .fla file
Any non-system fonts used in the ad
Backup GIF or JPEG to be used for mobile compatible
display Remember, flash is NOT visible on mobile devices.
URL to landing page
Important: Make sure to incorporate a working
clickTAG so that click-through rates can be tracked.
Your clickTAG can be validated at this website:
https://doubleclick-support.appspot.com/validator/

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Homepage Product Spotlight Specs:

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700 pixels wide, height can be up to 400 pixels

Must be no larger than 50KB
Must provide URL (http://) to which page links
List what segment of our members should receive the
campaign (e.g., GPs, U.S. GPs, just specialists)
Send materials to: brian@farranmedia.com

Material is due the 20th of the month prior to the

reserved month
Submit:
1. Product name to appear in the headline
2. 250-character product description
3. Image size is 319 x 238 pixels
JPEG, GIF or PNG
file size should not exceed 50KB
4. Must provide URL (http://) to which panel links
5. Send materials to: brian@farranmedia.com

Mobile Site/App Banner Specs:

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Banner Ad Sizes & Size Limits:

728 x 90 pixels
must be no larger than 50KB
180 x 150 pixels
must be no larger than 40KB
160 x 600 pixels
must be no larger than 50KB

Tower
160 x 600 pixels

Rectangle
180 x 150
pixels

320 x 50 pixels
Must be no larger than 10KB
Must be GIF, animated GIF, JPEG or PNG format
(Flash files are NOT permitted)
Must provide URL (http://) to which the
banner links
Send materials to: brian@farranmedia.com

Mobile Site/App
320 x 50 pixels

Horizontal
728 x 90 pixels

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9633 S. 48th Street, Suite 200, Phoenix AZ 85044 n 480-598-0001