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MedEdForum
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FOURTH ANNUAL PA n at
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December 4-6, 2006 • The Ritz-Carlton • Philadelphia, PA

Over 45 CME ENRICH YOUR CME INVESTMENT:

Experts Including
3 Keynote Speakers: Learn the Latest Strategies, Compliance
Six Strategies to Assure CME
Guidelines and Outcomes Measurements
Improves Patient Care
Joseph S. Green, Ph.D., Driving Impactful CME Activities
President, Professional
Resource Network, Inc.,
Associate Consulting
Professor and former
Associate Dean of CME,
Duke University School of 3 NEW INSTRUCTIVE TRACKS: 3 EXCLUSIVE FOCUS GROUPS:
Medicine
FEATURING • A Simulated Grant Review
New AMA Initiatives to Session Featuring 6 Leading

12 Interactive
Transform CME
R. Mark Evans, Ph.D., Pharma Insiders
Director, Healthcare
Education Products and
Workshops • Practicing Physicians Discuss:
Standards, American
Medical Association
Interact with fellow attendees as Effective CME,
top CME experts lead you through Behavioral Change,
guided group learning activities Outcomes Measurement,
Track 1 – Enhancing the CME Quality Improvement
Government Enforcement
Activities and Trends in Grant Process • Beyond Compliance –
Medical Education
Kathleen Meriwether, Track 2 – Applying Educational CME’s Emerging Challenges
Esq., Assistant United Outcomes Measurement and New Directions
States Attorney, U.S.
Department of Justice Track 3 – Maximizing Innovative
United States Attorney’s
Office for the Eastern Formats & Distribution
District of Pennsylvania, Channels
Philadelphia, PA

Network with Your Peers: Special Casino Night and Cocktail Reception

Silver Sponsors Presented by

EARLY BIRD DISCOUNT:
Register by October 3rd
to receive a 10% discount
www.mededforum.com
 at-a-glance

MONDAY, DECEMBER 4, 2006

7:30 AM - 8:30 AM Registration & Continental Breakfast

8:30 AM Welcome & Opening Remarks

8:45 AM KEYNOTE: Six Indispensable Strategies to Assure CME Improves Patient Care

9:30 AM Applying Technology to Improve Collaboration Amongst Multiple Stakeholders

10:15 AM - 11:00 AM Exhibit Viewing & Refreshments

11:00 AM A New Tool to Use Claims Data to Increase CME Program Attendance

11:45 AM PANEL DISCUSSION: Assessing the Impact of the ACCME Updated Accreditation Criteria

12:30 PM - 1:30 PM Luncheon

1:30 PM - 3:00 PM INTERACTIVE WORKSHOP TRACKS

TRACK 1 TRACK 2 TRACK 3

CME GRANT PROCESS:
WORKSHOP 1A • Developing a
Compelling Needs Assessment
EDUCATIONAL OUTCOMES: FORMATS & DISTRIBUTION CHANNELS
WORKSHOP 2A • The Role and Place of WORKSHOP 3A • Leveraging Interactive
Educational Outcomes Assessments in Learning Environments to Power
CME Programs Measurable Education Programs, Quality
Initiatives and CME Lifecycle Management

3:00 PM – 3:30 PM Exhibit Viewing & Refreshments

3:30 PM – 5:00 PM INTERACTIVE WORKSHOP TRACKS

WORKSHOP 1B • Managing WORKSHOP 2B • Outcomes and CME WORKSHOP 3B • Strategic CME: Multiple
Independent Education Grant Compliance: Research, Results and Channel Delivery through Determining
Proposals and Budgets Best Practices Educational Impact

6:00 PM – 8:30 PM CASINO NIGHT & COCKTAIL RECEPTION Las Vegas-style gambling, prizes, live
entertainment, hors d’oeuvres and cocktails!

MedEd Forum Speaker Faculty:

Mazi Abdolrasulnia, PhD, Outcomes, Inc.
Kurt Boyce, Global Education Group, Ltd.; North American
Association of Medical Education and Communications
Companies (NAAMECC)
Mary Campagnolo, MD, Amhurst Family Physicians
Copyright, Institute of Validation Technology © 2006
Michael Lemon, Postgraduate Institute for Medicine
Steven Lewis, Medical Education Collaborative
David Levine, Advanstar Communications, Inc.
Rick Levine, Tatem Brown Family Practice
Michael Saxton, Pfizer
Bob Sbarbaro, Direct Medical Data
David Schlumper, Bristol-Myers Squibb
Lawrence Sherman, Physicians Academy for Clinical and
Management Excellence

Elizabeth Mann, Esprit Pharma

Monica Chmielewski, Hall, Render, Killian, Melinda Somasekhar, PhD, Temple University School
Victor Marrow, Johns Hopkins School of Medicine
Heath & Lyman, P.L.L.C. of Medicine
Caryn McDowell, Millennium Pharmaceuticals, Inc.
Maureen Doyle-Scharff, Abbott Laboratories Jennifer Smith, Wyeth Pharmaceuticals
Robert Meinzer, New Jersey Academy of
R. Mark Evans, PhD, American Medical Association Marsha Stanton, Alpharma
Family Physicians
Howard Franklin, PhD, Esprit Pharma Norm Swanson, Direct Medical Data
Kathleen Meriwether, U.S. Department of Justice
Barbara Fuchs, Wyeth Pharmaceuticals Scott Weber, Medical Education Solutions Group
Suzanne Murray, AXDEV Global
Karen Gallagher, Centocor Andrew Weissberg, Advanstar Life Sciences
Hong Jin Na, Wyeth Pharmaceuticals
Joe Green, PhD, Professional Resource Network, Inc.; Duke John Whyte, PhD, Discovery Health Channel
Lance Nicholls, Boehringer Ingelheim
University School of Medicine
Steve Passin, Steve Passin & Associates Mark Wildgust, PhD, Tibotec Therapeutics/
Venkat Gullapalli, Gullapalli and Associates Johnson & Johnson
Doug Pousma, Metrixx, LLC
Anthony Iacono, Access Medical Network Ray Wolf, PharmD, Sanofi-Aventis
Kristen Rand, Wyeth Pharmaceuticals
Lou Iovino, Fission Communications Walt Wolyniec, Boehringer Ingelheim
Peter Rheinstein, MD, Severn Health Solutions
Amy Judge-Prein, Eli Lilly and Company Jeff Zlotnick, MD, Somerset Medical Center
Pesha Rubinstein, Health Science Center for Continuing
John Kamp, Coalition for Healthcare Communication
Medical Education
Simone Karp, CE City

! TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com

 at-a-glance

TUESDAY, DECEMBER 5, 2006

8:00 AM – 8:30 AM Continental Breakfast

8:30 AM KEYNOTE: New AMA Initiatives to Transform CME

9:15 AM Creating CME Activities that Stand Up to Regulatory Scrutiny

10:00 AM – 10:30 AM Exhibit Viewing & Refreshments

10:30 AM Corporate Risk Assessment: The Senate Finance Committee’s Probe into Educational Grants

11:15 AM Managing CME in Small Pharma

12:00 PM Luncheon

1:30 PM – 3:00 PM INTERACTIVE WORKSHOP TRACKS

TRACK 1 TRACK 2 TRACK 3

CME GRANT PROCESS: EDUCATIONAL OUTCOMES: FORMATS & DISTRIBUTION CHANNELS:
WORKSHOP 1C • Successful WORKSHOP 2C • Methodologies for WORKSHOP 3C • Multiplatform Approach to
Collaboration in the Grant Analyzing CME Outcomes that Aid in Increase Reach & Change Behavior
Process Future CME Programs

3:00 PM – 3:30 PM Exhibit Viewing & Refreshments

3:30 PM – 5:00 PM INTERACTIVE WORKSHOP TRACKS

WORKSHOP 1D • Implementing WORKSHOP 2D • Confidence-Based WORKSHOP 3D • Leveraging Satellite

and Developing an Online Grants Learning (CBL): Improving Physician Television and Web Technology to Drive
Management System Performance Outcomes-Based Education

5:00 PM – 6:00 PM EVENING COCKTAIL RECEPTION

WEDNESDAY, DECEMBER 6, 2006

8:00 AM - 8:30 AM Continental Breakfast

8:00 AM - 8:30 AM Optional Roundtable Breakfast – Outcomes: Kirkpatrick’s Four Levels of Evaluations— Getting
Past Participation Numbers to Meaningful Outcomes

8:30 AM KEYNOTE: Current Government Enforcement Activities and Trends in Medical Education
Copyright, Institute of Validation Technology © 2006

9:15 AM PANEL DISCUSSION: Organizational “Buy-In” to CME’s New Paradigm Change

10:00 AM – 10:30 AM Refreshment Break

10:30 AM - 12:00 PM INTERACTIVE FOCUS GROUP BREAKOUTS

FOCUS GROUP A INSIDE PHARMA: A Simulated Grant Review Session

Featuring 6 Leading Pharma Insiders

FOCUS GROUP B Practicing Primary Care Physicians Give Unique Perspectives on: Effective CME,
Behavioral Change, Outcomes Measurement and Quality Improvement

FOCUS GROUP C Beyond Compliance – CME’s Emerging Challenges and New Directions

"
 MONDAY, DECEMBER 4, 2006 • STRATEGIC INSIGHT SESSIONS
MONDAY CHAIRPERSON: MIKE SAXTON, SENIOR DIRECTOR, TEAM LEADER, MEDICAL EDUCATION, PFIZER
7:30 AM – 8:30 AM
Registration & Continental Breakfast
8:30 AM – Welcome & Opening Remarks
8:45 AM KEYNOTE ADDRESS
Building CME’s Future: Six Indispensable Strategies
to Assure CME Improves Patient Care
Joseph S. Green, Ph.D., President, Professional Resource Network,
Inc., Associate Consulting Professor and former Associate Dean of
CME, Duke University School of Medicine
This keynote address will provide a strategic view
of the future of CME, in light of the recent
changes that have impacted everyone involved in
this important venture. These views will be
based on the presenter’s 30 years of experience
in CME and work with over 350 organizations
involved in implementing or funding CME. An
argument will put forth that CME designed appro-
priately to improve patient care is worth the
investment of money and effort of the grantors, CME providers, fac-
ulty and physician learners. Another argument will be proposed that
CME based on more myopic views held by faculty, CME providers or
grantors is not worth the AMA/PRA Category 1 credit it is granted
and should be labeled as such. Implications for medical education
and communication companies, academic CME providers and phar-
maceutical companies providing commercial support will be dis-
cussed. The six strategic initiatives that need to be undertaken to
assure that CME improves patient care include:
• Link CME to physician practice realities by using adult learning
principles to drive the planning process
• Provide training to the CME staff and faculty in order to pro-
vide validated, evidence-based content, reduce commercial
bias and resolve conflicts of interest
• Require that CME activities have meaningful needs assess-
ment, helpful learner self-assessment and valid outcomes
evaluation
10:15 AM – 11:00 AM • EXHIBIT VIEWING & REFRESHMENTS
11:00 AM
A New Tool to Use Claims Data
to Increase CME Program Attendance
Bob Sbarbaro, Partner, Direct Medical Data, LLC
Norm Swanson, Partner, Direct Medical Data, LLC
Copyright, Institute of Validation Technology © 2006
This session will discuss a new data tool to segment and target
potential Physician CME program attendees. The focus is to utilize
ICD-9, CPT and ICD Volume #3 claims data to determine what
physicians are most likely to attend CME courses by course topic.
It presents a viable alternative to using prescribing data to target
Physicians by the number of patients treated for diagnostic or
procedure indications.
• Background on claims data
• How the data is built
• Physician segmentation by codes
• Utilizing the Primary Care audience
to increase attendance
# TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
• Use newer communication and educational technologies to
enhance delivery of content to learners
• Seek additional funding sources for larger disease-based
CME initiatives created through collaboration of multiple
stakeholders
9:30 AM
Applying Technology to Improve Collaboration
Amongst Multiple Stakeholders as We Bridge the
Chasm Between Quality and Medical Education
Lance Nicholls, PharmD, Associate Director, Pharmacy Affairs,
Boehringer Ingelheim Pharmaceuticals, Inc
Simone Karp, R.Ph., Executive Vice President, Business Development,
CECity
Momentum is gathering in the CME community to bridge the gap
between quality and medical education. CME is being positioned
as a tool to be utilized as educational interventions for perform-
ance and quality improvement. Collaboration amongst multiple
stakeholders involved in a CME activity has become more impor-
tant than ever. Technology has a vital role to play in this move-
ment in order to provide the platform for collaboration amongst
the stakeholders allowing for data collection and outcomes doc-
umentation and management. This session will provide:
• An overview of how a multi-stakholder collaboration utilized
technology to identify learning gaps, develop needs assess-
ment , provide outcomes and create an Adult learning cycle
for CME for performance improvement
• Templates and procedures for the standardization of data
collection, and measuring of outcomes data for CME activi-
ties across multiple venues
• Real life example of how multiple organizations collaborat-
ed via a technology platform to bridge the chasm between
quality and medical education.
11:45 AM PANEL DISCUSSION
Assessing the Impact of the ACCME Updated
Accreditation Criteria: Providers, Performance, and
Quality Improvement
Moderator: Kurt J. Boyce, President, Global Education Group, Ltd.,
President, North American Association of Medical Education and
Communications Companies (NAAMECC)
Through utilization of interactive technology and learner input, this
session will feature a panel discussion among various CME
Stakeholders. Representatives of multiple provider groups (Academic
Centers, Professional Societies, MECCs) and other stakeholders will
consider the effects of the ACCME Updated Accreditation Criteria on
CME activities, CME programs, commercial support, and methods of
operation. Panel members will offer insights into the challenges and
opportunities presented by the Criteria and offer perspectives on the
extent and form of their impact.
12:30 PM – 1:30 PM – Networking Luncheon with Your Peers
 MONDAY, DECEMBER 4, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 1 CME Grant Process
INTERACTIVE WORKSHOP 1A • 1:30 PM – 3:00 PM
Developing a Compelling Needs Assessment for
Grant Submissions – An Interactive Workshop
David L. Schlumper, M.S., Independent Medical Education (IME)
Manager, Bristol-Myers Squibb Medical Imaging
I. Why the Fuss About Needs Assessments?
Advances in medicine and technology have made educational
gaps commonplace for many medical professionals. Thus needs
assessment has become a crucial part of the medical education
industry in identifying and resolving these gaps.
II. Do Commercial Supporters View Needs Assessment Differently Than
Others?
Commercial supporters view needs assessments differently
than other stakeholders. Commercial supporters are stressing
the importance of the needs assessment more than ever as it
is the gauge upon which the activity’s success can be judged.
As the medical education industry has changed from one that is
‘marketing-based’ to one that is truly ‘education-based’, the
needs assessment has become the standard upon which the
activity is evaluated. No matter how success is defined, it must
fulfill an educational need or it may be considered a failure.
III. Other Considerations Involved in a Needs Assessment
Needs Assessment Considerations:
• Target audience • Proof of educational gap
• Learning delivery method • Cost • Evaluation
Types of Needs Assessments:
• Differentiate learning needs vs. educational needs
• Focus group • Surveys • Literature search
TRACK 2 Educational Outcomes Measurement
INTERACTIVE WORKSHOP 2A • 1:30 PM – 3:00 PM
The Role and Place of Educational
Outcomes Assessments in CME Programs
and Program Planning
Mark Wildgust, Ph.D., Director, Scientific Communications & CME,
Clinical Affairs, Tibotec Therapeutics/Johnson & Johnson
Mazi Abdolrasulnia, Ph.D., Vice President, Business Development,
Outcomes, Inc.
Copyright, Institute of Validation Technology © 2006
I. Educational Planning and Program Goals
• What are we trying to achieve?
• CME program metrics: moving from raw participation numbers
to advanced outcomes
• Define a successful CME program
II. Understanding the Learner and the Role of Educational Outcomes
Assessments
• Who are the healthcare professionals you are trying to reach,
how do they learn, what’s their preferred learning method, and
where are they on the learning continuum?
• How does understanding the learner fit into developing a
needs assessment? Moving away from a paper needs assess-
ment to a quantitative understanding of the learner
TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
TRACK 1
SPONSOR:
• Expert opinion • Epidemiological data
• Past program evaluations
• Quality assurance/audit data • Re-credential review
• Morbidity/mortality • Statistics control data
• Surgical procedures statistics
• Professional society requirements
• Journal articles/literature citations • News media
IV. What Elements Would a Commercial Supporter Want to See in a Needs
Assessment?
There are several elements that if incorporated in a need assess-
ment, could differentiate it from the standard ‘literature search’
commonly found in many needs assessments. We will conclude
the lecture portion by examining these elements.
V. Interactive Activity INTERAC
Participants will be broken up into small groups. TIVE
Half of the group will be given a case (one of two ZONE
cases) and asked to develop a compelling needs
assessment based upon criteria articulated in the lecture and their
experiences. They will then present their needs assessment to the
other group. The other half of the group will play the role of
CME/IME Managers for commercial supporters and will be asked
to evaluate the needs assessment from a commercial supporter’s
perspective. Ultimately the commercial supporter will judge if they
would consider funding the activity, based just on the needs
assessment. Another case will be given and the roles will be
reversed.
TRACK 2
SPONSOR:
• What comes first, the CME program or outcomes assess-
ment?
III. The Role of Educational Outcomes
• How to determine when to use outcomes assessments
• Deciding whether to use outcomes assessments with every
program
• Some practical considerations when using case vignettes and
advanced outcomes:
• Pitfalls and successes
INT
IV. Interactive Exercise: Sharing Your Experiences of ERACTIVE
Using Outcomes Assessments ZONE
During this part of the workshop, attendees
will work together in groups and share their own
experiences with using outcomes assessments as part of their
CME programming. How have you used them, what have you
learned and do you intend to use them again and if so how?
$
 MONDAY, DECEMBER 4, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 3 Innovative Formats and Distribution Channels
INTERACTIVE WORKSHOP 3A • 1:30 PM – 3:00 PM
Leveraging Interactive Learning Environments to
Power Measurable Education Programs, Quality
Improvement Initiatives and CME Lifecycle
Management
David Levine, Managing Director, Multimedia Program Development –
Advanstar Communications, Inc.
Andy Weissberg, General Manager, Life Sciences Electronic Media
Group, Advanstar Communications, Inc.
I. The Role of Technology in CME Lifecycle Management
• Learn how various technologies are being applied to address all
phases of CME lifecycle management
• Learn about the role of interactive education in advanced-level
outcomes measurement
• Learn how interactive multimedia-based learning instruments are
leveraged to produce gap analysis and the development of out-
comes-based needs assessments.
II. Structuring Learning Activities to Foster Learning Effectiveness and
Retention
• Discover techniques and learning instruments, such as adaptive
3:00 PM – 3:30 PM • EXHIBIT VIEWING & REFRESHMENTS
TRACK 1 CME Grant Process
INTERACTIVE WORKSHOP 1B • 3:30 PM – 5:00 PM
Behavior Change on a Shoe String: Managing
Independent Education Grant Proposals and Budgets
Jennifer Smith, Ph.D., FACME, Executive Director, Professional
Education Support, Wyeth Pharmaceuticals
Anthony M. Iacono, President, Access Medical Network
Gone are the days of the seemingly limitless pharmaceutical CME
grant budgets. Today, both providers and commercial supporters
need to strategize and negotiate the best grant proposals and
budgets possible to make the most positive difference to patients.
Copyright, Institute of Validation Technology © 2006
Commercial supporters need to identify with the basic process and
challenges providers face in developing and implementing a CME
activity and they need a way to consistently recognize a cost-effec-
tive initiative that will affect change through adult-learning tech-
niques. CME Providers need to better grasp the challenges com-
mercial supporters face when reviewing CME grant proposals and
budgets in today’s environment and what questions to expect in the
process.
% TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
TRACK 3
SPONSOR:
branching, internal points of reflection and dynamic results
reporting
• Learn about the effectiveness of learner-driven learning rather
than provider/faculty- driven learning.
• Understand how case-based multimedia programs emphasize
patient-oriented evidence in conjunction with disease-oriented evi-
dence to drive point-of-care (POC) learning effectiveness.
III. Interactive Exercise
Review successful examples of engaging multi- INTERAC
media CME formats that have yielded gap
TIVE
ZONE
analysis, advanced-level outcomes measure-
ment and outcomes-based needs assessments.
Session will incorporate audience response system (ARS)
to capture and measure audience responses during multimedia
case-based CME activities, to demonstrate how interactive learning
formats support advanced outcomes measurement and CME lifecy-
cle management.
TRACK 1
SPONSOR:
I. Commercial Support of Independent Education
• What are the motivations for pharmaceutical companies to
support independent education?
• What are the challenges providers face in creating and imple-
menting proposals in today’s environment?
• What are effective, behavior-changing healthcare provider con-
tinuing education methods, their costs and relative value?
• Provider/supporter discussion of the CE grant proposal – what
is ok, what is not?
II. Interactive Case Study INTERAC
TIVE
Aligning scientific interests to Long-term CE ZONE
Planning and Budgeting. Taking the position
of a pharmaceutical-based CME professional,
review a case and strategically plan a
supporting independent education proposal
INT ERACTIVE
III. Interactive Assessment: Grant Proposal Review
• Score a grant proposal with a
ZONE
provided tool
• Assess the quality, strategic alignment, and budg-
et and determine places where negotiation can take place
 MONDAY, DECEMBER 4, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 2 Educational Outcomes Measurement
INTERACTIVE WORKSHOP 2B • 3:30 PM – 5:00 PM
Outcomes and CME Compliance: Research, Results
and Best Practices
Stephen M. Lewis, MA, President and CEO, Medical Education
Collaborative
I. Understanding Outcomes as a Result of CME Compliance Initiatives
• Survey results regarding federal government, accreditation
board and specialty society initiatives
• Employing outcomes as a response to compliance directives
II. Navigating the Terrain of Educational Outcomes Measurements (EOM):
Survey Results & Research
• Attitudes on outcomes: three “camps” and their takes on
EOM
• Learn about commercial interests “for” and “against” out-
comes
• Understand predictions for the future of outcomes
TRACK 3 Innovative Formats and Distribution Channels
INTERACTIVE WORKSHOP 3B • 3:30 PM – 5:00 PM
A Practical Approach to Strategic CME: Multiple
Channel Delivery through Determining Educational
Impact
Lawrence Sherman, CEO, Physicians Academy for Clinical and
Management Excellence
INTERAC
This workshop will be interactive throughout, TIVE
featuring provocative audience response ques- ZONE
tions and content based on the ongoing respons-
es of participants. The content will benefit CME
providers and their educational providers as well as commercial
supporters. The session will foster dialogue between these key
stakeholders in CME.
I. Needs Assessments – Dynamic and Ongoing
• Standard needs assessments are not always reflective of the
needs of the entire target audiences or of subsets
• Components of needs assessments vary from activity to activ-
ity and initiative to initiative
• Do not stop when grants are awarded and should be used to
measure ongoing success and changes
• Participants will learn best practices to develop and/or evalu-
ate needs assessments
II. Learning Objectives – Consistent, Realistic, and Measurable
• Most activities have too many objectives or objectives that are
poorly written
• Objectives should clearly link identified initial needs to expect-
ed results
• Participants should be able to measure their individual suc-
cess in meeting stated objectives
6:00 PM – 8:30 PM • CASINO NIGHT & COCKTAIL RECEPTION
TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
TRACK 2
SPONSOR:
III. Learning from Best Practices
• Case Study of HMO and Medical Education Communications
Companies (MECC) outcomes excellence
• Understand where to start and where to grow outcomes suc-
cess under a tight budget
• Learn how to identify the most appropriate programs for meas-
urement and what to measure
IV. Interactive Exercise: Developing “Best Practice” INTERAC
Outcomes TIVE
Given specific scenarios, audience mem- ZONE
bers will work in small groups to identify and
share specific outcomes approaches and deliver-
ables within three realistic budget levels.
TRACK 3
SPONSOR:
• May be changed or even discarded based on findings of ongo-
ing assessments
• Participants will better understand the need for appropriate
learning objectives and how they should be constructed
and/or evaluated
III. Delivery Channels – Mix Should Balance Reach and Cost
• Do not deliver education “just because we did it last year”
• Needs assessments should measure preferred and/or
respected delivery channels and media proactively
• Collaboration with delivery providers should always be consid-
ered
• Participants will be able to better approach the development
of a comprehensive CME initiative that has multiple compo-
nents or best select an individual or multiple channels and
media for the delivery of CME
IV. Measuring Educational Impact – Aggregate and Compare
• All activities should be evaluated for educational impact
• Ongoing needs assessments and appropriate learning objec-
tives are critical components to an overall outcomes measure-
ment strategy
• Multiple activities can be evaluated together as well as com-
pared if a proactive approach is used
• Participants will leave with a better understanding of how to
develop or evaluate an outcomes measurement strategy, and
what to compile in or expect from a final outcomes measure-
ment report
Enjoy Las Vegas-style gambling, prizes,
live entertainment, hors d’oeuvres and cocktails!
&
 TUESDAY, DECEMBER 5, 2006 • STRATEGIC INSIGHT SESSIONS
TUESDAY CHAIRPERSON: LAWRENCE SHERMAN, CEO, PHYSICIANS ACADEMY FOR CLINICAL AND MANAGEMENT EXCELLENCE
8:00 AM – 8:30 AM – Continental Breakfast
8:30 AM KEYNOTE ADDRESS
New AMA Initiatives to Transform CME
R. Mark Evans, Ph.D., Director, Healthcare Education Products and
Standards, American Medical Association
This session will address the AMA's Initiative to
Transform Medical Education, which is designed
for major stakeholders interested in promoting
excellence in patient care by reforming the cur-
rent medical education and training system and
developing recommendations and strategies for
meaningful change. As it pertains to CME
responsibilities, attendees will learn:
• The approaches being considered to assist physicians in rap-
idly acquiring, evaluating and synthesizing medical information
in the context of care for the individual patient
• The gaps in physician preparation to “diagnose and treat”
problems in their own health care system
• The consideration and recommendation of the means and
methods whereby physicians may be assisted in maintaining
their professional competence and the development of means
and criteria for recognition of such achievement
• The responsibility that the AMA remains an accredited spon-
sor of continuing medical education
10:00 AM – 10:30 AM • EXHIBIT VIEWING & REFRESHMENTS
10:30 AM
Corporate Risk Assessment: Development and
Learnings From the Senate Finance Committee’s
Probe into Educational Grants
Caryn G. McDowell, Counsel, Millennium Pharmaceuticals, Inc.
According to a recent probe by the Senate Finance Committee, and
as reported by The New York Times, the committee found that 23
companies afforded educational grants of $1.47 billion in 2004.
Because of this large sum of money being spent, on “educational
grants,” the committee is investigating just what the educational
grants process includes. Of particular interest is the sales and mar-
Copyright, Institute of Validation Technology © 2006
keting department’s participation in the grants process, potential
off-label uses/promotion and anti-kickback violations. Discuss the
potential ramifications of the Congressional probe and ways to
assess and mitigate potential corporate risk.
• Review of Applicable guidance, statutes, and regulations
• Discussion of Senate Finance Committee probe into the distri-
bution of educational grant funds
• Industry and Academic reactions to Congressional probe
including proposed self limitation on grants and other poten-
tial conflicts of interest
• Practical tips to assess and mitigate corporate risk associated
with educational grant process
' TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
9:15 AM
Creating CME Activities that
Stand Up to Regulatory Scrutiny
Amy Judge-Prein, Associate General Counsel, Eli Lilly and Company
Monica R. Chmielewski, Attorney, Hall, Render, Killian, Heath &
Lyman, P.L.L.C.
This session will address and examine how to appropriately struc-
ture and operate a Continuing Medical Education (CME) grant com-
mittee tasked with the review, consideration, and approval of
requests for sponsorship and funding of various CME activities. As
CME sponsorship has become an increasing factor in off-label pro-
motion litigation aimed at pharmaceutical companies, it is impor-
tant to understand how CME sponsorship requests should be
reviewed, evaluated, and implemented so as to avoid scrutiny. In
addition to CME sponsorship, the role and activities of a company's
"speakers bureau" will be examined.
• Learn how to structure a CME grant review committee, includ-
ing composition and member roles and responsibilities.
• Learn how to review, evaluate and scrutinize CME grant
requests so as to avoid even the appearance of off-label pro-
motion
• Understand the ACCME guidelines and their implications
• Gain knowledge on how to address requests for "past-tense"
or continuing CME activities
• Gain examples of practices that may lead to claims of off-label
promotion
• Understand the role of a company speaker bureau and the
limitations on speakers
11:00 AM
Cultivating the Pharm:
Managing CME in Small Pharma
Howard Franklin, MD, MBA, Director of Medical Affairs, Esprit Pharma
Elizabeth Mann, Ph.D., Director of Medical Education and Scientific
Publications, Esprit Pharma
This session will address the opportunities and challenges that
small pharma faces in a constantly changing environment. Inherent
negatives to this process are limited resources, broadened respon-
sibilities, and diffused accountability. Positive attributes are lack of
red tape, increased latitude, shortened response times, and the
opportunity to effect change on a broad scale. In our discussion we
will outline how we problem solve in this fast paced, small pharma
space.
• Gain an understanding of how small pharma can develop
effective SOPs
• Create compliant resourcing solutions that encourage fair bal-
anced, and interesting accredited programs
• Discover solutions to overcome budgetary constraints
• Develop an RFP process that can maximize results
12:00 PM – 1:30 PM – Networking Luncheon with Your Peers
 TUESDAY, DECEMBER 5, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 1 CME Grant Process
TRACK 1
INTERACTIVE WORKSHOP 1C • 1:30 PM – 3:00 PM SPONSOR:
Successful Collaboration in the Grant Process:
Perspectives from Both Sides of the Fence
Barbara A. Fuchs, Associate Director, Professional Education Support, III. Developing the Education Plan: Inside and Out
Wyeth Pharmaceuticals • What are some components of the plan?
Kristin Rand, Associate Director, Professional Education Support, • Negotiating spend
Wyeth Pharmaceuticals
IV. The LOA: Inside and Out
I. Relationships: Inside and Out • Mutual responsibilities • Mutual accountability
• Inside pharma • Mutual milestones
• Outside – provider/commercial supporter INTERAC
• Enhancement – teamwork V. Interactive Activity: Overcoming Challenges - TIVE
Inside and Out ZONE
II. Communications: Inside and Out • Cases within Pharma
• Establishing frequency/method of communication • Cases between Pharma and Provider
• Enhancement –the education matrix

TRACK 2 Educational Outcomes Measurement

INTERACTIVE WORKSHOP 2C • 1:30 PM – 3:00 PM
TRACK 2
Methodologies for Analyzing CME Outcomes that Aid SPONSOR:
in the Design and Planning of Future CME Programs
Melinda Somasekhar, Ph.D., Assistant Dean, Temple University School
of Medicine Office of Continuing Medical Education A New Vision of the Professional Development of Physicians
through Outcome Analysis of CME Programs
Continuing medical education activities should impact directly on I. Outcomes of CME Programs
improved patient care and ultimately improved patient outcomes.
• Describe outcomes methodologies
The validation of this behavioral assessment relies on utilizing
• Determine which methods to use to measure effectiveness of
sound measurement tools that benchmark specific physicians’
the program
needs and competencies in a timely and interpretable fashion prior
to, during, and following educational (CE) interventions. A number of II. How Outcomes Effect Professional Development of Physicians
methodologies have been used historically to measure behavior
changes, but they have been largely informal, and at times, a • Learn the parameters that can effect the outcomes data
lengthy and disparate process. The introduction of real time web • Interpret the outcomes data
behavioral technology has been beneficial to CME educators in: • Design a future program based on outcome
1) reducing the administrative burden of data collection that analysis
often impedes complex outcomes evaluation; INTERAC
2) empowering providers with quick-to-action, formative bench-
III. Interactive Exercise: TIVE
marking metrics; Using the representative case-based ZONE
3) promoting transparencies between accreditor/grantor relation- studies, participants will develop strate-
ships to ensure needs assessment and objectives are met gies for what method of outcomes is going to
and be most suitable for a particular program.
4) affording greater ease in validating and/or developing more
Copyright, Institute of Validation Technology © 2006

meaningful needs assessment for future CME programming.

All of these methodologies use self-reporting systems to
measure the behavior change that may or may not translate IT’S NOT TO LATE...
into change in practiced behavior. A systematic approach that
involves the combination of several methods to measure prac-
Join the elite group of companies who are sponsoring and
tice-based changes in behavior will be discussed.
exhibiting at the MedEdForum.
Please contact MICHELE LEYDEN
954.567.3152 or mleyden@advanstar.com
For additional information please visit
www.mededforum.com

TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com (

 TUESDAY, DECEMBER 5, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 3 Innovative Formats and Distribution Channels
INTERACTIVE WORKSHOP 3C • 1:30 PM – 3:00 PM
Using a Multiplatform Approach to Increase Reach &
Change Behavior
John Whyte, MD, MPH, Vice President, CME, Discovery Health Channel
I. Traditional CME Platforms
• Live Events • Online • Print Materials • Webcasts
II. Learn How to Develop a Multiplatform Approach
• Television • Podcasts • Radio • Online • DVDs
III. How to Maximize Reach with Multiplatform Approach and Make It Cost-
Effective
• Role of specialty societies and advocacy groups
TRACK 1 CME Grant Process
INTERACTIVE WORKSHOP 1D • 3:30 PM – 5:00 PM
Implementing and Developing an Online Grants
Management System – A Behind the Scenes Look at
Streamlining the Grants Process
Maureen Doyle-Scharff, MBA, Director, Health Education, Policy &
Programs, Ross Products Division, Abbott Laboratories
I. The Anatomy of a Quality Grant Request
• Understand the new requirements of grantors
• Understand the legal and compliance implications of good and
bad grant requests
II. Tips and Techniques on Submitting Quality Grant Requests
• Understand the role of needs assessment and outcomes met-
rics
• How to align learner needs with grantor goals and objectives
TRACK 2 Educational Outcomes Measurement
INTERACTIVE WORKSHOP 2D • 3:30 PM – 5:00 PM
Confidence-Based Learning (CBL):
A New Approach to Improving Physician Performance
R. Mark Evans, Ph.D., Director Healthcare Education Products &
Copyright, Institute of Validation Technology © 2006
Standards, American Medical Association
Doug Pousma, MD, MBA, President, Metrixx, LLC
The American Medical Association (AMA) identifies new and effec-
tive educational tactics to improve and document the transfer of
knowledge to physicians. Taking into account the established need
and emerging requirement to measure leaning effectiveness—com-
monly referred to as “CME outcomes” or “educational outcomes
measurement (EOM)”—as well as an increased emphasis on online
learning, the AMA will present on novel, validated confidence-based
learning tool for improving upon traditional models of learning.
) TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
TRACK 3
SPONSOR:
IV. Outcome Measures
• Knowledge retention • Intent to change
• Actual change
V. Interactive Exercise - Education and Entertainment INTERAC
After choosing a topic, participants will need TIVE
ZONE
to create a multimedia approach that is both
entertaining and educational.
TRACK 1
SPONSOR:
III. Learning from Other Grantor Pitfalls and Obstacles
• Review and evaluate barriers to success
• Understand provider frustration with current online grants
systems
IV. Case Study
A step-wise review of a grantors journey in CASE ST
UDY
developing and implementing a quality,
effective and efficient online grants
management system.
TRACK 2
SPONSOR:
I. Overview of Traditional Approaches to Outcome by CME Providers
• Typical low level CME outcomes metrics
• Traditional higher level CME outcomes metrics
• Standard tests, questionnaires, or surveys
• Chart abstraction
• Directly-observed behavior and standardized patients
• Case vignettes • Clinical assertions
II. Confidence-Based Learning Methodology for CME outcomes
• Linking CME learning objectives with educational outcomes
• Learning assessment tools to measure what physicians retain
from an education program, without guess work or doubt
• Rapidly addressing remediation of learners gaps in knowledge
and confidence
 TUESDAY, DECEMBER 5, 2006 • INTERACTIVE WORKSHOP TRACKS
TRACK 2 Educational Outcomes Measurement
III. Interactive Exercise: Demonstrate Confidence-Based Learning
With audience participation demonstrate how
the process differentiates between:
• Mastery – correct and confident knowl- INTERAC
TIVE
edge ZONE
• Doubt – correct knowledge that is believed
without full confidence
TRACK 3 Innovative Formats and Distribution Channels
INTERACTIVE WORKSHOP 3D • 3:30 PM – 5:00 PM
Leveraging Satellite Television and Web Technology
to Drive Outcomes-Based Education
Ray A. Wolf, PharmD, Senior National Education Manager, Sanofi-
Aventis
Scott Weber, President, Medical Education Solutions Group
I. Understanding the Technology
• Discuss aligning educational platforms with educational goals
and objectives
• Discuss the convergence of satellite and web for education
reach
• Identify the differences, strengths and weaknesses of individ-
ual satellite television platforms
II. Developing Television-Based Content
• Identify specific differences in developing education content
for television vs. other educational platforms
• Describe ways to maximize educational efficacy in satellite
5:00 PM – 6:00 PM • EVENING COCKTAIL RECEPTION
Copyright, Institute of Validation Technology © 2006
DID YOU KNOW?
Commercial funding for CME totaled $1.35 billion in 2005
TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
continued
• Guesswork – lucky guessing that is not accompanied by any
competence
• Ignorance – no knowledge.
The goal of the exercise is to show that mastery of content is
accurately and consistently identified, knowledge gaps are clear-
ly revealed, and guessing is eliminated because it is not reward-
ed as it is in conventional assessments and certifications.
TRACK 3
SPONSOR:
and web-based platforms
• Discuss healthcare provider’s expectations from this medium
III. Driving Audience Participation
• Explore the efficacy of audience development tactics that drive
hospital-based participation in satellite television education
• Describe how to leverage sales force for driving satellite and
web-based education
• Identify optimal ways to measure audience reach and partici-
pation
IV. Measuring Outcomes
• Identify appropriate methodology for outcomes measurement
for satellite and web educational activities
• Determine what drives healthcare providers to participate in
outcomes studies
• Discuss realistic expectations of outcomes studies
(Source: AACME Annual Report 2005)
*
 WEDNESDAY, DECEMBER 6, 2006 • STRATEGIC INSIGHT SESSIONS
WEDNESDAY CHAIRPERSON: PETER RHEINSTEIN, PRESIDENT, SEVERN SOLUTIONS

8:00 AM – 8:30 AM - Continental Breakfast sales and marketing activities

8:00 AM – 8:30 AM OPTIONAL ROUNDTABLE BREAKFAST
Outcomes: Kirkpatrick’s Four Levels of Evaluations—
Getting Past Participation Numbers to Meaningful
Outcomes
Karen Gallagher, RN, BSN, BA, Sr. Manager, Medical Education,
Centocor
This session will address the challenge of obtaining meaningful
educational outcomes amidst budgetary and regulatory require-
ments. Tips will be provided on how to evaluate outcome measures
from a grant review perspective as well as recommendations to
make if requested relative to meaningful outcome measurements.
• Learn the least effective outcome measures.
• Gain knowledge regarding how good planning and execution of
outcomes measures can refine the focus of an educational pro-
gram to define and reach the practitioners who are most in need
of the education.
8:30 AM – 10:00 AM – Keynote Address & Panel Discussion
8:30 AM KEYNOTE ADDRESS
Current Government Enforcement Activities and
Trends in Medical Education
Kathleen Meriwether, Esq., Assistant United
States Attorney, U.S. Department of Justice
United States Attorney’s Office for the Eastern
District of Pennsylvania, Philadelphia, PA
This session will address recent governmental
enforcement activities in the
pharmaceutical/biotech industries, and how
enforcement actions reflect the priorities of pros-
ecutors and other enforcement authorities, such as the Department
of Health and Human Services’ Office of Inspector General. (HHS-
OIG). In addition, the ramifications of HHS-OIG Compliance Program
Guide on medical education programs and activities will be dis-
cussed. The recent (August 15, 2006) review in the Annals of
Internal Medicine that discusses the role of medical education in the
promotion of Neurontin®(gabapentin) will be highlighted from an
enforcement perspective. This session will be helpful to facilitate
understanding of:
• Why and how traditional “medical education” has come into
focus in large governmental investigations of pharmaceutical
• Potential pitfalls in the design and structure of medical educa-
tion programs and activities
• Suggestions and recommendations to help ensure a clear
demarcation between medical education and promotional
activities
9:15 AM PANEL DISCUSSION
How to Gain Organizational “Buy-In” to
CME’s New Paradigm Change
PANELISTS:
Suzanne Murray, President, AXDEV Global
Mike Saxton, Senior Director, Team Leader, Medical Education, Pfizer
Walt Wolyniec, Director, Medical Education, Boehringer Ingelheim
Why is “Buy-In” an Important Issue for the Successful Paradigm
Change?
Participate in this highly interactive session that will afford you the
opportunity to exchange information with CME thought leaders on
the challenges and successes of achieving support or “buy-in” for
the transformational change in the CME environment.
I. Learn Steps, Tips and Processes on Change that Could Support Various
Types of Organizations Involved in CME
• Develop and evolve as professionals and as organizations
• Change strategy and management
• Champions: internally and externally
• Campaigns to support change in CME
II. Learn Causes of Resistance to the Change in CME and Explore How Best
to Address Some of the Issues
• Barriers to change and buy-in
• Facilitators of change and buy-in
• Cases of successful change initiatives in CME
III. Gain Confidence in Understanding the Drivers of the Need for Change in
CME in the New Paradigm
• Accountability: The impact of pay-for-performance in the new
CME paradigm
• The impact and of maintenance-of-certification (MOC) changes
• The new CME paradigm
• The impact of conflict-of-interest (COI) regulations n the new
CME paradigm
10:00 AM – 10:30 AM – Refreshment Break

Superior accommadations at a great rate!

Copyright, Institute of Validation Technology © 2006

HOTEL INFORMATION
The Ritz-Carlton Philadelphia
Ten Avenue of the Arts • Philadelphia, PA 19102
Phone: 215-523-8000 • Fax: 215-568-0942
Website: www.ritzcarlton.com/hotels/philadelphia/

A special room rate has been prearranged for conference participants.

Call the hotel directly at the above number and mention The MedEd
Forum to receive the discounted room rate of $199.00. You must
reserve by November 10, 2006 to receive the discounted rate.

+ TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com

 WEDNESDAY, DECEMBER 6, 2006 • INTERACTIVE FOCUS GROUPS
10:30 AM – 12:00 PM
INTERACTIVE FOCUS GROUP A
INSIDE PHARMA: Making the Cut -
A Simulated Grant Review Session Featuring 6
Leading Pharma Insiders
PHARMA EDUCATION REPRESENTATIVES:
Elizabeth Mann, Director, Medical Education and Scientific
Publications, Esprit Pharma
Marsha Stanton, Senior Medical Science Liaison, Alpharma
PHARMA LEGAL REPRESENTATIVES:
Hong Jin Na, Manager, Professional Education Support, Wyeth
Kristen Rand, Associate Director, Professional Education
Support, Wyeth
PHARMA MEDICAL AFFAIRS REPRESENTIVES:
Howard Franklin, Director, Medical Affairs, Esprit Pharma
Doug Young, Executive Director of Independent Medical
Education & Grants, Bristol-Myers Squibb
Many commercial supporters with the pharmaceutical industry have
revised their processes for review and approval of grant support for
independent education to ensure compliance and better education-
al opportunities. As a result, many companies have become more
selective on the types of activities that they are willing to support
and require documentation that they may not have requested in the
past. Unfortunately, communication from commercial supporters to
the CME community providing information about process changes
has not necessarily taken place. The purpose of this focus group
session is to provide the target audience with an insiders’ perspec-
tive of the independent education grant review/approval process,
the key elements to a grant proposal and tips to improve the grant
proposal quality. At the end of the focus session, participants will:
• Reflect on the changing environment of commercial support
• Gain insight to the independent education grant
review/approval process of a commercial supporter
• Recognize the key elements to a grant proposal
• Know how to improve grant proposals
10:30 AM – 12:00 PM
INTERACTIVE FOCUS GROUP B
From the Horse’s Mouth: Practicing Primary Care
Physicians Give Unique Perspectives on: Effective
CME, Behavioral Change, Outcomes Measurement
and Quality Improvement
Copyright, Institute of Validation Technology © 2006
MODERATOR:
Robert Meinzer, Director, National CME, New Jersey Academy of
Family Physicians
PANEL OF PHYSICIANS:
Mary Campagnolo, MD, Amhurst Family Physicians, P.A.,
Mount Holly, NJ
Rick Levine, MD, Tatem Brown Family Practice, Voorhees, NJ
Jeff Zlotnick, MD, CAQ, FAAFP, DABFP, Assistant Director Family
Medicine and Primary Care Sports Medicine, Somerset Family
Medicine Residency Program, Somerset Medical Center
As Continuing Medical Education (CME) transitions into Continuing
Professional Development (CPD), physicians are being asked to do
TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com
more than attend CME events and accumulate credits. There is
pressure from CME providers, specialty societies and commercial
supporters to demonstrate behavioral change that results in
improved patient outcomes. How do busy doctors feel about these
new demands and what type of CME works for them? This interac-
tive session with primary care physicians will allow the attendees to:
• Identify the types of CME that works in primary care
• List the recertification requirements required for Family
Physicians
• Appraise the problems associated with following multiple
guidelines in clinical practice
• Define the issues involved in behavioral change, as a meas-
urement of CME
• Recognize what quality improvement means to practicing
physicians
10:30 AM – 12:00 PM
INTERACTIVE FOCUS GROUP C
Beyond Compliance – CME’s Emerging Challenges
and New Directions
PANEL:
Jennifer Spear Smith, Ph.D., Executive Director, Professional
Educational Services, Wyeth
Victor Marrow, Ph.D., Executive Director, Office of Funded Programs,
Johns Hopkins School of Medicine
Michael Lemon, MBA, President, Postgraduate Institute for Medicine
John Kamp, Executive Director, Coalition for Healthcare
Communication
Venkat Gullapalli, MD, CEO, Gullapalli and Associates
Lou Iovino, Vice President, Oncology, Fission Communications
CME over the last half-century has gone through a significant
change and as a result, the practice of medicine has made signifi-
cant progress in regards to patient care and outcomes. Today, new
patterns of disease, new technologies and media, new regulations
and guidelines, industry collaboration, patient advocacy and
empowerment, and the ever evolving role of the physician have pre-
sented not only significant benefits but also challenges as well.
This panel will have various thought leaders representing industry,
academia, accreditation providers, and medical education and com-
munication companies highlighting the latest trends and challenges
in CME as well presenting potential new directions on how CME is
managed by various key stakeholders. Topics that will be covered
in this panel discussion will include
• Criteria/benchmarks for assessing medical education organi-
zations as well as CME grant decision making
• Accountability for quality and cost-effectiveness of CME grants
• Grant reconciliation
• Physician’s perspective on CME and its future
• Consistency between CME grant proposals and the final CME
activity
• Role of educational outcomes measurement: Perspectives
from the panel
• Panel member’s view on the role of industry in supporting
CME
• State and federal investigations into CME and its impact on
funding
,
 sponsors and exhibitors

SILVER SPONSORS
Quintiles Medical Communications
(QMC) combines the scientific
expertise and medical resources of a
global leader in clinical research with
the tailored services of a medical
education company to develop and
deliver effective, engaging CME
programs. QMC offers a single-source
solution whether you need assistance
with a portion of your meeting or a customized,
comprehensive program. In-house services include
program management, needs assessment, educational
design, medical writing, graphic design, multimedia
production, call center recruitment and registration, and
meeting planning logistics. We are ACCME accredited
through our affiliate, SCEPTOR.
MEBN leads the way in
collaboration with industry
and other medical education
providers to improve the
delivery and effectiveness of
CME. Through a variety of
learning platforms and interactive multimedia, MEBN delivers
technology-rich, compelling educational content that helps
busy clinicians improve their performance. All of MEBN’s
signature multimedia publications—CME-TODAY™, CE-TODAY™,
and GME-TODAY™—blend technology with proven adult
learning models to translate evidence-based medicine into
clinical practice. MEBN is proud to be a returning sponsor of
the MedEd Forum where like minds work together to provide
direction and leadership for our industry.

EXHIBITORS
HSC-CME: The triple-accredited medical education communications company where
outcomes-driven planning improves the performance of physicians, pharmacists and
nurses. The bedrock of our success includes in-depth surveys of target audiences,
world-class faculty, superior scientific services, and adult education-based teaching
strategies—always with an unwavering focus on improving patient care.

The Professional Television Networks' - Healthcasts, is a peer-board reviewed, cred-

ible, home-based private television network for physicians. We broadcast a wide vari-
ety of programs including CME, medical news, highlights of major society and associ-
ation meetings, in addition to other physician-oriented programs to thousands of
physicians throughout the US.

MMS, the original AMA Database Licensee, pinpoints perfect prospects for
multi-media promotions-mail, fax, phone.
MMS's Med-E-Mail (SM) reaches 230,000+ physicians*.
Lists include: AMA Physicians w/CME preferences*; AAPA PAS, NPs, Diabetes
Educators, Nurse-Midwives *E-mail addresses, CME preferences are proprietary,
MMS-managed data.

PMPN is the industry's largest and most experienced on-site professional meeting
management organization. Each year, PMPN facilitates thousands of medical meet-
ings for pharmaceutical companies through our MedCom/MedEd partners.
Solutions include meeting logistics, Audio Visual, and related services for nationwide
medical meeting series. PMPN is headquartered in Durham, North Carolina.
Copyright, Institute of Validation Technology © 2006

Vindico Medical Education®is an ACCME accredited provider, offering the highest

quality CME activities including symposia, monographs, and enduring materials in
print and electronic formats. With exclusive delivery through the 42 specialty publi-
cations produced under its founding company SLACK Incorporated®, Vindico Medical
Education®has access to and long-standing relationships with thousands of health
care professionals and key opinion leaders.
To join this elite group of companies who are
sponsoring and exhibiting at the MedEdForum,
please contact TRACK SPONSORS
MICHELE LEYDEN
954.567.3152 or mleyden@advanstar.com
For additional information please visit
www.mededforum.com

-
 meded forum

Audience Response Services will be provided during MedEd Forum sessions

to allow for more audience interaction, polling and live feedback. After the
conference, attendees will receive a copy of the information gathered at the
ATTENDEE conference as an added bonus!

BONUS! A SPECIAL THANK YOU TO UBIQUS

FOR PROVIDING THIS SERVICE AT

MedEd
THE MED ED FORUM!

Audience Response Services by Ubiqus offer a proven method of adult education

Forum’s and will create a lasting and meaningful record of your event. With the experience
of more than 3,500 meetings, Ubiqus is an expert at helping you achieve your
meeting objectives.

Audience We can help your audience share their expertise with each other while you:
! Document meeting activities for compliance officers

Response ! Create an enduring record of events

! Engage the audience in your message
! Conduct needs analysis to justify and improve future programs

Services
! Gather data for use in other media

Ubiqus also helps meeting professionals increase the impact of their events by
offering quality services in Transcription & Summary Writing, Translation and
Interpretation Services.
Contact us at 800-221-7242 or on the web at www.ubiqus.com.

How Doctors Get CME 5 EASY WAYS TO REGISTER

Lectures at national conferences are the mainstay for many
physicians seeking continuing medical education credits, but ONLINE: www.mededforum.com
other activities are gaining ground.

Activities in 2005
Courses 39,171 PHONE: 888.524.9922 (U.S. only) or
Internet, enduring materials 17,636 218.740.7130
Copyright, Institute of Validation Technology © 2006

Conferences 11,431 (U.S. or International)

Other enduring materials, non-Internet 6,325
Journal CME 3,561 FAX: 218.740.6308
Internet, live 1,458
Journal-based manuscript review 117
Committee work 56 E-mail: Registration@ivthome.com
Test item writing 30
Performance improvement 22
Internet searching and learning 13 MAIL: Advanstar/Institute of
Total 79,820 Validation Technology
Source: ACCME 2005 annual report PO Box 6004, Duluth, MN 55806-6004

TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com .

 THREE 1 • THE CME GRANT PROCESS

MedEdForum
FOURTH ANNUAL DISTINCT 2 • EDUCATIONAL OUTCOMES MEASUREMENT
TRACKS: 3 • INNOVATIVE FORMATS AND DISTRIBUTION CHANNELS
THE TRACKS ABOVE CORRESPOND TO THE WORKSHOPS BELOW.
December 4-6, 2006 - The Ritz-Carlton - Philadelphia, PA PLEASE CHOOSE ONE WORKSHOP FROM EACH TIME PERIOD. ATTENDEES ARE NOT OBLIGATED TO
REMAIN IN THE SAME TRACK THROUGHOUT THE CONFERENCE.
Complete this registration form, include payment in U.S. funds, and send to:
Advanstar/Institute of Validation Technology MONDAY, DECEMBER 4 – TUESDAY, DECEMBER 5, 2006
PO Box 6004, Duluth, MN 55806-6004 MAIN CONFERENCE: ................... $1,795 USD
888.524.9922 (U.S. only) or 218.740.7130 (U.S. or International)
>> Monday morning keynote address, general sessions and two
Fax: 218.740.6308 • E-mail: Registration@ivthome.com
afternoon interactive workshops
ONLINE: www.mededforum.com >> Tuesday morning keynote address, general sessions and two
afternoon interactive workshops
You MUST mark the sessions and workshops you will be attending. CHOOSE 1 WORKSHOP IN EACH TIME PERIOD:
Fax, E-mail, Mail, or Call Us Today. Payment is required at time of registration.
Registration Form: Print Clearly or Attach Business Card. MONDAY, DECEMBER 4, 2006
IF FAXING OR MAILING REGISTRATION, PLEASE DO NOT DETACH 1:30 PM – 3:00 PM
MAILING LABEL FROM THE BOTTOM OF THIS PAGE. INTERACTIVE WORKSHOP 1A ____ 2A ____ 3A ____
3:30 PM – 5:00 PM
Name __________________________________________________________________
FIRST LAST INTERACTIVE WORKSHOP 1B ____ 2B ____ 3B ____
Title: ____________________________________________________________________
□ I will be attending Casino Night
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TUESDAY, DECEMBER 5, 2006
Mailing Address: __________________________________________________________ 1:30 PM – 3:00 PM
INTERACTIVE WORKSHOP 1C ____ 2C ____ 3C ____
City: ____________________________________________________________________
3:30 PM – 5:00 PM
State:_______________________ Zip/Postal Code: ______________________________ INTERACTIVE WORKSHOP 1D ____ 2D ____ 3D ____
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MONDAY, DEC. 4 – WEDNESDAY, DEC. 6, 2006
Telephone: ( )______________________ Fax: ( )_________________________ ULTIMATE PASSPORT:…………… $1,995.00
All inclusive event package includes: • Main Conference Monday and Tuesday
E-mail: __________________________________________________________________ including Keynote Addresses, Strategic Insight Sessions, 4 Interactive
Please include for confirmation of registration. Allow three days for processing. Workshops, Casino Night & Networking Cocktail Reception • Wednesday
morning Roundtable Breakfast, Keynote Address, Panel Discussion and choice
Payment method: ■ VISA ■ MC ■ AMEX ■ Check Payable to Advanstar/IVT of one Focus Group:
FOCUS GROUP choose one A ____ B ____ C ____
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Exp. Date: ________________________________________________________________
MULTIPLE REGISTRATIONS: Send three Ultimate Passport registrants
Cardholder’s Name (PLEASE PRINT): ________________________________________________
from the same company and receive a 4th Ultimate Passport FREE!

Signature: ________________________________________________________________ COST TOTALS: MedEd Forum

Monday-Tuesday, December 4-5, 2006
MAIN CONFERENCE $1,795 USD $ _________________
Method of Payment: Please note that payment is required in advance of the conference. Please make checks (in Early Bird Discount - 10% (Register by October 3)
U.S. funds drawn on a U.S. bank) payable to IVT/Advanstar Communications. Confirmation of your registration will be
sent. Full payment must accompany registration form. Registrations received without payment will not be processed. – OR –
Cancellations/Substitutions:Your registration form may be transferred to a member of your organization at any time.
Monday-Wednesday, December 4-6, 2006
Requests for cancellations (by mail or fax) must be received by November 20, 2006 in order to receive credit for attending ULTIMATE PASSPORT $1,995 USD $ _________________
another IVT event. Please be aware that cancellations will not be accepted after that date. All cancellations are subject to a Early Bird Discount - 10% (Register by October 3)
$325.00 processing fee. IVT reserves the right to cancel an event. IVT is not responsible for any airfare, hotel, or other costs SUB TOTAL $ _________________
incurred by registrants. Speakers subject to change without notice.
Federal Tax ID # 592757389 #881306 TOTAL Enclosed $ _________________

Customer ID:

PO Box 6296
Duluth, MN 55806-6296 USA
If addressee is no longer at this address,
please forward to:
■ Medical Education/Medical Affairs
■ Grant provider
■ Product Manager

■ Brand Manager

■ Professional Affairs

■ Project/Meeting Planner

■ Legal/Regulatory/Compliance