Winter 2010 Ohio University

Letter from the editor Sara Rice

Dear Readers, As we all submerge pets, ImPRessions has practice and persistence.
As ImPRessions ourselves into our been able to take a Although we are strong
continues to move individual responsibilites task and conquer it with as individuals, we are
forward and embark on within our accounts, ingenuity. even stronger when we
original methods of public our peers are coming As the year moves bounce ideas off of each
relations, each account up with fresh ideas that forward and the snow other and continue to
within the firm stands have seen great success. melts, there are many move forward.
out in its own respect. I From raising hundreds things to be proud of and Best wishes as you
think it’s important that of thousands of dollars also, to look forward to. move into spring quarter,
we use our resources to for St. Jude’s Research We are a recognized firm
gain experience from our Hospital with Up ‘til Dawn of professional students
peers and see what each to working with the and I challenge you all to
individual account has Athens County Humane use your peers to your Sara Rice
used with, or without, Society to encourage advantage. Experience Senior ExPRessions Editor
success. healthy and stable family is gained though diligent

New reigning Mr. Empower Jena Green

his organization and, of event is geared toward
course, the Mr. Empower faculty and staff as well
title. as toward the Athens
The pageant turned community. Reservations
out to be a great are $35 and can be made
success. Congratulations by calling Latitude 39 at
to Jordan Youts from 740.566.0939.
the OU Advertising The Empower account
Association for winning has also been focusing
the pageant! Honorable a major amount of
mention go to the their time working on
runner-ups Paul Hypolite their PR plan with their
with the OU Democrats client. The PR plan has
and Ian Klein with the OU been a project for the
running club, as well as account all quarter and
Jordan Youtz shakes the hand of the judge and to PRSSA’s contestant, is turning out to be very
aknowledges his win for Mr. Empower pageant. Tommy Green. successful.
Though the Mr. They will also be
Did your favorite Baker University Center Empower pageant was a finishing up this quarter
win the Mr. Empower Theatre. major fundraiser for this by doing quarterly
pageant? In this pageant, account, the Empower surveys and also event
This quarter, the contestants each group has also been evaluations. The
Empower account performed a talent, working hard on other Empower campaign has
contributed to many modeled Empower jewelry events. Empower also had a productive quarter
events to build funds and answered questions hosted a beer tasting and is looking forward to
for the Empower about the Empower event and is currently accomplishing more tasks
Campaign, including the Campaign. Each focusing on their wine in the spring.
Mr. Empower pageant contestant represented a tasting event that will be
held on Friday, February different organization and on March 5, at Latitude 1
12 at 7:30 p.m. in the competed for $100 for 39 at 6:30 p.m. This

Letter to the editor
Dear Editor:
As the executive
director of Ohio
University’s Up ‘til
Dawn, I am presented
with the difficult task of
planning and executing
a large fundraiser that
will attract hundreds of
college students to raise
money and awareness
for St. Jude Children’s
Research Hospital. To
aid me in this endeavor
I have an executive
Planning to dance
Once again, the Up ‘til
Dawn (UTD) ImPressions
account has pulled
through for thousands
of terminally ill children
across the country.
Throughout fall
quarter, the UTD account
members worked to
promote the annual St.
Jude’s Hospital letter
sending party across Ohio
University campus.
A total of 178
participants attended to
write letters to family
and friends, asking for
Working on awareness
The Gathering Place
account has been
diligently working on
bringing awareness and
funds to its organization
for most of the year now.
The account’s newest
project is putting jars in
local businesses along
with an information sheet
about the goals of the
board that serves
as the creative and
implementing force.
However, if we were
limited to this, our efforts
would be in vain. Thanks
to the unbelievable
efforts put forth by our
ImPRessions account,
we are able to plan a
great event and have it
advertised to the entire
student body. Because
of this, we have been
able to raise hundreds of
thousands of dollars for
donations to help St.
Jude’s fight cancer in
children.
“We’re happy with
the way things turned
out,” said Grace Naugle,
account executive for
UTD. “Now we’re working
on our next fundraiser
and we hope it’s just as
successful.”
OU Up ‘til Dawn
received $12,356.09 in
donations from the 529
letters returned this year
and the UTD Executive
Board presented the
organization. Account
members hope that this
will catch student’s eyes
and inspire them to give.
Jars are placed in local
restaurants, service
shops, and even bars.
Their goal is to
infiltrate populated areas
so that many people
know the actions of
cancer research.
Yet, even after
advertising, decorating
and participating in our
letter-sending campaign,
this account was not
finished. Just three weeks
later they presented our
executive board with the
idea for DanceOhio, Ohio
University’s first dance
marathon. Our board was
immediately impressed
with the event and
further creative ideas to
get people to attend.
check to St. Jude’s
hospital at the OU
women’s basketball game
February 23.
Over the past five
years, OU UTD has raised
more than $180,000 for
St. Jude’s.
“While we didn’t quite
reach our goal this year,
we’re still impressed
with how well the event
turned out,” said Naugle.
Account members
have also been hard at
work planning their next
fundraiser for Up ‘til Dawn
Amber Skorpenske
The Gathering Place.
The money raised will
go to a general fund
to help participants of
The Gathering Place get
better car rentals and
gas, as well as upkeep for
the house.
The account is also
putting together a press
kit to increase exposure.
Winter 2010
Mark Barkett
With our date set for
Oct. 1-2, thanks to our
ImPRessions researcher
and our incredible
account working hard on
the timeline, I know that
we are planning the most
successful fund-raiser to
date.
Mark Barkett
300 W State Street Apt
G6
330-204-6861”
Lindsay Castle
– danceOHIO.
The event, a 12-hour
danceathon- is set for
October 1 and 2. For
now, the UTD account
plans to hold the event
in the old dining hall in
Bromley Hall.
Details are still in the
works but don’t forget
to mark your calendar
and come support the
Up ‘til Dawn ImPRessions
account!
They are updating old
information such as the
YouTube site, Facebook
page, and Twitter
account. With all of this
effort, the account hopes
to increase the word of
mouth for The
Gathering Place
and raise 2
funds as well.
 Winter 2010

Backdrop is back in action Andrea Teggart

The Backdrop Backdrop magazine with
ImPRessions account the Athens community.
has had a busy quarter The account planned a
publicizing and promoting second annual Backdrop
the winter quarter issue Bookdrop to collect
that dropped on Feb. 24. money for books and
The account created school supplies for
a Facebook campaign Chauncey Elementary
about the new issue School students.
in order to increase “While our main
more awareness for audience is the student
the new magazine. The population at Ohio
account also worked University, we feel it is
with Backdrop to help important to reach out
promote their two to the Athens community
Backdrop Bazaars held as well,” Ashley Showen,
on Feb. 17 and during Backdrop account
Parents’ Weekend this executive, explained. CDs that were promoted and sold at the first
quarter, with part of the The account also has a Backdrop Bazaar in the Front Room.
proceeds going to Haiti dodge ball event planned
relief. for this upcoming spring
This account also quarter to give back to a
wanted to connect local non-profit.
An exciting change
for Backdrop during
the 2009-2010 school
year has been receiving
Student Activities Com-
mission funding this year.
SAC provides funding to
student organizations.
Backdrop used the fund-
ing for initiatives includ-
ing promotional efforts.
Backdrop has specifically
used the SAC funding to
pay for ads in The Post,
banners, fliers, post-
ers, stickers and other Backdrop Account Executive, Ashley Showen,
promotional efforts. The plays pool at the Backdrop release party.
Backdrop ImPRessions ac-
count has been responsi- efforts and connecting efforts by the Backdrop
ble for implementing the Backdrop within the ImPRessions team.
promotional tactics on Athens community. For more information,
campus and in the com- Backdrop successfully visit the Backdrop
munity to raise aware- acquired SAC funding facebook group or the
ness for the magazine. for spring quarter and website at backdropmag.
The account has been is looking forward to com. Look for
A student looks hard at work promoting yet another popular promotional ads
through the items on not only the winter quar- magazine being released, for the Backdrop
sale at the Backdrop ter Backdrop issue, but with more exciting and bookdrop as 3
Bazaar. working on philanthropy effective promotional well!
 Winter 2010

Bowling for a reason Sara Rice

non-profit organization. the well being of the
Bouwmeester organization continues to
emphasized that most grow.
people don’t realize the In regards to the
amount of money it work and success of the
takes to pair bigs and ImPRessions account
littles and to coordinate that works specifically
activities between them. with Big Brothers, Big
On average, a pair costs Sisters of Athens Ohio,
the organization about Bouwmeester gave a
$1,000, according to rave review about their
Bouwmeester. help.
When asked how “Putting together
progress was coming a campaign this large
with the funding, requires the work of
Bouwmeester said, truly talented people
Members of the Health and Human Services “There is really never that know what they are
Organization formed a team for the Big Brothers, an end to the need for doing,” he said.
Big Sisters “Bowl for Kids Sake” event. fundraising. However, we With this event
are looking much better complete and the quarter
After a three-month was able to keep 100% now than we did four or coming to an end, the
campaign and hard work of the profits made from five months ago.” With Big Brothers, Big Sisters
from the ImPRessions the concession stand. a new grant coming account looks forward
account working with Various people arrived in and an opportunity to new challenges to
the organization, Big in order to provide to hire back another come with the local
Brothers Big Sisters volunteer support for staff member, hope for organization.
of Athens County the local event. The
successfully held their volunteers consisted
annual “Bowl for Kid’s of bigs in the program,
Sake,” on Sunday, Feb. ImPRessions account
28 at the Rollerbowl in members, and advocates
Athens, Ohio. that used to be paid
Several campus- workers of the Big
sponsored organizations Brothers, Big Sisters
showed up in support staff.
for the event. Some of “The staff members
these campus groups that were laid off are
include Student Senate, still some of our biggest
Lambda Chi Alpha supporters,” the director
fraternity and Health for the program, Jamey
and Human Services Bouwmeester, said.
Organization. Local The organization
businesses from all over has been focusing on
the county donated increasing the amount
different items for the of funding that it
event itself. There was receives. Over the
a concession stand passed six months,
in which all of the all progress has been
pizza, soda and snack halted in an attempt to Volunteers with different connections to
foods were completely regain a stronghold on the organization, volunteer to run check-
donated. In other words, the necessary expenses in and operational services of the event. 4
Big Brothers, Big Sisters that come with running a
 Winter 2010

More than just a fun weekend Chrysten Crockett

When it comes to order to leave this third along with distribution us to get real hands-on
Homecoming, Sibs year ImPRessions client of surveys and posters, experience.”
Weekend and Mom’s satisfied. the ImPRessions group “Having everything
Weekend here at Ohio After the first created a wide audience organized, establishing
University, there is no triumph in fall quarter at local businesses, good communication
hesitation when agreeing with “Homecoming for different campus between account
that College Book Store the Homeless” which locations and residence members and the client,
is the place to be when the CBS account helped halls. time management, and
looking for those annual in the raising of $500 “I really appreciate making sure everyone is
T-shirts! for Good Works Inc., ImPRessions for all of on the same page is what
However, thanks similar strategies and their hard work,” said helps keep us on task,”
to the initiative and unmatchable devotion Andrew Stout, Assistant Bartlett expressed.
dedication of the College were used in order to General Manager of With the success
Book Store account, pull off yet another College Bookstore. “With that the CBS account
these traditional OU successful event for Sibs their help unit sales helped create for College
events are more than just Weekend. increase 25 percent from Book Store, Stout is
fun weekends and t-shirt Using table tents and last year and I was able looking forward to the
sales. They are events flyers displaying the Sibs to cut an $800 check to account’s participation
where members of this weekend t-shirt design, Big Brothers, Big Sister.” to put on a similar and
account encorporate information regarding “Our client is really highly anticipated event
hard work and planning in donations from the sales helpful,” Bersani said. for the upcoming Mom’s
order to deliver outcomes made to Athens County “He lets us come up with Weekend.
that are successful in Big Brothers, Big Sisters, our own ideas and allows

Promoting healthy family pets Meghan Tinker

Spay Week. The actual week by creating a flyer, waited tables at Red
day is Tuesday February handing out posters, and Brick and the tips were
23,” said Bethany Scott, publicizing the fundraiser donated to the Society.
account co-executive for according to ImPRessions ImPRessions staff
the ImPRessions team. associate Sienna Tomko. members prepared a
This year marked Posters were hung, press release on the
the 16th annual Spay t-shirts were sold, and event which was picked
Day campaign, aimed flyers were handed out up by the Athens
to inspire pet owners to passer-bys as the Messenger. The article
to save the lives of team promoted with a mentioned the event
animals by spaying and table at the Baker Center. publicizing done by
neutering their cats and While the profits from ImPRessions. During Sibs
dogs. Nearly half of the the t-shirts will benefit weekend, a slideshow
One of the t-shirt eight million cats and the Athens County about the Humane
designs sold at the dogs that enter shelters Humane Society, the Society played before
Spay Day promotion. each year are put down. team was not stressing the showing of Twilight:
The Humane Society fundraising while working New Moon in the student
encourages people to the tables. “It’s more center theater. The
Spay Day is a national spay and neuter their about promoting the team will finish out the
campaign hosted by the pets to help eliminate spay program than about quarter creating and
Humane Society, but the accidental litters that making money,” Scott implementing PR plan for
ImPRessions team for may end up in these said. the Athens County
the Society went beyond shelters. On Wednesday of the Humane Society
just a day in Athens. The ImPRessions promotional week-night, Centennial 5
“We extended it to a team prepared for the the ImPRessions staff Celebration.