E-Business

Prof (Dr) D G Jha

AGENDA

Agenda

E-Business Introduction
EDI to E-Commerce
E-Business Planning and Implementation
Security Issues

E-Business Introduction
Understanding E-Business
Marketspace, internet and web demographics, p to c, e-biz sellers,
buyers; advantages and disadvantages, value chain, business models.

Defining E-Business idea

Stages, viral marketing, identifying parameters affecting e-biz success,
failure stories.

Traditional and Electronic Payment methods

Money and banking, checks and money orders, consumers credit-debitcharge cards. merchant accounts, payment processing, certifying
authorities.

EDI to E-Commerce
Electronic Data Interchange (EDI)
EDI compatibles & standards, EDI process, value added networks, EDI on
internet

Revenue Models
Revenue models for selling on the web, Revenue models in transition,
strategy issues, usability.

E-Business Planning and Implementation

Creating an E-Business Plan
Planning components and contents, table of contents, executive summary,
vision & mission, products and services, industry analysis, marketing plan,
operations plan, financial plan, management plan, issue analysis and critical
risks.

Building E-Business

startup financing friends and family, angel investors, VCs, Business

incubators, accelerators', Keirestu model, legal issues, copyrights.

Designing an E-Business Web site

Components of effective web design, text, icon, hyperlinks, colors, splash

pagesTesting & maintenance.

Security Issues
E-Business security
Network and web security, transaction security and data protection,
security audits and penetration testing, PC security risks, Security as a
service (Security providers)

References
Creating a winning E-Business by Napier, Judd,
Rivers, Wagner : Course Technology Thomson
Learning
Electronic Commerce by Gary P Schneider :
Course Technology Thomson Learning
E-Commerce
Strategy,
Technologies
and
Applications by David Whitely: McGraw Hill
International editions
E-Commerce The cutting edge of business by
Kamlesh Bajaj and Debjani Nag: Tata McGraw
Hill

Getting Started
E-Commerce will change the face of merchandising in India, start-up culture spreading across country : Ratan
Tata
Promising start-ups in e-commerce and e-retail space are the ones that will change the face of Indian
merchandising and marketing business, said Ratan Tata, chairman emeritus of Tata Sons.
Myntra.com hunts for new CEO after Mukesh Bansal's move to parent company Flipkart
Myntra.com hunts for new CEO after Mukesh Bansal's move to parent company ...NEW DELHI:
Myntra.com will look for a new chief executive officer to take the place of Mukesh Bansal, who has moved
to a larger role at parent company Flipkart and is busy with taking the country's largest ecommerce firm to
the next level, two people ...sp;

State governments ask e-tailers like Amazon India, Flipkart, eBay to give out vendor sales data
More states are expected to follow the lead of Delhi, UP and Kerala, which have introduced new disclosure
norms, likely adding to the complexity and cost of e-commerce.
Snapdeal to invest $200 million to improve logistics, train sellers
Snapdeal said it will invest $200 million to build a strong ecosystem for small and medium businesses as it
seeks to host 1 million sellers on its platform in the next three years.

Getting Started
Lecture on "Indias Rich historical Background
Relevance in todays Business World at the
30th Regional Conference of WIRC of ICAI
18th July, 2015 Mumbai.
https://www.youtube.com/watch?v=P0A10vo
WYYI

Getting Started

Kishore Biyani, pioneer of organized retail in the country, has put in place a plan to help
him emerge a key producer and marketer of packaged foods and beverages.

Talking to Business Standard, the 53-year-old chief executive officer of the Rs 18,343crore Future Group said he was targeting a turnover of Rs 20,000 crore from his food &
beverage
(F&B)
business
by
2020.
This business has touched nearly Rs 1,000 crore in turnover. It has the potential to
grow even further, which is why we have an ambitious target for it, he said.

Future Consumer Enterprises, vehicle for Biyanis fast moving consumer goods and F&B
interests, closed 2013-14 with net sales at Rs 823 crore and a net loss of Rs 7 crore.
Debt at the end of 2013-14 was Rs 110 crore and the business currently contributes
4.48
per
cent
to
Future
Groups
total
revenue.

Getting Started

UNENDING APPETITE Aggressive manufacturing and marketing in-house and external brands on the
cards

Products will be taken across the country through convenience stores and general trade
Target is to increase turnover from the current Rs 1,000 crore to Rs 20,000 crore by 2020

To tie up with international players keen to launch their products in India

Three food parks, one each in Karnataka, Madhya Pradesh and West Bengal, are in the making
His foray into F&B was set in motion last week, when Prime Minister Narendra Modi inaugurated
the 110-acre Tumkur food park, near Bangalore. Biyani has invested Rs 200 crore in the initial
phase. Another Rs 750-800 crore will be invested in the next few years, he said.

Getting Started

The money will be used to set up a flour mill, rice mill, pasta plant, spice plant,
paste factory and bakery unit. And will be used as a captive facility for the products
Biyani proposes to manufacture and market on his own. Biyani already has eight
in-house brands, including Tasty Treat, Premium Harvest and Fresh & Pure,
operating in processed foods, branded commodities and dairy segments,
respectively. The others John Miller, Clean Mate, Care Mate, Ektaa and Sach
operate in the male grooming, home care, personal care, community foods and
oral care segments, respectively.
Biyani proposes to take his in-house food brands aggressively across the country
through a chain of convenience stores and through general trade. We already
have 200 convenience stores under KBs Fair Price and Big Apple. This number will
be increased as we go forward, he said.
His group is believed to be in advanced discussions with South India-based
supermarket chainNilgiri for a possible acquisition, which he believes will
strengthen his retail presence in the region.

Getting Started
Biyani is also planning to introduce external
brands into the Indian market via tie-ups with
international players.
The first move in that direction was Sunkist, a
Californian beverage maker with whom Biyani
entered into a long-term agreement in December
2013 to manufacture, market and sell its products
in India. This will be launched in select markets in
the next fortnight.

Getting Started
The food park in Karnataka, as well as two more at
Kharagpur in West Bengal and Madhya Pradesh, will act as
a manufacturing hub for these external products and inhouse brands that Biyani will push as part of his F&B play.
We have acquired land in Kharagpur. Land acquisition in
Madhya Pradesh will kick off after we finalise the location
there, which will happen shortly, he said.
The retail king is also eyeing joint ventures for his food
parks with companies for specialised processing units in
areas such as biscuits, chocolates and softdrinks. Once it is
fully operational, the Tumkur food park alone will have 50
processing units.