ABOUT US

COMMUNITY IMPACT

ERIN KILMER-NEEL
Executive Director
Sustainable Business Alliance
&Oakland Grown

I dont know what local weekly newspapers are like in other cities, but the East Bay
Express is freaking amazing. Way more than a paper,they are a community partner in the
strongest sense of the word.They know and connect just about everyone that is doing
anything progressive in the East Bay and even San Francisco.They throw the best parties
that bring together all of the diversity of our community while simultaneouslyallowing us
residents to discover new music, food, drink, art, fashion, and activism that we didnt even
realize our neighbors were creating. Always an amazing time.

They help hundreds of nonprofits through their creative ideas, connections, advertising
and other partnerships.The East Bay Express is the biggest small (aka locally-owned and
independent) business supporter youll find. They are always finding ways to help our independent business association build buy local campaigns and find new ways to get the
word out. They really work to build not only advertising opportunities and plans that meet
the needs of the variety of our businesses and their budgets, but also create and foster
special tools and publications to support them.

There isnt a day that goes by that our organization hasnt been helped by the East Bay
Express in some way. We are extremely lucky to have them.

COMMUNITY IMPACT
The East Bay Express has long been a trusted source of local news and happenings but never
has its community voice been stronger or more relevant. Under the visionary and successdriven leadership of Publisher, Jody Colley, the Express has broadened its influence through
productive partnerships that have strengthened both the paper - and the community. Giving
voice to Oaklands diverse, intricate network of locally-owned independent businesses, artists,
venues and nonprofits, the Express has played a key role in fueling our citys cultural and
economic renaissance. A major example is the support the paper provides to scores of largescale annual festivals - a growth industry for Oakland that attracts upwards to four million
visitors and generates millions in economic impact.

A highly respected and a well-liked business and civic leader, the Express has set a new
standard for the role of local media in fostering economic sustainability and social change.
From strategic advertising and promotional support to sponsoring myriad community events,
the Express has distinguished itself through a proven track record of effectively balancing its
editorial and business operations in a manner that maintains objectivity in both.

The Express has a keen eye on economic and social trends and leads a team that has its
finger on the pulse of East Bay life and culture like no other. Whether producing groundbreaking events such as its 2011 Progressive Opportunities Conference, co-producing the
Citys flagship Art + Soul festival, or in pioneering the nationally-recognized Oakland Grown
campaign, the Express is an essential partner in East Bay commerce and culture. Simply put,
the East Bay is a stronger, more sustainable place to live, work and experience with the
Express in its corner.

SAMEE ROBERTS
Marketing Director
City of Oakland
Founder
Art & Soul Festival

EBX READERS

Various Facts
Average Age: 44
Read 3-4 issues each month: 72.1%

# of Times Visited
EastBayExpress.com Per Week

# of Issues Read Per Month

Papers get read more than once: 70.9%

Readers also use EastBayExpress.com: 67.9%
Readers households have a pet: 79.4%
Readers have shopped locally at least once
in the last 30 days: 97.6%
36.4% of them 10 or more times
Percent of readers have spent between
$100-$500+ on clothing in the last 30 days: 40%

1
12.6%

2
20.2%

3
17.3%

1-2
56%

4
45.3%

Gender Profile

Male

Female

52%

48%

3-4
18%

5-6
4%

7+
2.5%

Age Profile

18-24

25-34

35-44

45-54

18.8% 28.5% 17.6% 17.6%

Education Profile

55-64

65+

6%

11.5%

Education

College
Degree

H.S. Grad
or Less

Some
College

Advanced
Degree

41.2%

7.9%

18.8%

32.1%

Under 40K

60K-100K

100K+

No Answer

40K-60K

20.1%

25.4%

23%

14.5%

17%

EBX READERS
Most Popular Sections
Cover Story & News: 78%
Restaurant Reviews: 67%
Arts & Culture: 60%
Film: 53%
Music: 50%
Savage Love: 40%
Lecture & Books: 32%
Classifieds: 12%

Our Readers Careers

Education, Training, Library: 14%
Arts, Design, Entertainment, Sports, Media: 12%
Attending College: 10% (60% are full time)
Management Position: 10%
Office and Administrative Support: 8%
Sales and Related: 6%
Business/Financial: 5%
Computer/Mathematical: 5%

EBX
Reader
Their Followers
Compared to market average, Express readers skew highly educated, affluent,
socially and physically active, creative, and informed.
Weekly papers like the Express have always successfully reached what marketers
call The Influentials. Influentials are the engines of word-of-mouth marketing,
identifying and influencing trends before they become mainstream popular
thinking. Their reach has only increased with new social media tools.
Influentials are highly engaged citizens, leaders, and advocates, and they are
passionate about causes dear to their hearts. They are the friend you go to when
you want a recommendation on where to eat, what to read, or what to buy.

OUR ADVERTISERS
Being an entertainment company with locations across the Bay Area, we feel the varying
impact of different advertising campaigns in
different markets. The East Bay Express has
by far the most impact of any print media
we work with in any market at this point.
The East Bay Express is the key link to our
customers and our most reliable advertising
vehicle to our key demographic.
Jason Perkins
The New Parish, Brick & Mortar Music Hall, The
Rock Steady, Place Pigalle, Leos

We have the best account rep we could ever

ask for at the Express. She is very friendly
and professional and is an excellent communicator. She also has a great sense of urgency and excellent follow-through. The Express
staff constantly keeps our main goals of
selling more beer and gaining new accounts
in mind when planning programming, and
they also utilizes their awesome restaurant
and bar connections to benefit us where they
can. They have a thorough understanding
of our brand DNA and my personal client
needs.
April Dougan
Trumer Pils Brauerei, Berkeley

I have had the pleasure of working with the

Express at both the San Francisco Symphony
and at the Oakland Museum of California.
They have been a wonderful resource; both
efficient and reliable, offering up suggestions
and helping layout advertising plans. I am
happy to have the Express as my advertising
partner, and look forward to continuing to
work with them.
Stacy Lucier
Oakland Museum of California

OUR ADVERTISERS
The Express is a positive force in the
community and has wonderful enthusiasm
for our events and collaboration. We have
appreciated their flexibility and can-do
attitude. They are professional and funand a
treat to work with!

The East Bay Express is a great paper

and wonderful media partner. They really
stepped up to help us promote our 25th
anniversary season. We love the creative,
eye-catching ads theyre producing for us,
and we especially love reaching their young,
engaged readership.

Camilla Lombard
Good Vibrations

Debbi Hersh
Oakland East Bay
Symphony

I wouldnt think of advertising in the East

Bay without utilizing East Bay Express.
Everyone at the publication make it a point
to know our business and are always
developing new and innovative ways to
reach our consumers.
Karla Keller
Anheuser-Busch, LLC

The Express is a vital part of our

community and works hard to support local
art and business. They consistently offer
innovative new services to promote
companies and non-profits at a reasonable
rate. I personally appreciate their attention
to detail, boundless energy, and sense of
humor, and look forward to working with
them for many years to come.
Michele Kappel-Stone
Agent Stone & Co. (clients
include the Starry Plough and
the Art Beat Foundation)

I have to say at first I was hesitant about

advertising in a local paper. Lots of my other
friends who are business owners in Oakland
had told me to stick to online advertising
because thats where the markets attention
span is. I thought about it a great deal and
finally said to myself my target audience still
reads print they love books, zines,
magazines, graffiti art, etc. Hell, my target
audience still listens to vinyl records and
cassette tapes. With that being said, I
inquired with East Bay Express about
advertising, still hesitant because my small
bar/restaurant was on a strict budget. They
sent a nice advertising rep to talk to me.
Much to my surprise, their ad rates were very
affordable and they were totally willing to
work with me on price and size to meet my
needs. I was also impressed by how they
worked on hitting targeted audiences with
their articles and circulation. For a local bar
or restaurant owner, I would say advertising
in the East Bay Express is essential. Its a
great, affordable way to reach the people in
your community who you want as customers
in your specific place of business. Also, I like
the articles they write, so for me its a slam
dunk.
Jason Herbers
Elis Mile High Club
and Couyon Kitchen

AWARDS & RECOGNITIONS

Article:
Warning: Quake in 60 Seconds
The Digital Sweatshop
Moneyball 2.0: The Pitching Whisperer
Feinsteins Folly
Oakland Police Department
Traveling Bands Do Not Cross
Full Disclosures
The Road Less Traveled
From Brown to Green
Sex By Numbers, The Shrinking Stage,
Boys in a Book Club
Oakland Invades the Desert
Be Cool
Yelp and the Business of Extortion, 2.0;
Yelp Extortion Allegations Stack Up
Full Disclosures
Youre Not an Environmentalist
If Youre Also a NIMBY
The Lost Runner
Subcultures - Best of the East Bay
Writers, Unblocked
The Torture Professor
Tip of the Iceberg
When the Mind Splits
Moral Combat

Prize:
1st place
1st place
1st place
1st place
1st place
1st place
1st place
1st place
1st place

Category:

AAAS Kavli Science Journalism Award
Business/Technology Story
Sports Story
Continuing Coverage
Series
Entertainment Category
News Columns
Sports Story
Analysis

1st place
1st place
1st place

Arts and Culture

Feature Stories of a Serious Nature
Editorial Design & Page Design

1st place
1st place

In-Depth, Investigative Reporting

Best Columnist

1st place
1st place
1st place
1st place
1st place
1st place
1st place
1st place

Best Analysis
Profile
Page Design
Lifestyle Feature
Opinion Writing
Best Analysis
Long-Form News
LGBT-Gender Equality

OUR HISTORY
Since 1978, the East Bay Express has been the regions leading voice in investigative long-form journalism and arts and culture coverage. In fact,
as one of the last bastions of in-depth local reporting, the Express has proven an indispensable asset to the community, one that has doggedly
investigated local issues that no other journalism organization covers nearly as comprehensively or with as much impact. We inform and engage
our community in a way that is essential to a healthy democracy.

The Express also has set itself apart over the years through its courageous reporting and dedication to
truth telling. For example, we were the first news organization to expose the abhorrent dealings of what
was effectively an Oakland-based criminal enterprise Your Black Muslim Bakery. Our investigative stories not only won numerous awards for excellence in journalism, but the outcome of our reports revealed
a dangerous situation: One of our staff writers was forced into hiding to protect his own safety, and then
several years later, an editor from another news outlet was murdered by the head of the cult when he
was working on his own series of stories.

Reporters and editors at the Express also take great care in approaching controversial topics with objectivity and fairness. Yet were not afraid to speak the truth when we find it. As such, we dont publish false
equivalencies in an attempt at achieving balance. We leave stories like Republicans say Obamacare
has death panels; Democrats say it doesnt it to mainstream newspapers. If we discover in our reporting
that there are no death panels, we say so. For us, truth is paramount, and so weve also published numerous investigative reports that challenged the preconceived notions held not only by some of our staff
members, but also some of our readers.
We also regularly publish some of the most comprehensive political and election coverage in Northern
California. We view it as our civic duty to closely examine political races and contests so that our readers are fully informed. We have also worked with good government groups, such as the Oakland League
of Women Voters, to promote transparency in government and elections, particularly when it comes to
campaign finance. And over the years, we have won numerous regional, state, and national awards for
exposing political corruption.

OUR HISTORY
The Express also regularly produces in-depth reports on important environmental issues in the San Francisco
Bay Area and the state. Many of our stories have affected change and have been credited with helping
protect endangered wilderness areas and threatened species. For example, a series of investigative stories
we published on a proposed mining operation next to the Sunol and Ohlone Regional Wilderness areas in
the East Bay helped prompt a settlement agreement between the mining operator and environmental groups
that included strong protections for tule elk and golden eagles. In addition, a series of in-depth reports we
published on a giant new dam planned for a pristine section of the Mokelumne River in the Sierra foothills
helped spur widespread opposition to the proposal that eventually forced the East Bay Municipal Utility
District to drop the idea.

But the Express is known for far more than its hard-hitting news coverage. We also are the premiere
tastemakers of the East Bay for arts, culture, music, and food, providing readers with a weekly-curated list of
cant-miss events and must-see attractions. Food, in particular, is vitally important to the fabric our
community, and no other publication covers the diverse dining scene as smartly or as comprehensively as we
do. Every week, our food critic reviews local restaurants from the hole-in-the-wall mom-and-pop joint to the
latest venture by a hot-name chef in Oaklands bourgeoning Uptown district as well as producing a column
on news and trends in food. While other publications only focus on superficial coverage, the Express goes
deeper, as we do in our news coverage, shining a light on how various food-related issues affect the
community. For example, our 2011 cover story How Peets Starbucked Itself detailed how the local coffee
empire Peets Coffee & Tea has become increasingly corporate and the negative effects its caused on its
employees; the story won two awards from the San Francisco Peninsula Press Club and was nominated for a
prestigious James Beard award. Our story on the dangers of toxics in soil had widespread appeal to the local
urban agriculture community and won an award from the North American Agricultural Journalists Association.

Similarly, our culture reporting has been equally robust and indispensable. Our critics cover visual art, theater, dance, movies, books, and music,
recommending the best events the area has to offer. We have hands-down the most robust arts and culture listings of any media organization in
town, with a database that boasts hundreds of listings every week, helping to connect readers with local arts organizations and their happenings.
Meanwhile, other papers and media organizations have eliminated or drastically reduced their culture coverage.

OUR HISTORY
Its well known that the arts can have a major impact on a local economy, and nowhere is that more
apparent than the East Bay. In the last several years, the arts scene has exploded, in Oakland in particular, thanks to the monthly Art Murmur and First Fridays, and the fact that artists and musicians have
been increasingly priced out of the San Francisco market. The result has been a more thriving downtown, with an influx of new businesses. The Express has been a leader in the coverage of this movement, looking at topics such as the complicated effects of Oaklands sudden national popularity, the
explosion of underground (and illegal) warehouse venues, and how the influx of new residents to the city
have impacted rent prices. As a result, our culture reporting has won numerous awards from regional
and local journalism organizations, including the Society of Professional Journalists Northern California
chapter and the East Bay Press Club.

Almost every month, our special issues highlight local businesses and trends even further: Our annual
Best of the East Bay spotlights hundreds of local businesses, people, and places, giving special insight
into the many benefits of living and working in the East Bay. Twice annually, our Taste issue is devoted to all things food-related, from the latest restaurant trends to the best places to get fried chicken.
Other special issues include our annual Sex issue, which reveals the many ways in which community
members express and explore their sexuality; our Pets issue, a guide on the various aspects of taking
care of our furry and feathered friends; our Summer Guide, which outlines the best ways to enjoy the
season, from recreational activities to the best books to read on the beach; our Insiders Guide, which
gives readers (local and non-) the scoop on the areas best spots for food, nightlife, arts, shopping, and
recreation; and our Holiday Guide, which highlights the best gifts and ways to enjoy the holiday season.
We also have a special Bikes issue, a Back to School issue, a New Years Eve Guide, and, new this year,
Fall Fashion. Our special issues are vital to the health of our small business community, as we highlight
many independent and locally owned businesses.

OUR HISTORY
While the challenges that journalism face are very real, compared to daily
papers, the Express is uniquely positioned to be at the forefront of innovation
in the field, from creating more opportunities for reader engagement to
collaborations between journalism organizations to presenting information in
unique and compelling ways.
We believe in holding politicians accountable and uncovering societal injustices, just as much as we believe in being the tastemakers in arts, food, music,
movies, and theater. As critics and curators, were not afraid to piss people
off in search of the truth. Whether its through the web, smartphone, tablet,
or old-fashioned newsprint, the Express will continue its mission of being the
leading voice of the East Bay, delivering highly curated coverage and original
reporting on the most important things happening in our communities.

NONPROFITS WE SUPPORT
AIDS Project of the East Bay
Alameda County Community Food Bank
Alameda County Green Business Program
Albany Film Festival
Art in Nature
ArtsFest
Asian Art Museum
Bay Area Roller Derby Girls
Bay Localize
Berkeley Chamber of Commerce
Berkeley Free Clinic
Black Rock Arts Foundation
Business Alliance for Local Living Economies
Buy Local Berkeley
Childrens Hospital
CAFF: Community Alliance with Family Farmers
CREGS: Center for Research and Education on
Gender and Sexuality
de Young Museum of San Francisco
East Bay Asian Local Development Corporation
East Bay Bike Coalition
East Bay Green Drinks

East Bay Green Tours

East Bay Social Forum
Fair Trade Berkeley
Girls, Inc.
Habitat for Humanity
Institute of Urban Homesteading
Jewish Community Center of the East Bay
Jewish Film Festival
Jewish Music Festival
KALA Art Institute
League of Women Voters
Lesher Center for the Arts
Leukemia and Lymphoma Society
Lincoln Child Center
Livermore Valley Performing Arts Center
Maddies Fund
Marin Mammal Institute
Oakland Mayors Toy Drive
Middle East Childrens Alliance
(MECA for Peace)
Mill Valley Film Festival
Mission Creek Music Festival

Network of Bay Area Worker Cooperatives

Oakland Art Murmur/First Fridays
Oakland Grown
Oakland Indie Awards
Oakland Museum of California
Oakland Pride
Oakland Underground Film Festival
Oakland Veggie Week
Oaktoberfest in the Dimond
One PacificCoast Foundation and Bank
Pacific Coast Farmers Association
PedalFest
ProArts & East Bay Open Studios
SF Aids Foundation
Sustainable Business Alliance
Sustainable Economies Law Center
The Sage Project
Tri-City Health Center
Walk Oakland, Bike Oakland
Wardrobe for Opportunity
Womens Cancer Resource Center
and MORE!

SUPPORTING SMALL BUSINESSES

Weve Got Your Back

EBX Design Services

The East Bay Express co-founded Oakland Grown, a 501(c)(6) nonprofit committed to advocating for sustainable business practices
and supporting Oaklands independent businesses and artists. We
are also partners with similar independent business associations,
such as Buy Local Berkeley, Sustainable Business Alliance, and
the San Francisco Locally Owned Merchants Association. At the
Express, we dedicate countless hours and resources to promoting
the economic, social, and environmental benefits of supporting our
communitys small businesses.

We understand that working with design firms and ad agencies is

cost prohibitive for many small businesses. Therefore, we offer free
ad design for campaigns that run within the pages of our paper or
website. As an additional paid service, the Express design team can
help with additional design projects. We have created logos, postcards, posters, t-shirts, program guides, billboards, print ads, web
ads, menus, and more. Contact us to discuss your project needs in
detail and to receive a quote.

EBX Web Services

In partnership with Oakland-based tech firm, LocalOn, the East
Bay Express has brought Bay Area small businesses website
solutions with built-in social media tools, making it easier and
more affordable than ever to manage their online presence.
From the easiest-to-use custom websites you can find, to the
integration with local business alliances, neighborhood associations, and trade organizations, weve built a network that promotes websites and messages to tens of thousands of locals
seamlessly and with little effort.
Find out more at EastBayExpress.com/WebServices.

BIKE
TO
WORK
DAY
GUIDE
MAY 8, 2014

BROUGHT TO YOU BY

Bikes Mean Business ............4

Three local businesses are recognized

for their efforts to better accommodate,
encourage and reward cyclists. See how
they benefit in turn.

Participate in
Bike to Work Day ............................... 8

May is Bike Month! Stop by an Energizer

Station along your commute route and fill up
on snacks, giveaways and good vibes.

Bike Happy Hour Party

in Old Oakland .....................................14

Celebrate bicycling in the East Bay at the

biggest and best ever Bike Happy Hour Party.

EVENT MARKETING & SPONSORSHIPS

Get Your Brand in front of Locals

The East Bay Express not only sponsors some of the best events, fairs, and festivals in the region, but we also produce them as well. From our Best of the East
Bay Party (25,000 attendees) to our Scream Horror Film Festival (250 attendees), we have a wide range of opportunities for your business to engage with
locals. We specialize in creative integration of your marketing goals with that
of successful event production that keeps attendees coming back again and
again. Custom event production is available based on your budget, objectives,
and time frame; contact us to discuss. If you are looking for sponsorship of your
nonprofit 501 (c)(3) event, contact us for a Sponsorship Request Form.

PRESS RELEASES
We focus on long-form stories on a variety of topics: politics, news,
environment, medical marijuana, food, and arts and culture. And we
write about upcoming cultural events. Three things we look for in
stories: news, local angle, and TENSION (strain, hostility, uneasiness,
controversy). We love stories that have a counterintuitive element for
example, you thought X about Y topic, but the real story is Z. Were also
interested in trend stories, particularly for our special issues. These
dont necessarily need tension. We dont often profile one business or
organization but we write about them if theyre connected to or affected
by a local issue or trend.

CONTACT US
SEND NEWSY STUFF TO:
EDITOR@EASTBAYEXPRESS.COM
SEND NON-MUSIC EVENTS LISTINGS TO:
CALENDAR@EASTBAYEXPRESS.COM
SEND MUSIC EVENTS LISTINGS TO:
CLUBS@EASTBAYEXPRESS.COM
Include the 5 Ws Who, What, When, Where & Why

DOs and DONTs

Insider tips for submitting Press Releases
DO tell us how/why its relevant to our readers (stress local angle and
be specific Oakland, Berkeley, Alameda, etc.).
DO personalize your email.
DO understand that we get hundreds of emails per day, so you need to
grab our attention (focus on headline and first paragraph).
DO send press releases far enough in advance (if its tied to an event)
so that we have enough time to consider covering them. For the music
section and in special issues, we book at least a month in advance.
DO make it clear where we can easily download hi-res images (if you
have them).
DO NOT send an email with an attachment and no message in the body.
Those get deleted.
DO NOT pitch us stories about a profile of an organization or
business that lacks an angle or tension.
DO NOT ask us to reprint a press release.

BAY AREA MEDIA OWNERS

We at the Express compiled ownership information on most

of the print/online media companies in the Bay Area. If
youre curious about who is behind the publications you see,
read, advertise in, etc., then enjoy!

Digital First Media Private LLC (chartered in Delaware) formed by the merger in December 2013 of Media News Group (previous owner of the
East Bay regions newspapers) and 21st Century Media.
Alden Global Capital, a hedge fund (Delaware LLC), is the majority owner (http://www.adviserinfo.sec.gov/Iapd/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=244862). 76% of Alden Global Capitals investors are non-US persons, probably offshore registered LLCs used
mainly by wealthy Americans to dodge federal and state taxes. Alden manages $2.7 billion. Alden registers its investment funds in the Cayman
Islands to avoid U.S. taxes. It uses services of administrators (book keeping and records) in Dublin to dodge U.S. and European taxes. Its very
secretive and doesnt let slip records of its investors, although its advisor brochure on file with the SEC explains that it does accept pension,
endowment, and other institutional investor money.
In September 2014 the Digital First Medias board decided to explore strategic alternatives meaning selling the newspaper chain, possibly in
pieces, or shutting down parts. (http://www.digitalfirstmedia.com/digital-media-explore-strategic-alternatives/).

Cerberus and Apollo Global, two aggressive private equity firms are now said to be considering purchasing the East Bay newspapers
from DFM. Stay tuned!
Oakland Tribune (Oakland)
San Jose Mercury News (San Jose)
Contra Costa Times (Contra Costa County)
The Argus (Fremont)
East County Times (Walnut Creek)
Hayward Daily Review (Hayward)
Marin Independent Journal (Novato)
San Mateo County Times (San Mateo)
San Ramon Valley Times (Walnut Creek)
Santa Cruz Sentinel (Santa Cruz)

Silicon Valley.com (San Jose)

Tri-Valley Times (Walnut Creek)
Monterey County Herald (Monterey)
Vacaville Reporter (Vacaville)
Vallejo Times Herald (Vallejo)
Fremont Bulletin (online Fremont)
InsideBayArea (East Bay web)
Milpitas Post (online Milpitas)
Pacifica Tribune (Pacifica, online only)
The Alameda Journal (Alameda)

Berkeley Voice (Berkeley, online)

Cupertino Courier (Cupertino, online)
The Journal (El Cerrito, online)
Los Gatos Weekly Times (Los Gatos, online)
Piedmonter (Oakland, online)
Montclarion (Oakland, online, print)
And other now defunct dailies and weeklies folded
into the Insidebayarea.com mono-media.

Hearst Corporation Private Corporation headquartered in New York with operations center in North Carolina. Hearst Corp. owns numerous
print media publications, mainly lifestyle magazines, and has major digital media holdings. Hearst owns part of ESPN, probably the most lucrative piece of the media holdings. The Hearst family still controls a big stake in the company, and William Randolph Hearst III is a socialite in
San Franciscos elite scene. He keeps a condo on Pacific Avenue. Hearst Corporation owns several valuable office properties in San Francisco,
including 400 Montgomery Street
San Francisco Chronicle

BAY AREA MEDIA OWNERS

Information compiled in February 2015 by the East Bay

Express locally owned & independent.

San Francisco Print Media Co. Private corporation (registered Delaware), now owned by Black Press, Ltd, a Canadian newspaper giant
headquartered in Victoria, B.C., strings pulled mainly by David H. Black who is the majority owner. Black likely doesnt handle the San Francisco
investments directly as theyre a tiny part of his publishing empire.
Bored with dominating Canadas media-scape, David Black reportedly wants to build an oil refinery and export terminal in Canada to ship tar
sands to China (https://ca.finance.yahoo.com/news/5q--david-black--media-mogul-and-wannabe-oilman-184428552.html). Last year in a newspaper he owns, Black argued that building his refinery would benefit the environment by preventing a possible bitumen spill at sea. (http://www.
castlegarnews.com/opinion/259415961.html)
San Francisco Examiner
SF Weekly
San Francisco Bay Guardian (recently shuttered)

SF Evergreen (new marijuana publication, print and web)

Bay Area Reporter (may own a partial stake, unclear, see below)

Metro Newspapers Owned by Dan Pulcrano, a San Jose publisher and businessman who has been consolidating media in Silicon Valley since
the early 1990s. Pulcranos first holding company, Silicon Valley Community Newspapers, was assembled through his founding the Los Gatos
Weekly-Times, then purchasing the Saratoga News, Cupertino Courier, Willow Glen Resident, which were eventually sold to Digital First Media.
San Jose Metro (Alt Weekly, print and web)
North Bay Bohemian (Alt Weekly, print and web)
San Jose Inside (online news site)

Last year Pulcrano added to his newspaper holdings by purchasing four newspapers from the MainStreet Media Group. MainStreet Media was
a portfolio company of a Connecticut-based private equity firm, The Brookside Group, (http://www.brooksideequity.com/Portfolio/Prior_detail.
aspx) and after sale of the companys holdings, MainStreet Media appears to have gone out of business judging by its web site - http://www.
mainstreetmg.com/.
Good Times (Santa Cruz, print)
Gilroy Dispatch

Morgan Hill Times

Hollister Freelance and SanBenitoToday.com

Boulevards New Media, Inc. Also owned by Dan Pulcrano, has obtained lucrative URLs for dozens of U.S. cities (e.g. losangeles.com, sanfrancisco.com) and publishes visitor guides. No news content, but probably generates steady income stream to subsidize other Pulcrano ventures.
Telegraph Media Founded September 2013, headquartered 1305 Franklin Street in Oakland, owns several magazines with East Bay focus.
Owned by Steven Buel and his wife Judith Gallman, and apparently still some ownership interest held by Robert and Tracy McKean. (http://www.
oaklandmagazine.com/Oakland-Magazine/December-2013/Telegraph-Media-enters-the-arena/)
Robert and Tracy McKean also own and publish Parents Press. (http://www.parentspress.com/Parents-Press/Contact-Us/)
Oakland magazine
Alameda magazine

East Bay Medical Guide

The Monthly

BAY AREA MEDIA OWNERS

Information compiled in February 2015 by the East Bay

Express locally owned & independent.

Modern Luxury Company styles itself as the preeminent luxury lifestyle publisher in the United States. Boasts 40 titles in the U.S., including
magazines marketed to residents of the Hamptons, Aspen, CO, and of course San Francisco magazine, which mostly is filled with glossy ads, but
occasionally, has long-form journalism about regional politics and current events.
In 2010 the Dickeys, a wealthy Atlanta family that controls Cumulus Media, a radio conglomerate, bought Modern Luxury. The companies were
not merged, however, so the Dickeys retain ownership of Modern Luxury separately. Little else is known about the magazine groups business.
San Francisco Magazine

Embarcadero Media Headquartered in Palo Alto, small media company was founded in 1979 and remains owned by its CEO Bill Johnson
and approximately 30 other individual shareholders. (http://www.embarcaderomediagroup.com/about/our-story)
Palo Alto Weekly
The Almanac (Menlo Park)
Mountain View Voice

Pleasanton Weekly
Palo Alto Online

Advance Publications Private corporation, one of the largest in the United States, valued in the billions. They own 20 newspapers in at least
ten states (http://www.advance.net/index.ssf?/advance_internet/newspapers.html) as well as the Conde Naste Publications, The New Yorker,
Parade Magazine, and Golf Digest. They own the American City Business Journals which publish papers in most major cities, including San
Francisco and Silicon Valley.
Advance Publications is owned by the Newhouse family, inheritors of a media empire assembled first by Samuel Newhouse Sr. in the early to
mid-1900s.
San Francisco Business Times
Silicon Valley Business Times (San Jose)

Metropolitan Media, Inc. Incorporated in Texas with main business address listed as San Francisco, run by Chloe Harris. Harris is the editor
of 7x7 Magazine (recently went online only) which she purchased, using her fathers money, from McEvoy Media LLC in January 2014 for undisclosed sum. (http://www.bizjournals.com/sanfrancisco/blog/2014/01/7x7-magazine-editor-buys-publication.html) Harriss father, John Harris, is
chairman of Metropolitan Media, Inc. and appears to reside in Dallas. Its unclear where John Harriss money comes from.
7x7 (recently shuttered print, online only)

BAY AREA MEDIA OWNERS

Information compiled in February 2015 by the East Bay

Express locally owned & independent.

Post News Group Founded in 1963 to publish papers in the East Bay and San Francisco and South Bay, publisher is Paul Cobb, quite influential in Oaklands Black community. The papers distribution base is Black churches and businesses.
Oakland Post
Richmond Post

Berkeley Post
Marin Post

Stockton Post
Vallejo Post

San Francisco Bay View Owned and operated by Willie Ratcliff and Mary Ratcliffe, SFs Black newspaper based in the Bayview. Small paper,
no real staff, little revenue.
Alameda Sun Small daily in Alameda. Appears to be independently owned.
Berkeley Daily Planet Small daily, online only, (CA LLC registered by Mike OMalley) run by Becky OMalley. Shoestring budget, not real staff or budget.
Daily Californian UC Berkeley student newspaper, independently owned and operated of UC by the Independent Berkeley Students Publishing Company, Inc., (CA corporation).
Daily Republic Locally owned newspaper of Fairfield. Owned by McNaughton Family.
Morris Multimedia Based in Savannah, GA, owns newspapers in CA, GA, KS, TV stations in GA, KY, MS, TN, NC. Morris Multimedia appears
to be owned by Charles H. Morris, company founder, and is privately held.
Manteca Bulletin
Tank Town Media Small company, owns marginal newspapers in small, agricultural markets. Few staff. Owned by Will Fleet and Ralph Alldredge who bought the Tracy Press from the Matthews family, its longtime owners.
Alldredge was attorney for the SF Bay Guardian in its lawsuit against SF Weeklys owner New Times Media (circa 2008). Alldredge then went on
to represent the SF Examiner in its UPA lawsuit against the SF Chronicle in 2013.
www.goldenstatenewspapers
Tracy Press

Mountain House Press

Patterson Irrigator

Scotts Valley Press-Banner

San Lorenzo Valley Press-Banner

San Francisco Public Press Nonprofit corporation, appears to operate on shoestring budget. Its 2012 tax return (most recent year available)
shows revenues of $60,000, mainly in contributions and grants. Michael Stoll is the board president and executive director, Lila Hood is the publisher. Neither reported any salary or other compensation. Stoll is a professor at USF and a journalist. (http://www.michaelstoll.com/bio.htm)

BAY AREA MEDIA OWNERS

Information compiled in February 2015 by the East Bay

Express locally owned & independent.

Bay Area Reporter Owned for many years by the Bob Ross Foundation (Ross was the founder of BAR), in 2013 the Foundation transferred
100 percent of the newspapers stock to a new corporation, BAR Media, Inc. The Bob Ross Foundation owned 20% of the new company. Todd
Vogt and Patrick Brown, then both shareholders in and executives of the San Francisco Print Media Co. took a 49% ownership share, with BAR
general manager Michael Yamashita obtaining 31%. Terms of the deal specified that the Bob Ross Foundation would divest 80% of its ownership
interest by 2016, meaning that it likely has sold off shares to either Yamashita or Vogt and Brown, or perhaps even San Francisco Print Media Co.
Center for Investigative Reporting Online at revealnews.org, except when they place articles in other news outlets, CIR recently started a
radio show also. Run as a nonprofit foundation since 1977, CIR had revenues of $7.6 million in 2013, a drop of nearly $4 million from its previous year. CIR has struggled financially and relies on foundations and wealthy individuals to raise money.
CIRs executive chairman Phil Bronstein is the former editor of the Chronicle. He is paid $220,000 by CIR. Its other top executives all earn six
figure plus salaries. Bronstein used to date AG and now Senate candidate Kamala Harris.
Golden Gate Xpress Student newspaper of SF State. Small, few resources, appears independent.
The Guardsman CCSF student newspaper. Small, few resources, appears independent.
ALM Media group headquartered in New York City, owns two dozen legal industry newspapers across the U.S. ALM is owned by Wasserstein &
Co., a private equity firm founded by Bruce Wasserstein. Wasserstein manages money for wealthy families and pension funds.
The Recorder (San Francisco)

Salon Media Group Publicly-traded company based in San Francisco, small by media industry standards with net revenues of $6 million in
2014 and a negative income. Salon has struggled to become profitable. Major shareholders include John Warnock (co-founder of Adobe), William
Hambrecht (investment banker), and Shea Ventures LLC (venture capital arm of the Shea family).
Salon.com

Pando Daily Owned by a group of wealthy Silicon Valley venture capitalists led by Marc Andreessen, Pando.com publishes only on the web
through a Wordpress site. Pando focuses on technology stories and pokes fun at the tech industry.