HISTORY

In the last 5 years automobile industry has become one of the largest auto industry in
the world. Currently India is having a very wide range in two wheelers and four
wheelers. The automobile industry in India is the tenth largest in the world with an
annual production of approximately 2 million units. India is expected to overtake
Chinaas the world's fastest growing car market. In terms of the number of units sold
and the automotive industry is one of the fastest growing manufacturing sectors in
India.Because the majority of the people belongs to middle class category there is a
low base of car ownership (25 per 1,000 people). India has become a huge attraction
for car manufacturers around the world.
All the leading brands in India had started to promote their product and thereby they
want to increase the demand in the market but we know the customers that there
preference always changes. But currently customers are not satisfied with the
automobiles that are launched in India.
Mr. PRAKASH WADHWA

I want to buy the car as well as bike. The main problem is that the nominal
prices of the car does not give the proper mileage, luxurious facility, etc.
Either they give the proper mileage or looks but not together at a same price.
We have to spend our money on both to purchase a car as well as bike.

As we come up with many problems facing by the consumers. The customers are not
satisfied wholly with a particular product. They want a product that will give higher
returns on their investing in terms of speed, looks, affordable price, etc.
We know that owning a car & bike is a fundamental right for some people while
other people try their life long to purchase at least one. The Indians is having the
quality of adjustment in every situation. They always want new things to come up in
the market. They are ready to accept the changes that are come up in the products.

SWOT ANALYSIS
STRENGTH:1

DEMAND FOR AUTOMOBILE:

While SWOT analysis, the thing which we had seen there is a craziness among the
youth for automobile. Every person wish to have their own car even a bread
earner wishes that to have a car.

PROFIT MARGIN:
The biggest strength in the automobile sector is high profit margin. As there are
many distributors agencies across the country. This results in to increase in sales
and profits. If they earn good profits than they get motivate to bring new products
in the market to maintain the goodwill in the sector.

CRAZINESS REGARDING VEHICLES AMONGST ALL AGES:We observed that in todays world people of any age group has craziness for car
they want to have a car for comfortable journey, want to enjoy ride with family
members, friends so car is that vehicle which bring them together to have a fun.
jo humein jode rakhta hai.

WEAKNESSES:1

HUGE COMPETITION
There is a cut throat competition among the dealers to survive in this competitive
world has become very difficult. Nowadays all the leading manufacturers of
automobile are launching products of similar nature. So the price has to be
determined by taking in to consideration all the factors like competitors price etc.

WRONG CHOICE OF PRODUCT:Predicting what products will sell is difficult and since closeouts by their nature
are purchased in big lots, a wrong choice could create a glut of inventory.

OPPORTUNITIES:1

CHANGING CUSTOMER NEEDS:Customers wants are ever changing, ever increasing, and never ending they
want something new everytime so its an opportunity to produce that product
which is new, creative and innovative also which changes their needs and
preferences.

TO EXPAND AND DIVERSIFY

If we are making an innovative product so it will increase the sales results in to
huge profits which will generate an opportunity to expand and diversify the
product range and product line.

ADAPTABLE TO NEW TECHNOLOGY:We come to know that today people are acceptable, adaptable to change in the
field of technology because technology is that factor jo humarein jaruratein
poore karte haiwith at ease. So through we had an idea people want something
that is new in market had has greater use of technology.

THREATS:
1

FLUCTUATING FUEL PRICES:The prices of fuel in market are very much fluctuating. So people are not
investing their money in purchasing vehicles as they think that increasing fuel
prices will cut their pocket and increase their day to day expenses.

HIGHLY COMPETITIVE MARKET:We observed that Todays market is full of competition to enter with a new
product is really difficult and when you come up with new offers the competitors
come with better options so through this it gives cut throat competition which
create a threats for new product to enter.

bicar - bike to car

Today people want to make their lives easier, safer, better and luxurious. They want
everything to be available at the tip of their fingers. They want that everything should
be easily available to them so that they should not have to hunt for it. They want to
live the life as per their own terms. People think that whatever we desire or wish
should be fulfilled at any cost. In our country the lifestyle has been changed
completely as in every thing we see modernization, customization. People are
satisfied with the customized products that are specifically designed for them.
As customization is the only key to satisfy customers. So the concept of our project is
based on customers philosophy. We are launching a product which is very flexible
and changes as per the needs of customers. Our concept is to provide a 2 in 1 product
means one product satisfying two purposes or needs of customers. Ek product ke do
fayde. It means if you purchase one product you get another one free... BUY 1 GET 1
FREE. This type of scheme is very common and popular in India. Its the Indian
tendency they feel very happy if they get something free instead they run for those
products where they find that there is huge profit. Kamdaamjyadamunafa it is their
buying strategy. So it is our objective of launching the product to provide better,
easier, safer solutions to the people with better services and innovations and to make
available a product which is not yet launched and which can be served for 2 purposes.

INTRODUCTION
The feeling of freedom and being one with the Nature comes only from riding a two
wheeler. Indians prefer the two wheelers because of their small manageable size, low
maintenance, and pricing and easy loan repayments. Indian streets are full of people
of all age groups riding a two wheeler. Whereas today everyone desires to have a car.
Earlier it had found that there is only a one car in the family but things have been
changed recently. Now every bread earner of the family desires to own a car. In short
having a two wheeler and four wheeler has become todays basic necessities. People
prefer car because of their changing lifestyle and to increase their standard of living as
car is the signifier of social status. They prefer to travel by car for safety purpose and
for convenience.
Imagine if a person get a bike and car both in one product. He can anytime use it as
bike and anytime use it as a car. It will work as per customers convenience.
Supossingly if someone wants to go for a ride he can use bike and if he wishes to go
on a long drive in a car he can anytime convert that bike in to car by just clicking a
button.
Our product is bike which has a car in build. Because today people prefer to have both
at the same time so it will satisfy their both the purposes they will enjoy a ride on two
wheeler at the same time they can enjoy long drive in car....It means BIKE KE SATH
CAR FREE,FREE,FREE. People have a craze to buy both some people are
bike lovers some are car lovers so this product is for them only.
Suppose in the rainy season if a person is going to his job on bike suddenly the heavy
rains falls he will get wet in the rain. But if he is having our product he can just click a
button and convert the bike in to car he will not get wet in the rains as cars
windshield will protect him. Also he need not have to carry raincoat with him. Our
product is also useful for safety purpose if a person is going late night or from the
danger area he can use the car as he will be more safe in the car instead of bike

PURPOSE of launching a product

1) FREEDOM TO TRAVEL
The current lifestyle of every individual has changed as compared to earlier
generations now people are more focus on having a luxurious life with full of the
facilities. Nowadays people want freedom in every aspect of life. BICAR that is
the combination of both car as well as bike gives rider the freedom to travel as per
their choice. They can enjoy the freedom of anytime travel in car and anytime in
bike.
2) SATISFY THE CUSTOMER
As we do market research of knowing that the customer preference on the vehicles
that are currently available in the market. We got the result that the leading brands
of automobiles are not giving satisfaction in one product. So we got the idea of
launching a product which satisfy customers as much as possible. Customers are
KING of the market.
3) AFFORDABLE PRICE
In our research we found that the consumers are not willing to pay such a big
amount for purchasing both the car as well as bike. The prices of cars and bikes
are dependent upon the luxury, mileage, looks, etc. while seeing the discrepancies
in the market about the prices we thought that our product have an affordable
price so that it can be easily purchase by every consumer.
4) SAVING OF FUEL
The biggest problem of India is INFLATION thats why the prices of fuels are
increasing day by day. 60% of vehicles run on petrol in India. the prices of petrol
is day by day climbing the hill. It is not affordable to invest money in purchasing
the car and bike separately as both consumes more amount of petrol. The
increasing price of petrol is emptying the pockets of the consumers. So as we see
these is the most targeted problem of consumers than we came to a product that
can satisfy both the products but with less amount to pay.

FEATURES OF OUR PRODUCT:1) SHEET THIN BATTERIES

In our car we install batteries hidden in plain sight by replacing the cosmetic parts
of a car. These parts could be the panels throughout the car on both the interior
and exterior.
2) COMMUNICATION BETWEEN VEHICLES
This technology increase the road safety by reducing collision between cars. For
ex- your car can worn you about a car thats coming from behind which is
suppose to harm us by giving signals through lights.
3) SMART FUEL SAVING TIPS
This feature will notify you about a nearby petrol or diesel station that has cheap
petrol or diesel prices so even if you still have half a tank of fuel it will suggest
that you refill now to avoid paying more at another petrol diesel station when you
eventually run out of fuel.
4) PERFECT INTEGRATION WITH SMARTPHONES
This technology would be able to control your smart phone functionality through
voice commands or even buttons on the steering wheel.
5) IN CAR INTERNET
After smart phones we will have a smart car. Google launched Android auto that
can be connected to dash board for infotainment. This internet facility will enable
a driver GPS, MAPS, WEATHER, INTERNET CONNECTIVITY inside the car.
So start browsing the web.
6) FOLDING DISPLAY
We will launch a folding display in our car which has not launched yet in many of
the expensive cars. it will show tour, navigation, and traffic.

WHO IS USING?
WHO WILL
BENEFICIAL???

BUY??

WHOM

IT

IS

As God said- Every person is different on this planet, but every person has its own
uniqueness which makes him different. Likewise there are many cars and bike on this
planet but what makes him different is his 2 in 1 quality
Whole world has common tendency or nature that people become happy and get
easily attracted towards any product when there is a policy called Buy one get one
free or composite product. Like that our product is Bike as well as car. It is just like a
icing on the cake. This product is made with keeping people needs and expectations in
mind. So we can say that our product is
FOR THE PEOPLE, BY THE PEOPLE, OF THE PEOPLE
USER:The one who wants more comfort from one product can go for this product. Yeh
unke liye hai, jo ek chotti se khushi Mein bahut sare khushi dundte hai Likewise
our product is small but more happiness while using this product.
BUYERS:Humara product vaise har kiske liye bana hai aur job class category ke liye bana hai.
JCC thats why because they want to travel daily from one place to another
irrespective of environmental changes. Like rainy season, traffic jams these are the
major problems with them to work with such situations. In rainy season they can
convert their bike into car and during traffic jams they can convert their car into bike.
Common people, hare ek aadmi ki dream desire hoti hai ek car aur ek bike
chaiye and its become harder for them to invest their hard money again and again
for two products so thats why we come up with. Now the time has come to fulfill
their dreams by taking a step head to convert their dream into reality. So we 5 citizens
of India thought to first launch this product in India.
So this can give pride moment to our nation.

REASONS WHY CUSTOMER PURCHASE OUR

PRODUCT?
Kyunki hum VO de rahe hai Jo VO chate hai
As this product gives both comfort and convince at the same time. We have kept the
price of a car economical so that every person in India can fulfill their dream from
salaried people to high class people. A buyer can buy for their family, a person can
buy for their travelling,a rider can buy for adventurous feeling and a person who
wants to have ek pe aur ek khushi.
BENEFICIAL TO WHOM?
Right from small children to senior citizen for a comfort ride it is beneficial to
salaried people class to have the experience of both bike and car. It is beneficial to
them who are small savers and want to pay less and have more.

ADVANTAGES OF OUR PRODUCT

1) SAFETY
BICAR is very unique in nature as we combine both products in a single body.
The biggest advantage of these product is that it gives a high degree of safety. At
night when we travel on the highways it is highly dangerous as there is a
possibility of theft in that place. In BICAR you can anytime convert the bike into
the car so its beneficial as if you can see that the place is dangerous or it is not
safe than you can convert in the car. This 2 in 1 product will provide a safety at
times of travelling in night.
2) AT TIMES OF HEAVY RAINS
As we all know that to predict the rainfall in India is a very difficult thing as there
is anytime raining started so its become very difficult for the people as to whether
go in car or in bike. The bike is not providing any type of windshield from the top
so its become difficult for the people to travel on bike but in our product by
clicking an button you can get an instinct car with full of facility in just one
minute. They are secured from heavy rains in just one minute. They are not
supposed to carry the umbrella or rain coats with them. They just need to purchase
BICAR..
3) TRAFFIC/PARKING SOLUTION
In India we know that traffic is the biggest problem people are frustrated to wait
for clearance of traffic but BICARgives a benefit of anytime making it a bike and
anytime make him car. So if you are in traffic than you have to just to click the
button and your car will convert into bike in just a minute. The another problem is
parking on road which is very difficult to find so this product will provide a big
advantage of parking as if you dont have the space of parking a car than you
transfer it in a bike and you can solve the problem in just a minute.

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4) FUEL SAVING
The ultimate advantage of BICARis fuel saving as we know that in India fuel
prices are rising and it is becoming trouble for the people to invest in the purchase
of vehicles so as this is genuine problem facing by the people so BICAR gives a
solution that to invest in one product that will give you the benefit to fill the fuel
in one vehicle and that will give you the benefit of both bike as well as car.
As we say EK TEER SE DO NISHANE
5) POWER OF LEVERAGE
Leverage is defined as the uses of small investment to gain a very high return
using the power of leverage you can get the world out faster, build your customer
base faster and generate revenue.We had applied this philosophy in BICAR. As
we are giving both the luxuries in 1 product. A two wheeler which consist a four
wheeler in itself. We are giving both the automobiles at a flexible rate i.e we are
charging nominal rates and giving higher returns. i.e. KAM PAISO PE AISH

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STRUCTURE OF bicar:1) TOP SPEED:The speed of car determines the life of a car. The speed is the highlighted
function of any car. At some point a cars power wouldnt be powerful enough to
go faster, because the air gets thicker and the car looses grip. So by keeping all
these factors in mind we set our product top speed is 157 kmph.
2) WEIGHT:The average weight of a normal car is around 1600kgs, which is very convenient.
ButBICAR is 2 in 1 so obviously the weight of our car is more than the other cars
weight. So the weight of our car is1500 Kgs.
3) COLOURS:As the people are crazy about the colours of any product. If everything is perfect
but colours is not good than customers does not attract. For them we have
launched some different colours likeFiery red, Ice cool white, Planet grey, Moon
light silver, Panther black.
4) WARRANTY:Now days before buying any product customers are seeing towards the warranty
of a product. And all the durable products have the warranty like cell phones, TV,
Cars, etc. And the warranty of our car is 5 years or 70000 km, whichever is
earlier, from the date of purchase.
5) TYRES:
The tyres which are product using is tubeless tyres. As tubeless tyres are safer
than the tubed tyres when it comes to the punctures in tread region.

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MODEL OF BICAR

COMPARISION

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Here we will compare our BICAR with others cars and bikes to know how are
product is differ from other. Because this is the only reason why customers buy our
product. As we all know JO DIKHTA HAI VO BIKTA HAI. While comparing
any product the first came in our mind is price of a product. The price of our car is
only Rs.675000/- while other car price is more than Rs.850000/- with all facilities.
Nextly the customer focus is on the mileage of a car. Maximum other cars mileage is
13.4 kmpl and some cars also have more than 17 kmpl. But our BICAR has medium
speed i.e. 15 kmpl.
Mainly the features of our car are different like special feature is our product is 2 in 1.
At any time the buyer can enjoy the bike ride and at the same time he can enjoy the
car ride. While other cars have not yet launched this type of feature. Along with this
the fuel efficiency of our car is 15.30 liters while other car has fuel tank capacity
between 13.2 liters. The colours which we are using are not normal colours like white,
black, grey, etc. The colours of our car are fiery red, panther black, etc. Also the
warranty given by the our car is 5 years or 70000 km, whichever is earlier from the
date of purchase. While other car has the warranty of 4 years or 50000 km. But some
luxurious car has warranty of 7 years. After all these comparisons we came to know
the strength of our product. And the strength of our product can be observed in below
table.
ITEMS
MILEAGE
FUEL TANK CAPACITY
FEATURE
COLOURS

OUR PRODUCT
15.0kmpl
15.30 litres
2 in 1 product
Fiery red,Painther black

OTHER PRODUCT
13.3 kmpl
13.2litres
Only 1 product
Black,White,Grey,etc

Planet grey,etc
WEIGHT

1500kg

1600kg

CONCLUSION
Owning a car and a bike is a fundamental right for some people while
other people try their life long to purchase one

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In India especially bike and car is the symbol of the prestige and its a dream desire of
every common people to have their own car and bike. As we are in to the 21 st century
and stepping in to the world of technology and innovation so our product BICAR is
also one of its kind. This BICAR is the hub of technology and innovation.
Our product has adapted the latest technology in it where customers todays needs has
being satisfied. Its twin feature is very much impressive. Where we have tried to
invest their hard cash as one time investment by investing in our product where they
can get the benefit of both i.e. car and bike.
BICAR is that product where the rider can convert his bike into car or car into bike
as per his mood, situation and convenience. The HEART of BICAR IS THE TWIN
FEATURISTIC.which is the whole and sole of our project.

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