Special Report 57 Ways To Build Your Reputation PDF

SPECIAL REPORT 25
57 Tools, Tips and

Tactics to Build
Your Reputation
The 57 Most Powerful Ways to
Raise Your Profile, Make Your Name
and Be the Go To Choice
for What You Do!
by Rob Brown
Special Reports
by Rob Brown
57 Tools, Tips and Tactics to

Build Your Reputation
The 57 Most Powerful Ways to Raise
Your Profile, Make Your Name and Be
the Go To Choice for What You Do!
Synopsis
If what you do is optional or what you do has competitors,
then people can choose NOT to use you. People have too
many choices these days. The choice to go elsewhere. The
choice to do nothing. The choice to do it themselves. This
Special Report will make that choice easier and make them
come to you first and foremost, as the number one go to
choice for what you do.
Welcome to this Rob Brown Special Report. All of Robs White Papers are full of
premium content, tips, scripts and strategies to inform, motivate and equip you to
become the obvious and compelling, number one, stand-out, choice for what you do!
That means you will:
1. Enhance your reputation as the go to choice for what you do!

2. Develop more trust, credibility, personal impact and executive presence!
3. Network more strategically, profitably and productively!
4. Generate more streams of high quality referrals!
5. Build more profitable business relationships
6. Increase your mental toughness, motivation and self-belief!
Rob Brown 2013 All rights reserved.
Apart from any fair dealing for the purpose of private study, research, criticism or review, as
permitted under the Copyright Act, no part of this publication may be reproduced, stored in
or introduced into a retrieval system, or transmitted in any form or by any means (electronic,
mechanical, photocopying, recording or otherwise) without the prior written permission of
the publisher.
Page 2 of 56
Rob Brown 2013
www.therobbrown.com
57 Tips to Build Your Reputation
f you can answer yes to any

of the following questions, you
have the answer in your hands:

Do you want to be more
influential, persuasive,
credible, respected and
rewarded?
Are you very good at what
yo do but find your career
and your earnings are
not quite fulfilling your
potential?
If you answered yes then you

need to build your reputation!
Youll find in this Special Report
many tools to build your personal
reputation in ways that suit the
Do you struggle to find the

clients and customers you
person you are and the skills and

strengths youve already got.
really want to work with?

When your reputation is strong
Do you find yourself

competing on price more
often than you would like?
Would you like to establish
yourself as the obvious
expert and the go to
professional in your area of
expertise?
You cant build a reputation on

what you are going to do.
henry ford
Page 3 of 56
and people speak positively about

you, business is a whole lot easier.
Life offers you perks and shortcuts.
Your personal reputation is
simply all the things people think,
feel, do or say when the come into
contact with you or your name.
Like beauty, its in the eye of the
beholder. You are held in high
esteem (or otherwise) by others.
Rob Brown 2013
www.therobbrown.com

Its your reputation that defines
In other words, you become the
exactly how they perceive you.
obvious, number one go to choice
Your reputation is what makes
for what you do.
people...
Thats why I write these things
Call you out of the blue
reports - for people just like you
looking for your help, advice
who want to stand out from the
and expertise.
crowd and set yourself up as the
Revere you and rave about

you.
obvious and compelling choice in a

competitive marketplace.
Pay you premium rates for

your products and services.
Ill share more with you on how I
Approach you with their ideas
help people get chosen at the end
and offers for partnerships and
of this white paper. Now lets delve
alliances.
deeper into this word reputation.
Recommend you to their

contacts, friends and lists.
Hunt you down as the ultimate
source, because nobody else
will do.
Buy you, saying where do I
sign? Instead of who are you?
Depend on you, moving
quickly from I dont know you
to I cant live without you.
Your good name goes before you in
If you want a more snappy sound-
ensuring that all of the best deals,
bite for this whole reputation thing
opportunities, promotions and
then see your reputation as your
projects come to you instead of
REP - the Reason Everyone
your competition.
Pays.
Page 4 of 56
Rob Brown 2013
www.therobbrown.com

What exactly do you want people
If people dont know you, they

wont remember you. If they dont
remember you, they wont choose
you when they need what you do.
to pay? Three things:

1. Respect. That means people
work with you as a partner or peer
rob brown
rather than supplier, provider or

commodity. When people pay you
a fair price for what you do, dont
3. Money. You might do what you
haggle and refer you to others.
do JUST for the love of it, but I

doubt it. The people, performers
2. Attention. In todays crowded,
and personalities with the best
competitive marketplace, the
reputations will charge premium
challenge for you is to stand out
for what they do, and get it.
just enough to get chosen. A

formidable reputation will do that
They have a long list of interested
for you. It cuts through the clutter,
prospects and partners. Put simply,
the rhetoric and the noise so
they create the most wealth and
that people notice you more than
make the most money.
everyone else.
The list of reputation building
strategies Im about to give you
is not exhaustive. People who
come to my Reputation Building
Workshops work through my
Reputation Matrix of 144
separate tactics in four different
strands of 36 each. They are split
into four categories: Personal,
Professional, Profile and
Positioning.
Page 5 of 56
Rob Brown 2013
www.therobbrown.com

These workshops and the
In this Special Report, Ive taken
workbook that goes with them
some of the following tools, tips
provide a comprehensive toolbox
and tactics are taken from my
of personal marketing strategies.
bestselling book:
How To Build Your
You dont need them all. You

only need a handful. The point is
Reputation
that youve got to pick the right
The Secrets of Becoming

the Go To Professional in a
handful!
Crowded Marketplace
Youve got to choose the ones that
will play to your strengths, enable
you to do what you do best and
give you the maximum unfair
competitive advantage!
True prosperity is the result of

well-placed confidence in ourselves
and our fellow man.
benjamin burt
Choosing ways to enhance your
personal brand and build your
reputation that go against your
natural gifts and strengths is like
swimming against the tide.
The book gives far more detail on

each tactic. This white paper has
Youve got to implement the stuff
an overview of a carefully chosen
that will help you make the biggest
57 strategies, all broken down into
impact in the shortest possible
three Reputation Toolboxes:
time.
Page 6 of 56
Rob Brown 2013
www.therobbrown.com

Tool Box 1
Changing Who You Are
For anyone in business,
whether employed, living
the corporate life, selfemployed or a business owning
entrepreneur
This reputation toolbox gives
Tool Box 2
Changing What You Do
you 11 tips, tactics and

recommendations that are either
ideals to live up to, wise words for
character building or commands to
Also for anyone in business,
enhance your personality traits.
whether employed, living

the corporate life, self-
They are ways of being that will
employed or a business owning
attract others to you and get you
entrepreneur
noticed.
This gives you loads of tips, tactics
These 11 reputation building ideas
and strategies that apply to anyone
will get you started with what you
looking to build their personal
need to do to be the obvious stand
reputation.
out choice for what you do!

Its full of stuff to improve
A good reputation is more

valuable than money.
your reputation regardless of
publilius syrus
that pretty much anyone can
your employed status. So stuff

do, whether employed or selfemployed.
Page 7 of 56
Rob Brown 2013
www.therobbrown.com

Tool Box 3
Changing What You Do
Particularly for self-employed
people and business owning
entrepreneurs
This toolbox gives you 11 extra
tips, recommendations and tactics
specifically aimed at people with
the freedom to really carve out go
to status in their field.
More than a great database, a

killer product or service, a set of skills,
a particular talent - your reputation
is the single biggest factor in whether
or not you will be a success on this
planet.
You can pretty much do anything

you like to enhance your good
name. Youre fast, agile and quick.
You have minimum time and fuss
between deciding to do something
and implementing that action.
Typically this would include small
rob brown
business owners, one-man bands,

If run your own business or have
any kind of self-employed solopreneur status, this toolbox will
make people run to you.
business owners, consultants,

trainers, solo-practitioners,
therapists, authors, writers and
entrepreneurs.
When youre in business for

yourself, you sail your own ship.
You have complete autonomy for
how you run your business.
Page 8 of 56
speakers, coaches, trainers,
If this is you, you run the show.

When you make the decisions and
run your own budget, you have
ultimate power to do anything.
Rob Brown 2013
www.therobbrown.com

you to achieve. Where can you
have the biggest impact in the
shortest possible time? Once you
begin to crack them, you can move
on to others. Reputations are built
over time
Tool Box 1
CHANGING WHO YOU ARE
1. Be Brilliant!
You can do almost anything you
like to win customers, market your
business and build your reputation.
When your personal reputation
is improved, your corporate or
company reputation is likewise
enhanced, because you are the
front of the business. Your personal
brand IS the company brand!
As you read through all of the tips,
remember that you can do
Being brilliant is the start of it all.

This is a fantastic way to build
a reputation! Get really good at
something you really love doing,
and people will pay you. A lot.
Never underestimate the allure and
the attraction of someone who is
master of their craft and the top
dog in their field. It makes you the
number one choice for what you do
in a crowded marketplace.
anything, but you cant do

everything. So dont feel
overwhelmed by the list.
To begin with, select a few of the
tips that you can see are easy for
Page 9 of 56
Rob Brown 2013
Before the beginning of great

brilliance, there must be chaos. Before
a brilliant person begins something
great, they must look foolish in the
crowd.
i ching
www.therobbrown.com

2. Develop Persistence!
When you stick it out, hang

around, keep on going, overcome
Persistence is bouncing back from
adversity and stay in the game, it
adversity. Picking yourself up,
makes you better as a person.
dusting yourself down and starting

again. Simply keeping going!
Im convinced that about half

of what separates the successful
entrepreneurs from the non-successful
ones is pure perseverance.
Perseverance and persistence gives

you enough time to make a name
for yourself that people will take
notice of. It takes a few years but
eventually youll be famous!
steve jobs
Many a promising reputation
has faltered under duress and
obstacles. As the old proverb
says, smooth seas do not make
skilful sailors.
Some people just develop a
world-class reputation by sticking
You fall down, you get back up.
around. Its not easy to become an
You fail, you learn, you succeed.
overnight sensation. The highest
You endure, you last, you stay.
reputed people are often the ones
You overcome, you persist.
who have longevity.
And one day, youll be famous!
When your competition falls by the
Decide today to be tenacious,
wayside, you remain. People buy
resilient and persistent. It pays off!
certainty. Knowing youve been

around and will continue to be
around gives people that certainty.
Page 10 of 56
Rob Brown 2013
The people who stick are the

ones who get picked!
www.therobbrown.com

3. Know Your Values!
Values and principles help you

to stand firm in tough times and
To build the right reputation, you
run your business on sound, high
need to make the right decisions.
integrity principles. This virtually
To make the right decisions, you
assures a solid reputation.
need the right moral compass and

4. Be Passionate!
the right grounding.
Passion is contagious. When

you love what you do, it makes
people want to know you and be
around you. Passion is infectious!
Passion is a differentiator. Passion
is purpose!
Passion makes the world go round.

Love just makes it a safer place.
You do this through your values,
rapper ice t
which come from your character. I

go through this in a lot of detail in
When you say you love your work,
the book, as its crucial to building
people take notice. It makes you
an authentic reputation.
stand out. It gets you chosen,

hired or promoted.
Take some time to think about

what you stand for and what your
If you love what you do, make sure
guiding principles will be. These
people know about it! There are so
will be the rock around which your
many ways you can show people
mad, swirling world of business will
you are passionate about your job,
revolve!
your calling, your position, your

company.
Page 11 of 56
Rob Brown 2013
www.therobbrown.com

From how you pick up the phone
Striving for excellence is something
to every touch-point with people
that most people struggle with.
(hello, goodbye, how are you...)
It takes effort and exertion. Such
is an opportunity for you to show
people want to do just enough to
people how passionate you are
get by. They ask how can I get
about your job, your business or
this done with the minimum of
your calling!
effort?
If thats you, youre going to have
to work hard for your reputation!
Now theres nothing wrong with
wanting to work smarter and
minimize your effort. But at the
expense of quality, excellence or
high standards?
Decide today to make the effort
to go just a little further than your
Talent + Passion +
Commitment + Action =
Reputation
colleagues or your competition.

You dont have to be much better
than them. Just a little.
5. Aspire to High
Thats the equivalent of a horse
Standards!
winning a race by just a nose but

claiming ten times the prize-money
When your expectations are high,
of the horse that comes second.
the quality of your work and your
You gain a good name and a
interactions will be equally high. As
powerful reputation by doing a
a result, your reputation will soon
great job - something more than
be exceptional.
ordinary or average. How are you

going to make your mark?
Page 12 of 56
Rob Brown 2013
www.therobbrown.com

6. Dream Big Dreams!
the best interest of others rather

than is working for purely self-
Entrepreneur and billionaire
serving reasons.
Donald Trump says, If youre

going to think, you might as well
Properly serving and looking
think big! You may never be
after your employees, customers,
world-famous. But the higher you
clients, stakeholders is a core of
reach, the higher you will go!
any successful business or career.
Your goals and your potential will

not be served by you thinking
small. The difference you want
to make lies on the other side
of some big dreams. So stretch
yourself with something big that it
will make your good name great!
So many of our dreams at first

seem impossible, then they seem
improbable, and then, when we
summon the will, they soon become
inevitable.
christopher reeve
For me, caring about people is

often about the intangibles. The
stuff you cant put a finger on. The
stuff you do above and beyond
your core level of service or job
description.
7. Be Caring!
Its a given that your product,
If you strive to cultivate a caring
service or performance will be
personality, you will generate a
good. Thats the benchmark.
caring business. More than that,
What you do beyond that to
you will have an outstanding go to
provide an experience that delights
reputation as somebody who has
is what shows you really care.
Page 13 of 56
Rob Brown 2013
www.therobbrown.com

Going above and beyond is what
In my networking seminars,
makes a good name great! Theres
I teach about the power of
very little traffic on the extra mile
uncovering The Four Ps of
because very few people go there!
People:
8. Be Curious!
1. Pain: where are they hurting?
Its the curious people that solve
2. Problems: what challenges and

obstacles are in their way?
the most problems. And the bigger

the problems you solve, the more
3. Projects: what are they

working on right now?
you get paid.

Inventors and innovators are
curious. Entrepreneurs and leaders
are curious. They constantly ask
questions of themselves and those
4. Plans: what are their goals and

dreams?
The answers to all of these vital
questions will uncover huge
around them.
opportunities for you. And its when
Curious people strive to make
in peoples lives that they hold you
you are an influence for the good
things better. They aim to live a

life of significance that often comes
in high esteem. In other words,

you develop a great reputation!
from serving others and solving
The cure for boredom is curiosity.

There is no cure for curiosity.
problems.
dorothy parker
So ask questions, get curious and
find out what people really want.
Then give it to them and theyll
love you for it!
Page 14 of 56
Rob Brown 2013
www.therobbrown.com

9. Be Relevant!
Whats in it for them? Speak to

them with relevance. Relevance
How many times have your

eyes glazed over and your mind
wandered as someone has a onesided conversation with you, telling
you nothing you wanted to know?
cuts through the clutter.
Unless you can make me want,

need or care about you or what you do,
youre not really relevant to me.
rob brown
My question is, do you ever do this
When people feel that youre
to other people? If you do, you
speaking into their lives and their
need to stop. Unless you want to
situation with stuff that can help,
undermine your reputation.
youre relevant. Find out their Four

Ps (see earlier) to know exactly
Its not about you, its about
where they need your help.
them!
When you serve peoples needs
Does your literature, your website,
with relevance, you hit the mark!
your business card, your LinkedIn
A good reputation is built on giving
profile and your conversation talk
people what they want AND need!
about you, you, you?

10. Be quick!
They say speed stuns! If youre
highly productive, ruthlessly
efficient and very action-oriented,
then youll get stuff done faster
than most. To be quick, you have
to be organized, disciplined and
systemized. You need a laserlike focus to stay on task and get
things done.
Page 15 of 56
Rob Brown 2013
www.therobbrown.com

Youll hit deadlines, often early.
Youll under-promise and overdeliver. Youll soon make a name
for yourself as the number one
obvious choice for that you do!
11. Be Confident!
Develop self-belief. Other people
Distractions will come thick and
wont believe in you unless you
fast, but if you can get more done
believe in yourself. Make sure you
in two hours than most people
know what you are talking about,
do in a day, youll attract a lot of
and then sound as if you know
positive attention and interesting
what you are talking about! Be
opportunities.
assertive.
This greed for speed will carve out

a phenomenal reputation for you
The man who has confidence in

himself gains the confidence of others.
hassadic saying
as someone that gets stuff done,

and gets it done quickly.
Confident people back themselves.

People will come to you because
They have developed a strong
you take action and you deliver
mental toughness and work well
results. Youll seize the moment.
under pressure. They handle stress
Youll act quickly.
well and can be counted on in tight
It is impossible to travel faster

than the speed of light, and certainly
not desirable, as ones hat keeps
blowing off.
woody allen
Page 16 of 56
situations.
Much of this comes from powerful
self-belief and inner confidence.
And its very attractive and
magnetic to have!
Rob Brown 2013
www.therobbrown.com

Jim Rohn famously said Dont
Tool Box 2: CHANGING WHAT
pray for less problems. Pray for
YOU DO - ANYONE
more skills. Confidence in your

own abilities is a very attractive,
Whether youre restricted by being
compelling trait.
in an employed situation, or you

have the freedom to do your own
thing, you can utilise any of these
reputation-building strategies.
You dont need to do them all.
You havent got time to do them
all! Pick two or three to raise your
profile, position your expertise and
extend your reach.
Youll draw people to you when
12. Write Articles
you raise your game, demonstrate

a positive outlook and show an
Magazines, trade journals, local,
appetite for the fight.
regional and national newspapers,

association newsletters and
Of course, you will mess up and
websites all need great content to
you will get things wrong. Many
make them interesting.
times you will fail.

Writing pre-sells others on your
The important thing is not failure,
abilities, and exposes you to
but your attitude to it and how
thousands of prospects.
soon you get over it. Dont allow

failure to keep you down. You must
get up fast!
The word author has the same

root as authority - you are the
source!
rob brown
Page 17 of 56
Rob Brown 2013
www.therobbrown.com

Theres nothing quite like having
If youre not reading and learning,
your name in print to differentiate
youre going backwards in todays
you from others that do what you
fast-paced world.
do and give you that extra level of

Todays readers are tomorrows
respect.
leaders.
Youll gain kudos from people that
already know you and youll gain
Put another way, learners are
attention from people that dont
earners. Investing in yourself will
yet know you.
increase your knowledge, your

expertise and your skills.
Both avenues are vital in building

your reputation as the number one
People will seek you out because
go to choice for what you do.
you know stuff and because youll

know where to find stuff.
13. Read Extensively

14. Keep Current
It has been said that where you
end up five years from now will
Subscribe to e-mail newsletters,
depend on the people youve got
blogs, news feeds and specialised
around you and the books youve
publications. This keeps you ahead
read.
of the game and starts to earmark

you as an expert.
An expert is someone who knows

just 10% more than the audience!
rob brown
When you start thinking abut what
youre keeping current with, you
become a thought leader!
Page 18 of 56
Rob Brown 2013
www.therobbrown.com

Listen to podcasts and tune into
webinars and teleseminars. Use
mobile apps and gadgets. These
kind of mediums deliver very upto-date information.
You must develop personally and
professionally to cultivate and
maintain your reputation.
I lend books to others, particularly
15. Develop a Library

Look for books that address your
industry, niche, and type of work.
You wont read them all. But even
skimming through them and noting
the key points will get you ahead
of the game.
to my mentoring clients. Often Ill

show them my library and invite
them to choose a couple theyd like
to borrow.
For me, books are not meant
to just sit on a shelf. Share the
knowledge, share the love and
share the learning. It makes
When people see the kind of things

you read (even if you have not
read every single page of every
single book!) they will respect
you for your knowledge and
commitment to learning.
you interesting. It makes you

engaging. And it makes you better.
Its funny how the poorest people
often have the biggest TV screens
and the smallest libraries. Go and
figure that one out!
Theres nothing wrong with making

your library public. I share great
books Ive read and am reading on
LinkedIn (theres an app for that)
The wisest mind has something

yet to learn.
george santayana
and through social media channels.
Page 19 of 56
Rob Brown 2013
www.therobbrown.com

16. Take Seminars, Courses
Get armed and dangerous by
and Classes
taking in the very best learning

you can to raise your game and set
Your continuing education should
yourself apart.
be life-long to keep you ahead of

the chasing pack.
Otherwise youll just be and look

like everyone else. And thats not
good for a stand-out reputation!
17. Attend Conferences,
conventions, Trade Shows,
expos and Exhibitions
By picking out half a dozen key
business events over a twelvemonth period, you can keep
Along with some of the top
yourself connected to all the
professionals in my key fields
people, knowledge and trends you
(conference speaking and
need to be held in high repute.
consulting) I invest around 10%

of my annual income back into
The strategy for survival is
professional development.
visibility, as an old mentor once

taught me. It was Woody Allen who
You can get stuff in a one hour
said that 50% of success is simply
seminar with an expert thats taken
showing up!
them a lifetime to learn. Thats got

to be a great use of your time!
Knowledge is power, particularly
when its applied to help people
and solve problems.
Page 20 of 56
Rob Brown 2013
You must get out there and raise

your profile if you want to build your
reputation. Being anonymous will not
serve your purpose.
rob brown
www.therobbrown.com

So what is this strategy telling
If youre reading a white paper like
you? Youve got to get in the
this on the topic of reputation, then
game. Youve got to see and be
understand that it doesnt serve
seen. Notice and be noticed. Get
your purposes to be anonymous.
on peoples radars. Become a

presence at key events.
Too many people have great ideas,

products and services, but remain
The networking opportunities at
the bet kept secret in the world.
events such as these are huge.
Not you, though, right?
Whether you exhibit or not at

those trade shows, you can make
18. Keep Your Sales Skills
some excellent contacts and pick
Sharp
up important business cards.

Your reputation will bring people to
Many such events now have guest
you, but you will still have to clinch
speakers and seminars, which are
the deal and close the sale.
great places to spend your time

and network with the good and the
You might be a reluctant salesman/
great.
saleswoman, but the highest-paid

people in professional life tend to
Conferences are equally valuable
be those who sell well.
in personal marketing terms.

Remember you can build a
reputation by association.
Who you hang around with says
much about who you are. When
you get alongside important
people, you change your viewpoint
and start moving with higher level
peers.
Page 21 of 56
Rob Brown 2013
www.therobbrown.com

Everyone in life is selling
You could also develop your
something. It could be your
presentations in team meetings,
arguments, your excuses, your
staff briefings, product launches
vision, your dream, your strategy,
and sales pitches.
your opinion, your goal or yourself!

Presenting and speaking sets you
Honing your sales skills is vital in
up as the authority. You leverage
persuading and influencing others
your time and your impact as
to do what you want them to do.
youre reaching out to many people
Its crucial in driving change and
at the same time.
changing behaviors.
If you can improve your sales
skills by just 10%, youll make a
massive impact not only on your
good name, but on your ability to
leverage that good name for fame
and fortune!
19. Speak Publicly
Whether its to small audiences and
How good are you at presenting?
meetings, or larger conferences
There are many organisations and
and seminars, actively search out
associations that you could offer
and fill opportunities to address
your services to as an expert.
an audience. The three biggest
Most people fear speaking in

public, which is exactly why you
should do it - to stand out!
rob brown
Page 22 of 56
reputation builders are:

1. Speaking.
2. Writing.
3. Networking.
Rob Brown 2013
www.therobbrown.com

If you really want to build
As well is it feeling good to help
your reputation quickly and
and bolstering your CV (resume)
emphatically, find an audience,
volunteering also helps you
craft a compelling message and
connect to terrific people you
address them with your insight and
otherwise might not meet. And
passion.
thats great for your reputation!
That may mean conquering your
21. Sign Up for Business
fear of speaking, but there are lots
Committees, panels,
of great teachers and trainers who
forums, boards and
will help you with your presenting.
Assignments
Ask me and Ill introduce you to

my top three!
Gatherings such as these give you

great opportunities to network with
20. Volunteer for Key
new contacts and to showcase your
Causes and Projects
talents.
Volunteering raises your profile,
They will also get your name on
because very few people do it.
research papers, reports, press
Ideally, lead a team of volunteers,
releases and official documents.
because it will develop your
Youll become a key person of
leadership skills in a way that
influence!
normal business never can.

There are hundreds of volunteering
opportunities within a 10 mile
radius of your house! Ask others
what theyve done and who they
might recommend to talk to about
getting involved.
Page 23 of 56
Rob Brown 2013
www.therobbrown.com

Bodies such as these have decision
22. Join Associations,
making powers. They dictate
Clubs and Organisations
policy, drive strategy, shape

events and build consensus. They
Joining professional associations
have the inside track on whats
gives you a chance to shape policy,
really happening. They give you a
get ahead and be a part of new
platform for change and a channel
ideas. It allows you to influence
of influence.
and certainly raises your profile.
If youre serious about building
There are many professional bodies
your reputation and enhancing
and associations that represent
your good name with the right
every industry and sector. If you
people, then signing up for these
want to raise your profile in your
kind of opportunities is your fast
industry, theres often nothing
track way to achieve it!
better than joining one or more

professional groups or clubs.
Search out people who are already

on such boards and committees,
and ask they if theyd appreciate
more help. Its always a yes!
When youre established on there,
you may even have the power and
influence to bring on your own
advocates and friends!
A committee is a thing which takes

a week to do what one good man can
do in an hour!
Elbert Hubbard
Page 24 of 56
Better still, are there opportunities

to serve on committees and boards
there? See the last tip # 21!
Rob Brown 2013
www.therobbrown.com

Its great for your resume and will
24. Stop Saying Youre
give you a wealth of experience
Welcome!
in your field. Thats what builds a

reputation!
This seems an odd tactic for

building your reputation, so lets
23. Teach at a Local
explore.
College or University
Often the best way to build your
Many good business people miss
good name is to lock in value when
this reputation building tip. With
you create it. In other words, if
your business expertise, you can
you do something great, dont play
offer much to the local students
it down.
who are studying enterprise,

entrepreneurship and business.
We call this ethical bragging!
An occasional lecture or teaching
Heres how it works. When clients
slot will offer you status as
tell you youve done a terrific job,
an expert and enhance your
youll probably reply youre
reputation, as well as gaining you
welcome or its nothing. Worse,
new contacts.
you tell them no problem. When
Your current employers, if you
really it was a big deal, and you did
have them, might quite like the
put yourself out!
idea of you raising the profile of

the company by dedicating yourself
to advancing the local student
population.
Helping and teaching others is one

of the most effective ways to make a
difference in the world.
rob brown
Page 25 of 56
Rob Brown 2013
www.therobbrown.com

If you move heaven and earth
Instead, why not let others do
for them, and tell them it was
the talking? It gives you far more
nothing, you do your reputation
credibility. Others will always sell
no good at all. Capitalise on these
you better than you sell yourself!
opportunities to let people know
What people say about you is ten

times more powerful than what you
say about yourself.
youve really gone out of your way

for them.
rob brown
On my mentoring program, I go
through a four step script for
handling such moments of truth
When people thank you and say
so that you enhance your good
what a good job youve done, ask
deeds and lock in that value in a
if they would mind putting it in
way that gets remembered and
writing. Better still, ask them to
talked about.
post it on LinkedIn so the world

can see! Put it on your website too.
For now, just make sure that
This third party endorsement or
you DONT say youre welcome.
recommendation holds so much
Instead, use something like I
more power than your own claims.
really appreciate you saying that I wouldnt do that for everybody!

25. Gather and Use
Testimonials
Most people claim to be great at
what they do. It seems everyone is
bigging themselves up and telling
the world just how terrific they
are. It becomes hard to choose
between truth and lies!
Page 26 of 56
Rob Brown 2013
www.therobbrown.com

26. Get a Mentor
27. Understand Marketing
This reputation accelerating
Marketing is not selling. It is about
strategy is so important, I wrote a
raising awareness and putting your
book on it! Contact me if you want
message out there. If you want to
more details on finding, working
build a strong reputation, you must
with or becoming a great mentor.
communicate who you are to your

target audience.
Not only can a good mentor

introduce you to the right people
This goes for whether you are
and fast-track your development,
presenting, selling, leading,
but they can show you what roads
managing or simply building your
not to take and which people not to
personal brand.
bother trying to influence.

You have to know why people buy,
Mentor: someone whose hindsight

can become your foresight.
and specifically why people might

buy you.
anon
A fundamental understanding of
marketing and its methods will
Who do you know that could speak
allow you to market the ultimate
into your life and would be willing
prize - YOU!
to help you get where you need to

be? Who is further down the road
youre travelling, and can speak
back into your life with authority?
Whether its within or outside
your industry, paid or unpaid, a
mentor is the fast-track to a top
reputation.
Page 27 of 56
Rob Brown 2013
www.therobbrown.com

28. Develop Power Scripts
Power scripts open doors and

create opportunities. They diffuse
Craft and use great questions and
situations and influence people for
also have strong answers ready for
your benefit.
tough questions.
The worst time to think of the best

thing to say is as the words are coming
out of your mouth.
rob brown
They give you an unfair

competitive advantage because
youre ready with the right line at
the right time!
Some people think scripts are too,
The best sales people, the best
well, scripted. But I say if there is a
parents, the best leaders, the best
killer word, phrase or question that
managers - they all have certain
will unlock a particular opportunity
scripts, questions and phrases that
for you at a particular time, then
they use over and over again.
why bother making it up on the

spot, use what works.
They may not realize it, but they

know deep down that these words
The problem people have with
get results. Perhaps you already
scripts is that they sound like a
have some killer phrases that work
script. So say them naturally, and
for you in particular situations.
nobody will ever know that you

prepared it in advance.
Heres my best definition of a
power script:
The right words said at the
right time, prepared in advance
and delivered in a natural yet
compelling way.
Page 28 of 56
Rob Brown 2013
www.therobbrown.com

The right word said at the right
time to the right person can open a
world of opportunities.
rob brown
In my mentoring programs I go
through great power scripts such
as these:
29. Make Best Use of

Business Cards
This is another critical reputation
building strategy. So vital, in
fact, that it is the subject of
another white paper I wrote on
The Secrets of Great Business
Great ways to say no to

people.
Answering the what do you do?
question - your elevator pitch.
Objection handling in sales.
Job interview questions and
Cards. Ask me for a copy.

Its all about how and when to
use them, and the what the best
business cards have that the
others dont.
knock-out answers.
Dealing with difficult staff and
colleagues.
Crucial conversations with
superiors.
There are so many critical
situations that you cant afford to
leave to chance, Your reputation
could depend on it!
Remember your business card is
If this topic really interests you,

ask me about my other white
paper on The Secrets of Power
Scripts in Business.
your calling card. Its an extension

of your personal brand. Its very
often all thats left of you when
you leave the room. So its vital
you work it and use it to stay
memorable and keep in touch.
Page 29 of 56
Rob Brown 2013
www.therobbrown.com

So here are four simple tips to
When you become more adept
get you started with using your
with business cards, youll begin
business card more effectively:
building the contacts and the

network that will define your
1. Be proactive and ask for
reputation!
peoples cards. Dont wait for

people to offer their card.
30. Use Traditional
2. Write relevant information
Marketing Methods
on the card, such as the main

point you discussed. These
If you want to raise your profile
notes will make a big difference
with a certain audience or target
when following up with that
market, old fashioned marketing
person.
methods can be effective.
3. Put your photo on the card.

Research shows that a photo
Mail shots can be good if you know
card is 80% more likely to be
your target audience and where to
kept vz. thrown away.
find them. Postcards can also be
4. Use your card to get a card.
very effective. There is no nuisance
The card you receive is more
envelope to open and they are
important than the one you
instantly readable.
give , because it gives you their

contact details and permission
Advertising, PR, cold calling
to contact. Offering your card
(telemarketing) can all be effective
to them first is a useful way of
depending on your audience.
having them reciprocate.

In todays world of instant and
The card you get beats the card

you give in any card game!
rob brown
Page 30 of 56
online access, the traditional

approach can sometimes stand
out in getting the attention of your
audience.
Rob Brown 2013
www.therobbrown.com

31. Deliver Great Service
Leaders dont create more

followers. They create more leaders.
One of my books covered this

topic in more detail because its
such a powerful way to get people
talking about you. Which means
its is a fantastic way to build your
reputation!
tom peters
32. Get a Website
If you can, get your own website.
Even corporate people in employed
positions are setting up websites
that showcase them as individuals.
Youll need to find a good domain
name. My main website is found
at www.therobbrown.com. It
makes me easy to find because
my name is in the name of the
website.
Customer or client service is a

rather neglected area of business
life. The companies and people
that get it right can make a huge
difference to their repeat and
referral business and to the loyalty
of their patrons.
does not feature my name but it

points to my brand. Depends how I
want to market myself.
You can publish your own articles
and books on your site, and
share your views with blogs and
comments.
Your customer is also your boss,

your team and your stakeholders.
Treating people right makes a big
impression and creates the stories
that build a world-class reputation.
Page 31 of 56
www.thereputationexpert.com
Writing a blog (or web log) is a

great reputation building tool, both
for employed and self-employed
professionals.
Rob Brown 2013
www.therobbrown.com

It is fairly easy to set up, and if
If you want to build a strong

reputation, its no good being the best
kept secret in the world!
you would like to be more prolific

and ubiquitous, this is an excellent
and very modern way to do it.
A tip here - get people to register
with you (ie leaving a name and
email address) before allowing
them to download free information.
You are then building your contact
list and your network, which is
essential for any serious reputation
builder.
Rob brown
My newsletter goes out to 10,000
people every few weeks. Its a way
to stay connected.
A simple thing such as sharing the
occasional clean joke, funny email,
motivational quote, interesting
story or useful link can keep you
in front of people and remind them
33. Use Your Email
youre around.
A newsletter or regular e-shot can

offer valuable information to your
carefully chosen target audience,
including the ones who have
registered on your web site.
It could be a weekly or monthly
thing or quarterly thing. You
could share great websites, tips,
resources, ideas or insight. I know
people who have started off writing
a monthly catch up email to a few
friends and colleagues, which has
grown into a 4000 strong list of
Youre making people smile, which

is no bad thing when it comes to
building a reputation!
devoted followers.
Page 32 of 56
Rob Brown 2013
www.therobbrown.com

34. Use Your Email
audience. It keeps it personal,
Signatures
relevant and professional. Could

you do the same?
Everywhere your name appears,

its a chance to reinforce your
35. Develop Strong
personal brand.
Elevator Pitches
With the billions of emails flying

around, the email signature (what
you put at the bottom of each one)
is a useful positioning tool. So put
your tag-line, your core message,
your unique value proposition
on your emails. Perhaps add
a testimonial or quote from a
satisfied client.
What do you do?
You could add a call to action by

asking people to check out a book
or blog that youve written.
Diamonds are forever. E-mail

comes close.
june kronholz
This is the most commonly asked

question in conversations with
strangers the world over. You need
that elevator speech or pitch - a
short phrase that takes seconds
to say but will get you noticed and
Make your website name and email
remembered.
address consistent. Dont waste

the a branding opportunity by just
I wrote a popular book on Elevator
signing your name.
Speeches - how to craft and deliver

them for best networking effect.
I have at least six email signatures
Email me if you want to invest in a
that I insert depending on my
copy to improve your networking.
Page 33 of 56
Rob Brown 2013
www.therobbrown.com

When people ask you what you
36. Be Different with Your
do, youve got one shot to make
Voicemail
an impression. This may stay with

them forever or they may forget
If someone has taken the trouble
about you in seconds.
to call, dont just tell them youre
When people ask you what

you do, theyre actually asking you
who you are and how you make a
difference.
rob brown
out. At least consider having a

professional message, dated and
recorded daily. It takes a few
seconds and a little discipline, and
creates a strong impression.
You need to be prepared for these

situations. Weve already talked
about the importance of scripts.
The what do you do? question will
come up in 98% of conversations
with a stranger. If you know its
coming, get your pitch ready.
A variety of answers for different
audiences, situations and time
lengths is vital for any respected
networker and reputation builder.
I record my voicemail every night

for the next day using a current
Thats why when I do my
day/date. Yes, its a pain and it
networking seminars, the Elevator
takes effort, but a reputation is
Pitch one is always the most
built up over time by doing the
popular!
little things over time. Things like

this become a habit.
Page 34 of 56
Rob Brown 2013
www.therobbrown.com

Even if you dont record it fresh
every day, try saying something
different to everyone else. Thats
what makes you memorable!
37. Learn body language
Business is personal. Its all about
people. Your reputation is what
little to choose between someone
other people think about you. That
who makes it and someone who
means influencing them to do,
doesnt quite make it.
think and say the right things.
I speak two languages Body and English.

mae west
The winners do the things that

the losers dont like to do. That
means getting a little education
here and doing some profile raising
there.
Studying body language is a great

reputation building tactic for two
Developing an awareness of others
reasons. First, you will become
will help you do all the right things
more aware of the signals you are
when youre out there meeting
giving out and what you are saying
people and building relationships.
between your words.

It will also teach you who has
Second, youll be more educated
presence and why. Presence helps
about what other people are
reputation!
thinking through their non-verbal
What people dont say is often more

important than what they do say!
cues and gestures.

They success is in the margins.
rob brown
That means there is often very
Page 35 of 56
Rob Brown 2013
www.therobbrown.com

38. Get Around the Right
People
Learn how to discern the right
associations congruent with the
person you want to be known as.
Your peers, your colleagues, your
friends and your family help to
define you.
39. Take Care of Your
The best reputations in the world

can be undermined by ill-chosen
connections and poorly-managed
relationships.
Appearance
If youre going to act first class,
you have to look first class! Within
minutes of meeting you, a new
Who you associate with says a lot

about you and your reputation. You
become the company you keep!
contact will have judged your

credibility on what you wear, what
your hair looks like and the state
of your health.
rob brown
A little investment in your physical
In my Reputation Book I go
into a lot of depth on building a
Reputation by Association.
Its a very powerful thing to do as
people will judge you by the people
you hang around with. Ensure
those people fit with your desired
reputation!
appearance (grooming and clothes)

will go a long way to cementing
you as professional and credible in
the eyes of others.
Also, when you look right, you
feel right. Being comfortable in
your own skin is one of the most
compelling and attractive features
of another human being.
Page 36 of 56
Rob Brown 2013
www.therobbrown.com

40. Ask for Help and Advice
Whether you have to pay for that

help and advice is something
Few people can build a reputation
different. But the help and advice
for anything significant on their
of the worlds most incredible
own. You cannot afford to wait until
people is available if you can find a
people volunteer for your cause.
way to ask.
You have to ask.

41. Set up an online
profile on Linkedin
If you cant or dont want to get a
website, think about how youre
going to be found on Google or
other search engines. You cant
afford to be anonymous online.
Setting up an online profile is easy
You may have heard it said that
and free. And when people search
the answer to every question you
for you, that profile comes up in
dont ask is no. So what have you
Google.
got to lose.
Use LinkedIn, which is the worlds
Just because someone is famous,
largest professional business
superior or some kind of guru,
directory. It has millions of users
doesnt mean they wont help you.
and is a perfect place to be found.
Who knows what might lie on the

other side of a courageous question?
In short, its a great reputation

building machine!
rob brown
Page 37 of 56
Rob Brown 2013
www.therobbrown.com

42. Be Prolific
ideas, and have channels to put

them out there, you can build a
Prolific describes someone who
formidable reputation.
is fruitful and highly productive.

People who do a lot of things
I have a series of Business
generally build a good reputation.
Books in Forty Minutes - 36

pocket guides and reference books
Get things done, make things
on various aspects of leadership,
happen and be productive if
relationship building, motivation
you want to develop a strong
and business winning. Its a decent
reputation.
body of work and an eye-catching

professional development library.
Picasso produced incredible

quantities of art, including
drawings, paintings and sculpture.
The Guinness Book of World
Records declared Picasso to be
the most prolific painter who ever
Its a body of work. Its intellectual
lived.
property. It makes people
To be prolific, you need to be

productive. To be productive, you need
to be disciplined. To be disciplined
you need to be focused. What are you
focusing on to be prolific?
rob brown
comment positively, and every

book that goes out adds a little to
my reputation.
When you do something once, you
might get noticed. Do something
again and again and youll get real
attention! If youre prolific, what
Prolific people are producers.
might you be producing to raise
They create things. They have
your profile and create a powerful
an exhaustive output. If you are
and compelling body of work?
dynamic with your thoughts and
Page 38 of 56
Rob Brown 2013
www.therobbrown.com

43. Develop Your Skills
I am always doing that which I

cannot do, in order that I may learn
how to do it.
In this fast-moving world, skills can

become obsolete quite quickly.
Skill is the ability to do something
well. Its expertise and applied
ability. Other words are knack,
craft, proficiency, dexterity.
pablo picasso
You need to upskill and stay
ahead of the game. Without the
right skills, your ability to develop
the reputation you want may be
severely hindered.
Even simple things like teaching
yourself to touch type or mastering
some new technology might mean
you dont get left behind.
To master the basics of a new
Im not talking about talent. Youre

born with that. Its what God gives
you. Skill is what you give yourself.
The stuff you were doing a few
years ago might be irrelevant
today. The things you knew five
years ago might be holding you
back right now.
vocabulary of around 2500 of the

most frequently-used words. If you
break that down to 3 new words
a day for a couple of years, its
doable, right?
Whether its understanding Twitter
and Facebook, mastering your cell
phone, building your networking
The need to stay fresh and right up

to date with your skill is vital for
success in business today.
Page 39 of 56
language, you need to learn a
skills or memorising some

power scripts - upskill now! Your
reputation will be so enhanced!
Rob Brown 2013
www.therobbrown.com

44. Become an Expert at
So the message is that the more
Something
you become known as a source

of expert information, the more
Im going to talk a bit about this
potential clients and customers will
notion, because its the single
trust you. And the more interesting
biggest thing that makes people
people and influential contacts will
stand out in a crowd.
be drawn to you.
While the novice sees many

possible explanations and options, the
expert sees few.
An expert is a person who has a

comprehensive and authoritative
knowledge of or skill in a particular
rob brown
area.
Wikipedia tells us that an expert

is someone widely recognized as a
reliable source of technique or skill.
A person with extensive knowledge
or ability based on research,
experience, or occupation and in a
particular area of study.
You can become an expert
by virtue of your credentials,
training, education, professional
Words such as specialist, guru,
qualifications, publications or
connoisseur, master, cognesecente
experience.
all apply to a person who seems

to know more than everyone else
Experts have special knowledge
on a particular topic. Or possibly
of a subject beyond that of the
somebody significantly more skilful
average person even to the point
than the rest of the pack.
where it can be relied on legally.
Page 40 of 56
Rob Brown 2013
www.therobbrown.com

Experts have a knack for insight.
They apply their knowledge to
solve your problems. Sometimes
their insight allows them to define
a problem that you cannot see or
articulate. This is because they go
so deep with their domain.
Historically, an expert was a sage

(Sophos) - the profound thinker
distinguished for wisdom and
Here are a few amusing yet

thought provoking quotations on
experts:
sound judgment.
An expert is a person who has
Experts use their knowledge to
made all the mistakes that can be

made in a very narrow field.
achieve performance that mortals
Niels Bohr
like us assume requires extreme

or extraordinary ability! They are
Where facts are few, experts are
faster, more accurate and more
many.
insightful.
Donald R. Gannon
Experts are thought leaders and
Always listen to experts. Theyll
centres of influence. People like to
tell you what cant be done and
do work with people they know, or
why. Then do it.
know of. Experts ease that choice.

Experts are not just clever or
smart. Absent minded professors
might know quantum physics but
Robert Heinlein
An expert is a person who avoids
small error as he sweeps on to the
might be clueless about how to

make a cup of tea.
Page 41 of 56
Rob Brown 2013
grand fallacy.
Benjamin Stolberg
www.therobbrown.com

If the world should blow itself up,
the last audible voice would be
that of an expert saying it cant be
done.
Peter Ustinov
An economist is an expert who will
know tomorrow why the things he
predicted yesterday didnt happen
today.
Laurence J. Peter
My definition of an expert in any
field is a person who knows enough
about whats really going on to be
scared.
Experts have an aura about them

that says they simply know or can
do more. They solve problems from
a different starting point to the rest
of us. Their insight and perception
is on a whole different level to the
rest of us. They are wiser and think
more deeply about stuff.
P. J. Plauger
Statistics: The only science that
enables different experts using
the same figures to draw different
conclusions.
Experts are world-class. They

rank the best of the best. They
have an international standard of
excellence that shadows pretty
much everyone else.
Evan Esar
Whatever it is with experts, theres
something about them that draws
others to them. They feature in
conversations. They see things
differently to us mortals. People
revere and defer to them.
Page 42 of 56
Rob Brown 2013
Every industry, profession, domain

or topic has its experts. These people
stand out as influencers, thought
leaders and the ones that everyone
else follow.
rob brown
www.therobbrown.com

So what must you do to become
any kind of an expert? Here are
five tips which Ill expand on later
in the Report:
1. Pick a niche. You cant be
all-knowing or brilliantly skilful
with everything. You have to
choose a topic, a subject area,
You get the idea. You can dominate
a particular audience. Perhaps
a niche by being THEIR expert,
even a micro-nice, which is
better than you can be ANYBODYs
a niche within a niche. Some
expert.
examples When you pick a niche, you can

Health/Wellness Niching
dominate a smaller, more focused
Niche = women
community of dedicated followers,
Micro-niche = women recovering
fans and admirers.
from childbirth
Youll know their problems, their
Surgery Niching
challenges, their thoughts and
Niche = ear, nose and throat
feelings and their world. That puts
specialist
you in a powerful position as the
Micro-niche = nose specialist, just
number one go to choice for what
for children
you do.
Banking Niching
Niche = $1m-$20m turnover
businesses
Micro-niche = $1m-$20m turnover
businesses in the hotel & leisure
There are very few really successful

generalists these days. When it comes
to building a world class reputation,
the specialist is king!
rob brown
sector
Page 43 of 56
Rob Brown 2013
www.therobbrown.com

2. Practice diligently. In his
4. Get published. Ill talk later
book Outliers, Malcolm Gladwell
about the power of writing a
stated that the top performers
book. Suffice to say getting your
in any field have invested more
name in print is one of the most
than 10,000 hours into their
powerful things you can do to
craft to become world class. At
set yourself apart as an expert.
1000 hours a year, or 20 hours
This is not for commercial
a week or 3-4 hours a day,
reasons, but for positioning
thats a 10 year slog. Thats why
reasons. Author = authority!
it makes me laugh that people

call themselves social media or
5. Spread the word. Its no good
business networking experts
being a secret expert! People need
after being in the game a few
to know how brilliant you are.
short months!
Otherwise youre just some sad
3. Say No. Experts appreciate
genius in a dark room keeping
the opportunity cost of their
your gifts and your huge brain to
expertise. You cant be brilliant
yourself!
at everything. You must say
Expertise gives you competitive

advantage! It makes people choose
you instead of your competition.
no to some stuff, which is what

frees you up to go deeper with
your chosen field.
rob brown
So expertise = reputation.
And hopefully youre now more
knowledgeable about what it
means to be an expert. So what
kind of expert could you be, in
what niche? Expert status will
make you famous, and establish
you as the number one choice!
Page 44 of 56
Rob Brown 2013
www.therobbrown.com

45. Cultivate a UVP (Unique
Its no good just being brilliant.
Value Proposition)
People have got to want your

brilliance. So whats compelling
Your UVP says what you do
about you?
differently and why people should

care. Unless you get that straight
46. Coach, Help and Mentor
in your own head, your reputation
Others
will be dissipated and fragmented.
The greatest good you can do for

another is not just to share your riches
but to reveal to him his own.
Your UVP is different from your

mission. The mission should define
benjamin disraeli
why you exist, but the UVP defines

why the right people should care
that you exist.
When you teach others, it makes

you better. It drives your skills and
Whats unique or different about
knowledge deeper into yourself. It
you or your company that makes
keeps you sharp and current. You
you stand out?
have to stay ahead of those whose

lives you are speaking into.
My friend Donald Cooper says that

in addition to being unique, your
Mentoring or helping others also
UVP should be compelling.
gives you your biggest chance to

be persuasive and influential, and
that makes for a great reputation.
Mentoring others is the kind of
thing that gets you talked about
and mentioned when people win
awards. They credit you with their
success. They rave about you to
their network.
Page 45 of 56
Rob Brown 2013
www.therobbrown.com

47. Become Great with Your
Time
Time is what we want most, but

what we use worst.
william penn
Time poverty is the biggest single

problem facing most professionals
today. There is probably no other
skill that you can learn that will
48. Build Your Network
give you a bigger bang for your

buck than to become great at
Along with speaking and writing,
managing your time.
networking is the best thing you

can do to build your reputation.
When you become disciplined

and focused with your tasks, you
As somebody who spends his life
become ruthlessly efficient and
teaching people how to be world
powerfully effective. You creat
class networkers, you can take it
the time and space to be creative
from me that this is THE business
and to work on the important but
skill you have to learn if you want
not urgent stuff like reputation
to be successful in life. Without
building.
it, youll be isolated, out of touch,

disconnected and relationally
There are tones of books on Time
bankrupt!
Management. Ive written the best

one, obviously. It should be on
your bookshelf, so email me if you
want a copy. Nothing wrong with a
It does not serve your reputation

goals to be brilliant but anonymous!
rob brown
bit of ethical bragging, by the way!
Page 46 of 56
Rob Brown 2013
www.therobbrown.com

I have the privilege of heading up
the Global Networking Council
Your network is who

you know.
www.globalnetworkingcouncil.com
Your reputation is
who knows you.
As part of my GNC role, I interview

the worlds top thought-leaders,
authors and experts on topics such
as networking, referrals, influence,
word of mouth, relationship capital,
trust and presence. We put these
interviews up on the GNC website
where you can download them or
listen, for FREE!
Tell me what company you keep

and Ill tell you what you are.
MIGUEL DE CERVANTES
One thing that comes out is
that networking is not a one off
event but a long term process.
Its a never ending sequence of
connecting, meeting, talking and
listening. Its something you do
Forming strategic alliances is

crucial to your success. Find other
companies and individuals that you
can work with that share the same
market without directly competing
with you.
every day.
Do joint ventures and contra
You build your reputation and your
Source new introducers, customers
deals. Set up key partnerships.
network one relationship at a time,

one conversation at a time. The
worlds most successful people
follow the rule of Know and Be
Known!
Page 47 of 56
and clients.
Networking never sleeps. Build
your reputation by association by
getting around the right people.
Rob Brown 2013
www.therobbrown.com

If you want to go into this
Tool Box 3: CHANGING WHAT
networking game in more detail,
YOU DO SOLOPRENEURS
Ill be giving out to my newsletter

list at some point, this brilliant 93
This toolbox is more geared
page Special Report called The
towards the non-corporate types
13 Commandments of Turning
who can make their own decisions,
Relationships Into Profits.
sale their own ship and push their

own personal brand.
Ive sold thousands over the years

but Ill be sharing it with you for no
You have a personal brand that
charge if you dont have it already.
is largely synonymous with the
It gives you 93 pages of pure gold
company brand (if you have one).
on relationship and reputation
Your brand is what people say

about you when youre not in the
room.
building strategies.
It contains lots of my best stuff on
jeff bezos
becoming a world class networker,

and lots of extra goodies on
building you reputation.
The thing about entrepreneurs,

business owners, one man bands
- whatever you want to call them,
is that they are nimble and quick
to act. That gives them massive
competitive advantage over many
larger entities. Big ships turn
slowly!
If you have an idea in the morning,
you can have it implemented and
working for you in the afternoon.
These reputation tips will help you!
Page 48 of 56
Rob Brown 2013
www.therobbrown.com

49. Give a Guarantee
where the mouth is. Think about

giving some kind of guarantee with
If you are confident in what
your product or service.
you provide, some kind of risk

reversal can provide instant
I ask a lot of people who have
credibility for you and assurance
done this to share how many
for your prospective client who
people have actually taken them
feels in control of the business
up on their guarantee. Very few
relationship.
people do! But just having it there

gives people the courage to buy.
50. Articulate a Distinct
Viewpoint
Its not enough just to be an
expert. You need to use your
knowledge to deliberately
distinguish yourself from your
It provides a formal assurance or
competitors. An expert always
promise that certain conditions
champions a particular point of
shall be fulfilled relating to a
view. Do you sound the same as
product, service, or transaction.
everyone else? Be different!
In short, a guarantee puts people

at ease and gives them the
51. Hire a Publicist
confidence to put their hands in

their wallet and buy.
As Ive strongly hinted to you so

far, its no good being the best kept
It also builds your reputation as
secret in the world! Its like setting
someone who stands by their
up a market stall in the desert.
word. Someone who is willing to
Nobody will know youre there.
back themselves and put money
Nobody will come.
Page 49 of 56
Rob Brown 2013
www.therobbrown.com

A good PR consultant or agent will
Whats stopping you contacting the
help you regularly comment on
local newspapers and magazines?
important issues in your field.
Free, DIY PR is accessible to all.
Publicity is arguably better than
If you can build relationships with
advertising, principally because it
local and regional journalists,
implies objective approval. You are
youve got every chance. But for
being sold as an expert by a third
the step up to a national stage, use
party.
a professional!
What people say about you is

often more influential than what you
say about yourself.
rob brown
52. Make Appearances on
Radio and Television
And remember your reputation is
There are now so many channels
what other people think and say
on television and radio that
when they come into contact with
producers often dont have enough
you and your name. So what better
guests to fill their air time. Thats
tactic than to put the right words
where you come in!
to think and say in front of them?

They need credible comments and
A good PR partner will do that and
analysis on the many different
more. They are especially good at
events that take place every day.
doing this for your target audience.
Youve got insight and knowledge,
Of course, Im not discounting the
opinions and solution, stories and
possibility that you could do your
lessons. So why shouldnt that
own PR.
expert be you?
Page 50 of 56
Rob Brown 2013
www.therobbrown.com

Building a relationship with your
whether your story is viable for
local radio stations. Youve got a
radio or television, have a look at
take on local happenings.
the news over the next few days.

Particularly the local news. Is
You have a view on how national
what youve got to say at least as
and international news affects
interesting as any of those pieces?
locals.
Of course it is. You just need an in

to win some valuable air-time.
53. Be Consistent
Theres nothing that will kill your
brand and your reputation more
than conflicting or confusing
messages.
A confused buyer never buys!
You have comments, insight and

contributions about key life and
business issues. You have great
Make sure you are consistent
stories to tell about how you got
across your logos, your letters,
started in business or where your
your emails, your marketing
big idea came from.
literature, your business cards and

your website. Give a clear and
Youve got tales of overcoming
consistent message to your target
adversity. Triumph over big giants.
audience.
Tales of big wins and staggering

sales. Success stories. Examples
People need to know who you are
of how you, your product or your
and what you can do for them AS
service has made a difference.
QUICKLY AS POSSIBLE! If they

have to work hard to figure that
Are you getting the idea? To check
Page 51 of 56
out, youll lose them.
Rob Brown 2013
www.therobbrown.com

Clarity on your message will help
you keep things consistent. This
includes the colors you use and the
tone of your communication.
People buy certainty. How sure
are you about what youre selling?
54. Work the social media
But you already know how crucial
If youre good at what you do, you
it is. The problem a lot of people
need to identify every possible way
have with the whole online
of being out there.
networking/social media thing

is making it work for them with
Whats the use of people knowing
genuine ROI.
who you are and how great you

would be for them, if they cant
Theres a lot of wasted time
remember your name, have mislaid
on social media. Theres a lot
your web address or cant find you
of misunderstanding about
on Google?
social media. Theres a lot of

randomness!
I could spend a long time extolling

the virtues of the many social
But whats absolutely crystal
media sites such as LinkedIn,
clear is that its one of the most
Twitter, Facebook and many others.
powerful reputation management
Twitter is like a bar, Facebook is

your living room and LinkedIn is your
local chamber of commerce.
bs stoltz
Page 52 of 56
tools available. So get familiar with

it or get yourself a good coach/
consultant who specialises in social
media. Theyll show you how to
create a social media strategy.
Rob Brown 2013
www.therobbrown.com

Depending on your business, you
If you are growing a business to
might even hire somebody or
sell, or want to hire others to go
outsource to a specialist to handle
our in your name, a different name
your social media campaigns. If
may be required. Something they
you want to know some experts, I
can be part of. They wont be a
know some of the best!
clone of you. A corporate identity is

needed.
55. Get a Great Name

Considerations when choosing your
If you want front-of-mind
name:
awareness to distinguish you from
1. Famous people with that
the rest, then the name of your
name. I have the same name
product or service must come
as a Hollywood actor called
to mind instantaneously. How
Rob Brown. Hes not an A
memorable is yours?
list celebrity. But hes famous
A good name is more desirable

than great riches; to be esteemed is
better than silver or gold.
Proverbs 22:1 (NIV version)
enough to come up when people

google Rob Brown. Makes me
work harder to be up there
when people search for me. If
youre in this situation, youll
need some variations of your
You can wrap your reputation
name top help you distinguish
around a personal brand like your
yourself.
own name. Examples include

Disney, Dale Carnegie and of
course, the amazing Rob Brown.
Not too modest, then?
If you are the front of the business,
the star, the brand and the
delivery, then lead with your name.
Page 53 of 56
Rob Brown 2013
www.therobbrown.com

2. Securing the web domain.
You might get a great name
but struggle to get the domain
name you want for your
website. These days there are
lots of very acceptable suffixes
and alternatives to dot com.
Choose carefully.
3. Name your product or
service. Have you thought
about not naming you, but what
you sell. In todays saturated
market, telling someone that
you are the best or unique
doesnt carry much weight
everyones saying it. So could
you give a unique name to your
product or service? Perhaps
trademark it? Then you cast
If you can be the first to cater to a

new market, or the first to create
an alternative service, then you
are suddenly in a category with no
competitors!
It may only be a case of adjusting
or customising your existing
product or service, rather than
doing something entirely new.
your service in a unique light to
Always be a first-rate version

of yourself, instead of a second-rate
version of somebody else.
all the rest.

56. Create a New Category
In a crowded, predatory
marketplace, youre looking for
a small slice of attention. Youre
looking to stand out in some small
but significant way.
judy garland
Creating a category of one is a
clever reputation building strategy
because it positions you differently.
It eliminates the crowd and rarefies
the competitive atmosphere!
Differentiate or lose!
Page 54 of 56
Rob Brown 2013
www.therobbrown.com

So could you be the first, best,
Youve got to have some edge.
cheapest, latest, oldest, newest,
Some hook. Something to set you
fastest, closest, biggest, smallest
apart. Only needs to be slight. Just
or safest?
enough.
Are you the most entrepreneurial,
Enough to make me choose you,
radical, convenient, innovative,
think of you, bring you into my
experimental, strategic, thorough,
mind, go for you instead of your
global, positive, relationship-based,
competition. Thats having a great
profit-centric, results-focused or
reputation!
customer-led?
Always be a first-rate version

of yourself, instead of a second-rate
version of somebody else.
As well as the stuff your

competitors do, are you also an
judy garland
author, thought leader, innovator,

campaigner, speaker, coach,
mentor, consultant, connector,
57. write a book
philanthropist or problem-solver?
A good mentor once taught me
that when it comes to writing a
book, its not what the book makes
for you, its what the book makes
of you!
In other words, its the person you
become in writing it. Thats who
you become in yourself - greater
knowledge, greater confidence
from the sense of accomplishment,
greater discipline in actually writing
the thing.
Page 55 of 56
Rob Brown 2013
www.therobbrown.com

And its who you become in the
I hope youve found it insightful,
eyes of others as the expert and
helpful and inspirational. I help
number one authority for what you
my clients to stand out, be more
do. You become the go to choice!
influential and win business with

this stuff every day.
Youve got a book inside you. Most
A good reputation will get all the

right people saying all the right things
behind your back!
people do. Its your take on a

problem; your view of a topic. Its
uniquely yours. And totally doable!
rob brown
You may have all you need now to
become as famous as you want.
But if you want to get there faster
and take what youre doing to a
whole new level, lets chat about
some training for your people or
some 1:1 coaching for yourself on
Can you imagine going to a
building powerful networking and a
prospect and they way why should
go to reputation. Email me rob@
we work with you? And you slide
therobbrown.com for a chat.
your book across the table to them

and say Because of this. Its the
If you havent already, connect
best rep building tool there is!
with me on LinkedIn and perhaps

do me a recommendation on there.
So there you have it. 57 brilliant
I look forward to our paths
reputation building tips, scripts and
crossing again and
strategies to help make you the
perhaps helping
number one, compelling, obvious,
you become
stand out choice for whatever it is
famous for what
that you do.
you do!
Page 56 of 56
Rob Brown 2013
www.therobbrown.com

Special Report 57 Ways To Build Your Reputation PDF

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Special Report 57 Ways To Build Your Reputation PDF

Încărcat de

Drepturi de autor:

Formate disponibile

SPECIAL REPORT 25

57 Tools, Tips and

57 Tools, Tips and Tactics to

1. Enhance your reputation as the go to choice for what you do!

Rob Brown 2013

57 Tips to Build Your Reputation

f you can answer yes to any

have the answer in your hands:

If you answered yes then you

Do you struggle to find the

person you are and the skills and

really want to work with?

Do you find yourself

You cant build a reputation on

and people speak positively about

Rob Brown 2013

57 Tips to Build Your Reputation

In other words, you become the

exactly how they perceive you.

obvious, number one go to choice

Your reputation is what makes

for what you do.

reports - for people just like you

looking for your help, advice

who want to stand out from the

crowd and set yourself up as the

Revere you and rave about

obvious and compelling choice in a

Pay you premium rates for

Ill share more with you on how I

Approach you with their ideas

help people get chosen at the end

and offers for partnerships and

of this white paper. Now lets delve

deeper into this word reputation.

Recommend you to their

If you want a more snappy sound-

ensuring that all of the best deals,

bite for this whole reputation thing

opportunities, promotions and

then see your reputation as your

projects come to you instead of

REP - the Reason Everyone

Rob Brown 2013

57 Tips to Build Your Reputation

If people dont know you, they

to pay? Three things:

rather than supplier, provider or

3. Money. You might do what you

haggle and refer you to others.

do JUST for the love of it, but I

2. Attention. In todays crowded,

and personalities with the best

competitive marketplace, the

reputations will charge premium

challenge for you is to stand out

for what they do, and get it.

just enough to get chosen. A

They have a long list of interested

for you. It cuts through the clutter,

prospects and partners. Put simply,

the rhetoric and the noise so