Siemens technology is helping customers infrastructure and competitive industry

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Core Business
Siemens AG is the largest German engineering conglomerate in Europe. The
international headquarters has located in Berlin, Munich and Erlangen, Germany.
The company has three major business sectors and a total of 15 divisions:
Industry Sector :Building Technologies ,Motion Control ,Industry Automation,
Industry Solutions ,Mobility and Osram
Energy Sector : Power Transmission and Power Distribution, Renewable Energy,
Fossil Power Generation, Oil & Gas, Service Rotating Equipment
Healthcare Sector : Workflow & Solutions, Diagnostics, Imaging & IT
Industry is one of the world's leading providers of production, construction,
transportation and lighting systems. Siemens technology is helping customer's
infrastructure and competitive industry more efficient and reduces their
environmental footprint by optimizing profit efficiency, and flexibility. For this
sector, Siemens has 204,000 employees worldwide and activities in over 130
countries. In fiscal year 2010 while Energy Sector generated total revenue of
25.520 billion and Healthcare Sector generated total revenue of 12.364 billion,
Industry Sector achieved total revenue of 34.869 billion and became the one
generated the most revenue.

Though Energy Sector generated not as many revenues as Industry sector, it

generated the most profit of 3.562 billion in fiscal 2010. With about 88,000
employees worldwide, Energy sector is a leading provider of a wide range of
products, solutions and services in the field of energy technology. Siemens is the only
manufacturer worldwide with the know-how, products, solutions and components

important to expand the entire chain of energy conversion. Special solutions for their
expertise are especially prominent in the interface: for example, in factory-to-grid
connection, grid integration technology and distribution systems that link the smart
grid consumers.
In the next decade, Siemens Environmental Portfolio which has an outstanding
position worldwide will continue to drive growth. Siemens intends to boost revenue
from their green technologies to over 40 billion by fiscal 2014 (they generated
revenue of around 28 billion in fiscal 2010). The biggest advantage in the business
of Siemens Energy will install the product is not individual but a series of additional
items that will allow it to bid for almost all parts of green electricity production. A
High Voltage Direct Current (HVDC), can become the core of what some call highspeed green energy, because it allows a large amount of electricity which is sent down
a long thinnish cable .
Siemens has increased total sectors profit to 7.789 billion. The sectors' combined
profit came in 4% higher than the prior year. Industry took its profit up 29% yearover-year while Energy generated a 7% profit increase. Siemens has successfully
launched programs to boost the efficiency of their administrative, sales and
procurement processes. By the end of fiscal 2009, Siemens worldwide program to
reduce their sales, general and administrative costs had achieved the goal of saving
1.2 billion compared to fiscal 2007. Siemens also consolidated their purchasing
activities in a centrally managed procurement organization and pared back the
number of suppliers by 15%. It can be said that Siemens has been rather successful
since 2007.

Corporate Responsibility
Siemens has set up a Sustainability Advisory Board composed of leading figures in
science and industry, the Board was formed with the goal of helping Siemens become
a leader in sustainability. Siemens's aim is " to achieve a balance between the
environment, business and society ":
- For the environment, they are offering innovative products and solutions to
improve both their own eco-balance and customer and supplier.
- For business, they are focusing on creating long term value.
- And for society, they are developing and fostering their employees and strive to be
good citizens in all communities. As a leading provider of medical products and

solutions, they also help people access a range of advanced medical technology.
Furthermore, infrastructure solutions in the areas of mobility, power and water
supply of their major contribution to improving living conditions in the world.
In fiscal 2010, their environmental offerings helped customers reduce their CO2
emissions by 267 million tons.
Siemens has identified sustainability targets for all relevant areas, here is an example
of their environmental program, to improve the company's CO2 efficiency by 20
percent by the end fiscal 2011, compared with 2006. That's why Siemens plans to
invest up to 100 million at the end of 2012 to make their production facilities
even greener. For example, as part of the program of their energy efficiency, Siemens
has been conducting "energy health check" at about 100 large facilities. Also,
Siemens has launched a program to monitor the environmental performance of their
suppliers - representing a supply chain that is eco-friendly from beginning to end.
Siemens is also using water much more efficiently and plans to cut consumption at
20% by fiscal 2011, compared to 2006.
For climate change issue, Siemens offers energy efficient technologies which can help
to reduce carbon emissions. And "the Carbon Disclosure Project (CDP) awarded
Siemens 2010 for the first time as the best company globally within the Carbon
Disclosure Leadership Index (CDLI)". Furthermore Siemens was the best firm
(Grade: A) within CPLI.
Siemens's stakeholders are customers, suppliers, investors, lobby groups, scientific
organizations, policymakers and society in general.
To customers, in order to measure customer satisfaction, strengthen their customer
orientation and monitor developments, Siemens has introduced the Net Promoter
Score. Furthermore, they operate a number of call centers that customers can contact
24 hours a day; they have quality management system and superior after sales
service.

To the suppliers, Siemens has a comprehensive program for sustainability in the

supply chain which ties the suppliers in closely with their wide mandatory processes
and methods of supply chain management.

Engaging with public policymakers, Siemens is

an experienced partner for discussions in many
areas, and Expert support for important tasks
Siemens is a member of, and partners with, numerous key national and international
organizations working to advance important initiatives with policymakers, industry
and society such as the World Business Council for Sustainable Development
(WBCSD), the World Economic Forum (WEF) and the United Nations' Global
Compact, the International Energy Agency (IEA) and Econsense.

Crisis Management
Siemens embroiled in several major scandals in
the past few year
In January 2007 Siemens was fined 396 million by the European Commission for
setting electricity prices in the EU market through a cartel relating to 11 companies.
Siemens was given the highest penalty, more than half of the total because of the
leadership role in the alleged incident
In May 2007, Siemens was fined 38 million for bribery in Germany in order to
win natural gas turbine supply contracts (valued at about 450 million with Enel,
an Italian energy company.
In December 2008, Siemens paid a record $1.34 billion in fines after being
investigated for serious bribery from 2002 to 2006 in Germany, the United States
and many other countries.
Siemens clearly has learned from its mistakes to inform its future activities. Siemens
has since invested heavily in strengthening its compliance program. The company
has increased the number of staff working on compliance from 6 to almost 600 and
has provided training to 120,000 of their employees during the last year. In an effort
to become a leader in corporate compliance efforts, Siemens is also working with
external stakeholders to create tools and resources to benefit the anti-corruption
efforts of other corporations. (19)
Siemens, the German technology company, has recently been working with the
World Bank Institute to develop a toolkit for collective action that corporations can
use in their work against corruption. Siemens brings knowledge from the multiple

industries in which it operates, as well as lessons from its recent experiences dealing
with a bribery scandal and the subsequent ramp-up of a large scale ethics and
compliance infrastructure.
One broad lesson of the bribery scandals has been the need to reorganize lines of
responsibility so that financial controllers in particular can keep track of where
money has flowed. The company has been divided into three sectors - industry,
energy and health care - and put leaders of those divisions onto the company's
central managing board, which is based in Munich.
Furthermore, Siemens has streamlined their organization and strengthened their
management system. They cut marketing, selling and general administrative
expenses and achieved excellent results with their procurement initiative
Now Siemens is back at the top. In many of their businesses, they're the market
leader or a very solid No. 2.

Strategy over the past few years

Siemens has focused on innovation- and technology-driven growth markets and long
term growth potential - markets as well as continuous expansion of their services is
very diverse and further strengthen their position in the booming markets of
emerging countries.
ur vision and strategy
In the years ahead, they strongly focus to the BRIC countries (Brazil, Russia, India
and China) and the Middle East as about half the world's economic growth will be
generated in these countries.
Competences and innovative are Siemens core strengths. With its acquisitions in
laboratory diagnostics, Siemens Healthcare is the first integrated healthcare
company that combines imaging and lab diagnostics, therapy solutions and medical
information technology and also supplements these with consultation and services.
Innovative products and solutions are positioning Siemens to tap new markets and to
be in a leading position. Today's innovations give Siemens the resources they need to
develop the innovations of tomorrow

In Annual Report 2010, Siemens presented three projects focusing on technology

innovation and market growth direction. With a capacity of 50 MW, a solar thermal
power plant in Lebrija, Spain will soon be providing carbon-free power for about
50,000 households. Siemens scanner in Shanghai are helping to improve healthcare
in rural areas, evidence of the importance they attach to a growing local presence
worldwide and make technological advances available to all people worldwide.
Siemens is launching a new era in transportation. Siemens is also building the smart
grid allows lower, long-distance transmission of electricity to green urban areas and
developing creative concepts for batteries that can help offset the fluctuations in
supply energy by serving as the portable storage unit power. They are just some
highlighted projects about the initiatives from the power of Siemens - that allows
them to be pioneers and set milestones for progress and development in societies
around world.

As all of the above mentioned facts, it can jump to a conclusion that Siemens is an
innovative company which their strategy also clearly highlight "to constantly tap new
markets with innovative products and solutions".

Vision, Mission, Goals

Against the background of profound global changes (such as climate change,
urbanization, globalization, economic conditions change, financial crisis) , Siemens is
redefining the standard they have set themselves and, as a result, their vision:

Siemens - the pioneer in

energy efficiency
industrial productivity
affordable and personalized healthcare
intelligent infrastructure solutions
In this time of change, Siemens is returning to their greatest strength: pioneering
spirit.
Here's a selection of Siemens key sustainability goals.

Help customers reduce their CO2 emissions by 300 million tons in 2011
To generate revenue of at least 40 billion from Environmental Portfolio in fiscal
2014
Improve CO2 efficiency by 20 percent in fiscal 2011 in relation to emission from
energy use is one of their key targets
Increase water efficiency by 20 percent by fiscal 2011 compared to 2006 on revenueadjusted basis
Achieving economic and ecological goals
Profiting from competitive advantages
Managing energies intelligently
Low-voltage power distribution
Building management systems
Excellent support
At Siemens, people are the most valuable assets. The competence management
framework (CMF) is the heart of Siemens people processes that motivate and
support employees to develop required competencies
Siemens structure their remuneration policy to motivate employees, recognize their
merits and achievements and promote excellence in their performance.
Siemens offer:
Continuously training and education programs
Equal opportunities

Compatibility between work and family life such

as:
Expansion program for childcare near the
workplace (named SieKids)

Family members in need of care - and help is

near for elder care
Flex-time working hours and an improved
maternity leave policy
Apartments for employees
Desirability as an employer
When you work for a company, it's not just reputation, but also the amount of its
value and who you work every day, how people deal with each other makes the
difference for a culture business. Siemens is a workplace friendly and open, where
you will receive continuous support of senior staff or even assigned personal advisor.
Siemens is truly a place where you can discuss ideas and thoughts openly with your
colleagues, and where your achievements will be recognized and rewarded. Siemens's
basic salary is very competitive together with a range of activities related bonus
Let's look back how well Siemens motivates their employees; we can easily
understand why people like working for Siemens.