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FREE NEWSPAPER To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.
FREE NEWSPAPER To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.
FREE NEWSPAPER To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.
FREE NEWSPAPER To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.

FREE NEWSPAPER

FREE NEWSPAPER To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.
To advertise: Call Shirley Fountain at 904-386-2403 or e-mail her at sfountain@thenassaunews.com.
To
advertise:
Call Shirley Fountain
at 904-386-2403
or e-mail her at
sfountain@thenassaunews.com.
904-386-2403 or e-mail her at sfountain@thenassaunews.com. Highest in circulation! We mail to Callahan, Bryceville and
904-386-2403 or e-mail her at sfountain@thenassaunews.com. Highest in circulation! We mail to Callahan, Bryceville and
904-386-2403 or e-mail her at sfountain@thenassaunews.com. Highest in circulation! We mail to Callahan, Bryceville and
Highest in circulation!
Highest
in circulation!
at sfountain@thenassaunews.com. Highest in circulation! We mail to Callahan, Bryceville and Hilliard. We also have

We mail to Callahan, Bryceville and Hilliard. We also have drop-off locations throughout the entire county and surrounding areas!

HIllIARD

throughout the entire county and surrounding areas! HIllIARD FERNANDINA BEACH Nassau Outdoors by Ryan Conner Page

FERNANDINA

BEACH

county and surrounding areas! HIllIARD FERNANDINA BEACH Nassau Outdoors by Ryan Conner Page 7 TheThe NassauNassau

Nassau Outdoors by Ryan Conner Page 7

TheThe NassauNassau News

The Nassau News

VOluME 2 IssuE 10

SERVING YULEE, HILLIARD, BRYCEVILLE , FERNANDINA BEACH AND CALLAHAN

March 11, 2010

celebrating on the centre By lauren Jones with their warm co ee drinks. “Our sales
celebrating on the centre
By lauren Jones
with their warm co ee drinks.
“Our sales were up and we had a lot
of out of town customers,” Manager
Alyssa Perry said.
In its third year, the concert series
bring bands to play for a crowd of peo-
ple all along Centre Street.
e event is supported by corpo-
rate sponsorship and many volunteers.
the Fernandina ndina Beach Beach Pirates. Pirates. ey ey
Editor
all danced the the night night away away despite despite the the
weather.
ere are not a lot of things you can
get for free these days. Concerts are cer-
tainly not one of them.
But Sounds on Centre is one of those
exceptions. On the rst Friday of every
month from March until October,
Lisa Peat of Fernandina Beach said
t
of Fernandina Beach said
it’s a great gathering gathering for for locals locals and and visi- visi-
tors.
Jessica Woodrumw/The Nassau News
“I enjoy the people watching,” she
the people watching,” she
said.
“ ere is nothing in the world that
s
nothing in the world that
a di erent band will play on Centre
would keep us us from from being being here,” here,” Mar- Mar-
Street in downtown Fernandina for the
ry Carlson (also (also known known as as Granny Granny
free event.
e event is put on by the Histor-
ic Fernandina Business Association
(HFBA). Its sole purpose is to promote
the downtown area and its businesses
Wohlfarth says a lot goes into putting
on the event including advertising,
working with bands, setting up and
breaking down and selling the ra e
tickets at the event.
Ra e tickets are sold for coupons at
local venues such as a night at a hotel.
Featherbottom to those who love
tom to those who love
her) said.
She
and
d
her her
granddaughters granddaughters
Winnie and Heidi Carlson have
d
Heidi Carlson have
never missed a Sounds on
ed a Sounds
on
as
well as draw people downtown who
would otherwise not go there, President
Centre.
“ ey
daughters]
[her
[her
grand-
grand-
of
the HFBA, Max Wohlfarth said.
feel feel
like like
Businesses in the downtown area
bene t from the free event as well. It
stars
coming ing
out out
here. All the e older older
brings a huge crowd of people down-
town and as Wohlfarth says, it is basi-
cally eight months of advertising. It is
ey also sell drinks and popcorn at the
event.
Face for Radio, who opened the
festival on Friday, March 4, has been
playing together for ve years and has
played Sounds on Centre since it start-
ed.
“We love playing here, it feels good
people
know know
them,”
Carlson
arlson
said. “We like like to to
a great opportunity for businesses to
seeing everyone and watching the kids
dance,” Drummer Rob Jewell said.
Jewell and the lead singer, Hupp met
at e Palace in downtown Fernandi-
na. Jewell worked there and Hupp was
see
people
come
come
promote themselves.
Some local business owners said they
bene ted from the event but they ex-
pect even more business when it is not
out and wiggle.” ggle.”
Sounds on on Centre Centre
Street occurs every rst
rs
every rst
Friday, except in May
ept
in May
cold next month.
“ ere was de nitely an in ux of
people walking around. It probably
helped. It certainly didn’t hurt,” Steve
La Torre, owner of La Torre’s Gallery
so
playing acoustic sets. e two started
jamming and the next thing they knew,
they were a band.
e band consists of lead singer
Hupp, guitarist Vic Deacon, drummer
Rob Jewell and bassist Allen Flannery.
On the chilly Friday evening, they
played to a crowd of locals, including
it happens on on May May 28, 28,
from 6 to 8 8 p.m. p.m. on on Cen- Cen-
tre Street between between
2nd and
Front Front
streets.
Instant
Instant
and Gift Shop said.
Amelia Island Co ee on Centre
Street helped out freezing customers
Groove is sched-
uled to
play
in
April.
Above: Winnie Carlson jams out at
Sounds on Centre
Right: Hupp, lead singer for “Face For
Radio.”
THE NASSAU NEWS P.O. Box 837 Yulee, FL 32041 PRSRT STD U.S. POSTAGE PAID CALLAHAN,
THE NASSAU NEWS
P.O. Box 837
Yulee, FL 32041
PRSRT STD
U.S. POSTAGE
PAID
CALLAHAN, FL
Permit No. 50
POSTAL PATRON

SHERIFF MAKES IT EASIER TO GIVE MONEY TO YOUR HONEY BEHIND BARS

e Nassau County Sheri ’s O ce is updating the way inmates at the detention center receive money for their ac- count. Funds can now be deposited into the new commis- sary kiosk, a machine similar to an ATM. Family members and friends no longer have to stand in a long line to deposit money into an inmate’s account. Instead of cashier’s checks or money orders, they can bring cash or a credit or debit card and instantly deposit money into an account. With the new kiosk system, family members can also de- posit money into an inmate’s account online at inmatede- posits.com or by phone (866-345-1884). e Nassau County Detention Center also has another kiosk that allows inmates to receive a debit card with the amount left in their account when they are released from jail. Previously, a check was mailed to them about a week later. e kiosks will save time and help the facility become more eco-friendly. ere are currently more than 170 in- mates housed in the detention center.

more than 170 in- mates housed in the detention center. Family members can now deposit money

Family members can now deposit money into inmate’s accounts online.

2

The Nassau News | March 11, 2010

Hilliard Fernandina Beach Yulee Callahan governMenT Bryceville MeeTings
Hilliard
Fernandina
Beach
Yulee
Callahan
governMenT
Bryceville
MeeTings

Following are upcoming public meetings in Nassau County.

COUNTY COMMISSION (Commission chambers at the James S. Page Government Complex, 96135 Nassau

Place in Yulee. They can be reached at

904-491-7380.)

9

a.m. Wednesday, March 17

6

p.m. Monday, March 22

SCHOOL BOARD (Nassau County School Board District Office building, 1201 Atlantic Ave., Fernandina Beach, unless otherwise noted. They can be reached at 904-491-9900) 6:30 p.m. Thursday, March 25

FERNANDINA BEACH CITY COMMISSION (Their office can be reached at 904-227-7305.)

6

p.m. Tuesday, March 16

6

p.m. Tuesday, April 6

CALLAHAN TOWN COUNCIL (Their

office can be reached at 904-879-3801.)

7

p.m. Monday, March 15

7

p.m. Monday April 5

HILLIARD TOWN COUNCIL (Their office can be reached at 904-845-3555.)

7

p.m. Thursday, March 18

7

p.m. Thursday, April 1

OCEAN HIGHWAY AND PORT AUTHORITY OF NASSAU COUNTY (County Commission Chambers at the James S. Page Government Complex,

96135 Nassau Place in Yulee. They can be reached at 904-261-0098.)

6 p.m. Wednesday, April 14

The Nassau News

WWW.ThenassauneWs.coM Twitter: Thenassaunews Facebook: The nassau news

Publisher: Ray Fountain editor: Lauren Jones general Manager / sales: Lamar Williams distribution / sales: Shirley Fountain creative director: Jessica Woodrum

FOR ADVERTISING INFORMATION

West side of Nassau County: call Shirley Fountain at 904-879-0596 or 904-386-2403, or send e-mail to sfountain@thenassaunews.com. East side of Nassau County: call Lamar Williams at 904-225-5100 or 904-349-1405, or send e-mail to lamar@thenassaunews.com.

The publisher reserves the right to refuse advertising space deemed unsuitable for placement in this publication.

Letters to the editor are welcomed and encouraged, but subject to editing at the editor’s discretion. Editor is not responsible for errors of content or omissions. Facts and statements expressed in letters are not necessarily those of The Nassau News. When submitting letters please include your name, address, occupation and telephone number. If your letter is printed, only your name, occupation and neighborhood will be listed. Submissions may be edited for space. All content is copyrighted and may not be reprinted, copied, or reproduced without written permission from the publisher. ©2009. To submit a story idea or letter to the editor, call 904-225-5100 or send e-mail to laurenjones@thenassaunews.com. Mail can be sent to : THE NASSAU NEWS, PO Box 837,Yulee, FL 32041.

be sent to : THE NASSAU NEWS, PO Box 837,Yulee, FL 32041. Printed on recycled paper

Printed on recycled paper

knoW YOUR NEIGHBORS
knoW YOUR NEIGHBORS
FL 32041. Printed on recycled paper knoW YOUR NEIGHBORS george steele Callahan George and his wife

george steele

Callahan

George and his wife Mary Ann have been living in Callahan for the last nine years. When he and his wife were married they lived in Fernandina Beach. He worked with the FAA in Hilliard and she worked at the post office in Callahan. In 1979 George retired and he and his wife moved to Palatka. Eventually though, his wife became homesick and they decided to move back to the area. George likes living in a small town and being close to family. He also likes the people in the community. “I haven’t met one person I didn’t like.” For fun George likes to go fishing on the

St. John’s River or at Lake George. When asked if he enjoyed retirement, George said, “I love it.” The only thing George could say that he didn’t love about the area was the increase in traffic, especially the truck traffic.

was the increase in traffic, especially the truck traffic. The smiths Fernandina Beach Ryan Smith, his

The smiths

Fernandina Beach

Ryan Smith, his wife Victoria and their daughter Johana just moved to Fernandina Beach two months ago. Ryan is recently retired from the Air Force. He and Victoria met in Equador, while he was stationed there. They decided to come to Fernandina Beach because it was farther away from the city and it felt secure. Ryan is currently going to school full time and studying nursing. When asked how Fernandina Beach compared to Equador, Victoria said that Equador was unique but that, “This is my home because this is where my family is.”

The big to do in the Smith’s household right now is their garage sale that they will be holding this Saturday, (March 13th) in Lofton Point. So, if you would like to meet the Smiths yourself be sure to stop by and welcome them to the area.

yourself be sure to stop by and welcome them to the area. laura Elkins Hilliard Laura

laura Elkins

Hilliard

Laura and her husband first moved to Hilliard 11 years ago when he got a job pastoring a church. Her husband, Kris, is the minister to Youth & College & Career at First Baptist Boulougne. Laura likes Hilliard because everybody knows everybody. She especially loves her church family. Currently, Laura is helping plan a white water rafting trip for the youth in August. Laura is a dedicated mom to her daughter Autumn, (pictured with Laura) and is homeschooling her. She does love the Hilliard school systems though. “The principals and the

teachers really do care about the kids and the community.” Laura has enjoyed seeing the growth in Hilliard, especially the increase in stores and restaurants. “If Wal-Mart was here we’d be good.”

and restaurants. “If Wal-Mart was here we’d be good.” Mary Elizabeth Mckendree Yulee Mary was born

Mary Elizabeth Mckendree

Yulee

Mary was born in Callahan, but has had a full life which took her to Savannah and then to Michigan for almost 20 years. “In the winter I would dream about the Florida weather and Fernandina Beach.” She made the decision to move to Yulee 20 years ago and she has never regretted it. “I love everything, this is where I will stay.” Mary enjoys going down to the river to talk with people. She also likes to sit in her backyard at night and stare at the stars. To Mary the growth in Yulee has only been positive. “We’ve got all these wonderful stores. Why would I leave now?” The only complaint she had was the

damage to the roads caused by the heavy truck traffic. “As a senior citizen it makes driving that much more difficult because you get stuck in those grooves.”

Happy Anniversary Georgia and Jose Rosado

From, Erin, Arriana, Syler, Jose Jr., Destiny and George

SHERIFF SPONSORS COPS & KIDS RUN

Get your walking or running shoes on! You can take part in the “Cops and Kids” 5K Walk/Run sponsored by the Nassau County Sheri ’s O ce. e inaugural event will take place on April 10 at Fort Clinch State Park, 2601 Atlantic Avenue, in Fernandina Beach. e event will start at 9 a.m. Participants will be able to walk or run through the scenic park. Anyone can partici- pate. Prizes will be awarded to the top four male and female runners. e registration fee is $25 per person.

It’s $35 per person on the day of the event. All of the proceeds bene t the “Cops and Kids” program. You can pick up a registration form for the 5K Walk/Run at the Nassau County Sheri ’s

O ce in Yulee (76001 Bobby Moore Cir-

cle), the YMCA in Fernandina Beach (1915 Citrona Dr.) or Anytime Fitness in Callahan (450077 State Road 200). For more information, contact Angela Spears, Public Information O cer, at (904)

548-4050.

BAPTIST MEDICAL NOW OFFERS DIABETES CLASS ON SATURDAYS

Baptist Medical Center Nassau now o ers certi ed Diabetes Self Management Educa- tion (DSME) classes at the hospital on Satur- days for those who nd it di cult to attend during the week, says Mary Snyder, registered dietitian and coordinator of Baptist Nassau’s certi ed DSME program. e four-part programs include a general

overview of diabetes causes, complications and treatments, and steps patients can take to reduce or control some of the e ects of the disease. Attendees learn about monitoring blood glucose, blood sugar highs and lows, proper diabetic diets, meal planning, the importance of weight control and exercise. Saturday programs are the same as those held

weekdays except Snyder teaches the Saturday programs alone. She and Katie Aquino, RN, teach weekday classes together, usually on Tuesday afternoons. Many insurance plans cover part or all the cost of this program and a physician referral is required. For more information and sched- uling, call Ms. Snyder at 321-3700.

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March 11, 2010| The Nassau News 3

Obituaries

March 11, 2010 | T he N assau N ews 3 Obituaries Barbara Alice Mason Barbara

Barbara

Alice

Mason

Barbara Alice Mason, 60, passed away Sunday morning, March 7 at the Community Hospice Morris Center in Jack- sonville. She moved to Yulee in 1983 from St. Joe, IN and was of the Nazarene faith. She was an avid supporter of the 700 Club televi- sion ministry. She was a devout Christian and devoted wife, mother and grandmother. e love of her life was her grandchildren. Mrs. Mason loved watching drag racing and went to the Gator Nationals every year. She had a special a ection for her dog, Lady. She was pre- deceased by her parents, Olan and Goldie Ren- frow and a brother, Jerry Renfrow. Survivors include her devoted husband of 42 years, Larry Mason of Yulee; a daughter and son-in-law, Carrie and Greg Beavers of Yulee; a brother, Dewey Refrow (Diane) of Auburn, IN; two sisters, Betty Myers of Douglas, GA and Jeanie Hughes (Jim) of Jacksonville; two grandchil- dren, Brittany and Brandon Beavers of Yulee; her father and stepmother-in-law, John and Opal Mason of St. Joe, IN; her mother in law, Billie Jean King, of Ft. Wayne, IN; several nieces, nephews and great nieces and nephews. Funeral services were held Wednesday, March 10 at the Journey Church with interment fol- lowing in Green Pine Cemetery. e family received friends Tuesday at Green Pine Funeral Home. Condolence messages may be left at www.greenpinefuneral.com. Arrangements by Green Pine Funeral Home, Amelia Island, Fernandina Beach, Yulee.

Mary Jo Turnberg

Mary Jo Turn- berg, 50, of Yulee passed away Tues- day evening, March 2 at Baptist Medi- cal Center in Fern- andina Beach. She was born May 28, 1959 in Herkimer, NY and moved to Yulee from Fells- mere, FL two years ago. Mrs. Turnberg loved to cook, sh and spend time with her grandchildren. She was predeceased by her parents, Vernon Maine and Bev- erly Law. Survivors include a son and daughter-in-law, Je rey and Chrissy White of Grant, FL; a daughter, Dean- na White, also of Grant; three brothers, Donnie Maine of Yulee, Dean Maine, also of Yulee and Scott Maine of Grant; three sisters and brothers-in-law, Verna and Jimmie Bennett of Yulee, Sheri and Tim Rogers of Melbourne, FL and Suesan and Andy Parker of Yulee; ve grandchildren and many special nieces and nephews. A graveside memorial service will be held at 2 p.m. Saturday, March 13, at Hughes Cemetery with Rev. Pete Jones o ciating. Condolence messages may be left at www.greenpine- funeral.com. Arrangements by Green Pine Funeral Home, Amelia Island, Fernandina Beach, Yulee.

Pine Funeral Home, Amelia Island, Fernandina Beach, Yulee. Thinking about Good Friday… already! We pastors nd

Thinking about Good Friday… already!

We pastors nd ourselves thinking about one particu- lar day each week: Sunday. My former pastor said to me, “Sunday comes every three days.” He was right! e same can be said about the holidays which seem to come

every three weeks. So, we pas- tors nd ourselves thinking a lot about Christian holidays too. I can hardly believe Good Friday and Easter are less than a month away. Wasn’t it just three weeks ago when we celebrated Christmas? is morning I

found myself think- ing about Good Fri- day while reading in Exodus chapters

28-29. is is one of those sections where many who started to read the Bible in one year drop out. Chapter 28 gives a detailed description of the garments worn by the priests. ey were very ornate: bells, tassels, pre- cious stones and gold, all of it incorporated into some high quality threads. Chapter 29 is where we nd instructions regarding the consecration of the priests which involved sacri cing several animals and getting their garments stained with blood. “Take some of the blood on the altar and some of the anointing oil and sprinkle it on Aaron and his garments

and on his sons and their gar- ments. en he and his sons and their garments will be consecrated.” (Exodus 29:21, NIV) Have you ever caught

a glimpse of the butcher at

the grocery store? It was like that. Aaron the High Priest (and brother of Moses) had blood-red garments, stained with the blood of numerous sacri ces. I can only imagine what those gar- ments smelled like. So how did this lead to thoughts about the death of

like. So how did this lead to thoughts about the death of Pastorally speaking Rev. David

Pastorally

speaking

Rev. David Bradsher

Jesus Christ? e Old Tes- tament’s sac-

ri cial system was meant to communicate two basic prin- ciples: God is holy and we are

sinful and need to be cleansed.

e perpetual butchering of

these animals demonstrated the severity of our sin. Even the High Priest was sinful and had to wear sacred garments covered in blood just to per- form sacri ces for God’s peo-

ple. We live in a day where sin

is rarely mentioned in pulpits.

I once inquired about a wor-

ship leader position at a main- line denominational church in Maryland. I told the asso- ciate pastor the types of songs

I use in worship emphasize

Christ’s death and our sin for- given. e minister mocking-

ly referred to them as “bloody

Jesus songs.” He was not in- terested in such silliness and

clearly thought I was an idiot

because it’s just too archaic for modern people, not to men- tion it is o ensive to call peo- ple “sinners.” O ensiveness

is a concern God has, but of

a di erent kind: he is deeply

concerned about how we have o ended him! But, because he is good, merciful and lov- ing, he has made it possible for human beings to have those o enses forgiven. God made sure the Israelites saw and smelled the seriousness of sin in every drop of animal blood that was shed on their behalf. “ e law requires that nearly everything be cleansed with blood, and without the shedding of blood there is no forgiveness. (Hebrews 9:22, NIV) e emphasis on their sin and need for cleansing was not meant to hopelessly weigh them down under the burden of their sin, but to point them to the last and nal sacri ce of Jesus Christ where the burden of sin is lifted permanently. e Old Testament priest-

hood and the sacri ces fore- shadowed Christ’s work as High Priest who o ered, not the blood of animals, but his

Pastorally cont. on page 4

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4

The Nassau News | March 11, 2010

Feeling blue? Try taking a gardening class!

As the weather warms up, you may be feel- ing the urge to get out and garden, but did

you know that it can actually be good for you?

A recent study entitled “Senior to Senior:

activities for people 60 years of age and older. e group met weekly for sessions focused on horticulture principles and plant science. One of the students in the study stated, “To go to the greenhouse and see something that I actually grew made me feel good and I believe I can just about do anything.” e bottom line: gardening activi- ties improve mental and physical well being, decrease stress and can im- prove self con dence and self esteem. Many outlets for taking garden

classes exist in Nassau county, in- cluding the Learning Community (www.tlcnf.com or 904-430-0120); e University of Florida Nassau

County Extension (http://nassau. ifas.ufl.edu/horticulture/mgnassau. html or 904- 548-1116); and Florida State College at Jacksonville (www.fccj.com or

904-359-5433).

Dr. Nancy Rossiter is the President of the Learning Community of North Florida located at 626 South 8th Street in Fernandina.

Living Lessons” at Langston Uni- versity in Langston, OK, found that people share needs for sen- sory stimulation, social interac- tion and integration, engagement with others in relationships, op-

portunities for self-esteem and self worth and positive, enjoyable ex- periences. is research was based on a therapeutic program involv- ing gardening known as Horticul- ture erapy.

e philosophical basis for hor-

as Horticul- ture erapy. e philosophical basis for hor- aging gracefully Dr. Nancy “School Marm” Rossiter

aging

gracefully

Dr. Nancy “School Marm” Rossiter

ticulture therapy is the belief that contact with plants meets a basic human psychological need. People have used gardens since early times for both restora- tive and educational purposes. Horticultural activities decrease stress, increase self esteem and provide conversational and social op- portunities. e study involved gardening

Pastorally

Cont. from page 3

own blood which he shed for the forgiveness of sin. But this does not mean sin is now a non-issue we can ignore. e cross itself is a constant reminder of the seriousness of sin and of how humans still o end God today. It still communicates the two basic princi- ples of God’s holiness and our sin and need for cleansing. Upon the cross, God the Fa- ther tore Jesus to pieces. He turned his back on his beloved Son who was our substitute. Jesus was a bloody mess. Mel Gibson didn’t even come close! Our sins and guilt were laid upon him in the same way the animals bore

the sin and guilt of Israel. at is what makes Good Friday so Good. I am happy to sing those bloody Jesus songs all the time because it is constant reminder of what Jesus has done for me and how he continues to forgive me every day. Your blood has washed away my sin. Jesus, thank you! Got questions? Email me at pastor@grace- nassau.com and I will print my response in my column. e Rev. David Bradsher is pastor of Grace Community Church in Yulee. www.gracenassau.com

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March 11, 2010| The Nassau News 5

y affects your hair and Edward Adelbert Doisy inde- solated the structure of the hor-
y affects your hair
and Edward Adelbert Doisy inde-
solated the structure of the hor-
s
a group of steroid compounds
a
signi cant role in women’s
working in “hyperdrive” dur-
en nd their hair is thicker
the baby, hormonal changes
.
Dry, dull and brittle hair
Dry, dull and brittle hair
g
pregnancy cause the
.
About About half half
o.
Estrogen
redomi-
roduced
While While
mois-
r
often
t.

As your your

lcd, PlasMa, led, and now 3-D

I remember when the only choice of television was size. 32” was big and 36” was huge. Not only in size but, weight also. e choices we have to- day are vast and varied. We no longer measure in inches but in some cases in feet. When friends ask how big our television is, I tell them 5 feet. OK, it’s 60 inches but 5 feet just sounds cool. Now, a quick overview of each type of televi- sion and why one may work better than another for your situation. All of the televisions listed below have 178 degrees of viewing, meaning no bad seat in the house. LCD PROS - Lightweight, energy friendly, not much heat emission and re- sistant to glare. Sizes are endless from the very smallest 1” screen to over 108” (or 9 feet). LCD CONS – Less life like picture es- pecially on standard de ni- tion. Have a di cult time generating deep blacks and

ni- tion. Have a di cult time generating deep blacks and Tech Tips Bill Hughes Tech

Tech Tips

Bill Hughes
Bill Hughes

Tech cont. on page 9

how pregnancy affects your hair

Tech cont. on page 9 how pregnancy affects your hair Beauty Tips Thomas Hughes In 1929

Beauty

Tips

Thomas Hughes

In 1929 Adolf Butenandt and Edward Adelbert Doisy inde-

pendently determined and isolated the structure of the hor-

mone “estrogen”. Estrogen is a group of steroid compounds

and is considered to play a signi cant role in women’s

mental health. Estrogen is working in “hyperdrive” dur-

ing pregnancy.

and shinier than ever. After the baby, hormonal changes

Most women nd their hair is thicker

will have the opposite e ect. that easily falls out.

Hormonal changes during pregnancy cause the

scalp to produce less sebum (oil). (oil). e e hair hair feels feels

less weighed down and thicker. er. In In fact, fact, your your

hair’s growth phase is extended ed due due to to extra extra

estrogen. It will grow longer.

of women experience post-partum partum alo- alo-

pecia (hair loss) which may last three months, or so. Estrogen

is returning to normal levels.

e three major naturally occurring estrogens in women women

are estrone, estradiol and estriol. Estradiol is the predomi-

nant form in nonpregnant females, estrone is produced

during menopause, and estriol is the primary estrogen ogen of of

during pregnancy. e good news: your hair will grow back. hormones return to normal so will your hair.

you’re waiting treat your hair and scalp to protein mois-

turizing shampoos and conditioners. Trim the hair often

while wearing a smile and enjoy your newborn gift.

Tom Hughes, magnasalon.com

A Year After Market Low, How Should You Invest?

A Year After Market Low, How Should You Invest? edward Jones Financial advisor Ronnie L. Stoots

edward Jones

Financial advisor

Ronnie L. Stoots Jr.

It’s been about a year since stock prices hit their low point during the long bear market. Since then,

of course, we’ve seen a big rally, but some of the deci-

sions you made when the market was at its lowest

point may still be a ecting your portfolio’s perform- ance and prospects. So now that we’ve reached the one-year anniversary of the market bottom, it’s a good time to see where you are today and how you can prepare for tomorrow. In looking back at the market depths of a year ago, it’s important to note that we didn’t get there overnight. In fact, stock indices had fallen about 50 percent since hitting their all-time high in October 2007, which means that investors had gone through

a 16-month downturn. Consequently, it’s not sur-

prising that many people, tired of seeing gloomy in- vestment statements month after month, decided to “play it safe” for a while by putting large sums into xed-rate vehicles such as Certi cates of Deposit (CDs). And a lot of those CDs had one-year maturi- ties, which means they’re now coming up for renewal. When you bought your CDs a year ago, you prob-

ably did so for their ability to preserve your principal, but in the process, you made some trade-o s. First, you accepted a relatively meager income stream, be- cause short-term interest rates, like those paid on your CDs, were low. And second, you relinquished the growth potential you might have gotten from other investments, such as stocks. So now that we’re a year removed from the bottom of a bear market, can you use the money from your maturing CDs to help you make progress toward your nancial goals? Actually, now that you may have these maturing CDs coming due, it’s a very good time to review your overall investment strategy, possibly with the help of a professional nancial advisor. Take a close look at your portfolio. Is it well suited for your individual risk tolerance, time horizon and long-term objectives, or do you need to make some changes? Is it too aggres- sive for your needs, or too conservative? Is it prop- erly diversi ed among investments suitable for your particular situation. ? While diversi cation, by itself, cannot guarantee pro ts or protect against loss, it can help reduce the e ects of volatility and give you more

chances for success. Keep in mind that while CDs are FDIC insured, other investments carry certain risks that you should understand before investing. Of course, if you have investments held in a bro- kerage account, it’s likely not your only portfolio — you may well be investing through your 401(k) or other employer-sponsored retirement plan. If so, keep in mind that you probably don’t want your in- vestments to duplicate those inside your 401(k) ac-

count. Instead, look at your entire investment picture “holistically” and seek to diversify through all your accounts. Once you’ve reviewed your portfolio and identi ed any possible gaps, you can then consider where the money from your maturing CDs can be used most

e ectively. You probably won’t see any festivities marking the one-year anniversary of the market low. But you can celebrate in your own way — by embracing available investment opportunities. is article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

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The Nassau News | March 11, 2010

local course provides beauty along with difficulty

Columnist Ryan Conner explores the Oak Marsh Golf Course on the Amelia Island Plantation.

In the past few weeks I have had the opportunity to visit some of our

local golf courses. It is hard to talk about Nassau County gol ng with- out mentioning the Amelia Island Plantation. is week I went to the heart of the Plantation by visiting Oak Marsh. After

a six-month closure this

prestigious course reo- pened on February 15 and has been a breath of fresh air to the community. I spent a few moments with Head Pro Broc Nell to discuss the reopening and some of Oak Marsh’s staples and history. He was very informative as well as

courteous by inviting me into the clubhouse. Oak Marsh opened in 1974 and

has always been a favorite for local golfers as well as those from out of town. e course is a par-72 that winds through Amelia Island’s scenic marshes. Pete Dye certainly created

a lasting masterpiece when he de-

signed Oak Marsh. Right now the course is in great shape considering the circumstances.

Like any other course in our area, it has been tormented by the unsea- sonably cold winter. e fairways are layered with Bermuda grass that is just beginning to come back. It will not be long before the entire course

is as plush and green as the rye grass

on the over seeded greens and tees. Not only is the course beauti- ful but challenging as well. With all the marsh that surrounds it, wa- ter is always in play. at it mind, hole number 17 brings the complete marsh package into the game. is par-4 is completely surrounded by marsh. In order to reach the green

you have to hit over two sections of thick spartina grass and mud. If you do not hit two perfect shots you will have a great chance to put that dreaded snow man on your score

sheet. e signature hole is

number 16. In order to reach the green you have to cross over a 130 yards of marsh and water. If that was not di cult enough there is a huge oak tree blocking the entire right hand side of the green. You have to hit a solid up and down to the left to even have a chance at birdie. is might be one

of the most challenging par-3s in the area. Oak Marsh most recently hosted

a Hooters Tour event in March of

2009. e Hooters Tour is the third

largest professional golf tour in the world and is lled from top to bot- tom with talent. All their carts are

equipped with GPS devices and electronic score cards. e wildlife is what you would expect around our local marshes except for one thing, they keep a constant eye on the water and remove all gators from the facil- ity. If you are interested in playing Oak Marsh, I would highly recom- mend it. is is one of my favorite

courses in not only our area but any- where else, period. Not only is the setting perfect and serene, the sta goes above and beyond to accommo- date all your golf needs. Green fees are $150 for eighteen holes and $90 for nine. Public tee times need to be made 24 hours in advance. If anyone is interested, pros Broc Nell and Dan Hackney o er

anyone is interested, pros Broc Nell and Dan Hackney o er nassau outdoors Ryan Conner Amelia

nassau

outdoors

Ryan Conner

Nell and Dan Hackney o er nassau outdoors Ryan Conner Amelia Island Plantation’s Oak Marsh’s signature

Amelia Island Plantation’s Oak Marsh’s signature hole is number 16. To reach the green you must cross over a 130 yards of marsh and water, not to mention the huge oak tree blocking the entire right side of the green.

private lessons. Lessons are $110 an hour. e address is 3000 First Coast Highway, Amelia Island. Mondays and Tuesdays are the slower days on the course so make your tee times and go enjoy one of the best gol ng experiences around. As for shing, the bite is starting to pick up. After months of cold front after cold front, we nally have a break. is week calls for south winds with highs in the 70s. We are looking at some rain on ursday, but that’s okay, as long as it is not

freezing. With the warmer tempera- tures and south wind we should see some drastic changes in our water temperature. e sh have just started to feed heavier in certain areas and it is only going to get better. ese sh have not eaten well in months and are practically starving. When the bite really turns on, I have a feeling that the shing is going to be ridiculously good. If using arti cial, try a Z-Man ar- ti cial shrimp. Tie it weedless with

a bullet weight in front of it. Work it real slow on the bottom and if a trout or red is around, I can almost guarantee a bite. Mud minnows have also been working really well with the red sh on the last of the outgoing tide. e black drum bite has been re- ally solid as of late. Try some dead shrimp on the bottom right at the changing of the tide. If you do decide to play eighteen, drown a shrimp or some arti cial good luck and be safe out there.

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March 11, 2010| The Nassau News

7

When it comes to the flu, we’re not out of the woods

Swine u may seem like last year’s news. But health o cials are urging those who have not been vaccinated against the virus — or the regular seasonal u — to do so. “It’s not too late for people to get their u shot because u season typically peaks at this time year,” said Nassau County, Fla., Health Department spokesman Wade Sparkman. “We have seen a substantial decline in cases of H1N1, but that doesn’t mean we’re out of the woods yet.” One Nassau County resident died last No- vember due to the H1N1 virus. Widespread in uenza activity, the highest level of infec- tion, was not reported by any counties early this month. irty counties reported no ac- tivity, with the rest reporting only sporadic activity. While swine u (H1N1) is on the de- cline, the predominant strain of circulating in uenza virus remains H1N1. But doctors and other health professionals expect that to change in the coming weeks. “H1N1 is still out there, and is probably going to stick around for a while,” said Dr. E. Ngo-Seidel, Director of the Nassau County Health De- partment. “But people need to remember there’s another u virus out there — the regular seasonal u generally peaks in the second or third week of February, and that strain kills 36,000 adults a year. Ngo-Seidel encourages residents to get protected against both the seasonal u and H1N1, especially those with medical con- ditions who are at higher risk of u-related complications. She said residents should be able to avoid the frustration some experi- enced over limited H1N1 vaccine supplies when swine u peaked last fall. Some clinics

have even dropped their prices slightly due to the apparent glut of vaccine doses.

ere’s plenty of vaccine to go around,”

said Sparkman. “People should also remem- ber that anyone can get vaccinated. We are no longer asking priority groups or those at greatest risk of complications from the u to get vaccinated rst, which was the message the CDC was putting out when supplies were limited.” While health o cials are no longer hold- ing free mass vaccination events at schools, malls and other locations, some county health departments, such as Nassau, are ex- tending their hours. e health department is actively contacting nursing homes, schools and other locations where there are vulner-

able populations to vaccinate. Residents should check with the county health depart- ment for vaccination locations and hours. Sparkman said what many perceived to be a mild swine u season should not lull residents into believing the u virus is without danger. “ e message here is, get vaccinated. And if you’re experiencing u symptoms like body aches, fever and cough — seek medical attention,” said Sparkman. “You can still get very sick and even die, from the u.” For further information contact the Flor- ida Department of Health H1N1 Flu infor- mation website at www.MyFluSafety.com or the U.S. Centers for Disease Control (CDC) website at www.cdc.gov/h1n1 u/. Please contact the Nassau County Health Department for additional information at (904), 548-1830, Monday-Friday, 8:00 am – 5:00 pm. Public information contact: Wade Sparkman, Director, Environmental Health.

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car lot attributes quality to it’s thriving business

car lot attributes quality to it’s thriving business L i l l i s t o

Lilliston Ford Staff

lauren Jones/The Nassau News

By lauren Jones

Editor

Lilliston Ford started out small and has grown into the largest car dealership in Kings- land, GA. ey span over ve acres. It was previously on Highway 17 and was something small but came with bigger plans. “ e guy who started it [Fairley Cisco] had a big vision,” Johnnie Robinson said. Robinson is the general sales manager and has been there since 1994. e original owner saw him, not knowing a thing about him and hired him on the spot. He saw potential in Robinson. Robinson lived up to that poten- tial and moved his way up from sales and says he loves where he is at. “It was a blessing,” Robinson said. He says there are challenges in this business, such as not being able to please everyone, but he’s also learned some valuable lessons, such as to never judge a person up front. He says there was once a man who came in looking like he came o the streets and all the other salesmen ignored him, thinking he

would not buy a car. Robinson talked to him and the man ended up buying two cars with the cash he had in his pocket. Lilliston Ford has 29 employees and Rob- inson says about 95 percent of them are lo- cal. Lilliston also draws customers from as far away as Gainesville, GA, Hinesville, GA and Savannah. ey form relationships with those customers including Robinson’s best friend. Robinson met his best friend while selling him a Ford Explorer. He says most of their customers are repeats and referral-based. Despite having a dealership in a military town with customers moving frequently, he still has many repeat customers. Robinson says they make sure they give their customers the best treatment. He likes to call it the Ritz-Carlton treatment. He knows people don’t like to spend a lot of time in a car repair shop. If the customers’ car will take a long time to be xed, they give them a free rental. Lilliston provides service after sales and tells his employees to under promise and over deliver.

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The Nassau News | March 11, 2010

CRIME Beat

e Nassau News if the case is dismissed, n of the developments.
e Nassau News if the case is dismissed,
n of the developments.

ese reports are based on information supplied by the Nassau County Sheri ’s O ce. Anyone whose name appears in the reports can contact e Nassau News if the case is dismissed,

charges are reduced, or they are acquitted of the charges. Call 225-5100, or e-mail laurenjones@thenassaunews.com. Please be prepared to provide documentation of the developments.

MONDAY, MARCH 1

Mitchell Maninger, 25 of Hilliard: posses- sion of alcohol by minor.

James Jackson, 28 of Townsend, GA:

possession of a controlled substance with intent to distribute.

kerrick Peters, 28 of Yulee: bond sur- render, possession of marijuana and possession of a new legend drug without prescription.

nicholas Barnett, 18 of Yulee: auto bur- glary and grand theft.

heather carroll, 27 of Fernandina Beach:

burglary.

Justin royal, 22 of Yulee: possession of a controlled substance without prescrip- tion.

TUESDAY, MARCH 2

Brian Wilson, 35 of St. George, GA: bat- tery.

roosevelt daniels, 61 of Fernandina Beach: not having a driver’s license (ha- bitual).

Peter dwinnell, 29 of Yulee: solicitation of a child to engage in sexual conduct.

gabriel arnold, 36 of Fernandina Beach:

driving with a suspended license.

kimberly rainey, 38 of Yulee: driving with a suspended license.

WEDNESDAY, MARCH 3

amanda clements, 24 of Yulee: driving with a suspended license knowingly.

Tara Mcduffie, 27 of Fernandina Beach:

petit theft.

allen Mitchell, 51 of Fernandina Beach:

DUI.

Micheal lambert, 40 of Hilliard: domestic battery.

Marvin Timmons, 39 of St. Marys, GA:

operating under foreign license while FL license is suspended.

nidia harden, 58 of Fernandina: DUI and violation of driver’s license restrictions.

amber lutze, 23 of Fernandina Beach:

possession of a controlled substance.

david echols, 19 of Fernandina Beach: amanda hendrix, 36 of Bryceville: ag- gravated battery. possession
david echols, 19 of Fernandina Beach:
amanda hendrix, 36 of Bryceville: ag-
gravated battery.
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THURSDAY, MARCH 4
Matthew Pickett, 24 of Fernandina
Beach: aggravated assault.
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Travis davis, 34 of Jacksonville: driving while license was suspended and revoked.

lance rayburn, 44 of Fernandina Beach:

possession of marijuana.

alfonso aguado, 26 of Yulee: no driver’s license.

royce cowart, 55 of Callahan: knowingly driving with a suspended license.

Theodore Jackson, 30 of Jacksonville:

driving with a suspended license.

donald Murphy, 48 of Yulee: driving with a suspended license.

arsene Marchand, 36 of Fernandina Beach: driving with a suspended license.

roderick leon, 22 of Jacksonville: posses- sion of cocaine with intent to sell sched- ule 2 and cocaine sell schedule 2.

FRIDAY, MARCH 5

Michael West, 28 of Jacksonville: driving with a suspended license, attach tag not assigned, petit theft and two counts of obtaining property with worthless checks.

nolan king, II, 29 of Kingsland, GA: resist- ing an officer. He would not get out of the car when officer demanded it of him in suspicion of a fire arm being concealed in the car.

stephen harris, 24 of Folkston, GA: driv- ing without or with a suspended license.

John nease, 36 of Fitzgerald, GA: pos- session of marijuana, DUI and refusal to submit to testing.

ernest green, 22 of Jacksonville: posses- sion of marijuana.

Justin green, 20 of Fernandina Beach:

driving with a suspended license.

SATURDAY, MARCH 6

stacie Musgrove, 31 of Jacksonville: DUI and possession of drug paraphernalia.

loretta Polk, 40 of Yulee: DUI.

larry cameron, Sr., 59 of Fernandina Beach: aggravated assault with deadly weapon with intent to kill and domestic battery.

SUNDAY, MARCH 7

nyeisha Felder, 28 of Jacksonville: ag- gravated battery.

Tara rainey, 39 of Yulee: grand theft mo- tor vehicle and temporary unauthorized use of a motor vehicle.

Phillip Bunch, 39 of Fernandina Beach:

battery.

sara denton, 25 of Yulee: domestic bat- tery.

Javier vasquez, 32 of Orlando: DUI and no driver’s license.

battery. sara denton , 25 of Yulee: domestic bat- tery. Javier vasquez , 32 of Orlando:

March 11, 2010| The Nassau News

9

Tech

good fiscal health is cutting the size of government

Dear Chairman Boyle and Commissioners:

While you have heard a pres- entation recently on possible options for navigating the up- coming budget season, I have heard no mention of actually reducing the size of government itself. Merely delaying capital expenditures until the economy is again healthy may temporar- ily reduce current expenditures, but that is not an actual reduc- tion in the size of government. Further, using up reserves to avoid a reduction in the ongo- ing “operational and personnel costs” of government only raises the certainty of a severe tax in- crease in the near future while reducing the county’s ability to

counter any possible unforeseen catastrophes. e key to good scal health is doing that which is hardest for politicians, namely, actually cut- ting the size of government. Tax- payers demand it, candidates for political o ce espouse it in their campaigns, but it never seems to be accomplished. You have to look no further than Tallahas- see or Washington to see how not to run government. Bor- rowing against the taxpayers tab or just printing new money will never solve the real problem. It can only be solved by cutting the government itself. I would recommend that you consider the following starting points for reducing the cost of government

to Nassau County taxpayers:

Freeze capital projects inde - nitely. Any project that is not absolutely mandated by state or federal law should be removed from the Capital Improvement Plan immediately. Address the overly-generous automatic step raises, seniority pay, sick leave payouts at retire- ment, post-retirement bene t package, expensive health in- surance, bonus days and other perks that those who are paying our salaries are going without in the private sector. All bene ts, both union and non-union, should be re-addressed imme- diately regardless of current agreements. To not do so only raises the probability of a future

forced reduction in costs via em- ployee reductions. Appoint a commissioner and each of the other ve Constitu- tional O cers to bring recom- mendations back to the Board that will moderate the rather rich and disparate employee bene t packages from one o ce to another. Please let me know how I may assist you in this endeavor. e burden of weathering this present scal crisis is rightfully on the shoulders of all of us who have been entrusted by the tax- payers. Let’s together do that which is hardest. Let’s cut gov- ernment now. Sincerely, John A. Crawford

using the senses and the seven steps to close sales

Folks, mid-term elections are coming up next year. Are you ready to get blasted every day and night with political ads on television and radio? You know the drill, it’s in- evitable. Virtually every time you turn on the TV or radio, within minutes you will see one candidate or another. Politicians, car dealer- ships, television stations and radio stations are excellent examples of

someone who uses creative sales techniques to sell their idea, prod- uct, or service. ere are many words used to create emo- tional responses. Safety, security, love, sweet and delicious are some of the positive words. Danger, threat, taxes, terrorism, extremist, weaken, lie, dishonest, cheated and wrong are a few of the negative words used. ese all cause some type of emotional response in the majority of people, especially if they are stra- tegically repeated many times. ere are focus groups that are paid to conduct studies on how certain words make people feel. e re- sults of those studies are used for many di er- ent promotions, such as political campaigns and advertising products and services. Usually

campaigns and advertising products and services. Usually sales Tips Lamar Williams the “hot button” word or

sales Tips

Lamar Williams

the “hot button” word or phrase is repeated several times through- out the promotion. e next time you see a commercial on television or hear a radio commercial, watch and listen closely to every word. You should be able to pick out the hot button word or phrase. Some- times even background sounds or pictures will be used to enhance the mood.

important to you, they will target the senses necessary to help you build an emotional tie with the vehicle they have, that most ts your real or perceived needs. Seeing - “Look at the paint job and the rims on this baby,” “this ‘sporty looking’ vehi- cle really ts you.” Taste - “that candy apple red looks so good you can almost taste it.” (chances are, you don’t want to lick a car, but by giving you a reference to something you most likely have tasted, it could cause you to think of the sweetness of the candy apple and look favora- bly on the car and color.) Touching - “hop in, take it for a test drive,” “feel the fabric on these seats.” Smelling - “don’t you just love that ‘new car’ smell?” Hearing - “listen to that engine hum”, “lis- ten to this sound system.” Sense of Security - “there’s lots of room in the back for your children and groceries to safely ride along,” “this model has passed all the government safety tests,” “there are safe-

Senses cont. on page 10

Keep in mind small business owners, the more senses you can involve during your presentation of your product or service, the more likely you are to sell your product or service to a poten- tial customer. e six main senses are seeing, hearing, touching, tasting, smelling and of course, the sense of security. Car dealerships use these tactics to sell cars. When you go to a car lot, most good car sales- people will ask you many questions to nd out what type of car you are looking for, what the car will be used for, who will be driving the car and why you are looking to buy a car. Once they nd out these things that are most

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Cont. from page 5

bright whites. I nd LCD’s to be a little fuzzy on the low def. channels. PLASMA PROS – More natural coloriza- tion or lifelike picture. Has been becoming less expensive than other formats. No burn in issue anymore and much more energy conscious than before. PLASMA CONS – Heavy, subject to glare (it

is a glass screen), Emits a good amount of heat,

sizes tend to start at 42 inches. at might be

a little big for the bathroom. (What? You don’t

have a TV in your bathroom? Call me!) LED PROS e WOW factor. Very thin, approx. 1 ¾” thick, low heat emissions, energy e cient, beautiful lifelike picture, not very heavy. LED CONS - Cost (about double the same sized LCD), can sometimes be too close to the wall for some wiring situations, glare due to glass screen, limited choices in brands (not everyone is on board yet.) 3-D PROS – Blows away LED’s WOW factor. Reach out and touch lifelike picture. LED thick- ness and weight. A variety of sizes. Watch movie releases the way they were intended or produced. Great for gaming 3-D CONS – Oh boy, cost, cost and cost. Granted, 3-D will nd its correct cost range soon but as of now, it is the number one issue. Upgrade Fatigue… buying the same movie you already own but now in another format. Lack of 3-D content. Not only the expense of the set but heavy, expensive glasses that must be worn by each viewer. Some people have a vision issue known as monocular vision. ese folks cannot even see in 3-D and often get headaches after watching a 3-D movie. (Sorry Alice in Wonder- land, which is a great movie.) Give 3-D a few years to nd its niche within the electronic com- munity. Well, there you have it: some opinions based on fact. I’ve always said that a good site survey will help determine what television is right for you, your lifestyle and the room. Maybe Star Wars wasn’t too far o when R2- D2 played the holographic laser transmission of Princess Leia on a table for 360 degrees of view- ing. It’s only a matter of time I am sure! Next week: Wireless speakers. Cheers! Bill Hughes is the owner of Bill’s Video Design, 96178 Sea Winds Dr., Fernandina Beach. He can be reached at 904-415-5311 or by e-mail at billsvideodesign@vpweb.com.

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10

The Nassau News | March 11, 2010

Test Your Knowledge
Test Your
Knowledge
T he N assau N ews | March 11, 2010 Test Your Knowledge TRIVIA BY MAGGIE

TRIVIA BY MAGGIE “THE TRIVIAMEISTER”

1.

In England this snack food is called “crisps”.

2. What FL tree is the University of FL asking people not to use as mulch anymore because we are decimating the native tree population?

3.

In mph, how fast

do nerve impulses such as pain travel to your brain?

4. What animal hair is most often used in violin bows?

5. For Kids Only:

When is a kiwi not

a bird?

mph1803.Cypress2.ChipsPotato1.ANSWERS:

kiwifruitaits5.When(tail)Horse4.

Test your knowledge every Wednesday at 7 p.m. at the Crab Trab in downtown Fernandina Beach. (One of these questions will be featured at the next trivia show.)

senses

Cont. from page 9

ty air-bags in the dash and side panels of this model,” “this car has a no hassle warranty that will cover you for three whole years.” ese are just a few of the things you might hear (and probably have heard) at a car dealer- ship. Regardless of what type of business you

own or work for, you can bene t by asking a lot of questions when in the interview process of selling your idea, product or service. e inter- view, in my opinion, is the third most impor- tant part of a sale. e rst most important part of a sale is asking for the money, also known as closing the sale. Even though closing the sale is near the end of the sales process, I feel it is the rst most important because you are ask-

ing a potential client to trust you and like you enough to invest their hard-earned money in

your product. Believe it or not, the number one

reason salespeople fail is because they don’t ac- tually ask the customer to buy their product or service. Some sales people do a great job build- ing the relationship up to the closing, and then don’t ask a direct closing question. You HAVE to ask them to buy it! e second most important part is, the rst 15 seconds someone sees you. In a sales envi- ronment, most people unknowingly determine whether or not they like you or are comfort-

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able around you in the rst 15 seconds of lay- ing eyes on you. Be careful what you wear, how you carry yourself, how you greet someone and SMILE warmheartedly. As they say, “a smile is contagious.” Don’t run up to them and shake their hand like you’re going to rip their arm o . Walk steadily, not too fast, keep eye contact, smile, reach your hand out slightly and rmly but gently shake their hand while you are intro- ducing yourself. is is more important if your potential client is a woman. If you slap your hand out there too fast and hard, they will feel as if you are showing dominance over them. ey won’t think that, but they will feel that. Keep your voice soft as well. You want them to feel comfortable and “in control” throughout the whole process. People don’t buy things be- cause they are forced to, they buy them because they want to. If they do buy because they felt forced into it, they may never shop with you again. It’s all about providing a comfortable, pleasant buying experience for your customer. ink about it, no one likes to be forced into anything. Want a good example? Paying taxes, even though we all understand that paying taxes is a vital part of a free society to continue to be free, we do not like being forced to pay them. Nor do we like being forced to pay even more taxes when tax rates are raised, especially when they are raised because the people we have elected are spending the money as if there is no limit. But, that’s a subject for another column. e sales or relationship building process should be approached in an orderly fashion.

I’ve mentioned the most important three steps, but they are not the only steps. Nor do they make the other steps unnecessary. e seven steps to closing any sale are:

Introduction, interview, presentation, over- coming and handling objections, trial closing, closing the sale and follow up to thank the cus- tomer for buying from you. ese steps are part of almost any kind of sales process out there. Introduce yourself. Ask a lot of questions. Present your product or service. If they have objections or concerns, nd a solution for

them. Ask subtle trial closing questions: If I can arrange the delivery date to t your schedule, would you give my product a try?” CLOSE THE SALE: “If you would give me your ap- proval on this line, I will have our delivery de- partment process your order.” Finally, follow up with the customer to thank them for their busi- ness. Handwritten letters ALWAYS work best.

I wish I could go into more detail on each of

these steps, but if you would like to learn more,

I would recommend you read Tom Hopkins’

book “Selling for Dummies,” or Brian Tracy’s “Be a Sales Superstar.” Both of these authors are great motivational speakers as well as great sales trainers. ey di er slightly on how they get their message across to you, but both seem to really want to help you become a better sales- person and feel better about yourself at the same time. As Bill Kley, my rst sales manager over a decade ago, always said, “ e harder I work, the luckier I get, so get out of your car, and go sell something!!!”

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March 11, 2010| The Nassau News 11

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12

The Nassau News | March 11, 2010

calendar

of events

March 11th - April 22nd

FERNANDINA BEACH

Personal Branding WorkshoP Thursday March 18 at 6 p.m. Mygani Design Studio, a brand consulting firm, will hold a personal branding workshop for professional women at the Fairfield Inn & Suites, 1300 Airport Rd. For more information please contact (904) 860-8440 or visit www.mygani.com.

Medical ToWn MeeTing Monday, March 22 from 7 to 8:30 p.m. William McGrath, MD, Latoya Kuester, MD, and Ann McGrath, ARNP, CNM, will discuss “Current Topics in Women’s Health,” in this month’s Medical Town Meet- ing sponsored by the Nassau County Medical Society/ Baptist Medical Center Nassau. The free program will be held at the Hospital. Light refreshments will be served. No reservations required.

HIllIARD

easTer egg hunT Saturday, March 27 at 11 a.m. The First Alliance Church, 37207 Mill Street is inviting children three to 10 years of age to an Easter Egg Hunt. Pepper the Clown will also be entertaining the children with his artistic animal balloon creations.

Free Movie: Where The Wild Things are Saturday, April 3 at 3 p.m. The Friends of the Bryceville Library will show”Where the Wild Things Are” at the Bryceville library, 7280 Motes Rd. Popcorn and soft drinks will be provided as well.

kINgslAND, gA

keagan BeneFiT ride Saturday, March 13 at 10 a.m. The Swamp Rats Riding Association invites you to a benefit ride for our little friend. Keagan is a special needs child with cerebral palsy. Insurance does not

cover all costs for her therapy sessions. All proceeds to go Keagan’s parents. Registration is a St Marys Water- front Park from 10 to 11 a.m. Kickstands go up at 11:15. Tickets are $15 per bike/$5 per passenger. $10 each additional poker hand. There will be live entertainment and food at the end of the ride. Contact Too Tall at 904-413-2057 or Shooter at 904-

229-2739.

5Th annual runaBouT in The royal disTricT auTo shoW Saturday, March 20 Annually, over 120 participants and 3,000+ specta- tors fill the streets of downtown Kingsland to enjoy auto’s ranging from vintage to modern-day muscle cars! You can also enjoy free, live entertainment, test out the local food flavors, shop and cheer for your favorite elected official at the annual Mayor & Council Lawnmower Race. This year there will also be a health & wellness fair and a CCHS Sidewalk Chalk Art Contest. Visit www.KingslandDDA.com or call 912-729-2848 for more information.

yulEE

arT exhiBiT aT The nassau cenTer gallery Thursday, March 11 from 6 to 7:30 p.m. A reception will be held to meet Professor James Kemp, curator and collector of the Talismans of the Far East Art Exhibit. The exhibit, consisting of talismans from 24 religions will be shown until March 30 at the Betty P. Cook Nassau Center Gallery, 76346 William Burgess Boulevard in Yulee. Call 904-548-4432.

BoWling TournaMenT Saturday, March 13 at 1p.m. The Tournament Bowling Club of Jacksonville will be sponsoring a Women’s Bowling Tournament at the Striker’s Family Bowling Center. Our opening ceremony will be held at that time. This tournament will involve Women’s Bowling teams from around the state of Florida, Georgia and South Carolina. Please come out and cover this event for your local

newspapers and learn more about what the Tourna- ment Bowling Club of Jacksonville, is doing for the Jacksonville and Nassau County Communities. For more information about the organization please see our website at www.tbcjax.org or contact our President Janette Wanton at 904-764-7848 or me the Tournament Director Winifred Favors at 904-955-8338.

c.c.W Pro WresTling reTurns To yulee Saturday, March 20 at 7:30 p.m. Pro wrestling will return at the Yulee Middle School. In the explosive Main Event an eight man Tag Team Match as Rock and Roll Chris Turner, The Marcs Broth- ers, and Booger takes on John Douglas, Scotty Biggs, Kaos, and Kevin Toole and also on the card Southern States Champion Maddog Miller puts his title on the line against Jarrod Micheals, Cuzin Ricky Jay takes on Otto Riley, Kevin Kantrell battles high flyer Skylark. Plus many more matches with such stars as Riot, Cheyne Miles, Jonathon Wells, Blaine Rage, Samantha Steele, and a host of others. Tickets are $6 in advance and $7 at the door you can purchase advanced tickets at Yulee Middle School. Portions of the proceeds will benefit Y.M.S athletics. Visit www.ccwrestling.biz for more information.

scavenger hunT To BeneFiT vieTnaM veTeren Saturday, March 27 at 10 a.m. Rain or shine there will be a scavenger hunt through- out different businesses throughout Yulee. Registra- tion will be held in the Yulee Target’s parking lot. Entry fee is $10 per person. Winner receives $250! For more information call Kim at 904-759-7565.

regisTraTion deadline For arBorisT cerTiFicaTion Training The four-session certification training is being held on April 1, 8, 13 and 22, from 5 until 9 p.m. All four sessions must be attended to qualify for the exam. Cost is $50 per person. If you would like to purchase your books, contact Becky Jordi at 904-548-1116. Registra- tion deadline is March 26.

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