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Keywords:
Price dispersion
Price discrimination
Price differentiation
Competition
European airline markets
This paper tests the effects of competition on price dispersion in European airline markets. By conducting
a cross-sectional analysis of some 1200 ights between more than 130 European airport pairs, we
conrm recent results for the US airline industry that show a non-monotonic relationship between
competition intensity and price dispersion. We link our results to recent efciency and productivity
analyses. Our ndings support the hypothesis that efcient airlines are better positioned to differentiate
fares than their less efcient counterparts.
2012 Elsevier Ltd. All rights reserved.
1. Introduction
Price dispersion refers to variation in prices for the same service
or product, such as an economy-class ight from point A to B. The
sources of price dispersion are numerous; in the case of air transport,
price discrimination and peak-load pricing are typically cited as key
determinants of dispersion. Here we examine variation in airline
fares over the booking period for a specic ight, i.e. we consider
intertemporal price dispersion. In this setting, price dispersion arises
from differential pricing, with airlines deliberately modulating prices
based on passenger willingness to pay.
We are particularly interested in examining how price dispersion is inuenced by the competitive environment in which airlines
operate. Previous studies in this area have taken into account
monopoly and brand effects, although Dai et al. (2011) extends this
by introducing incentive compatibility. Several studies have
revealed a positive relationship between competition intensity and
price dispersion that is consistent with the brand effect, but others
show a negative relationship explained in terms of a monopoly
power effect. Dai et al. nd a non-monotonic relationship resulting
from a simultaneous direct price effect and an indirect quality
effect. Price dispersion is found to increase or decrease in tandem
with market concentration depending on which effect is dominant.
Both effects are related to the incentive compatibility constraints in
second-degree price discrimination models that entail product
differentiation.
Most studies have also focus on the US airline sector. Due to
limited data availability only a few studies have been carried out for
Europe, and they are often limited to specic airports or geographic
regions.
* Corresponding author.
E-mail address: andy.obermeyer@tu-dresden.de (A. Obermeyer).
0969-6997/$ e see front matter 2012 Elsevier Ltd. All rights reserved.
http://dx.doi.org/10.1016/j.jairtraman.2012.08.014
From a theoretical perspective it is ambiguous which foundations underlie economic research on price dispersion. On the
one hand, the classical approach follows the Structure-ConductPerformance paradigm. Given that the market structure and,
hence, the degree of competition varies within airline submarkets, rms may have various options for differentiating their
prices. On the other hand, however, price discrimination may
also be the result of efciency. When comparing two identical
ights operated by two airlines, the airline that is more cost
effective should theoretically have a greater ability to differentiate its air fares. The application of this insight to price
dispersion could lead to totally new conclusions. However, to
our knowledge there is no previous research that links price
discrimination to airline efciency.
2. Data
To investigate the inuence of competition on price dispersion,
the rst step is to gather data on prices and ight frequencies. Using
the travel meta search engine Kayak (www.kayak.de) we collected
ticket price information on routes between the airports of European capitals and other international airports with more than one
million departing passengers travelling within Europe in 2008. We
recorded air fares starting six weeks prior to the departure date,1
generating a database of 1210 economy-class ights operated by
40 airlines for 137 airport pairs (following deletion of incomplete
data sets).
Price dispersion for each ight is calculated based on commonly
used indices such as the Gini coefcient G:
1
Departure date was set to 9 July 2010. Price data was collected 42, 35, 28, 21, 14,
13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3 and 2 days prior departure.
32
(1)
n
1X
pi
p
ln i
n i1 p
p
"
A3 1
(2)
#
n 13 1=13
1X
pi
n i1 p
with 3 s1:
(3)
HHI
k
X
i1
Frequencyi
Pk
j1
Frequencyj
!2
(4)
m
X
da Airlinefar 3far
(5)
a2
(6)
4
The following airlines are considered LCC: Germanwings, Air Moldova, FlyBe,
Blue Panorama Air (Blu-Express), Norwegian Air Shuttle, Aer Lingus, Ryanair,
Transavia, Meridiana, Wind Jet, Skyways, SmartWings, EasyJet, Vueling Airlines and
Wizzair.
5
The following are considered tourist-destination airports: Malaga (AGP), Catania (CTA), Larnaca (LCA), Malta (MLA), Nice (NCE) and Palma (PMI).
6
Gerardi and Shapiro (2007) mention that the direct use of the Gini coefcient,
which is bounded between zero and one, may produce biased estimates. However,
we do not obtain different qualitative conclusions when using the Gini coefcient
itself as the dependent variable.
Table 2
Airline classication according to airline dummy regression results.
Glodd
3.1339***
2.0171***
2.1767**
0.1110***
0.3821***
0.7622***
0.0202
0.0772***
0.0644***
0.0248
0.1326*
0.0029
0.4690
1210
Alodd
0:5
ln T
6.2846***
3.3697**
3.6106*
0.2024***
0.6872***
1.4865***
0.0465
0.1683***
0.1220***
0.0415
0.2174
0.0362
0.4233
5.6029***
3.3747**
3.6356*
0.2013***
0.6806***
1.4914***
0.0465
0.1674***
0.1218***
0.0323
0.2134
0.0407
0.4206
For estimation, we employ ordinary least squares with heteroscedasticity consistent standard errors.7
4. Results
The parameter estimates for all variables except airline
dummies are presented in Table 1. According to the resulting
adjusted degrees of determination, the model using the transformed Gini coefcient ts best. However, the values suggest that
a substantial part of the variation in price dispersion cannot be
explained by our model.
The parameter estimates of the market concentration variable
HHI prove a non-monotonic inverse U-shaped relationship
between the degree of competition and price dispersion. The
parameters have the correct sign and are statistically signicant
across all three model specications.8 Our ndings are similar to
that of Dai et al. (2011), who studied the US airline market.
Our results highlight that it is necessary to evaluate the actual
state of market concentration to draw conclusions about the
inuence of competition on price dispersion. For instance, the entry
of a new competitor leads to increasing price dispersion in a highly
concentrated market; by contrast, an additional airline in a less
concentrated market can decrease price dispersion.
With regard to the control variables, the following results were
obtained9: The magnitude of price dispersion grows with an
increasing number of ights on a specic route, the larger the
populations in the connected metropolitan areas, if a low-cost
carrier operates on the route and if at least one of the connected
metropolitan areas is a tourist destination.10 An increase in the
number of departing passengers at the airports seems to reduce
price dispersion.
A comparison of our results with other studies reveals similarities as well as deviations. The positive effect of the number of
ights on price dispersion has also been observed by Gaggero and
Piga (2011), who interpret this nding as an effect of using price
dispersion as a business-stealing competitive weapon; airlines
engage in greater price differentiation in response to the offering of
more ights on a given route. While the parameter estimates for
All estimations were carried out with the Gretl statistical software package.
To test whether our parameter estimates are biased due to multicollinearity we
performed additional regressions with centered market concentration variables;
see Tabachnick and Fidell (2007) for details on this method. Our conclusions,
however, are not affected. Since the use of centered variables complicates the
interpretation of the parameters, we present estimates for the uncentered models.
9
The variance ination factors of the control variables are clearly below ten.
Thus, multicollinearity is of no concern.
10
Variables have been scaled to avoid very small estimation coefcients.
8
33
Higher dispersion
than Lufthansa
Similar dispersion
to Lufthansa
Lower dispersion
than Lufthansa
British Midland
Ryanair
British Airways
LOT
SAS Scandinavian Airlines
Air Lingus
Air Berlin
Blue1
Flybe
Cimber Sterling
EasyJet
Travel Service
Vuelning Airlines
TAP Portugal
Spanair
Iberia
Luxair
Germanwings
Niki Luftfahrt
Norwegian Air Shuttle
Cyprus Airways
Bulgaria Air
Air Baltic
Estonian Air
Brussels Airlines
Malv Hungarian Airlines
TAROM
Olympic Air
Air Europa
Aegean Airlines
Air France
Air Malta
Finnair
Wind Jet
CSA Czech Airlines
KLM Royal Dutch Airlines
Alitalia
Blue Panorama Airlines
Austrian
11
This might be a result of our selection of tourist destinations. Due to limited
data availability we were not able to construct a continuous measure for this
variable, as was done, for example, by Borenstein and Rose (1994).
34
their cost advantage to lower air fares for price elastic customers.
Since the incentive to lower ticket prices for price inelastic
passengers is low, price dispersion can increase. At this point we
admit that the ndings are of rather heuristic nature. In order to
draw reliable results, econometric analysis that links efciency and
productivity analyses to price differentiation is required.
5. Conclusions
Past studies on the relationship between airline price
dispersion and intensity of market competition have arrived at
heterogeneous conclusions. Most of the early studies show
a monotonic e positive or negative e relationship between
competition and price dispersion. Recent research, however, has
found a non-monotonic relationship. Most of the existing
empirical studies focus on the US airline market. Only a few
studies have been conducted for Europe. Closing this gap, we
provide empirical evidence of a non-monotonic relationship for
the European airline market. We conrm an inverse U-shaped
relationship between the degree of competition and magnitude
of price dispersion for economy-class ights. Depending on the
actual level of market concentration, an increase in competition
either induces an increase or decrease in price dispersion. As
a consequence, the effects of market entries or mergers on the
level of price dispersion are not obvious a priori. In fact, to
predict the impact of such events on price dispersion, it is rst
necessary to evaluate the actual state of market concentration.
Acknowledgements
We wish to thank Andreas Schubert for his assistance collecting
data as well as the anonymous referees, who helped to improve the
paper. Any errors remain our own.
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