Global Business Transformation Manager (GBTM)

Master Certification
Oct. 29 Nov. 09, 2012 in Potsdam (Germany)
Business Transformation Academy

Our heads are round so our thoughts can change direction.

Francis Picabia

Dear Sir or Madam,

It is our great pleasure to invite you to our outstanding training program, the Global Business Transformation
Manager (GBTM) Master Certification, being held from October, 29th to November, 9th in the historic city of
Potsdam, Germany.

The topic of business transformation has gained tremendous importance in an increasingly changing world.
In order to successfully cope with the challenges involved in leading a transformation the first GBTM
Master Certification started as a pilot project in 2010. With the overwhelming feedback received, we are
excited to offer the GBTM Master Certification now also for SAP customers: This year, BTA gives 25
management representatives of SAP customers worldwide the opportunity to join our training.
We are pleased to bring you together with leading experts and academics, from top European Business
Schools, to share knowledge and insights on how to maximize the value of your business transformation.
During the training program you will learn how to identify and resolve current and fundamental challenges,
which every Global Business Transformation Manager inevitably faces.
We look forward to having you join us in Potsdam at the GBTM Master Certification in 2012.
Sincerely,
Prof. Dr. Axel Uhl
Head of Business Transformation Academy (BTA)

2012 SAP AG. All rights reserved.

Global Business Transformation Manager (GBTM)

Qualifying your Business Transformation Managers
Act as a DESIGNER
The GBTM develops and shapes a transformation strategy tailor-made for organizations. Any manager
interested in managing transformation, needs a vision that can excite and convert potential followers.
Whether it is developed by the transformation manager individually, or emerges from top management,
the GBTM must develop his ability to persuade others and convince them of the viability and necessity of
his strategy. The GBTM should have the capability to balance between strategic risks and potential
benefits for successful business transformation.

Act as an ADVISOR
Being a role model for successful leadership in transformation, the GBTM is a teacher as well as a
learner. However, the transformational manager must be a visible leader, who can motivate and rally
employees at all points in the process. Political skills come in handy here: The GBTM must inspire, listen,
respond, and inform, all the while displaying unswerving commitment in the face of setbacks or doubt.
True GBTMs are both people-oriented and able to inspire deep and sustained commitment to a goal.

Act as a LEADER
Managing transformation holistically and achieving expected benefits requires managers who nurture
their initiative and provide constant guidance. The GBTM manages the change and achieves the desired
results. Some GBTMs may inherently know the way forward for a particular project, while others must
explore various options for achieving the final goal. Both approaches must be able to demonstrate
progress along the path to the goal.

2012 SAP AG. All rights reserved.

Global Business Transformation Manager

The main subjects of the training program are:
LEADERSHIP IN BUSINESS TRANSFORMATION
What are the main drivers for business transformation?
Where do we have a core competence and where do we have to build up competences?

Which industries are most impacted by the drivers?

LEADERSHIP IN BUSINESS TRANSFORMATION STRATEGIES

What lessons have we learned from successful transformation?
How well is the transformation capability of the organization developed?
What shape may future business models take?

BTM2

LEADERSHIP IN BUSINESS TRANSFORMATION METHODOLOGY

How do companies manage the transformation to realize their vision?
How do the different disciplines of the methodology complement each other?
Who are the key role players and their respective responsibilities in a transformation?

LEADERSHIP IN CLIENT AND TEAM MANAGEMENT

What are the leadership styles that support successful realization of transformations?
How do I lead my team and my key stakeholders?
How do I engage with my customers as a trusted advisor?

2012 SAP AG. All rights reserved.

Global Business Transformation Manager

In a nutshell: Objective, Target Audience, Format and Duration
Business need
Transformations gain increasing importance: Companies conduct approx. 3-5 large transformation projects during a
timeframe of 3-4 years
Examples of transformation projects: large SAP implementations, Lean Management, Mergers & Acquisition or
Shared Service Center (SSC)

Objective
The training aims to further develop the leadership and methodological skills of the participants, which will enable
them to effectively response to business transformation challenges

Target audience
Management representatives responsible for business transformations, and key contributors in large transformation
initiatives

Format and duration

Training
Self-study (up-front)
Classroom (5+3 days)
o Use and reflect on the core principles of Business Transformation Management
o Behavioral and social training to be able to do the right things at the right time (act & communicate)
o Strategies and key approaches to manage key stakeholder and (project) teams

Certification (2 days)
Assessing the methodological competence and behavioral skills

Timeline, venue, and training fee

Oct. 29 Nov. 9, 2012 in Potsdam (Germany), 5.000 EUR (SAP-nominated participants) or 10.000 EUR (for others)
2012 SAP AG. All rights reserved.

Provided by the Business Transformation Academy

A Global Thought Leadership Network
More than 100 contributors from over 20 countries and 10 industries

BTA EMEA Mature

BTA Hub North America

Dubai

BTA Hub Singapore

Latin America

BTA Hub Australia

South Africa
Current contributors
BTA planned roll-outs

2012 SAP AG. All rights reserved.

Global Business Transformation Manager Master Certification

Feedback of participants
Best learning This was an
experience of enlightening
my life. *
experience. *

Very good
training, I feel very
committed to the
team, Many
thanks! *

Excellent
sessions and
certification. **

Fantastic,
thanks! **

Very
professionally
organized and
meticulously
managed. **

I have received
tools &
competences to
start the journey
of transformation
in the relevant
areas. **

* class held in 2010

** class held in 2011
2012 SAP AG. All rights reserved.

AGENDA*

1st Day
2nd Day

Act as ADVISOR Leadership in Change World-Class Best Practice

Prof. Andrew Kakabadse is one of the most experienced coaches of top management. He
demonstrates the impact of team structure, character, and leadership style on the success of
transformation.
Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University

3rd Day
Act as LEADER Leadership through Self-Awareness
4th Day
5th Day
6th Day
7th Day

Successful leadership requires a good understanding of ones own behavior, strengths and
weaknesses, and their impact on the social environment.
Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University

Act as DESIGNER Lessons Learned from Transformation Cases

Considering the complexity of business transformation, existing tools and methods have shown their
limitations. Prof. John Ward will share the latest research results and discuss a new and holistic
approach to realize expected results.
Prof. Dr. John Ward, Emeritus Professor of Strategic Information Systems, Cranfield University

8th Day

Act as ADVISOR Solution Coaching as a Key Leadership Skill

9th Day
10th Day

Dr. Peter Szab will stress the importance of changing from the more commonly-used problem-solving
paradigm to an effective solutions-focused paradigm. This leads to more long-lasting results and a
sustainable shift towards continuous client development.
Dr. Peter Szab, Founder of Solution Surfers, the largest coaching school in Switzerland

* BTA reserves the right to modify the program at any time

2012 SAP AG. All rights reserved.

AGENDA*

1st Day
2nd Day

Act as LEADER Motivation through Goal Setting, Incentives and Leadership

Prof. Manfred Winterheller presents his method and shares insights how to improve the quality of
leadership, communication and personal development using his approach.
Hon.-Prof. Dr. Manfred Winterheller, Founder of WINTERHELLER management GmbH, Austria

3rd Day
Act as DESIGNER Introduction to Design Thinking
4th Day
5th Day
6th Day
7th Day

Prof. Ulrich Weinberg and his colleagues will explain how to leverage the creative potential of diverse
project teams, to develop innovative approaches and solutions.
Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut

Act as DESIGNER Implementing Design Thinking

Applying Design Thinking in small projects you will experience how the new method can foster an
innovative culture.
Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut

8th Day

Act as ADVISOR Developing your Key Competencies

9th Day
10th Day

Together with Michael Wenk and Dr. Guido Wokurka you will participate in role plays that are designed
to put you into difficult situations where you have to come up with a key solution.
Michael Wenk, Executive Director of Galli European Office, Galli Theater
Dr. Guido Wokurka, Director Business Transformation Services, SAP

* BTA reserves the right to modify the program at any time

2012 SAP AG. All rights reserved.

10

AGENDA*

1st Day
2nd Day

3rd Day
4th Day
5th Day
6th Day
7th Day

Assessment Center
Group Discussion
This is an exercise to assess the behavioral abilities, in particular when it comes to negotiations or
discussions with business partners or team members. The assessors will evaluate the following
abilities in particular: Leadership in discussion, argumentation and cooperative abilities.
Critical Incidents
This exercise will assess the behavior in a given situation. The participants will receive a short
description of a specific business issue. Their task is to show how they would act or react when
confronted with this kind of situation. The assessors will particularly evaluate the following abilities:
Leadership and communication skills, as well as the participants' repertoire of strategies for coping
with frustration.
Presentation
This exercise will assess the ability to recognize, analyze and solve complex business situations. The
participants will receive a specific task in advance. After a preparation period they have to present
their results and their approach to the solution. The assessors will evaluate the following abilities in
particular: Presentation skills, analytical skills, and the motivation and engagement of the participant.

8th Day
Feedback Round and Certification
9th Day
10th Day

The feedback round is the final stage of the assessment center. The assessors will sum up the
results in a face-to-face conversation and will offer feedback on the performance and results. The
training will end with a certification ceremony.

* BTA reserves the right to modify the program at any time

2012 SAP AG. All rights reserved.

11

Global Business Transformation Manager

Trainers
Andrew Kakabadse is Professor of International Management Development, Cranfield University, School of
Management. His current areas of interest focus on improving the performance of top executives and top
executive teams, excellence in consultancy practice, leadership, corporate governance, conflict resolution and
international relations. Andrew is currently embarked on a major world study of boardroom effectiveness and
governance practice. He was awarded a 2 million research grant to examine Governance and Leadership in the
private sector and with governments.
John Ward was Professor of Strategic Information Systems from 1992 to 2010 at Cranfield School of
Management. His main areas of interest are the strategic uses of IS/IT, the integration of IS/IT strategies with
business strategies, the development of organizational IS capabilities and the management of IS/IT investments.
He has published many papers in leading journals, including California Management Review and is co-author of
the books, Strategic Planning for Information Systems and Benefits Management: Delivering Value from IS & IT
Investments. He acts as a consultant to a number of major international and public sector organizations.
Peter Szab is founder of SolutionSurfers International, the largest coaching school in Switzerland. He
teaches post graduate courses in coaching at different universities and holds workshops on solution-focused
coaching worldwide. In his private practice he specializes on short coaching processes with executives. He is an
assessor in the ICF international credentialing team since 2002. He has published Brief Coaching for Lasting
Solutions.

Manfred Winterheller was awarded an honorary professor at the University of Klagenfurt and over the past
years has been lecturing at many other universities. He founded and successfully sold WINTERHELLER
software, which created the multiple award winning business planning and budgeting software Professional
Planner. In 2003 he won the Great Place to Work award in Austria and Europe. Dr. Manfred Winterheller is now
fully focusing on his coaching and lecturing activities, and his method and lectures are sought after by companies
and individuals world wide. He was given the Speaker of the Year award by the IIR in Austria in 2005. He has
written several bestsellers in the field of personal development, communication and business planning.
2012 SAP AG. All rights reserved.

12

Global Business Transformation Manager

Trainers
Ulrich Weinberg is the head of the HPI-School of Design Thinking. The HPI offers a novel
postgraduate program named Design Thinking, which is unique in Germany. Modeled on the
renowned "d.school" at Stanford University (California), the one-year academic program provides
students with an opportunity to develop particularly user-friendly IT-related products and services in
multidisciplinary teams. Since 1994, Mr. Weinberg has been working as a professor for computer
animation at the Film & Television Academy Babelsberg (HFF) and since 2004 he has been a Visiting
Professor at CUC Communication University of China CUC, Beijing.

Guido Wokurka is director at SAP and heading Business Transformation Services in Western
Europe. His industry focus is on telecommunications and the energy sector, with customers in the
United Kingdom, Scandinavia, the Netherlands, Switzerland, Spain, and Germany. Prior to joining SAP,
he was senior manager at Alcatel (now Alcatel-Lucent). Guido holds an executive MBA degree and a
PhD in natural sciences. He completed the Advanced Leadership Program at the University of
Cambridge in 2010.

Michael Wenk has been working as an actor, trainer, coach and director and project manager since
1989 dedicated to help people achieve their full potential through the creative drama methods of the
Galli Method. From 1999 to 2001 he was the Executive and Artistic Director of the Austin/Texas based
Galli TrainingCenter - Theater for Personal Growth. Since 2002 he is the Executive Director of Galli
European Office and in charge for the development of projects and events on a European level as well
as the design and conduction of Coaching for leadership potentials and leaders of national and
international companies.
2012 SAP AG. All rights reserved.

13

Your Training Location

Inselhotel Potsdam-Hermannswerder (Germany)

Inselhotel Potsdam-Hermannswerder
D-14473 Potsdam
Phone: +49 331-2320-0
www.inselhotel-potsdam.de

Important Remarks:
Expenses for accommodation & transportation to be covered by yourself
2012 SAP AG. All rights reserved.

14

We are looking forward to seeing you at the GBTM Training

Contact information:
Prof. Dr. Axel Uhl
Head of Business Transformation Academy
Email: a.uhl@sap.com
Dr. Michael von Kutzschenbach
University of Applied Sciences and Arts Northwestern Switzerland
Email: michael.vonkutzschenbach@fhnw.ch
Phone: +41 6127 91770