Documente Academic
Documente Profesional
Documente Cultură
MULTI-MEDIA PRODUCT
DESIGN
GUIDE
ACKNOWLEDGMENTS
Course:
VISUAL DESIGN AND COMMUNICATION
Nominal Hours:
160
Delivery Hours:
32
VERSION 2
2010
CONTENTS
1
COURSE DETAILS 1
2
RESOURCES 2
3
PERFORMANCE CRITERIA 3
4 ASSESSMENT TASK CRITERIA
1 COURSE DETAILS
1 Course details
WELCOME TO MULTI-MEDIA PRODUCT DESIGN
LEARNING ACTIVITIES
DURATION
As a guideline, this course will take up to 32 hours to
complete.
BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY
COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED
1 COURSE
2 RESOURCES
DETAILS
2 Resources
External Drive for digital back-up ( 2 gig recommended)
DVD-Rom disc x 4
A4 Sketch pad, A4 Notebook and variety of pens and pencils
Access to Hardware and Software to include:
1. Printer, photocopier, scanner
2. Computers [ Mac OS or Windows OS ]
3. Power point [ Office 2003 + ]
4. Flash [ CS 4 + ]
5. Photoshop [ CS 4 + ]
6. Internet
SUGGESTED TEXTS FOR FURTHER INFORMATION
1. Graphic Design: The New Basics
2. Design Evolution: A Handbook of Basic Design Principles Applied in Contemporary Design
3. Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
3 PERFORMANCE
1 COURSECRITERIA
DETAILS
3 Performance criteria
ELEMENTS OF COMPETENCY AND THEIR PERFORMANCE CRITERIA
The performance criteria are what your assessments will measure, to indicate your current competence for that
particular element.
ELEMENT
PERFORMANCE CRITERIA
1.1 Research and analyse information, ideas and approaches with consideration
of intellectual property, moral rights and copyright requirements to assist in
identifying and clarifying concept design needs.
1.2 Research and compare techniques and tools for visual design and
communication available for use in the creation of a multimedia product , exploring
the characteristics and differences of digital imaging and traditional imaging
1.3 Identify and prioritize main elements and design considerations.
Examine technical aspects of the design concept.
1.4 Appraise the aesthetics of the design.
1.5 Research and compare the range of delivery platforms available for multimedia
products
1.6 Explore the range of typographical and visual elements that are appropriate in
the development of a multimedia product
1.7 Organise research media and findings for use by all relevant personnel
throughout the design development process, updating as required
2. Explore design elements 2.1 Explore and experiment with a range of design solutions based on research and
and principles to inform analysis.
concept.
2.2 Test various design solutions using the elements and principles of design.
2.3 Propose design solutions and present outcomes in a progressive and logical
format.
2.4 Evaluate, adapt and use new approaches based on capabilities of techniques
already used
3. Identify and evaluate
appropriate process and
techniques to achieve
design.
3 PERFORMANCE
1 COURSECRITERIA
DETAILS
PERFORMANCE CRITERIA
4.1 Liaise with the relevant personnel to interpret and identify the objectives of the
multimedia product, to ensure the creative, technical & production requirements
can be met
4.2 Identify all relevant factors which may determine and affect visual design and
communication concepts and application through the breakdown and interpretation
of the brief and liaison with relevant personnel
4.3 Clarify target user/audience to determine the format and delivery platform of
the multimedia product through discussion with relevant personnel
5. Generate and assess ideas 5.1 Generate visual design and communication ideas which are technically
feasible, respond to the brief and provide creative solutions
5.2 Discuss visual design and communication ideas and collaborate, as required,
with relevant personnel to ensure contribution of a range of creative solutions
5.3 Continuously reflect on and assess the creative solutions for implications on
budget, time line, technical feasibility and suitability to meet the brief
6. Develop and refine design 6.1 Determine a design solution based on knowledge and understanding of
solution.
different techniques.
6.2 Consider and establish criteria for selecting techniques, tools, equipment,
materials required for the production of concepts based on experimentation results.
6.3 Refine design solution based on ongoing experimentation and feedback.
8. Select media/materials
for use in visual design and
communication
8.1 Identify and Select the appropriate visual design and communication
techniques which fulfil the creative, technical, and production requirements of the
brief
8.2 Gather relevant materials and media, ensuring their compatibility to the
creative and technical specifications of the multimedia product
9.1 Select and apply the elements and principles of design to create design
solution.
9.2 Realize the design using techniques and media selected from research and
experimentation to meet design solution.
9.3 Evaluate and respond to the potential for changes in the use of techniques and
experimentation to meet the design solution.
9.4 Refine the design solution based on ongoing experiences with the production of
the work.
9.5 Use safe working practices throughout the production of the work.
9.6 Consider issues of presentation and take action accordingly.
3 PERFORMANCE
1 COURSECRITERIA
DETAILS