Colgate vs.

Close-up

Michael Angelo Sarabia, Ren Quiestas,

Angela Sebastian, Fatima Asperas

SUBMITTED TO: REGOLITO RESMA IS1322 W/S 12:001:30

A Research Paper in Probability

and Statistics

Contents
I.

Abstract................................................................................................................. 2

II.

Introduction............................................................................................................ 2

III.

Method............................................................................................................... 2

IV.

Results............................................................................................................... 3

B. Gender of our Respondents.................................................................................3

Q1. Out of 50 respondents, 42 use Colgate as their toothpaste and 8 uses
Closeup................................................................................................................... 4
Q2. All of the respondents find their toothpaste affordable.....................................4
Q3. All of the respondents agree that the product is easy to find...........................5
Q4. 32 participants said that it is recommended by their dentist...........................5
Q5. 40 participants had not experienced oral problems using the said product.. . . .6
Q6. 34 participants said that advertisement affect their choice of using, but 16
participants said no because toothpaste advertisement are all the same..............6
Q7. This Chart shows how the participants rate their toothpaste according to its
price and quality...................................................................................................... 6
Discussion.............................................................................................................. 7

V.

V.A. Final (Annova).................................................................................................. 7

V.B. Final
V.A. Midterm (Empirical Probability)........................................................................8
V.B. Midterm (Classical Probability).........................................................................8
V.A. Prelim
V.B. Prelim
VI.

Conclusion.......................................................................................................... 9

VII.

Reference List................................................................................................... 10

I.

Abstract
This research focuses on the student's preference regarding toothpaste
brand in this case between Colgate and Close up brands. The results were
drawn upon the results of our survey questions with 50 student participants. This
research look up also into the factors leading to their choice of brand.

II.

Introduction
Nowadays there are different brands of toothpaste being introduced in the
Philippine market. Our group conducted a survey regarding the two most popular
brand of toothpaste which is Colgate and Close up with 50 respondents
answering the questions. Through this we will know the student's preference and
some other factors affecting student's consumerism habits regarding toothpaste
preference and on how will they rate the brand through its price and quality.

III.

Method
In our research we used a questionnaire to conduct a survey about those
leading brands of toothpaste, it has several questions that will be answered in a
yes or no, a) what toothpaste do you use? b) is it affordable? c) Is it easy to find?
d) Is it recommended by your dentist? e) Have you ever experienced any oral
problems using the said brand? f) Does advertisement promotion affect your
choice using this brand? g) How will you rate the product with accordance to its
price quality? There were 50 respondents that were randomly selected from the
different institutes of the Far Eastern University and their age level range in 15 to
34 yrs old.

IV.

Results

15

16

17

18

19

2%
2% 2%
2%
7%
2%
7%
20
21
2%

2%2%2%
17%

22

23

26%
24%

A. Age Level of our Respondents.

B. Gender of our Respondents

Male -17
Female - 33

24

25

26

32

34

84%
16%

Q1. Out of 50 respondents, 42 use Colgate as their toothpaste and 8

uses Closeup.

100%

Q2. All of the respondents find their toothpaste affordable.

100%

Q3. All of the respondents agree that the product is easy to find.

64%

36%

Q4. 32 participants said that it is recommended by their dentist.

80%
20%

Q5. 40 participants had not experienced oral problems using the said
product.

68%

32%

Q6. 34 participants said that advertisement affect their choice of using,

but 16 participants said no because toothpaste advertisement are all
the same.

Outstanding

34%

42%

Very Satisfactory

Satisfactory

24%

Q7. This Chart shows how the participants rate their toothpaste
according to its price and quality.

V.

Discussion

V.A. Final Lessons (Annova)

In a comparison of the effects in oral health of the two brands, 50 people
were asked if they have experienced oral problems while using the said brand
or product. Effects of the brand on the respondents are listed on the table
below
w/o Oral Problems
33
7

Colgate
Closeup

w/ Oral Problems
9
1

Assuming all, readings to be normally distributed with common variance,

test the hypothesis of no difference between two brands as regards.
Solution
Ho: Oral problem is dependent on the brand
Hi: Oral problem is independent on the brand
Significance level, =0.05 (say)
Degrees of freedom, v1=2-1=1
And v2=4-2=2
Critical Region is F>18.51
A
2
42

N1
T1

B
2
8

TOTAL
4=N
50=T

T=1220
SST=1220-50^2 /4 = 595
SSb=((42^2 / 2)+(8^2 /2))- (50^2 / 4) = 289
SSw=595-289 = 306
Source
Variation
Between
Toothpaste
Within
toothpaste

of Sum
Squares
289
306

of Degrees
Freedom
1
2

of Mean Square
289
153

F Ratio

Total

595

SST=1220- Type equation here .

V.A. Midterm (Empirical Probability)

What is the probability that a close up or colgate is recommended by their
dentist if 32 out of 50 respondents had their dentist recommended them a
toothpaste brand.
Product
Colgate
Closeup

Recommended
24
4

V.B. Midterm (Classical Probability)

What is the probability that participants use toothpaste that is
recommended by their dentist given 50 respondents

VI.

Conclusion
Question # 1
Based from the gathered results. FEU Students Male or Female and
regardless of age, prefer Colgate over Closeup.
Question #2
Based from the 2Nd question All of the respondents find their toothpaste
affordable. Therefore respondents doesnt have any issue when it comes to
spending money with their toothpaste and that it doesnt cost them much for they
found it affordable
Question #3
All of the respondents agree that the product is easy to find. Therefore
both of the products are available widely in the market and that may be a factor
for them to use it because it is easy to find.
Question #4
32 participants said that it is recommended by their dentist. Nowadays, it
is important for the dentists to monitor their patients oral health and it is by
recommending their prescribed toothpaste and we have found out that almost 3/5
of the respondents use their toothpaste that is recommended by their dentist
therefore the influence of the dentists may influence the choice of the costumer.
Question # 5
40 participants had not experienced oral problems using the said product.
The Eligibility of the product is important. Toothpaste brand names holds their
own title so it is costumer care is important so their product must be effective.
However, 10 of the participants from Colgate and Close-up experience oral
problems 9 from colgate users and 1 Close-up user. With a ratio of 1:10 and
9:40, Colgate being the major brand picked by majority of respondents has more
issue of oral problems than close up.
Question # 6
34 participants said that advertisement affect their choice of using, but 16
participants said no because toothpaste advertisement are all the same.

Therefore majority of the respondents prefer toothpaste that is widely advertised

in the public and media giving their brands popularity.
Question # 7
17 Participants said their toothpaste was outstanding, 10 answered Very
Satisfactory and 21 answered Satisfactory. We may see from the results that
majority of the respondents are just plain satisfied with their toothpaste without
exceeding expectations therefore these brands having majority of them saying
that it was affordable had their cost of product being given justice.

VII.

Reference List

Business Statistics (G. V. Shenoy, U. K. Srivastave)

Prof. Regolito Resma Handouts
E. Pekoz, The Manager's Guide to Statistics, www.probabilitybookstore.com, 2012.