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Unit2
SettingUpaBusiness
Keytothematerials
Vocabulary
Writing
Forum
Listening
Reading
Exercises
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Business English - Unit 2
Personalmanagement
Managingyourtimeefficientlysavesyoualotoftrouble.Thereadingtext
willhelpyousetyourprioritiesandmakethemostofyourtime.
Daniel Goleman coined the expression emotional intelligence.
Emotional Intelligence is increasingly relevant to organizational
development and developing people, because the EQ (emotional
quotient) principles provide a new way to understand and assess
people's behaviours, management styles, attitudes, interpersonal skills,
and potential. Emotional Intelligence is an important consideration in
human resources planning, job profiling, recruitment interviewing and
selection, management development, customer relations and customer
service,andmore.
Time management
tips
TechnicalVocabulary
In English, the words for hundred, thousand or million do not have a
pluralform.Forexample,weneversay$4millionsbut$4million.
With decimal places, we say 4.32 as Four point three two, not Four
commathirtytwo.
InEnglishandseparatesthehundredsandthenumberswhichfollowin
GBEnglishbutnotinUSEnglish:
12,839:twelvethousandeighthundredandthirtynine.
452,210:fourhundredandfiftytwothousandtwohundredandten.
6,391,000:sixmillionthreehundredandninetyonethousand.
andisalsousedinnumberswhichcontainnohundreds:
2,021:twothousandandtwentyone.
Practise reading
these figures
Business English - Unit 2
Types of
companies
Corporate
alliances and
Funding IT
startups
acquisitions
How do you
rate as an
entrepeneur?
Assessmenttask
Yourassessmenttaskforthisunitwillconsistofabusinessletterpresentinga
businessventureinordertogetsomefunding.
Beforeyoustart,bearthesequestionsinmind:
Howwouldyouliketolaunchyourownbusiness?
Imagine you have set up a new small or mediumsized enterprise (SME).
Yourobjectiveistopersuadetheothermembersofyourclass(thatis,your
financialbackers)thatyourideaisthemostlikelytosucceed.Youcanuse
yourownprofessionalexperienceordreamupsomethingtotallynew.
Use the checklist in the following slide to help you draw up a provisional
business plan. You dont need to include all these points, but make sure
you cover the basics. Dont worry too much about precise figures at this
stage.Trytoanticipatesomeofthequestionsyourfinancialbackersmight
askyou.
Business English - Unit 2
Approximately how many people will the company employ and in what
capacity?
PREMISES
EQUIPMENT REQUIRED
What general trading equipment, if any, will you require? Vehicles,
computer hardware?
What manufacturing equipment, if any, will you require?
tools?
Machinery,
FINANCIAL PLAN
How much capital do you require initially?
What will this pay for?
Will you need more capital later on? How much?
How soon do you expect the business to break even?
Do you intend to float the company on the stock exchange at some
point?
Business English - Unit 2
Writing the
perfect sales
letter
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