The questionnaire was administered through direct contact with respondents.

1. Sampling Technique:
The study covers a sample of employees of IRCTC Ltd. The Respondents were selected on a
Sample Random basis from the following categories of the employees,
a) Senior managers
b) Deputy Managers
c) Junior Officers
d) Assistants

Sampling Procedure: The sampling method used is Random Sampling. This sampling Method is
used because the respondents were selected randomly. The sampling unit selected mostly from
Executives and non executives.

E-COMMERCE INDUSTRY IN INDIA

The cutting edge for business today is e-commerce. Most people think e-commerce
means online shopping. But web shopping is only a small part of the picture. The term
also refers to online stock, bond transactions, buying and downloading software without
ever going to a store. In addition, e-commerce includes business to business connections
that make purchasing easier for big corporations.
E-commerce is generally described as a method of buying and selling products and
services electronically. The main vehicle of e-commerce remains the Internet and the
World Wide Web, but use of e-mail, fax and telephone orders is also prevalent. Electronic
commerce is the application communication and information sharing technology among
trading partners to the pursuit of business objectives. E-commerce can be defined as
modern business methodology that addresses the needs of the organization, merchants
and consumers to cut costs while improving the quality of goods and services and speed
of service delivery. E-commerce is associated with the buying and selling of information,
products, and services via computer networks. A key element of e-commerce is
information processing.
The effects of e-commerce are already appearing in all areas of business, from customer
service to new product design. It facilitates new types of information based business
processes for reaching and interacting with customers-online advertising and marketing,

online, order taking and online customer service etc. It can also reduce costs in managing
orders and interacting with a wide range of suppliers and trading and trading partners,
areas that typically add significant overheads to the cost of products and services.
E-commerce industry has touched 9210 crore, online classifieds: 820 crores, online
travel: 7000 crores (30% jump from Rs 7,080 crore in 07) as per the survey conducted
by the IAMAI and IMRB Online Travel Industry: growth rate of 30% to Rs 7,000 crore
by end FY09 (from 5500 crores in 08)
Online Classifieds: reached Rs 820 crore by end FY08
Online retailing/auction (eTailing): Rs 1,105 crore industries by end FY09 (from Rs
850 crore in FY08.
Digital downloads (i.e. downloading from Internet to mobiles using wap phones or web) and
paid content (research/exclusive videos/articles etc) for the rest of 285 crores.
The major triggers of e-commerce in India were:

Saves time and efforts

Convenience of shopping at home
Wide variety / range of products are available
Good discounts / lower prices
Get detailed information of the product
You can compare various models / brands
Some of the major barriers at present were:
Not sure of product quality
Cannot bargain/Negotiate
Not sure of security of transactions / Credit card misuse
Need to touch and feel the product

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