I.

Point of view
From Mr. Mariano Ferreyras point of view

II.

What is the major problem

Mr. Mariano Ferreyra is having a hard time choosing the best airline that
is fair and reasonable for him

III.

What are your objectives

To know what is the best airline that has a fair and reasonbale price for
someone who travels a lot like Mr. Mariano Ferreyra

IV.

Facts & Assumptions

Facts

Airline travel for the typical traveler involves times spent in a small seat in
a confined spacein order to get to the final destination
Qantas has lost market share in the domestic market since the launch of
Virgin Blue

Assumptions

V.

The more recent launch (and growth) of Tiger Airways is expected to

damage its market share

Alternative courses of actions

Tiger Airways - Mariano does not know much about Tiger Airways
Qantas expensive but has a lot of advantages like the Qantas Club lounge
wherein he can stay comfortably and have a snack and drink there

Virgin Blue a discount airline that offers regular flights to the cities where
Marianos company has its interstate office. It also offers lounges

Jetstar - A discount airline that has big seats and safer and also he can use his
Qantas lounge membership here

British Airways - has an extensive route network within Europe and a full service
carrier with a standard baggage allowance, in-flight beverages and food service

Easyjet cheaper than other discount airlines, with an easy internet booking, an on
time departure, a modern aircraft, cabin announcements in both English and the

language of the destination flown to, has a reasonable prices for the food and
beverages and has no problems with the baggages

Ryanair competitor to easyjet with really reasonable prices and an extensive route
network within Europe.

VI.

Best course of action

Easyjet is the best choice for Mr. Mariano Ferreyra because it has an easy online
booking system since Mr. Mariano likes to do the bookings for himself. It also has an
on time departure, which is good because a busy man like him cant be late and get
in a delayed flight. It also has a reasonable price in food and beverages, the landing
is smooth and no problem with the baggage. So basically Easyjet is a hassle free
airline.

VII.

cheaper
big airline

Conclusion/ Recommendation
Mr. Mariano has tried some of the best airlines such as Qantas and some
other more but when he found out easyjet has a lot to offer with a
price, he chose easyjet. Easyjet is a challenger of some of the
companies.
Mr. Mariano should also try to fly with other airlines he doesnt know to broaden
his choices.

UNIVERSITY OF PERPETUAL

HELP SYSTEM DALTA

CASE STUDY

Submitted by:
Jeremiah D. Macias II
&
Amanda Kaye Lontok
Submitted to:
Mr. Edmundo Quiocho