Documente Academic
Documente Profesional
Documente Cultură
14.
I dia Va uu
-FY
Table content
1.
India Vacuum Cleaner Market Introduction
1.1.
Comparative Analysis of India and the US Vacuum Cleaner Market
2.
India Vacuum Cleaner Market Supply Chain Analysis
3.
I dia Va uu Clea er Market Size, FY
- FY
3.1.
B Sales Re e ues, FY
- FY
3.2.
I dia Va uu Clea er Market Size Sales Volu e, FY
- FY
4.
India Vacuum Cleaner Market Segmentation
4.1.
B Reside tial a d No Reside tial De a d, FY
-FY
4.2.
By Type (Handheld, Canister, High Pressure Cleaners, Robotic and Others) of Residential Vacuum
Clea ers, FY
a d FY
4.3.
By Purpose of Residential Vacuum Cleaners (Dry, Wet and Dry, Car Vacuum Cleaners, Steam Cleaners,
Wi do Clea ers a d Others , FY
a d FY
4.4.
By Distribution Channels for residential Sector (Door to Door, Retail stores, Online Portals,
Tele arketi g , FY
a d FY
4.5.
B Regio al De a d Tier I, Tier a d Tier Cities , FY
a d FY
5.
India Vacuum Cleaner Market External Trade Scenario
5.1.
E ports Value a d Volu e, FY
-FY
5.2.
I ports De a d a d Value, FY
-FY
6.
Brand Analysis of Indian Vacuum Cleaner Market
7.
Growth Drivers for Indian Vacuum Cleaner Market
8.
Issues and Challenges in India Vacuum Cleaner Market
9.
Trends and Development in India Vacuum Cleaner Market
Outsourcing of Cleaning Services
Demand for Aesthetically Pleasing Products
Demand for Hi- Tech High Capacity Products
10,0%
700
9,0%
600
8,0%
500
7,0%
6,0%
400
5,0%
300
4,0%
3,0%
200
2,0%
100
1,0%
0
0,0%
FY'2010
FY'2011
Thousand
FY'2012
FY'2013
FY'2014
Growth Rate %
FY'2015
The poor government spending on infrastructure in India coupled with low advertising
efforts by the companies has further restrained the growth of vacuum cleaner market.
Cheap and poor-quality imports from China have further acted as a deterrent in the
growth of budding players in this market.
Germany has consistently been the major export destination for vacuum cleaners in
India. . Since there is availability of cheap labor and raw materials in India, it can fulfill
the excessive demand of other countries at a low cost. Hence, Germany has served as
the major export destination for Indian vacuum cleaners and accounted for ~% of the
total a uu lea er e ports duri g FY
. I ter s of i ports, Chi a has
contributed to the highest proportion of imports of vacuum cleaners to India.
Vacuum cleaners in India are sourced to the distributors from the manufacturing
plants, who charge a sales margin of about ~% on the overall sales. These distributors
are directly associated with the companies, whether they are global or domestic
companies. The middlemen are also responsible for the promotion and advertisement
of vacuum cleaners, whose expenses altogether are borne by the manufacturers. The
distributors supply the cleaners to exclusive dealers, company showrooms and
retailers which are located at both the regional and local level. The retailers charge a
margin of around ~% before selling the vacuum cleaners to the final customers. Most
of the hospitals, educational institutes and corporate houses purchase vacuum
cleaners in bulk quantities. Large bulk sales as well as access to the overseas markets
have led the companies to procure substantial profit.
3.500
10,0%
9,0%
3.000
8,0%
2.500
7,0%
6,0%
2.000
5,0%
1.500
4,0%
3,0%
1.000
2,0%
500
1,0%
0
0,0%
FY2010
FY2011
INR Million
FY2012
FY2013
FY2014
Growth Rate %
FY2015
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