Documente Academic
Documente Profesional
Documente Cultură
SOURCES OF INFORMATION
Primary Source
Secondary Source
Data is collected by
researcher himself
Data collected,
compiled or
written by other
researchers eg. books,
journals, newspapers
Any reference must
be acknowledged
Data is gathered
through questionnaire,
interviews,
observations etc.
DATA COLLECTION
DATA ANALYSIS AND INTERPRETATION
METHODS USED
TO COLLECT
PRIMARY SOURCE DATA
1.
2.
3.
4.
5.
6.
Interviews
Questionnaires
Survey
Experimentation
Case Study
Observation
Effective way
of gathering
information
Involves verbal
and non-verbal
communications
INTERVIEW
Can be conducted
face to face, by telephone,
online or through mail
Useful to collect
quantitative and qualitative
information
Survey
Questionnaire
Note:
Free-response
(Text Open End)
Fill-in relevant
information
2.
Close-ended Questions
Dichotomous question
Multiple-choice
Rank
Scale
Categorical
Numerical
Need to keep
meticulous records of
the observations
Observations