DELICIOUS

Overview of
evaluation intelligence Corporate Social Media
Phase 6. Evaluation Phase 1. Intelligence
DIGG Unilyzer Google Alerts
Social media and internet marketing Webservice that sends a mail with links that

Social Media default professional social media mix

software. Designed as a dashboard, showing mentioned the entered searchstring.
STUMBLEUPON your performance on all social media en
social networks. Todo’s
- Define at least 5 keywords
GOOGLE ALERTS Todo’s - Start with project name or company name

plotted in an innovation - Start using Unilyzer

- Take time to set it up - make it good!
- Integrate in iGoogle (if possible)
- Follow up on all leads
- Integrate in iGoogle
- Learn and end with 10 valuable keywords

process
Phase 5. Dialogue Phase 2. Network
Twitter LinkedIn
Webservice used for notifications of 140 Social network. Used mainly by

The innovation process is used in this characters to followers. Can be integrated in

other social network sites.Also, social media
professionals above 30 years old. Integrates
well with other social media like Twitter,

graph to plot all analyzed social media site tweet new favorites and posts. Slideshare and Wordpress.
NING HYVES Todo’s Todo’s
services.The phases in an innovation - Make a profile / complete until at least 80%
- Follow all familiar persons (from project)
- Update your profile until at least 80%
- Mention project / company well

process are (1) intelligence, (2) - Follow people from competition / critics
- Integrate Twitter in iGoogle
- Organize LinkedIn
- Ask for recommendations

network, (3) operation, (4) publishing, - Use Shareoholic in browser for fast tweets - Start a LinkedIn Group
- Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups
- Try Twittercounter and see what works - Integrate Slidehare in LinkedIn
(5) dialogue and (6) evaluation. In FACEBOOK
- Use LinkedIn for finding professionals

every sextant at least four social media

services are visible. Some of these
services can be extended to other Phase 4. Publishing
Slideshare
Phase 3. Operation
iGoogle
quadrants too.Therefore, some LINKEDIN
Website aon which slides (Powerpoint, PDF
et cetera) are published. Can be used for
Personalized overview of news and

services cover more that one sextant.

functionalities (RSS and gadgets). Used as
inspiration as well as publishing or archiving
startpage of the browser.
presentations.

A complete social media mix covers all Todo’s

- Make a profile / complete until at least 80%
Todo’s
- Start an iGoogle page

sextants with services that you - Upload a slide completely (use keywords)
- Integrate slideshare in LinkedIn / iGoogle For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor
- Start with all applicable RSS feeds
- Integrate Google Alerts,Twitter, Slideshare

REALLY use, as well as your target

- Integrate Google Docs & Spreadsheets
+31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nlor + 31 20 750 9450) - Find suitable simple gadgets (e.g. translate)

audience.
UNILYZER
SCOUTLABS
TWITTERCOUNTER
Campaign Social Media
Phase 6. Evaluation Phase 2. Network
GOOGLE ANALYTICS Scoutlabs Hyves
Google Alerts Social media dashboard to track and analyse
marketing data of social network tools default professional social media mix
A free Dutch social networking site.The
focus of this website is on keeping in touch
with existing friends and making new
Todo’s friends. It is comparable with other social

Delicious - Start using Scoutlabs (30 day trial)

- Take time to set it up - make it good!
- Analyze at least every day 5 minutes
networking sites.

Todo’s
- Make a full analysis after 30 days - Look at existing Hyves gadgets and learn

StumbleUpon
- Buy Scoutlabs if experience is positive - Try to find applicable hyves
- If suitable, create a hyve
- Search for hyves as referrer to your site

Digg Phase 5. Dialogue Phase 2. Network

Twitter LinkedIn
Webservice used for notifications of 140 Social network. Used mainly by

LinkedIn characters to followers. Can be integrated in

other social network sites.Also, social media
professionals above 30 years old. Integrates
well with other social media like Twitter,
Slideshare and Wordpress.
site tweet new favorites and posts.

Facebook
Todo’s Todo’s
- Make a profile / complete until at least 80% - Update your profile until at least 80%
- Follow all familiar persons (from project) - Mention project / company well
- Follow people from competition / critics - Organize LinkedIn and start a Group
- Integrate Twitter in iGoogle - Try to find applicable LinedIn Groups

Hyves - Use Shareoholic in browser for fast tweets

- Try to find something that doesn’t take time
- Search for LinkedIn as referrer to own site

- Try Twittercounter and see what works

Ning

Google Docs Phase 4. Publishing

Phase 2. Network
YouTube Facebook
A video sharing website on which users can
WeShare (dropbox) upload and share videos.
The largest social network in the world. If
Facebook was a country it would be the third
in the world.
Todo’s
SCRIBD - Make an account and collect favorites

iGoogle
Todo’s
- Analyze successful videos (target audience)
- Look at existing Facebook gadgets and learn
- Click on suggested videos daily
- Try to find applicable Facebook Groups
- Make your own video and upload (try it!)
- If suitable, create a Facebook Group
SOCIALIZR - Try also VIMEO For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor - Search for Facebook as referrer to own site
TWiki
- If applicable create a channel +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nlor + 31 20 750 9450)
GOOGLE DOCS
LINKEDIN GROUPS GOOGLE WAVE
WESHARE

Slideshare (prezi) TWIKI

IGOOGLE
TWITTER

WordPress Phase 6. Evaluation

Google Analytics Publishing Social Media
Phase 1. Intelligence
Digg
A free service offered by Google that social news website made for people to
generates detailed statistics about the default professional social media mix discover and share content from anywhere
YouTube SLIDESHARE visitors to a website. on the Internet, by submitting links and

dialogue network
stories, and voting and commenting on
Todo’s submitted links and stories.
- Start using Google Analytics (its free!)

Scribd YOUTUBE - Take time to set it up - make it good!

- Analyze at least every day 5 minutes
- Make a full analysis after 30 days
Todo’s
- Follow Digg homepage at least once a day
- Make an account and personalize
WORDPRESS - Buy Scoutlabs if experience is positive - Integrate Digg RSS in iGoogle
- Search for othe news RSS feeds
Twitter - Integrate also othe feeds in iGoogle

Phase 5. Dialogue Phase 2. Network

GoogleWave Twitter
Webservice used for notifications of 140
LinkedIn
Social network. Used mainly by
characters to followers. Can be integrated in professionals above 30 years old. Integrates
other social network sites.Also, social media well with other social media like Twitter,

Socializr site tweet new favorites and posts. Slideshare and Wordpress.

Todo’s
Todo’s
- Make a profile / complete until at least 80% - Update your profile until at least 80%

LinkedIn Groups - Follow all familiar persons (from project) - Mention project / company well
- Follow people from competition / critics - Organize LinkedIn
- Integrate Twitter in iGoogle - Ask for recommendations
- Use Shareoholic in browser for fast tweets - Start a LinkedIn Group
- Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups

Google Analytics - Try Twittercounter and see what works - Integrate Slidehare in LinkedIn
- Use LinkedIn for finding professionals

Twittercounter
Phase 4. Publishing
Phase 4. Publishing
Unilyzer
publishing operation
Wordpress Slideshare
An open source blog publishing application
a business media site for sharing
powered by PHP and MySQL which can also
presentations, documents and pdfs with a
be used for content management.
Scoutlabs Todo’s
professional community that regularly
comments, favorites and downloads content.
- Write a blog and send it to relevant blogs
Todo’s
- Try to become a blogger for different blogs
- Make a profile / complete until at least 80%
- Blog article at least once every fortnight
- Upload a slide completely (use keywords)
- Integrate blogs on corporate website For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor - Integrate slideshare in LinkedIn / iGoogle
- Use Shareoholic for easier meso-blogging +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nlor + 31 20 750 9450)
- Open a blog on wordpres.com, blogger or...

Overview of October Overview of November Social Web Involvement March Overview of February Overview of October Overview of October
Social Networks 2008 Social Web 2009
in the Netherlands
2010 Age and activity 2008 Demographics 2009 Gender Balance 2009
plotted on a world map Involvement Flickr is ranked #5 (20)*
what people are doing Demographics of a few Chicks rule!
plotted on a world map YouTube is ranked #5 (3)*
LinkedIn is ranked #1 (12)
and who participates major social networks
The data shows the highest This graph shows the gender
ranking social network for each Blogging is not in top10 balance on social networking
country by traffic, not by The map provides a global Twitter is ranked #10 (13) This graph shows people by their This graph shows the demograph- websites. Only one social
members, page views or any other snapshot of active social web activity and age group. Creators ics of four commonly used networking website is a patriarchy,
method. Data was taken from involvement by market. The charts publish Web pages, write blogs, professional and semi professional namely Digg. LinkedIn, YouTube,
show the percentages those who
* in World Traffic Rank (general ranking in Netherlands)
upload a video to sites like social networks. All statistics are > 65: 4 4 3 3
Alexa.com on 16th of oktober deviantART and Delicious are
2008. Alexa data comes from users are active by each form of social Netherlands YouTube. Critics comment on from Google Ad Planner and have 55 - 64: 16 12 10 11 equalities and all (12) others are
who have an Alexa toolbar as well involvement. The size of the arch’s, blogs and posts ratings and been copied from a blog post of matriarchies.
as“data obtained from other represents the audience volume in reviews.Collectors use Really briansolis.com. 45 - 54: 28 14 20 20
diverse traffic data sources” - millions. Visit globalwebindex.net Simple Sindication (RSS) and tag 35 - 44: 31 20 25 29 This graph is based on US gender
Alexa.com. to find the reasons behind the Web pages to gather information. figures and worldwide traffic
trends, how different demograhics Joiners use social networking sites. 25 - 34: 16 14 17 16 figures.
are involved, what motivates web Spectators read blogs, watch 18 - 24 3 7 10 8
users to get online and the peer-generated videos, and listen * M = million more monthly
Bebo quantification of how brands to podcasts, Inactives are online 0 - 17 3 18 15 11 female of male visitors
Cloob (IR)
should be active in social media. but don’t yet participate in any
form of social media. % women
CyWorld (SKorea)
50 57 59 57
Draugiem.lv
Creators $ 0 - $ 25k: 10 5 3 4
Facebook Upload photos onlne Critics $ 25 - $ 50k: 16 12 8 10
Faces.md \ Impulse.bg Uploaded a video onlne Collectors $ 50 - $ 75k: 23 18 14 16
Friendster Manage a social network profile Joiners $ 75 - $ 100k: 23 36 28 27
Hi-5 Written your own blog
Spectators $ 100 - $ 150k: 18 22 34 30
Hyves (NL) Use micro-blogging webservice Inactives > $ 150k: 11 7 13 13
IRC Galleria (FI)
Iwiw.hu (HU)
Lide (CZ)
0 % without children 90 64 64 72

Mixi
Masters degree: 16 8 7 8
Myspace
Bachalors degree: 37 20 18 24
Nasza-Klasa (PL)
Some college: 34 36 48 47
Netlog (SI)
High school: 9 14 10 9
One.it
Less than HS diploma: 4 22 17 12
Orkut More about the study
Perfspot Global web index interviewed
32.000 web users in the 16 Unique visitors: 14 M, 31 M 110 M, 370 M 5.6 M, 18 M 24 M, 66 M
Skyrock
countries represented in this chart Reach: 6,1%, 2,4% 45,6%, 28,8% 10.1 %, 5.1% 10,1%, 5.1%
StudiVZ to provide a unique international Page views: 800 M, 1,4 B 52 B, 160 B 250 M, 650 M 2.1 B, 4 B
perspective on web behaviour and Total visits: 85 M, 160 M 3.1 B, 8.7 B 28 M, 74 M 270 M, 550 M
Tuenti (SP) social media involvement across Avg. visits per visitor: 6, 5.1 28, 23 5, 4.1 611 8.3
V Kontakte the world. More importantly, Social
Web Inex explored the impact on Avg. time on site: 9:40, 9:00 20:00, 23:20, 11:40, 11:40 12:10, 11:40
Wretch (TW) consumer behaviour, the power of
Xiaonei Countries in grey do not have data available and for a few countries it was difficult social communications and the
to identiy local social networks and therefor were omitted from the map. role for brands. The Global Web
Inex was created by trendstream in
www.oxyweb.co.uk partnership with Lightspeed Forrester research InformationisBeautiful.net
research