Barnes & Noble

122 5th Ave.

New York, NY 10011 USA
Main: 212-633-3300
Fax: 212-675-0413
www.barnesandnobleinc.com
Annual Revenues $7 Billion
Fiscal Year End April
Employees 30,000
Ticker BKS
Industry Specialty Retailers

Enterprise Applications
Atlas Business Solutions (ABS) Visual Staff Scheduler (VSS) PRO staff scheduler
i2 Supply Chain Management (SCM), Demand Planner, Supply Chain Planner, Demand Fulfillment,
Transportation Manager, Transportation Planner
IBM Lotus Notes
JDA demand chain management
KANA Customer Relationship Management (CRM)
Microsoft Exchange Server
Microsoft Outlook 2003, 2007
Oracle E-Business Suite
Oracle PeopleSoft
Oracle Retek SCM
SupplyWorks Web-based supplier relationship management
Data Management & Business Intelligence
Aster Data Platform
Hubspan Customer Integration (CI), Business Integration via Software-as-a-Service
IBM DB2
IBM Initiate Systems Master Data Management (MDM), Initiate Consumer, Householding Hub
Microsoft Access
Microsoft ProClarity Analytics Server
Microsoft SQL Server 2000, 2005, 2008: Integration Services (SSIS), Reporting Services (SSRS), Analysis
Services (SSAS)
Open Text Captaris RightFax
Oracle Database 10g: SQL*Loader
Oracle Sun SeeBeyond eBI Suite
Reflexis System RetailAction
SAP Business Objects Crystal Reports 8.5
TIBCO solutions

Hardware/OS/Systems Environment
Cisco Catalyst 2811, 3550, 3560, 5500, 6500 series
switches
F5 Networks Load Balancer
HP Compaq 2000 series desktop PCs
HP Integrity Superdome
HP LaserJet Printers
HP ProLiant Server
IBM AIX
IBM iSeries, AS/400
IBM OS/390
IBM Point of Sale (POS) 4690, 4694 Terminal System
Microsoft Windows 2000, NT, XP
Microsoft Windows CE
Microsoft Windows Server 2003 Enterprise Edition,
Datacenter Edition
Microsoft Windows Server NT, 2000, 2003
Miranda nVision routers
Motorola Symbol scanners
NEC Private Branch Exchange (PBX)
RedDotNet Multimedia Merchandising System, Content
Servers, Listening Stations
RIM BlackBerry Enterprise Server (BES) 4.1, handhelds
VeriFone Payment Terminals
Xerox WorkCentre copiers

Web Services & Application Development

AJAX
Apache Spring, Struts, Tomcat
C, C++ programming language
COBOL
Hibernate
HP Mercury WinRunner, TestDirector, Quality Center
HP SiteScope
IBM Rational Rose
IBM Rational Unified Process (RUP)
IBM WebSphere
IBM WebSphere Commerce content management
Java, JavaScript, JavaServer Pages (JSP)
Microsoft .NET Framework 3.5: ASP.NET
Microsoft Active Server Pages (ASP)
Microsoft C#
Microsoft Office SharePoint Portal Server 2003
Microsoft Visual Basic (VB) 6.0, VBScript
Microsoft Visual SourceSafe (VSS)
Oracle PL/SQL
Oracle Structure Query Reporter (SQR)
Oracle Sun Aduva OnStage 2.1 automation tool
Python Scripts
Quest Toad
Serena PVCS Version Manager
Shavlik HFNetChkPro
SoftLanding Systems software management tools

Networking, Management & Security

BMC Remedy
Bulldog Technologies MiniBOSS Solution
CA Unicenter AutoSys JM job scheduling
CA Unicenter CA-7 Job Management
Cisco CallManager
Cisco PIX firewalls
Cisco VPN
Citrix solutions
EMC TimeFinder
F5 BIGIP Local Traffic Manager
HP Mercury LoadRunner, SiteScope
HP OpenView
HP Webinspect
Microsoft Active Directory
Microsoft Windows Server Update Services (WSUS)
Numara Track-It! 8.5
Oracle Enterprise Manager (OEM)
Quest Software LiteSpeed
Symantec Norton AntiVirus
Symantec Veritas NetBackup
Visa Cardholder Information Security Program (CISP)
Other Technologies, Applications & Business Initiatives
Accenture development: customer database, Initiate Systems
Barnes and Noble customer service operations call center located in Secaucus, N.J.
Microsoft NetMeeting
Microsoft Office, Visio
Sapient consulting: IBM WebSphere Commerce implementation
Vicom Infinity zSeries support
Verizon Wireless Corporate Plan

Security: Data Breach

In October 2012, Barnes & Noble devices used by customers to
swipe credit and debit cards had been tampered with in 63 of
their stores in nine states.
The company warned customers to check for unauthorized
transactions and to change their personal identification numbers,
or PINs. It didn't say how many accounts may have been
compromised.

But The New York Times, citing a high-ranking company official

it did not name, reported that hackers had made unauthorized
purchases on some customer credit cards.
Customers at its book stores will now have to ask cashiers to swipe credit or debit cards on card readers connected
to cash registers, a process that is secure, Barnes & Noble said.
http://news.yahoo.com/barnes-noble-says-pin-pads-63-stores-hacked-023657958.html
Strategic Initiative: Infrastructure, Partnerships and Innovative Technology
In 2013, Barnes & Noble's strategy is to:
use its infrastructure to deliver digital content to customers wirelessly and online;
expand its distribution channels through strategic partnerships with world-class hardware and software
companies and retail partners.
Human Resources, Financial
In 2013, Barnes & Noble continues to implement systems to improve efficiencies in back office processing in the
human resources, finance and merchandising areas. The company believes that it has built a leading interactive
eCommerce platform, and plans to continue to invest in technologies that will enable it to offer its customers the
most convenient and user-friendly online shopping experience. B&N Retail has licensed existing commercial
technology when available and has focused its internal development efforts on those proprietary systems
necessary to provide the highest level of service to its customers. The overall mix of technologies and applications
allows the company to support a distributed, scalable and secure eCommerce environment.
Increased Spending
Capital expenditures planned for fiscal 2013 primarily relate to Barnes & Nobles' digital initiatives, buildout of its
Palo Alto facilities, new stores, maintenance of existing stores and system enhancements for the retail and college
stores. The capital expenditures are expected to be approximately $175.0 million for fiscal 2013, although
commitment to many of such expenditures has not yet been made.

Barnes & Noble, Inc. (Barnes & Noble), incorporated in 1986, is a

bookseller. The company is a content, commerce and technology
company that provides customers access to books, magazines,
newspapers and other content across its multi-channel distribution
platform. As of April 28, 2012, it operated 1,338 bookstores in 50
states, 647 bookstores on college campuses, and operates one of
the Web eCommerce sites, and develops digital content products

and software. Barnes & Noble operates in three segments: B&N

Retail, B&N College and NOOK. The company's principal business
is the sale of trade books (generally hardcover and paperback
consumer titles), mass market paperbacks (such as mystery,
romance, science fiction and other popular fiction), children's books,
eBooks and other digital content, NOOK and related accessories,
bargain books, magazines, gifts, cafe products and services,
educational toys & games, music and movies direct to customers
through its bookstores or on barnesandnoble.com.
Of the company's 1,338 bookstores, 691 operate primarily under the Barnes & Noble Booksellers trade name. Barnes
& Noble College Booksellers, LLC (B&N College), a wholly owned subsidiary of Barnes & Noble, operates 647 college
bookstores serving nearly 4.6 million students and faculty members at colleges and universities across the United
States. barnesandnoble.com llc (Barnes & Noble.com) encompasses one of the Web's largest eCommerce sites,
Barnes & Noble eBookstore, Barnes & Noble eReader software, and the company's devices and other hardware
support. Through Sterling Publishing Co., Inc. (Sterling or Sterling Publishing), the company is a general trade book
publisher.
B&N Retail
The B&N Retail segment also includes the company's publishing operation, sterling publishing. As of April 28, 2012,
the company had 691 bookstores, primarily under the Barnes & Noble Booksellers trade name. These stores generally
offer a NOOK Boutique/Counter, a cafe, a children's section, an educational toys and games department, a digital
video disc (DVDs)/BluRay department, a gift department, a music department, a magazine section and a calendar of
ongoing events, including author appearances and children's activities. The company's B&N Retail segment purchases
physical books on a regular basis from over 900 publishers and over 50 wholesalers or distributors. In addition, there
are over 500 titles in the Barnes & Noble Classics and its Library of Essential Reading series. Barnes & Noble stores
range in size from 3,000 to 60,000 square feet depending upon market size, with an overall average store size of
26,000 square feet.
Sterling Publishing is a publisher of non-fiction trade titles. It is a range of non-fiction and illustrated books and kits
across a range of imprints, in categories, such as health and wellness, music and culture, food and wine, crafts and
photography, puzzles and games, history and current affairs, as well as a children's books.
B&N College
B&N College sells new and used textbooks in campus bookstores and online. As of April 28, 2012, B&N College
operated 647 stores nationwide serving nearly 4.6 million students and faculty members. The company's customer
base, which is mainly consisted of students and faculty, can purchase various items from their campus stores, including
textbooks and course-related materials, emblematic apparel and gifts, trade books, eReaders, school and dorm
supplies, and convenience and cafe items.
As of April 28, 2012, B&N College operates 613 traditional college bookstores and 34 academic superstores, which are
generally larger in size, offer cafes and provide a sense of community that engages the surrounding campus and local
communities in college activities and culture. The traditional bookstores range in size from 500 to 48,000 square feet.
The academic superstores range in size from 8,000 to 75,000 square feet. B&N College's three customer
constituencies are students, faculty members and campus administrators.
NOOK
This segment includes the company's digital business, which includes the company's eBookstore, digital newsstand
and sales of NOOK devices and accessories to third party distribution partners, as well as to B&N Retail and B&N
College. Additionally, this segment includes the development and support of the company's NOOK product offerings.

NOOK produces a number of different eReaders, including NOOK Tablet, NOOK Color, NOOK Simple Touch and
NOOK Simple Touch with GlowLight. Barnes & Noble's NOOK eReading software provides customers the ability to
purchase digital content and access to their Lifetime Library on a range of digital platforms, including iPad, iPhone,
iPod touch, Android smartphones and tablets, as well as PC and Mac laptops or full-sized desktop computers. Barnes
& Noble has implemented features on its digital platform to ensure that customers have a seamless experience across
their devices.
The company competes with Borders Group, Inc., Books-A-Million, Waldenbooks, Amazon.com, Apple, Costco, Target,
Wal-Mart, Follett and Chegg.com.

June 21, 2011.

For fiscal 2011, total sales increased 20 percent to a record $7
billion. Sales growth was fueled by inclusion of a full year of sales
from Barnes & Noble College Booksellers (College) as well as a
50 percent sales increase at BN.com.
The rapidly growing digital business propelled the top-line at
BN.com driven by the companys NOOK eReader product line and
digital content from the NOOK Bookstore. BN.com comparable
sales growth accelerated throughout the year, increasing 78 percent
for the fourth quarter and 65 percent for the full year as compared to
the same periods in fiscal 2010. BN.com sales were $217 million for
the quarter and $858 million for the full year.
Barnes & Noble store sales were $943 million for the quarter and
$4.4 billion for the full year. Comparable store sales decreased 2.9
percent for the quarter. Fourth quarter comparable store sales were
temporarily negatively impacted by the liquidation of over 200 Borders bookstores during the quarter. As those stores
have closed, the company is realizing incremental sales in those markets. For the full year, comparable store sales
increased 0.7 percent led by the sale of digital products, which more than offset the decline in trade books.
College sales increased 3.5 percent for the quarter to $211 million and were $1.8 billion for the full year. Comparable
store sales increased 2.8% for the quarter and decreased 0.8 percent for the year.
For the fourth quarter, the company reported a consolidated net loss of $59 million, or $1.04 per share.
For fiscal 2011, the company reported earnings before interest, taxes, depreciation and amortization (EBITDA) of $163
million. The consolidated full-year net loss was $74 million, or $1.31 per share.
http://www.barnesandnobleinc.com/pressreleases/2011june21fy2011_earnings.html
To view earnings call releases: http://www.barnesandnobleinc.com/newsroom/financial_only.html
Feb. 21, 2012.
Earnings before interest, taxes, depreciation and amortization (EBITDA) declined 12 percent as compared to the prior
year, from $170 million to $150 million. Retail EBITDA grew from $178 million to $207 million, driven by comparable
sales growth, higher product margins and store expense leverage. College EBITDA declined from $43 million to $37
million, impacted by the increased adoption of textbook rentals, where earnings are deferred over the term of the rental,

rather than recognized at the point of sale. In the third quarter, an incremental $12 million of EBITDA from textbook
rentals was deferred as compared to last year, the majority of which will be realized in the fourth quarter. BN.com
EBITDA losses increased from $50 million to $94 million, as the company continued to invest in its rapidly growing
NOOK business, including advertising costs and personnel.
Total company net income was $52.0 million for the quarter. Excluding the impact of the textbook rental deferral, net
income was approximately flat with last year. Third quarter earnings per share was $0.71. Fiscal 2012 third quarter
earnings per share was impacted by the dilutive effect of the convertible preferred shares held by Liberty Media, which
diluted earnings by 15 cents per share. Excluding the dilutive effect of the preferred shares and the impact of the
textbook deferral, earnings per share would have been $0.99 for the quarter.
The company is reiterating its guidance announced on January 5, 2012. The company expects full fiscal year 2012
consolidated sales between $7.0 billion and $7.2 billion. Comparable sales at Barnes & Noble stores are expected to
increase 1 percent, Barnes & Noble College sales are expected to be flat, and sales are expected to increase 40
percent to 50 percent at BN.com. The consolidated NOOK business is expected to generate approximately $1.5 billion
in comparable sales this fiscal year.
http://www.barnesandnobleinc.com/pressreleases/02211220123qfinancial_results.html
William Lynch, CEO - Aug. 30, 2011.
Our strategy of growing market share in the exploding digital content business while maximizing cash flow and EBITDA
from our retail operations is paying off. We plan to continue investing in the significant growth areas of our business,
and in fiscal 2012, we expect to see leverage as our digital sales growth is projected to exceed the growth of
investment spend. Additionally, the return on investment is expected to increase in future years, as readers purchase
increasing amounts of digital content on the platform we have built.
Our NOOK eReaders and applications continue to be cited as the finest digital reading products on the market, with the
new NOOK Simple Touch Reader recently rated as the best eReader. The company is encouraged by the progress
achieved against our strategy and believes in our plan to continue to appropriately invest in the massive digital
opportunity, while delivering strong EBITDA growth this year.
For the full fiscal year 2012 consolidated sales are forecasted to be $7.4 billion. Comparable sales at BN.com are
expected to increase 60 percent to 70 percent. Barnes & Noble comparable store sales are expected to increase 2
percent to 3 percent and Colleges comparable store sales are expected to be flat. The company expects a $150
million to $200 million sales lift in this fiscal year following the complete liquidation of Borders stores. The consolidated
NOOK business across all of the companys segments, including sales of digital content, device hardware and related
accessories, is expected to double this year to $1.8 billion from $880 million last year and $123 million in fiscal 2010,
on a comparable sales basis.
The company expects full year earnings before interest, taxes, depreciation and amortization (EBITDA) to be in a range
of $210 million to $250 million, representing a 30 percent to 50 percent increase as compared to the prior year. This
years EBITDA forecast includes transaction, advisory and legal costs of approximately $15 million related to the
strategic alternatives process and the recently completed $204 million investment made by Liberty Media in the
company. The company expects full year losses per share to be in a range of $0.10 to $0.50.
http://www.barnesandnobleinc.com/pressreleases/2011august301stquarterearnings_2012.html
William Lynch, CEO - Aug. 21, 2012.
During the first quarter, we continued to see improvement in both our rapidly growing NOOK business, which saw
digital content sales increase 46 percent during the quarter, and at our bookstores, which continue to benefit from
market consolidation and strong sales of the Fifty Shades series. The growth in comps at retail and the continued
strong growth of our digital content business, as well as increased cost management focus, were drivers in the
business turning from an EBITDA loss last year to slightly positive EBITDA in the first quarter of this year. As
announced yesterday, we are excited to expand our award winning NOOK digital bookstore and devices beyond the
U.S. market and to work with U.K. retailers to bring millions of U.K. customers the best experience in digital reading.
http://www.barnesandnobleinc.com/pressreleases/8211220131Qfinancial_results.html

Barnes & Nobles 2013 strategy is to:

continue to invest in the digital business to fuel NOOK and content sales;
use its infrastructure to deliver digital content to customers wirelessly and online;
utilize the strong Barnes & Noble brand and retail footprint to attract customers to its multi-channel platform; and
expand its distribution channels through strategic partnerships with world-class hardware and software
companies and retail partners.
The company has a multi-channel marketing strategy that deploys various merchandising programs and promotional
activities to drive traffic to both its stores and website. At the center of this program is the companys website,
barnesandnoble.com.
Distribution
The company has invested significant capital in its systems and technology by building new platforms, implementing
new software applications and building and maintaining efficient distribution centers. This investment has enabled the
company to source an increasingly larger percentage of its inventory through its own distribution centers, resulting in
increased direct buying from publishers rather than wholesalers. Greater volume through the companys own
distribution centers lowers distribution costs per unit, increases inventory turns, and improves product margins. This
has also led to improved just-in-time deliveries to stores and the ability to offer Fast&Free Delivery through its
website and for in-store orders placed by customers for home delivery.
As of April 28, 2012, the company had approximately 2,000,000 square feet of distribution center capacity. The
company has an approximately 1,145,000 square foot distribution center in Monroe Township, New Jersey, which
ships merchandise to stores throughout the country and to online customers. The company also has an approximately
600,000 square foot distribution center in Reno, Nevada, which is used to facilitate distribution to stores and online
customers in the western United States. The company also has approximately 230,000 square feet of distribution
center capacity for facilitating sales by Sterling Publishing to third parties.
Management Information and Control Systems
The company has focused a majority of its information technology resources on strategically positioning and
implementing systems to support store operations, online technology requirements, merchandising, distribution,
marketing and finance.
BookMaster, the companys proprietary bookstore inventory management system, integrates point-of-sale features
that utilize a proprietary data-warehouse based replenishment system. BookMaster enhances communications and
real-time access to the companys network of bookstores, distribution centers and wholesalers. In addition, the
implementation of just-in-time replenishment has provided for more rapid replenishment of books to all of the
companys bookstores, resulting in higher in-stock positions and better productivity at the bookstore level through
efficiencies in receiving, cashiering and returns processing.
The company continues to implement systems to improve efficiencies in back office processing in the human
resources, finance and merchandising areas. The company believes that it has built a leading interactive eCommerce
platform, and plans to continue to invest in technologies that will enable it to offer its customers the most convenient

and user-friendly online shopping experience. B&N Retail has licensed existing commercial technology when available
and has focused its internal development efforts on those proprietary systems necessary to provide the highest level of
service to its customers. The overall mix of technologies and applications allows the company to support a distributed,
scalable and secure eCommerce environment.
The company uses Intel-based server technology in a fully redundant configuration to power its website, which is
hosted in two locations. At these locations, the company maintains computers that store its web pages in electronic
form and transmits them to requesting users (known as hosting). The company utilizes two hosting locations. Both
locations are hosted internally by the company. Either site has sufficient capacity to support the volume of traffic
directed toward the companys website during peak periods. Both hosting locations are configured with excess
Internet telecommunications capacity to ensure quick response time and use three separate Internet service providers.
By maintaining redundant host locations, the company has significantly reduced its exposure to downtime and service
outages. Additionally, the company believes its technology investments are scalable.

Barnes & Nobles' capital expenditures were $163.6 million, $110.5 million and $127.8 million during fiscal 2012, fiscal
2011 and fiscal 2010, respectively.
Capital expenditures planned for fiscal 2013 primarily relate to the companys digital initiatives, buildout of its Palo Alto
facilities, new stores, maintenance of existing stores and system enhancements for the retail and college stores. The
capital expenditures are expected to be approximately $175.0 million for fiscal 2013, although commitment to many of
such expenditures has not yet been made.

To review archived news releases:

http://www.barnesandnobleinc.com/newsroom/pressreleaseslist.html

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Sapient Consulting: IBM WebSphere Commerce Implementation

Barnes & Noble College Booksellers continuously seeks new ways
to improve the bookstore experience for its students and the broader
academic community. Committed to keeping pace with marketplace
trends, optimizing store operations and streamlining the student
experience, Barnes & Noble looked to upgrade its existing ecommerce platform. Barnes & Noble teamed with IBM Business
Partner Sapient to implement WebSphere Commerce Enterprise
software as its new e-commerce platform. WebSphere Commerce
software features the extended sites capability, which lets Barnes &
Noble create and manage hundreds of online bookstores for its
entire client base, all from a single instance of software. The solution
also allows non-technical users at each school to customize their
bookstore's Web site. With the solution, Barnes & Noble
experienced significant decreases in the time required to launch new
bookstore Web sites. "We are very pleased with the functionality and
performance of our WebSphere Commerce platform. It provides us
with a single, consistent, integrated architecture that has allowed us
to develop a highly personalized user experience," said a spokesperson of Barnes & Noble College Booksellers.
(Case study dated August 2009.)
http://www.ibm.com/software/success/cssdb.nsf/CS/LMCM-7V9U6C?OpenDocument
Hubspan Customer Integration (CI)
Barnes & Noble.com needed to support a multitude of new procurement platforms used by customers and
prospects. The company's IT budget was challenged to undertake this costly and time-consuming effort, and staff
resources were needed for equally-urgent tasks. Barnes & Noble decided to implement Hubspan Customer
Integration (CI). Hubspan CI has driven significant growth in new customer sales for the company. Hubspan CI
also has a direct impact on revenue growth for Barnes & Noble.com, even as it has lowered total operating costs
for the company and its customers. Hubspan CI's ease of use has not only helped keep Barnes & Noble
customers happy, it has helped solidify Barnes & Noble.com's preferred supplier status at both companies. (Case
study dated 2009.)
http://www.hubspan.com/wp-content/uploads/2009/09/Barnes-Noble-Case-Study.pdf
i2 Supply Chain Management: Demand Planner, Supply Chain Planner, Demand Fulfillment,
Transportation Manager, Transportation Planner
With more than 1 million titles in print and the typical store carrying only 160,000 books, Barnes & Noble needed
to increase forecast accuracy to ensure that customers could find the books they wanted when they wanted them.
After carefully scrutinizing solutions, in 2002 Barnes & Noble chose i2 because it offered the most advanced value
chain management solutions in the market. i2 solutions enable retailers to merchandise, source, buy, move, and
sell products with greater visibility and velocity across the value chain, delivering increased sales and profits,
improved vendor performance, and reduced logistics costs. "We chose i2, as I think most people choose any
software company, because of the people that stand behind the product and their ability to come close to you, to
find out how you do your business, and to provide real business solutions," Joseph Giamelli, then VP and CIO,
Barnes & Noble. Barnes & Noble licensed several applications from the i2 Supply Chain Management (SCM)
suite, including i2 Demand Planner, i2 Supply Chain Planner, i2 Demand Fulfillment, i2 Transportation Manager
and i2 Transportation Planner. (Case study dated 2008.)
http://www.i2.com/assets/swf/CSSRETbarnes&noble_css6848.swf

Accenture Development: Initiate Systems MDM, Initiate Consumer, Householding Hub, CRM
In November 2007, Barnes & Noble selected Accenture and Initiate Systems to develop a new customer database
to improve customer recognition at all interaction points. Barnes & Noble is using Initiate Systems master data
management software, which provides a record for each customer, household, company or other entity within and
across all data sources. The retailer deployed Initiate Consumer (formerly known as Initiate Identity Hub software)
as well as the Householding Hub software to recognize individual and household relationships and reduce the
number of duplicate customer records. Accenture is leading the software implementation and works with Barnes &
Noble to plan how the retailer can use data to gain better insight into customer behavior and improve the overall
shopping experience. "Accurate, complete customer views are the foundation of our strategic initiative to improve
the customer experience" said Terri Pucin, former vice president of customer experience at Barnes & Noble.
"Accenture and Initiate Systems understand our technology goals and are helping us turn data records into a
database that can better serve our customers' needs."
http://www.initiatesystems.com/news_events/news/Pages/BarnesNobleSelects.aspx
Sapient Consulting & Implementation: IBM WebSphere Commerce, DB2 Database
Barnes & Noble College Booksellers needed an online retail management system for their growing network of 600
company-owned and operated university bookstores. They needed to fully leverage the Internet. The Barnes &
Noble challenge, which involved both marketing and technological components, made them an ideal candidate for
the solution IBM WebSphere Commerce. In 2003, the solution provided Barnes & Noble with a high degree of
flexibility and control over Web site content. Managers can choose the colors and images displayed on their home
page. The Barnes & Noble College Booksellers' solution also leverages the IBM DB2 database for all reporting,
tracking and Website analytics. "We didn't put any constraints on Sapient as to architecture, applications and
technologies," said Stephen Culver, then CIO, Barnes & Noble College Booksellers. "They came to us with an IBM
solution, one software application with one architecture that provided enough flexibility to enable a Web solution
with 600 or more different looks and feels in order to meet individual university and student requirements. And the
same engine runs it all. That was the power the IBM solution brought to us." (Case study dated March 2007.)
http://www-306.ibm.com/software/success/cssdb.nsf/CS/JKIN-6ZALZD?OpenDocument&Site=default&cty=en_us
Reflexis System RetailAction
In January 2007, Barnes & Noble selected Reflexis Systems' RetailAction application to manage tasks and
execute retail strategy consistently in all 801 Barnes & Noble stores in its chain. The solution will enable Barnes &
Noble to streamline communication, understand workload, clarify priorities and maintain outstanding levels of
customer service throughout the 50 states in which it does business. The implementation represents an important
element in the world's largest bookseller's ongoing commitment to successfully execute retail strategy. The
Reflexis implementation will involve incorporating the web-based Reflexis suite onto the Barnes & Noble Store
Portal. The Reflexis product has proven itself at other retailers to begin showing dramatic savings and operational
improvements immediately upon installation.
http://www.reflexisinc.com/REFLEXIS/newspress011507.html
Bulldog Technologies MiniBOSS Solution
In June 2005, Barnes & Noble announced they are using Bulldog Technologies' Wireless Cargo Security
Solutions. Barnes & Noble required a solution that not only provided security but also one that would provide
reliable tracking and monitoring. After extensive research Barnes & Noble narrowed the selection down to Bulldog
Technologies' MiniBOSS solution. Barnes & Noble has integrated the MiniBOSS into their security and logistics
practices. The MiniBOSS is able to provide pinpoint accuracy for the whereabouts of trailers and other valuable
assets. In conjunction with their geozoning application, the MiniBOSS provides exception reporting for the integrity
of the doors opening and closing as well whether a trailer is where it is supposed to be. "The MiniBOSS solution
provides features, function and value that would be normally delivered by more than one product," noted John
Huggan, then Director of Transportation for Barnes & Noble. "The MiniBOSS plays a large role in our security
strategy as well as a leading role in our logistic and operational processes."
http://findarticles.com/p/articles/mim0EIN/is2005June7/ai_n13799934/
Barnes & Noble Monroe Distribution Center
The Barnes & Noble Monroe Facility is a one million square foot distribution center, which serves as the
corporations main distribution hub for all of the Northeast. The buildings design team insisted that the facility be
equipped with a state-of-the-art Building Management System capable of controlling, monitoring, and integrating

with the various HVAC, Security, Fire Alarm, Power Distribution, and Data Center equipment.
The Delta Controls system meets the challenges of the design teams concerns and requirements. It provides
seamless integration to the larger, factory-packaged Rooftop Units furnished with BACnet-ready controls, and
monitors Power Distribution Equipment utilizing Delta Controls- manufactured Modbus Interface hardware. The
system integrates the Data Centers Liebert Computer Room Air Conditioning equipment through a BACnet
interface to a Liebert Sitelink Panel. Lastly, the Delta Controls family of Application Controllers provide the perfect
solution for the facilitys numerous warehouse Rooftop Units, office VAVs and supplemental HVAC equipment.
The Barnes & Noble facility is equipped with the latest in web-accessible Graphical User Interface (GUI) software
hosted on a web-server, which enables thin-client access. Integrated Building Controls graphic package includes
the following enhanced features:
Web page thermal graphic representations of facilitys warehouse and office space
Hyperlinks to product data sheet pdf files Hyperlinks to each systems sequence-of-operation documents
Features:
Size: 1,145,000+ sq. foot Facility
Use: Barnes & Nobles BN.com data center and Northeast Distribution Hub
Controlled Systems:
Roof-top HVAC Unit Control
VAV Box Control
Direct Fired Heating Unit Control
Exhaust Fan and Transfer Fan Controls
Humidity Monitoring and Control
Computer Room AC Unit Monitoring and Control
Uninterruptible Power Supply Units Monitoring
Auto Transfer Switch Monitoring
Power Distribution Units Monitoring
Generator Monitoring
Fire Alarm Monitoring
Air Compressor Monitoring
Control System: Delta Controls
Interface: Thin-client Intranet Access
Documentation: Browser access to equipment parts and sequence of operations from system graphics
As-builts: Browser access to mechanical, electrical, and ATC drawings from system graphics
Security: Firewall, 128-bit encryption, and passwords
Alarm Notification: E-mails and text paging
Protocol: Industry Standard BACnet at all controllers
Integration:
Liebert SiteLink BACnet over RS232
Siemens Modbus over RS485
York Bacnet over MSTP RS485

(Case study dated 2005.)

http://www.google.com/url?sa=t&rct=j&q=%22barnes%20and%20noble%22%20data%20center%2C%20book%2C%20-paperback%2C%20shipping&source=web&cd=31&ved=0CEAQFjAAOB4&url=http%3A%2F%2Fwww.planetibc.com%2Fpdf%2FIBCBandN.pdf&ei=ZW6gTru-B6Xl0QHiqr2EBQ&usg=AFQjCNFtQ3eRY90TAC2xdmOB1TTzHvg&sig2=0iWzDUmjK83NTMStAnZwZg

Microsoft SQL 2005 Server, Office SharePoint Portal Server 2003, SQL Server Integration Services,
Windows Server 2003 Datacenter Edition, Windows Server 2003 Enterprise Edition; HP Integrity
Superdome
In 2005, Barnes & Noble needed to improve its business operations and respond better to customer needs, and
needed new business intelligence tools that could access information faster and provide more detailed reports to
managers. The company, which runs Oracle databases for operational systems, decided to deploy a new data
warehouse using Microsoft SQL Server 2005 running on an HP Integrity Superdome server equipped with Intel
Itanium processors. With the significantly enhanced ETL process offered by SQL Server Integration Services,
Barnes & Noble decision makers have better, faster access to information from the company's operational
systems. The new reporting tools and the OLAP cubes created by the Barnes & Noble IT department give the
company's buyers and field merchandisers an easy means of creating reports and views of data based on
different criteria without having to turn to programmers for help. These reports, including ProClarity reports, and
new capabilities, in turn, are helping company employees see more deeply into key performance indicators,
historical trends, and other information.
In the long run, the solution is expected to help Barnes & Noble be more responsive to customer needs and
market conditions, which will boost the potential for higher sales and greater profit margins. "We are currently
processing anywhere between 1 million and 3 million sales transaction records, and it takes no more than 10
minutes to get the records into the data warehouse," said Eliot Gardener, then Data Warehouse Project Manager,
Barnes & Noble. "That rate was not possible before." The solution includes Microsoft Analysis and Reporting
Services, Microsoft Office SharePoint Portal Server 2003, Microsoft SQL Server 2005, Microsoft SQL Server
Integration Services, Windows Server 2003 Datacenter Edition and Windows Server 2003 Enterprise Edition.
http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=48839
Open Text Captaris RightFax
To maintain the massive supply of books to fulfill orders placed by patrons at Barnes & Noble on the
barnesandnoble.com Web site, the company's distribution center needed to continually communicate with
publishing houses. "We place orders with many different publishing houses on a daily basis," said Ed Villalobos,
then Applications Development Manager for Barnes & Noble. To place these orders, purchase orders must be
sent to the publishing houses, and fax is the communication method of choice for this task. "When you manually
fax about 10,000 pages each month, the time commitment is huge. We spent a lot of money on manpower and
continually ran the risk of orders not being complete due to POs not getting to the publishing house."

The company chose RightFax as the fax solution for the distribution center. Purchase orders faxed from the
distribution center are housed on an AS400 system, and Villalobos wanted an NT-based faxing solution that could
communicate with his AS400 system. Using RightFax Enterprise Server, the distribution center has been able to
reduce the number of employees dedicated to faxing from five to one. "Installing RightFax allowed us to place
several of our employees formerly bound solely to faxing into other areas of responsibility," Villalobos said. "The
cost savings of our RightFax installation were immediately apparent." (Case study dated 2005.)
http://www.captaris.com/cmsresources/pdfs/casestudies/rightfax/3052RFBarnesNobleCstudyNP_0605.pdf
CA Unicenter AutoSys JM, CA Unicenter CA-7 Job Management, Microsoft Windows, IBM OS/390, IBM
AS/400
To run a more integrated and reliable business, Barnes & Noble had to integrate job scheduling across its entire
infrastructure. CA's Unicenter AutoSys JM remains the ultimate uniting force for the company's job scheduling
operations. Barnes & Noble relies upon Unicenter AutoSys JM as its primary job management tool. It also uses
Unicenter CA-7 Job Management (Unicenter CA-7) on mainframe platforms. Integration between Unicenter
AutoSys JM and Unicenter CA-7 lets Barnes & Noble support cross-platform scheduling requirements. The
seamless integration also allows coordination and execution of multiple jobs across disparate platforms in Barnes
& Noble's network, including UNIX, Windows, OS/390, and AS/400.
In 2002, Barnes & Noble's IT department learned another valuable lesson about productivity. With sales booming
and team members vacationing, the retailer's primary server for job scheduling failed. The backup server had to
be connected manually and, this time, a mistake was made. The secondary server was not brought online
properly, jobs were wrongly posted, and the wrong applications ran. As a result, the IT team spent the next 6
hours reconstructing the downed job schedule to get it back up to where it should have been. Barnes & Noble
wasn't about to leave anything to chance. In November of 2002, the company began using the high-availability
option that's part of Unicenter AutoSys JM, which enables automatic failover to a secondary server if the primary
server goes down. Now the backup server picks up the load automatically in the event of a system failure. By
reducing the burden on their administrators, companies like Barnes & Noble are increasing productivity, reducing
errors and managing schedules more efficiently than ever before.
"On a holiday weekend, in the middle of the night, when no one is around to respond, the last thing you want is for
your primary server to fail. We had to scramble to connect the secondary server quickly, without disrupting the
business. Unicenter AutoSys JM removes the chance for human error. There is a comfort factor in knowing that I
don't have to worry about that anymore," said Phillip Grossman, then director of operations. (News dated Winter of
2004.)
http://my.advisor.com/doc/13714
VeriFone Payment Terminals, Point of Sale (POS)
In May 2004, Barnes & Noble deployed 6,500 VeriFone EverstPlus point of sale (POS) terminals to stores
nationwide. By deploying a point of sale that supports online debit, for every percentage-based credit and check
card transaction Barnes & Noble can convert to lower, fixed-rate PIN-based debit transactions, its stores realize a
significant savings in operating costs. VeriFone offers a variety of PINpads that deliver the convenience and
savings of PIN-based debit plus so much more to retailers around the globe, said the executive vice president
of North American sales at VeriFone. Were trusted by large chains like Barnes & Noble because our solutions
efficiently and cost-effectively supports a broad range of payment capabilities and offer a clear migration path from
the most basic to the most sophisticated payment and value-added capabilities at the point of sale.
Designed to function as a customer-activated PINpad, the EverestPlus supports a broad range of payment
capabilities including debit, credit, and EBT payments, in addition to check authorizations, loyalty, and gift card
transactions. A triple-track card reader accurately reads any magnetic stripe card including drivers licenses.
The EverestPlus can be easily connected with your new and existing point-of-sale (POS) devices, or run in a
stand-beside LAN environment. The terminals user-friendly design helps customers move swiftly through lines.
In addition, the EverestPlus is certified to meet the latest security standards for PIN entry devices (PED).
Advanced Triple DES (3DES) encryption and key-management methods such as Master Key/Session Key and
Derived Unique Key Per Transaction (DUKPT) further protect critical financial data. EverestPlus is compatible with
the Omni 32xx, 33xx, and 37xx terminal families.
http://www.verifone.com/2004/barnes-noble-deploys-verifone-payment-terminals.aspx

Aduva OnStage Software Suite for Linux, Vicom Infinity zSeries Support
In March 2004, Barnes & Noblechose the Aduva OnStage Software Suite to manage its worldwide Linux
deployment. Aduva provides system deployment and management automation tools for complex and diverse
Linux environments, and Vicom Infinity, an information technology company, specializes in sales and support for
zSeries systems. Barnes & Noble selected Aduva's OnStage 2.1 automation tool to manage its soon to be
implemented zSeries environment. "We looked to Linux for many of the same reasons other companies have,"
said a representative of Barnes & Noble. "Linux is less expensive to implement and gives us a lot of flexibility. We
can choose from a range of software solutions from independent developers and also develop solutions in-house.
However, the strength of Linux is also one of its major drawbacks. Finding solutions from many sources, it's easy
to get conflicts and difficult to automate updates and implement de-bugging and security measures across
operating systems and platforms. And, we did not want to have to rely on one OS and lose the flexibility and
creativity inherent in Linux. Aduva's OnStage solves these problems."
http://www.allbusiness.com/technology/software-services-applications-computer/5637540-1.html
RedDotNet Multimedia Merchandising System, Content Servers; Microsoft Windows Powered NAS,
Windows CE, NetMeeting
Barnes & Noble customers desire more information and pre-purchase knowledge during the buying process of
multimedia goods, such as music CDs, video DVDs, and home entertainment equipment. The company sought to
meet this need, while looking for improved tools to provide their customers with an environment of self-empowered
experience, where they can investigate and learn more about their prospective purchase at the point of sale. The
company wanted to install a system that allowed customers to preview a limited selection of pre-determined
options, and implemented the RedDotNet Multimedia Merchandising System in 2003.
The RedDotNet Multimedia Merchandising System combines one or more load-balanced server appliances, called
"Content Servers," with multiple client devices called "Dots." The systems are fully managed remotely by
RedDotNet utilizing both Windows Powered NAS integrated Web administration tools, as well as Microsoft
NetMeeting, meaning that retailers never have to deal with managing the systems themselves. "It's incredible,"
said the Music Department Manager of Barnes & Noble in Seattle, Washington. "It never crashes, and the only
time we ever touch the system, other than to show it to customers, is once a week when we pop in a new update
DVD from RedDotNet. That's it, we just put the disk in the drive, and the system does the rest."
The RedDotNet Multimedia Merchandising System, with Windows Powered NAS and Windows CE allows retailers
to provide their customers with instantaneous access to an unprecedented volume of multimedia previews and
information, in a simple, scalable, easy to use package. All-digital, comprehensive, and always up-to-date, the
RedDotNet system allows these retailers to sell more product and satisfy more customers, and will continue to do
so, as their businesses grow. (Case study dated January 2003.)
http://www.microsoft.com/windowsserversystem/wpnas/productinformation/casestudies/reddotnet.mspx
HP Mercury WinRunner, LoadRunner
Barnes & Nobles needed to ensure optimal Web site performance and a superior customer experience for more
than six million page views every day. Barnes & Nobles chose the ongoing Web site and application testing using
HP Mercury WinRunner and Mercury LoadRunner, as well as continuous application management with Mercury's
hosted monitoring service, Mercury Managed Services for Business Availability Center. Using Mercury
applications, Barnes & Nobles cut pre-deployment test time during the development cycle in half, ensured that the
Barnes & Noble.com Web site maintains high performance levels or alerts the IT staff if any issues or slowdowns
occur, enabled the establishment and enforcement of service level agreements defined around business goals;
and enabled a high degree of re-usability, vastly increasing efficiency by leveraging scripts from development
through production monitoring. "Our group is constantly driving to effect predictable Web site behavior that
exhibits good performance and results in a very satisfying experience for our customers," said Barry Weber,
former VP, technical infrastructure, Barnes & Nobles. "It would be impossible to meet our own standards for the
experience we want to provide Barnes & Noble.com customers without our use of the tools and services from
Mercury. They become more and more important by the day." (Case study dated 2001.)
http://www.zoominfo.com/people/WeberBarry-122946.aspx
Oracle Retek SCM
Barnes & Noble Inc. selected Retek to support its supply chain planning process in 2001. The company

implemented Retek's Planning solution, which is the only supply chain planning tool available with embedded
predictive forecasting engines, which help provide better assortments and products in the right location, and in the
right depth. The goals of the Barnes & Noble planning project was focused on inventory turnover and bottom line
profitability in order to optimize sales and inventory by subject and channel. Retek also helped provide a
consistent planning process for Barnes & Noble that was utilized for both pre-season and in-season planning for
all channels of the Barnes & Noble business.
"Retailing today is more complex than ever," said David Kudas, then Director of Planning and Inventory Control
with Barnes & Noble. "Barnes & Noble wanted a more disciplined planning process for optimizing our in-stock
positions. Our multi-channel strategy has only heightened that need. After conducting a comprehensive evaluation
of available planning solutions, we selected Retek's web-deployed solution to support our supply chain planning
and execution, and reduce overall inventory levels. Retek's planning infrastructure is also very scalable, which will
enable store level planning as well." (Oracle acquired Retek in 2005.)
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-112001/0001402193&EDATE=
Aster Data Platform
With Aster Datas analytic platform, Barnes & Noble is able to:
Converge data silos for cross-channel insight;
Improve targeting with deeper personalization;
Build a more advanced recommendation engine; and
Optimize co-marketing initiatives.
To learn more about how Barnes & Noble democratizes analytics click on the following link (Undated Video):
http://www.asterdata.com/customers/customer-video.php
KANA CRM
KANA solutions infuse service intelligence into every customer interaction to simplify the process of supporting
customers across all channels, differentiate their brands and build deeper, more profitable customer relationships.
KANA listed Barnes & Noble as a customer.
http://www.kana.com/index.php/customer-list.html
Atlas Business Solutions (ABS) Visual Staff Scheduler (VSS) PRO
VSS PRO employee scheduling software, an Atlas Business Solutions (ABS) product, helps companies schedule
their staff, track time off requests, find replacements, ensure coverage and produce professional schedules and
reports. Companies use VSS PRO employee scheduling software to create staff schedules by shift, position or
location, individual monthly calendars, daily rosters, time-off reports, and much more. ABS listed Barnes & Noble
as a Visual Staff Scheduler customer.
http://www.abs-usa.com/solutions/employeeschedulingsoftware/vsspro/customer_list.aspx
JDA Demand Chain Management
JDA solutions enable high-performance business process optimization and execution to achieve a connected view
of the customer from raw materials flowing into production to end-consumer products at the shelf. With offices in
major cities around the world, JDA employs the industry's most experienced supply and demand chain experts to
develop, deliver and support its solutions. JDA listed Barnes & Noble as a customer.
http://www.jda.com/real_results/customer.html
SoftLanding Systems Software Management Tools
SoftLanding Systems software management tools deliver and maintain high quality software applications; tools
that speed development, minimize risk, and increase application availability. SoftLanding listed Barnes & Noble as
a customer.
http://www.softlanding.com/about/customers.htm

Barnes & Noble Data Center Located in New York

Barnes & Noble has a data center in or around Westbury, N.Y.

Chris Troia, CIO

Chris Troia, named CIO for Barnes & Noble, Inc. in October 2004, is
responsible for the information technology, telecommunication networks
and computer systems that support the company, as well as for
allocating and evaluating the effectiveness of overall technology
resources and strategies, and developing new systems. Troia began his
career with Barnes & Noble as a systems manager in 1993 and rose to
VP of information technology prior to being named CIO. His knowledge
and resourcefulness have contributed greatly to the development of a strong technological infrastructure and a state-ofthe-art BookMaster system. Over the years, he has led the effort to create and enhance many back-office applications
to support merchandising, finance and human resources. Prior to joining Barnes & Noble, Troia was the assistant
director of information technology at Ann Taylor, where he was responsible for store systems, payroll, and accounts
receivable. Troia holds a B.S. degree from Fordham University in New York. He resides with his wife and two children
in New York City.
http://www.barnesandnobleinc.com/ourcompany/managementteam/christroia/christroia.html
At Barnes & Noble, one group of testers focuses on store systems, while others tackle financial and warehouse
systems. Barnes & Noble CIO Chris Troia says focusing testers on one set of systems deepens their understanding of
how those systems are supposed to work and gives them the expertise to identify problems that might not show up in a
formal test document.
http://www.cio.com.au/index.php/id;1210607050

Commentary from a Director of Information Security based in

New York, N.Y.
Directors of information security are responsible for all aspects of the
Information Security Program based on the ISO17799 framework.
They developed the credit card encryption methodology that is now
used universally across all business lines. They evaluate application
security based on OWASP and WASC standards via vulnerability
scanning tools. The team designed the application security
schemata based on using public encryption algorithms to protect
database and password information and designed the P3P site
policy.

Commentary from a Senior Software Engineer based in New York, N.Y.

Senior software engineers are part of a team that redesigned Barnes and Noble's intranet site using .NET 2.0
technologies and Content Management System based on Collage from Serena. BNInside is the Intranet for Barnes and
Noble and is used daily by 850 retail stores, on several thousands computers, for communication (news, surveys,
monthly inventories, financial reports, etc). The team is responsible for the Intranet site in all aspects including
architecture, development, deployment and its availability almost 24/7.
Technologies used are Java (JSP/servlets, hibernate), ANT, Oracle 8i/9i, WebLogic 5.1/7.0/8.1, Apache, Tomcat,
Linux/Unix and AIX.

Commentary from a Business Analyst based in New York, N.Y.

A business analyst team is working in the merchandising department on an Inventory Management System that is
being migrated to the .NET platform. The Inventory Management System is used to place purchase orders for various
divisions, stores, the Internet, and colleges. The system analyzes inventory and sales and then the distribution centers
for efficient supply chain management. The analyst team prepared business process models and used Visio to create
use case diagrams. Team members conducted testing of merchandising applications that were developed on the .NET
platform. Their environment included Visio, .NET, Toad for Oracle 10g, Quality Center, VBScript, Windows XP, and
Office.

Commentary from a Technical Analyst based in New York, N.Y.

Barnes & Noble maintains their inventory, orders, receipts and returns data in their Stores Replenishment System
(SRS) and the Inventory Management Module (IMM) database. Orders from SRS and IMM are loaded into the
Purchase Order Module (POM) database and maintained for further adjustments and transmission to vendors. POM is
implemented to replace and enhance operations performed by mainframe systems for many years.
The company designed and developed generation and transmission processes for different EDI files from POM to
various vendors and their distribution center, designing and developing packages, procedures, functions and triggers
using PL/SQL. Barnes & Nobel utilized the Oracle VARRAY feature in defining the EDI setup details in the database,
Oracle analytic functions, and UNIX shell scripts to group/sort the data while generating EDI files.

Barnes & Noble's systems migration from HP to AS/400 at their distribution center involved implementation and
execution of EDI jobs in production and, after comparing files with production files from the mainframe, identification of
the discrepancies. In order to confirm integrity between their POM database and EDI files being transmitted,
developers performed cross-verifications and created summaries on EDI files using UNIX Shell and Oracle SQL
scripts.
The staff also designed and developed an order summary and verification between POM and SRS. This provides
vendor-wise summary reports for Barnes & Noble departments on orders, receipts, returns, rejects, open orders,
suspended receipts and returns for orders.

Commentary from a Senior UNIX Administrator based in Westbury, N.Y.

UNIX administrators manage backup and recovery and developed a test disaster recovery plan as well as Cold and
Hot Backup. They cloned production databases for development purposes using OS file copy and EMC TimeFinder in
conjunction with Business Continuity Volumes. The staff installed and upgraded their Oracle server and PeopleSoft
application on UNIX and NT platforms. They implemented the Oracle Enterprise Manager system monitor and support
Crystal, SQR, Citrix, ODBC connectivity and nVision technical issues.

Commentary from a Senior Systems Administrator based in Monroe, N.J.

Barnes & Noble maintains and configured Cisco 5500 and 6500 Catalyst switches, Cisco PIX Firewall, SQL 2000 and
IIS. Administrators installed and support SQL 2000, Visual Basic 6.0, AS/400 client software and Crystal Reports 8.5.
They use Insight Manager to monitor server health and diagnose problems. They converted from Windows 2000 OS to
Windows XP PRO system for PCs and implemented and maintain a LAN/WAN network utilizing Visio 2003 for network
schematics, and CAT 5 cabling and testing.

Commentary from a Help Desk Analyst based in Basking Ridge, N.J.

Barnes & Noble help desk diagnoses, researches, documents and resolves technical issues involving IBM POS
systems, AS400 custom software, networking, Windows XP software and hardware and peripherals. They resolve 90
percent of issues monthly without escalation to a higher tier.

Commentary from a Point of Sale Installation Analyst based in Basking Ridge, N.J.
Analysts in Basking Ridge configured and installed point-of-sale systems and set up back office hardware, IBM 4690
software and IBM 4694 on point-of-sale registers at Barnes & Noble college bookstores. They test for quality assurance
on Barnes & Noble point-of-sale software releases before implementation and general rollout to all locations. The staff
supports for all point-of-sale servers and communications involving Ethernet hubs, routers, terminals, printers and
AS/400 connectivity.

Commentary from a Senior Technical Writer based in New York, N.Y.

The New York technical staff provides documentation services from inception to completion of projects, such as TIBCO
implementations. They developed, designed and maintain technical user documentation including systems operations
and disaster recovery manuals and procedure-based user guides. The technical staff manages the continual
conversion and cleanup of documentation source files and deliverables across multiple formats including Word, Frame,
PDF, and HTML. They created Word macros to streamline repetitive development tasks and significantly increased
productivity. They analyzed a 17-level-deep, 700+ legacy directory structure in VSS and created a proposal to
streamline it. The proposal approaches the situation from two directions, collapsing it from the back end and
restructuring it from the front end.

Commentary from a Support Technician based in Westbury, N.Y.

Barnes and Nobles technicians oversee new store installation projects, which includes setting up server, routers,
switches, registers, PCs, CRMs, scanners, and provide 24/7 support. The group maintains over 800 servers, 4,000
computers, and 3,000 registers. The team monitors opening and closing of tickets to fix both hardware and software
issues by using CA-Unicenter Service Center and Remedy software. They troubleshoot windows desktop software and
support users with Windows and Microsoft issues Support remote sites with Windows desktop and Windows Server
NT, 2000 and 2003. The technicians implemented Cisco catalysts switch for all 800 stores.

First Name

Last Name

Basia

Smith

Manager, Data Analytics and Business Intelligence

Title

212-633-3300

Phone

bsmith@bn.com

Email

Technology: Database

Functional Area

David

Smith

VP, Database Technology, barnesandnoble.com

212-633-3300

dsmith@bn.com

Technology: Database

George

Smith

Director, UNIX Systems and Enterprise Storage

212-633-3300

gsmith@bn.com

Technology: Database

Gregg

Smith

Director, Database Administrator

212-633-3300

gsmith@bn.com

Technology: Database

Hailin

Smith

Senior Database Administrator

212-633-3300

hsmith@bn.com

Technology: Database

Kris

Smith

Manager, Database Engineering

212-633-3300

ksmith@bn.com

Technology: Database

Mohammed

Smith

Business Intelligence Developer

212-633-3300

msmith@bn.com

Technology: Database

Ranju

Smith

Director, Database Engineering and Architecture

212-633-3300

rsmith@bn.com

Technology: Database

Richard

Smith

Director, Product Data

212-633-3300

rsmith@bn.com

Technology: Database

Rishi

Smith

Manager, SAP Business Intelligence

212-633-3300

rsmith@bn.com

Technology: Database

Winslow

Smith

Senior Database Administrator

212-633-3300

wsmith@bn.com

Technology: Database

Angela

Smith

Project Manager, IT Operations, barnesandnoble.com

212-633-3300

asmith@bn.com

Technology: General

Antonio

Smith

Manager, IT Quality Assurance

212-633-3300

asmith@bn.com

Technology: General

Bill

Smith

VP, Digital Products Hardware Engineering

212-633-3300

bsmith@bn.com

Technology: General

Brian

Smith

IT Supervisor

212-633-3300

bsmith@bn.com

Technology: General

Chris

Smith

CIO

212-633-3300

csmith@bn.com

Technology: General

Donavon

Smith

Manager, Software Development

212-633-3300

dsmith@bn.com

Technology: General

Doug

Smith

VP, Technology Planning and Integration

212-633-3300

dsmith@bn.com

Technology: General

Eric

Smith

Senior Software Engineer, barnesandnoble.com

212-633-3300

esmith@bn.com

Technology: General

Ian

Smith

Director, Product Systems

212-633-3300

ismith@bn.com

Technology: General

Jeff

Smith

Manager, Applications Development

212-633-3300

jsmith@bn.com

Technology: General

Joanne

Smith

SAP Integration Specialist

212-633-3300

jsmith@bn.com

Technology: General

Jocelyn

Smith

Manager, IT Business Application, College Booksellers

212-633-3300

jsmith@bn.com

Technology: General

Joel

Smith

Software Engineer

212-633-3300

jsmith@bn.com

Technology: General

Joseph

Smith

Application Architect

212-633-3300

jsmith@bn.com

Technology: General

Joshua

Smith

Information Architect

212-633-3300

jsmith@bn.com

Technology: General

Julia

Smith

Information Architect

212-633-3300

jsmith@bn.com

Technology: General

Lisa

Smith

Director, Customer Service Applications

212-633-3300

lsmith@bn.com

Technology: General

Louis

Smith

Senior Systems Programmer

212-633-3300

lsmith@bn.com

Technology: General

Matt

Smith

System Administrator

212-633-3300

msmith@bn.com

Technology: General

Matthew

Smith

Systems Administrator and Hardware Engineer

212-633-3300

msmith@bn.com

Technology: General

Mihir

Smith

Senior .Net Developer

212-633-3300

msmith@bn.com

Technology: General

Mike

Smith

Director, Business Applications, College Booksellers

212-633-3300

msmith@bn.com

Technology: General

Mike

Smith

VP, IT Infrastructure

212-633-3355

msmith@bn.com

Technology: General

Naresh

Smith

Helpdesk

212-633-3300

nsmith@bn.com

Technology: General

Noah

Smith

IT Content Engineer

212-633-3300

nsmith@bn.com

Technology: General

Patrick

Smith

System Administrator

212-633-3300

psmith@bn.com

Technology: General

Randy

Smith

Senior Software Engineer

212-633-3300

rsmith@bn.com

Technology: General

Richard

Smith

Director, Application Services, barnesandnoble.com

212-633-3300

rsmith@bn.com

Technology: General

Richard

Smith

Server Administrator

212-633-3300

rsmith@bn.com

Technology: General

Robin

Smith

Director, IT

516-338-7016

rsmith@bn.com

Technology: General

Roger

Smith

Chief Architect Software Development

212-633-3300

rsmith@bn.com

Technology: General

Steve

Smith

Manager, Technology and Infrastructure Development

212-633-3300

ssmith@bn.com

Technology: General

Thomas

Smith

Director, Application Development

212-633-3300

tsmith@bn.com

Technology: General

Tom

Smith

Director, IT Support and Engineering

516-338-7092

tsmith@bn.com

Technology: General

Bryan

Smith

Network Engineer

212-633-3300

bsmith@bn.com

Technology: Network

Joe

Smith

Manager, Network Engineering

212-633-3300

jsmith@bn.com

Technology: Network

Junaid

Smith

Manager, Network Admin, College Booksellers

212-633-3300

jsmith@bn.com

Technology: Network

Michael

Smith

Director, Network Engineering

212-633-3300

msmith@bn.com

Technology: Network

Sean

Smith

Network Engineer

212-633-3300

ssmith@bn.com

Technology: Network

Stan

Smith

Senior Network Engineer

212-633-3300

ssmith@bn.com

Technology: Network

Wilfred

Smith

Network Systems Administrator

212-633-3300

wsmith@bn.com

Technology: Network

Anthony

Smith

Manager, Security Administration

212-633-3300

asmith@bn.com

Technology: Security

Jamshid

Smith

Senior Network Security Engineer

212-633-3300

jsmith@bn.com

Technology: Security

Rob

Smith

Information Security Officer, College Booksellers

212-633-3300

rsmith@bn.com

Technology: Security

William

Smith

Director, IT Security

212-633-3300

wsmith@bn.com

Technology: Security

Joanie

Smith

Telecommunications Engineer

212-633-3300

jsmith@bn.com

Technology: Telecommunications

Albert

Smith

Senior Manager, Web Production

212-633-3300

asmith@bn.com

Technology: Web

Deepak

Smith

Director, Android Platform Software

212-633-3300

dsmith@bn.com

Technology: Web

James

Smith

Web Developer

212-633-3300

jsmith@bn.com

Technology: Web

Jerram

Smith

VP, Internet Marketing

212-633-3300

jsmith@bn.com

Technology: Web

Nabil

Smith

Director, Web Site Technology

212-633-3300

nsmith@bn.com

Technology: Web

Thomas

Smith

Director, Web Services

212-352-3859

tsmith@bn.com

Technology: Web

Ulrich

Smith

Director, Web Applications, barnesandnoble.com

212-633-3300

usmith@bn.com

Technology: Web

Allen

Smith

VP and Corporate Controller

212-633-3300

asmith@bn.com

Corporate: Finance/Legal

Andy

Smith

VP, Investor Relations

212-633-3300

asmith@bn.com

Corporate: Finance/Legal

Gene

Smith

VP, General Counsel, and Corporate Secretary

212-633-3300

gsmith@bn.com

Corporate: Finance/Legal

Harvey

Smith

Manager, Compliance, barnesandnoble.com

212-633-3300

hsmith@bn.com

Corporate: Finance/Legal

James

Smith

VP and Controller, barnesannoble.com

212-633-3300

jsmith@bn.com

Corporate: Finance/Legal

Kanuj

Smith

VP, Corporate Development

212-633-3300

ksmith@bn.com

Corporate: Finance/Legal

Karyn

Smith

Director, Internal Audit

212-633-3300

ksmith@bn.com

Corporate: Finance/Legal

Michael

Smith

CFO

212-633-3300

msmith@bn.com

Corporate: Finance/Legal

Sasha

Smith

VP, Acquisition Marketing, barnesandnoble.com

212-633-3300

ssmith@bn.com

Corporate: Finance/Legal

Stephen

Smith

Chairman

212-633-3300

ssmith@bn.com

Corporate: Finance/Legal

Thomas

Smith

VP, Treasurer

212-633-3300

tsmith@bn.com

Corporate: Finance/Legal

Carolyn

Smith

Director, Corporate Communications

212-633-3300

csmith@bn.com

Corporate: HR/Administration

Cynthia

Smith

Director, Compensation and Benefits, College Booksellers

212-633-3300

csmith@bn.com

Corporate: HR/Administration

Donna

Smith

VP, Human Resources

212-633-3300

dsmith@bn.com

Corporate: HR/Administration

Kevin

Smith

Director, Employee Relations

212-633-3300

ksmith@bn.com

Corporate: HR/Administration

Mary

Smith

SVP, Corporate Communications and Public Affairs

212-633-3300

msmith@bn.com

Corporate: HR/Administration

Michelle

Smith

VP, Human Resources

212-633-3300

msmith@bn.com

Corporate: HR/Administration

Andrew

Smith

Senior Information Designer

212-633-3300

asmith@bn.com

Corporate: Operations

Angelo

Smith

VP, Logistics

212-633-3300

asmith@bn.com

Corporate: Operations

Ariel

Smith

VP, Distribution

212-633-3300

asmith@bn.com

Corporate: Operations

Ben

Smith

Manager, Front-End Development

212-633-3300

bsmith@bn.com

Corporate: Operations

Brenda

Smith

VP, Author Relations

212-633-3300

bsmith@bn.com

Corporate: Operations

Brian

Smith

VP, Stores

212-633-3300

bsmith@bn.com

Corporate: Operations

Charles

Smith

Director, Retention and Loyalty barnesandnoble.com

212-633-3300

csmith@bn.com

Corporate: Operations

Dave

Smith

Senior SQA Engineer

212-633-3300

dsmith@bn.com

Corporate: Operations

David

Smith

VP, Development

212-633-3300

dsmith@bn.com

Corporate: Operations

Jaime

Smith

VP and Chief Merchandising Officer

212-633-3300

jsmith@bn.com

Corporate: Operations

Jamie

Smith

President, Barnes & Noble Digital Products

212-633-3300

jsmith@bn.com

Corporate: Operations

Jonathan

Smith

General Manager, Digital Newsstand and Emerging Content

212-633-3300

jsmith@bn.com

Corporate: Operations

Karen

Smith

Director, Store Operations, College Booksellers

212-633-3300

ksmith@bn.com

Corporate: Operations

Mark

Smith

VP and Director, Stores

212-633-3300

msmith@bn.com

Corporate: Operations

Matthew

Smith

VP, Demand Supply Planning

212-633-3300

msmith@bn.com

Corporate: Operations

Max

Smith

President and CEO, Barnes & Noble College Booksellers

212-633-3300

msmith@bn.com

Corporate: Operations

Mitchell

Smith

CEO, Retail Group

212-633-3300

msmith@bn.com

Corporate: Operations

Miwa

Smith

Director, Discover Great New Writers

212-633-3300

msmith@bn.com

Corporate: Operations

Patrick

Smith

EVP, College Booksellers

212-633-3300

psmith@bn.com

Corporate: Operations

Patrick

Smith

Director, Digital Content Operations

212-633-3300

psmith@bn.com

Corporate: Operations

Patrick

Smith

VP, Managing Director, International

212-633-3300

psmith@bn.com

Corporate: Operations

Ravi

Smith

CTO, Digital Products

212-633-3300

rsmith@bn.com

Corporate: Operations

Steve

Smith

VP, Merchandise Controller

212-633-3300

ssmith@bn.com

Corporate: Operations

Theresa

Smith

VP, Digital Content

212-633-3300

tsmith@bn.com

Corporate: Operations

Theresa

Smith

EVP, Sterling Publishing

212-633-3300

tsmith@bn.com

Corporate: Operations

Wendy

Smith

Director, Product Management, barnesandnoble.com

212-633-3300

wsmith@bn.com

Corporate: Operations

William

Smith

CEO

212-633-3300

wsmith@bn.com

Corporate: Operations

Yogesh

Smith

Senior Engineer, Digital Products

212-633-3300

ysmith@bn.com

Corporate: Operations

Chris

Smith

VP, Business Development

212-633-3300

csmith@bn.com

Corporate: Sales/Marketing

Dan

Smith

EVP, Operations and Customer Service

212-633-3300

dsmith@bn.com

Corporate: Sales/Marketing

David

Smith

Chief Marketing Officer

212-633-3300

dsmith@bn.com

Corporate: Sales/Marketing

Erin

Smith

Manager, eCommerce Operations

212-633-3300

esmith@bn.com

Corporate: Sales/Marketing

Janine

Smith

VP, Marketing, College Booksellers

212-633-3300

jsmith@bn.com

Corporate: Sales/Marketing

John

Smith

Director, Content Management

212-633-3300

jsmith@bn.com

Corporate: Sales/Marketing

Marc

Smith

VP, Retention and Loyalty Marketing

212-633-3300

msmith@bn.com

Corporate: Sales/Marketing

Michael

Smith

VP, eCommerce

212-633-3300

msmith@bn.com

Corporate: Sales/Marketing

Patricia

Smith

VP, Marketing

212-633-3300

psmith@bn.com

Corporate: Sales/Marketing

Rob

Smith

Director, Internal Communications

212-633-3300

rsmith@bn.com

Corporate: Sales/Marketing

Robert

Smith

VP, Customer Service and Quality

212-633-3300

rsmith@bn.com

Corporate: Sales/Marketing

Scott

Smith

Director, Sales

212-633-3300

ssmith@bn.com

Corporate: Sales/Marketing

Organization charts are located at the end of the CRUSH Report

2012 SalesQuest. CorporateCRUSHTM is a registered trademark of SELIGENCE LLC.

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