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Consumer Retail
Italy Professional
Hair Care Market Study
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Appendix
TABLE OF CONTENTS
Web9/9/2015
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Professional Hair Care Products Market Study of Italy includes the study of Back Bar and Over-theCounter products sold in the year 2014 and the estimation of market size by 2020
Back-bar products are used by professionals/stylist for the services in the salon
Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold
over the salon counter by hairdressers or hair specialists and sales through other retail formats such as
speciality stores, supermarkets, online etc.
The report focused more on the products sold and used for services in the salons
The report covers entire Italy with major focus on cities like Milan, Rome, Bologna, Torino, Naples and
Florence
This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,
shampoos and conditioners and hair styling
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CATEGORY DEFINITIONS
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SHAMPOOS
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products
applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry
hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos.
CONDITIONERS
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and
appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in
conditioners, anti-dandruff conditioners
HAIR STRAIGHTENING & PERMING PRODUCTS
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of
straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.
HAIR COLORING PRODUCTS
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as
desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,
demi-permanent, temporary colors and bleaches
HAIR STYLING PRODUCTS
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, styling lotions, hair
spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions
HAIR TREATMENT PRODUCTS
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat
exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing
solution, spray, lotion.
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Unorganised
Professional qualification and license is required to enter into hair styling business
Major premium salon chains include Aldo Coppola (12), Toni & Guy (12), Compagnia dela Bellaza (90),
Contesta Rock Hair(6), Rossano Ferreti(4), Dessange International (30), Di Luca(7)
Quite a few salons have either closed down or are offering discounts in wake of recession
Coloring is the axis service in Italian salons which creates the maximum footfalls
Many salon owners are seen shifting towards using their own private labels
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Professional Hair Care Product market of Italy was estimated to be EURXXX.Xm ($XXX.Xm) in 2014, growing at
Professional hair coloring has the largest share of XX.X% in Italys professional hair care product market with
revenue of EURXXXm($XXX.Xm) in 2014 and is estimated to reach EURXXX.X ($XXX.Xm) by 2020
Professional hair color products are estimated to witness highest growth rate of CAGR X.X%
Professional Hair Care Products Market Revenue, By Category,
2014,2020 ( in Million)
Category
2014(EUR)
2014($)
2020(EUR)
2020($)
CAGR
Coloring
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Perming and
Straightening
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Shampoo &
Conditioning
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Styling
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
Total
XXX.X
XXX.X
XXX.X
XXX.X
X.X%
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Trend
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Hair color
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Hair Straightening, rebonding & perming
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Styling products
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Company
Percent share
Value
(EUR)(Million)
XX.X
LOreal Group
XX.X%
XX.X%
XX.X
Revlon Inc
XX.X%
XX.X
Kemon S.p.A
XX.X%
XX.X
XX.X%
XX.X
XXX.X
Total
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RESPONDENTS SNAPSHOT
Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products
and distributors
Areas Covered Milan, Rome, Bologna, Torino, Naples, Florence and others
Salon Chains Covered for primary interviews includes both organized and unorganized salons along with
major salon chains in the country
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Total number of respondents
300
250
200
150
100
50
0
Toni & Guy
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Dessange International
Di Luca
Others
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Survey
Group 2
Survey
Group 2
Survey
Group 2
Distributors
Survey
Group 1
Survey
Group 1
Survey
Group 3
Manufacturers
Statistical Tool
Survey
Group 1
Survey
Group 3
Survey
Group 3
Final Processed
Data
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Salon
Owners
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