JCCs of North America

2010 JCC Marketing & Communications Awards

BRAND IMPLEMENTATION STRATEGY

PARAGON AWARD
Asheville JCC, Asheville, NC
Camp Ruach Rebranding
President: Eric Scheffer
Executive Director: Heather Goldstein
Chair: Fred Stichel
We developed the tagline "Find Your Friends Here," for our summer day camp
as a complimentary concept to "You Belong Here" that has become so familiar
in our marketing materials. We also developed a new logo, featuring two camp
"buddies" that appear on t-shirts, temporary tattoos, flyers, advertisements,
and brochures, and we created two life-sized cardboard figures that appeared
around camp throughout the summer.

CROSS-SELLING JCC PROGRAMS & SERVICES

CAMPAIGN
PARAGON AWARD
Jewish Community Alliance, Jacksonville, FL
Our Thank You Gift to You – Value Pack
Board President: David Miller
Executive Director: Myron Flager
Chair: David Miller
We developed a cross-selling coupon packet as a promotion for new member
sales. Each department offered a discount for one of its programs or services.
The total value of the offers is $280. As membership staff learns about the
interests of the new members, they encourage these members to use the
coupons.

DIRECT MARKETING CAMPAIGN

PARAGON AWARDS
JCC of Indianapolis, Indianapolis, IN
Advecor New Member Recruitment Campaigns
President: Michael Rubin
Executive Director: Ira Jaffee
Chair: Rick Weiss
Our three recruitment campaigns concentrate on a 5-mile radius around the
JCC. Advecor’s analysis of our membership data and ability to match these
demographics to those of households in the area allowed us to deliver our
message directly to qualified households. Mailings were sent to 15,000 select
households. Our cards were designed to be bold, welcoming and fully branded.
Our photos reinforced our message: “we’re open to everyone” and “something
for everyone.” The 4-week promotional offers included free personal training
sessions and a discount on enrollment in a class or program. These offers were
intended to engage new members immediately upon joining and to "upsell" new
members by encouraging participation in other programs.

Kaplen JCC on the Palisades, Tenafly, NJ

New Member Acquisition
President: Robin Miller
Executive Director: Avi Lewinson
Chair: Iris Wormser
Our facilities are undergoing major renovation, and we have recently
restructured our membership categories. In order to inform our members and
the greater community of this, we implemented a direct mail campaign to
publicize the changes and to encourage them to join at this time at reduced
rates.

Mandell Jewish Community Center, West Hartford, CT

Join. Save. Win. Fall 2009 Membership Campaign
President: Brian Newman
Executive Director: David Jacobs
Chair: Brian Newman
“Join. Save. Win. Live Healthy, Eat Well & Save Money.” The fall 2009
membership campaign included personalized direct mail pieces to about
30,000 households, web banner ads, ten days of 60 radio commercials (voiced
by Jayne Saffer Rotter, member/mom of three and former network TV anchor)
on WTIC AM and FM with web banner ads on the station's website, giveaways to
JCC cultural programs in the fall, and a Jewish high holiday giveaway at
Connecticut's only Kosher supermarket - The Crown Market.

Omaha JCC, Omaha, NE

JCC Membership Promotions via Direct Mail Market
President: Kimberly Robinson
Executive Director: Jeffrey Aizenberg
Chair: Kimberly Robinson
The Omaha JCC has embarked on a direct mail campaign. Six different
promotions were mailed to 5,800 residents in the surrounding zip codes over a
two year period. We sought to communicate to residents that the JCC is open
to the entire community, has outstanding fitness and aquatic facilities, and that
high quality programs and services are offered for members of all ages.
Sabes JCC, St Louis Park, MN
Center for Jewish Arts and Humanities Seasons
President: Robin Neidorf
Chief Executive Officer: Stuart Wachs
Founded in 2007, the Robert and Janet Sabes Center for Jewish Arts and
Humanities is a destination for the celebration of Judaism and an active
participant in the diverse cultural life of the Twin Cities. We run the following
programs: the Minneapolis Jewish Film Festival, Theater Or, Tychman Shapiro
Gallery, and Jewish Journeys cultural series. Our direct marketing campaign
involves both overall Center marketing and specific programmatic marketing;
all materials maintain the same language for the Center for Jewish Arts and
Humanities.

E-NEWSLETTER
ICON AWARDS
Capital Camp & Retreat Center, Rockville, MD
Virtual Oneg
Chair, Board of Directors: Kay D. Klass
President & CEO: David M. Phillips
Chair: Josh Fidler & Kay Klass
The “Virtual Oneg” is an e-newsletter that is sent to our seasonal camp staff
throughout the year.

JCC of Mid-Westchester, Scarsdale, NY

SPIRIT - Westchester 2009 JCC Maccabi Games e-news
Board President: Marjorie Miller
Executive Director: Stephen Young
Chair: David Miller
A periodic e-newsletter developed for the Westchester 2009 JCC Maccabi
Games to keep community members up-to-date on progress of the games, and
to reach out to the community encouraging them to participate as volunteers,
hosts, donors and spectators.

PARAGON AWARDS
JCC of Greater Baltimore, Owings Mills, MD
J-Watch, Arts & Milldale e-blasts
Board President: Eric Nislow
Executive Director: Louis Buddy Sapolsky
Chair: Marty Cohen
We use our e-newsletters as a way to push certain programs to either a broad
or specific demographic. Once a month we send out a J-Watch to our entire list.
It shows the breadth of programming that we offer each month. This summer
we started emailing our Camp Milldale parents every week and now we do it
every month to keep them connected to camp. We also do an Arts email every
few months to kick off the season. Other emails include Fitness & Wellness, K-5,
Teens, and Parent/Infant/Toddler program updates.

JCC of Houston, Houston, TX

J-News (October)
President: Dan Steiner
Executive Vice President: Jerry Wische
Chair: Julie Gilbert
The J-News is our monthly email newsletter with a distribution of over 3000
members and non-members. It contains class and program news from all JCC
departments and links to articles or existing pages on the JCC Houston website.

Roth Jewish Community Center of Greater Orlando, Maitland, FL

JCC Weekend Update
Board President: Daniel Coultoff
Executive Director: David Wayne
Chair: Mark Freid
The JCC's weekly e-newsletter, the Weekend Update, is the primary
communications vehicle of the JCCs of Greater Orlando. It is received by nearly
6,000 community members each Sunday morning.

ENVIRONMENTAL SIGNAGE in the JCC and/or GROUNDS

ICON AWARDS
JCC of San Francisco, San Francisco, CA
Sefirat Ha-Omer environmental signage
Board Chair: Susan Diamond
Interim Executive Director: Judy Edelson
Chair: Laura Klapper
Facing the challenge of creating educational pieces for an audience with highly
varying levels of Jewish practice and knowledge, our Jewish Educator, Rabbi
Eve Ben-Ora, proposed that we create environmental signage for the Sefirat
Ha-Omer observances that could serve both as an ambient educational piece
and as a touchstone for a daily observance. She asked us to consider the
concept behind an Advent Calendar in Christian practice, which served both a
temporal purpose of counting the days of observance and a spiritual purpose of
creating a daily opportunity for reflection. We came up with a pair of six-foot
retractable banners for the Counting of the Omer with a blessing and numbered
lines for each day. Each was covered by another banner with educational
information about the observance, which could be moved down day by day to
reveal a new line. These Sefirat Ha-Omer banners were installed in our central
atrium on movable bases, so that they could both serve as ambient educational
pieces and be used in daily observances led by the Jewish educator.
JCC of Stamford, Stamford, CT
Connections
President: Brian Kriftcher
Chief Executive Officer: Gary Lipman
This 8-poster series, hanging in the front lobby of the Stamford JCC, is part of
our year-long marketing theme - "Connections." The posters remind members
and inform visitors of the role the Jewish Community Center plays in the lives
of people of all ages.

PARAGON AWARDS
Harry and Rose Samson Family JCC, Milwaukee, WI
Jewish Values Project
Board President: Susan Strait
Executive Director: Mark Shapiro
The Jewish Values Project consists of quarterly themed posters, information
sheets and theme-oriented activities throughout the JCC. The current series is
“A Greening- Do Not Destroy.” We are showing how important it is to be more
responsible for helping save our planet’s resources and promote Jewish
activism. Green totes depicting our new greening logo are being sold at the
desks with proceeds going to scholarship.

INTEGRATED MARKETING CAMPAIGN

ICON AWARDS
Addison-Penzak JCC of Silicon Valley, Los Gatos,CA
Check-in Challenge
President: Virginia Hess
Chief Executive Officer: Hal Bordy
The Check-in Challenge is a customer loyalty program intended to increase the
frequency with which JCC members visit the JCC. Members receive rewards for
frequent visits (called "check-ins"). During a 12-month period, if you check-in 50
times your name appears on a recognition board displayed in the lobby. When
you reach 100 check-ins, you receive a stainless steel JCC water bottle, and
when you reach 150 check-ins you receive a 100% organic cotton “Check-in
Challenge” t-shirt. Members are notified by email when they reach each
milestone, and an alert is placed in the member’s database file so that the JCC
Service Desk staff can congratulate them the next time they come to the JCC.
The Check-in Challenge runs from July 1, 2009 through June 30, 2010. The
Check-in Challenge has been advertised through posters at the JCC, in emails
to members, and on our lobby television screen as well as through word-of-
mouth (conversations with members by our Service Desk and other staff).
Asheville JCC, Asheville, NC
JCC Stories Campaign
President: Eric Scheffer
Executive Director: Heather Goldstein
Chair: Fred Stichel
The Asheville JCC is a vital center for Jewish community life in our city. We
have a small facility with no health and fitness center, and participation at this
JCC is truly about being part of a community. The “JCC Stories Campaign”
allowed us to solicit testimonials and memories from program participants and
members through our website "blog," and to reflect these stories in our 2009
Annual Meeting theme (approx. 200 attendees) and in our 2008 Annual Report.
We also produced a video titled "From Babies to Bubbies" that aired at our
2009 Gala fundraiser and is currently on our website.

Mayerson JCC, Cincinnati, OH

Mayerson JCC Grand Opening Marketing Campaign
Board President: Howard Schwartz
Executive Director: Jeff Baden
Chair: Sherri Friedman
The Grand Opening Marketing Campaign for the Mayerson JCC was designed to
build early awareness and membership at the new facility, which opened in
September 2008. The campaign included a neighborhood parade and Grand
Opening event, several targeted direct mail pieces (as well as a 3-D map of the
facility), print ads in mass-market and targeted publications, outdoor billboards
and neighborhood signs/banners, a new website and integrated e-mail blasts,
online advertising, an extensive public relations campaign, a complete set of
collateral membership materials, and outdoor & internal banners, signs, and TV
ads.

PARAGON AWARDS
JCC MetroWest, West Orange, NJ
New Member Acquisition Promo - Sep-Oct 2009
President: Stephen Seiden
Chief Executive Officer: Alan Feldman
Our New Member Acquisition Promo (Sep-Oct 2009) utilizes direct mail, print
advertising, outside 60' banner, Google pay-per-click ads, JCC MetroWest
website, and flyer handouts to promote and sell our JCC membership
opportunity.

JCC of Greater Baltimore, Owings Mills, MD

2009 Summer Membership Promotion
Board President: Eric Nislow
Executive Director: Louis Buddy Sapolsky
Chair: Marty Cohen
In order to promote our new summer membership to Jewish families living in
the area we chose a variety of media to reach out to this group. The campaign
included: ads in synagogue bulletins, ads in Baltimore's Child, ads in the Jewish
Times Insider (targeted those who are 25-45), direct mail post cards to
households with similar zip+4 to our current membership (or those who reside
within 5 miles of the JCC), a magnet on the JCC van, pirate signs on the
outskirts of our property, and a feature on cover of our May newsletter.

JCC of Houston, Houston, TX

Early Childhood Referral & Registration Campaign
President: Dan Steiner
Executive Vice President: Jerry Wische
Chair: Julie Gilbert
To increase overall enrollment in our Early Childhood Programs we put
together a creative marketing campaign integrating marketing elements such
as print, electronic, public relations, signage and word of mouth.

JCC of San Francisco, San Francisco, CA

Arts & Ideas -- The Fall: A Season of Temptation
Board Chair: Susan Diamond
Interim Executive Director: Judy Edelson
Chair: Laura Klapper
Arts & Ideas is the JCCSF's nine-month season of more than 100 lectures and
performances, featuring the country's leading artists, thinkers and writers. With
the season launch in August 2009, we were committed to selling at least 11,800
tickets. Building on a theme from two of the premier events of the season, we
titled the season-opening campaign for Arts & Ideas "The Fall: A Season of
Temptation." This integrated marketing campaign included a 36-page brochure
with order form, print advertisements, emails to past subscribers and individual
ticket-buyers, DM postcards promoting individual events or two-month
calendars of lectures, paid banner ads and outside-party e-newsletter ads, the
launch of a new Twitter feed about upcoming events as well as a second feed
on book insights from the Director of Lectures and Literature, the re-launch of
a Facebook page, and a full-court PR press, presence on the JCCSF's
homepage, etc.

Miles Nadal JCC, Toronto, ON

Diversity at the MNjcc – Where You Belong
Board Chair: Harold Wolkin
Executive Director: Ellen Cole
Chair: Maxine Bailey
We did a photo shoot with a diverse group of members and staff and used their
photos for this campaign. We wanted to show real people and communicate
that we are a Jewish Community Center with diverse members and that
everyone who joins feels a sense of belonging. The campaign included
“membership cards” with photos of people of all ages and ethnic backgrounds,
placement ads: underground subway, above ground transit shelters, sidewalk
decals and a building banner.
Valley of the Sun JCC, Scottsdale, AZ
Cool Summer Deals at the JCC - Dive in!
President: David Goldman
Interim Executive Director: Steven Rosenberg
Chair: Matt Sonder
The Summer Cool Deals Membership promotion ran from June 2009 - August
2009. The purpose behind the campaign was to encourage new members to
join, old members to rejoin and current members to refer friends to become
new members.

MARKETING PLAN
ICON AWARD
Betty & Milton Katz JCC, Cherry Hill, NJ
Comprehensive Marketing Plan FY10
President: Glenn Fuhrman
Executive Director: Les Cohen
Chair: Jodi Kaufman Cooper
This is our first comprehensive marketing plan. It encompassed membership
and program marketing with a monthly plan detailed by department and by
campaign.

PARAGON AWARDS
JCC at Jack & Lee Rosen Southwest Orlando Campus, Orlando, FL
JCC Grand Opening Marketing Plan
Board President: Daniel Coultoff
Executive Director: David Wayne
Chairs: Aileen Schaked, David Goldstone, and Paula Kotzin
The JCC's Jack & Lee Rosen Southwest Orlando Jewish Community Campus,
located in the heart of Orlando's tourist district, opened on August 1, 2009. This
marketing plan represents the impetus of the launch - the pre-opening period
between Ground Breaking (November 2008) and Grand Opening (August
2009).

Lawrence Family JCC of San Diego County, La Jolla, CA

Social Media Marketing Plan for CJC
President: Julie Potiker
Executive Director: Michael Cohen
Chair: Judy Friedel
Social media provides a great opportunity to enhance our brand, add patrons,
help achieve fund raising goals, etc. But, in order to do so effectively, we need
to be true to our mission and maintain each department’s unique voice. This
plan provides a brief overview of our social media use potential, challenges,
best practice and a plan to make the process as efficient as possible as we
move forward.

Soloway JCC, Ottawa, ON

Marketing Plan 2009-2010
Board President: Arnie Vered
Executive Director: Barry Sohn
Chair: Sabina Wasserlauf
We recognize that we cannot afford to market to everyone and have therefore
defined our target market by grouping and categorizing the characteristics of
our current and potential members. We’ve decided to choose marketing
channels that only cater to this defined group of members and we are creating
a calendar of events and a budget that will act as our road map to success.

PR CAMPAIGN
PARAGON AWARD
Betty & Milton Katz JCC, Cherry Hill, NJ
Ad Campaign - JCC Where Mitzvahs Happen Everyday
President: Glenn Fuhrman
Executive Director: Les Cohen
Chair: Jodi Kaufman Cooper
A new ad campaign was created and designed to highlight the life enriching and
enhancing services that the JCC offers to the community.

PRINT COLLATERAL MATERIALS

PARAGON AWARDS
Capital Camp & Retreat Center, Rockville, MD
Camp Brochure/Program Guide
Chair, Board of Directors: Kay D. Klass
President & CEO: David M. Phillips
Chair: Josh Fidler & Kay Klass
This program guide highlights all of the aspects of our camp program and
includes registration materials for the current year. The guide is designed to
last 3 years with inserts that can be customized each year. A current year
registration form is inserted in the back of the brochure.

JCC of Houston, Houston, TX

J-Connections (Summer & Fall Issues)
President: Dan Steiner
Executive Vice President: Jerry Wische
Chair: Julie Gilbert
J-Connections is JCC of Houston’s quarterly newsletter, which has a
distribution of over 6,000 subscribers who are both members and non-
members. The J-Connections, a full-color, glossy tabloid style publication which
is inserted into the Jewish Herald-Voice newspaper four times a year: Fall,
Winter, Summer & Spring.

JCC of Mid-Westchester, Scarsdale, NY

Westchester 2009 JCC Maccabi Games Print Materials
Board President: Marjorie Miller
Executive Director: Stephen Young
Chair: David Miller
As host of the Westchester 2009 JCC Maccabi Games, we developed a number
of print materials to promote awareness of and involvement in the Games.
Specifically, we created a folder for presentations, a barrel role self-mailer with
response card for athletes, coaches, volunteers and donors, a sponsor benefit
piece and general awareness flyer.

Mandel JCC of Cleveland, Beachwood, OH

A New J on the Way
Board President: Jeanne Tobin
Executive Director: Michael Hyman
Chairs: Jeanne Tobin, Harvey Siegel
We needed to create communications materials to tell our renovation story in
an attractive, easy to understand manner and to get our members interested
and excited about the renovation. To do this, we created a series of high impact
designs that showed hints of the finished renovation project. The designs were
created to be easily and inexpensively adaptable to a variety of media and were
used in posters, brochures, banners, community presentations and on the web
and in email blasts.

Osher Marin JCC, San Rafael, CA

Annual Fund Campaign
President: Rachel Kertz
Executive Director: Judy Wolff Bolton
Chair: Max Finkle
We created two annual fund campaigns that complimented each other based on
community - "increase your community footprint" and "we + you = us - keeping
the Center vibrant." We also segmenting our donor base (existing and new) by
program so that donors could identify the area they want to support. This
approach also allowed us to raise awareness of all the programs donors could
support.

Weinstein JCC, Richmond, VA

Weinstein JCC General Brochure
President: Earl Ferguson
Executive Director: Jordan Shenker
The General Brochure was developed so that anyone interested in the
Weinstein JCC would have some information on hand, in case they did not have
an opportunity for an on-site tour.

PROGRAM GUIDE
PARAGON AWARDS
Asheville JCC, Asheville, NC
Asheville JCC Quarterly Program Guides
President: Eric Scheffer
Executive Director: Heather Goldstein
Chair: Fred Stichel
A series of comprehensive program guides, produced and distributed quarterly
to JCC members and friends. This new format also helps us to provide more
consistent and thorough information about upcoming programs and gives our
participants more advance notice of programs they might be interested in
attending.

I.J. & Jeanne Wagner JCC, Salt Lake City, UT

JCC Newsletter
President: Mark Baer
Executive Director: Andrea Alcabes
Chair: Jeanne Crocket
This is our monthly publication to keep members informed about activities,
programs and community news. It is mailed to 3500 households, distributed in
our building as well as local synagogues, business, the Salt Lake Visitors and
Convention Center Bureau and five city libraries.

JCC of Greater Pittsburgh

JCC Summer Day camps "Flip" Booklet
Chair of the Board: Meryl Ainsman
Executive Director: Brian Schreiber
This “flip” booklet was created to strengthen the identity of the Jewish
Community Center of Greater Pittsburgh’s 2009 summer day camp programs.

JCC of San Francisco, San Francisco, CA

JCCSF Rabin Summer Camps 2009 Guide
Board Chair: Susan Diamond
Interim Executive Director: Judy Edelson
Chair: Laura Klapper
Our 2009 Summer Camps Guide (and the accompanying website) sought to:
promote registrations for a full range of camp programs; clearly present and
explain over 40 different camp options; illustrate how these camp options can
be mixed and matched easily, and how each can also fit together with pre- and
aftercare; make camp planning and registration as simple as possible, and to
provide parents with all the policy information they need; promote the
availability of financial assistance to those who need it; cross-promote
Preschool Summer Camps, selected other youth and family programs, (for
2009) the San Francisco JCC Maccabi Games, and other camps taking place
during the fall, winter and spring.

Lawrence Family JCC of San Diego County, La Jolla, CA

JCC Teen Program Guide 2009
President: Julie Potiker
Executive Director: Michael Cohen
Our marketing approach was multi-pronged including heavily using Facebook to
reach teens and also to provide a full year overview of programs demonstrating
the depth and breadth of our offerings in one guide focused as much on the
teen’s parents as the teens themselves.

The Lore & Eric F. Ross JCC, Palm Beach Gardens, FL

JCC Insider
President: Stacey Levy
Executive Director: Michelle Wasch Lobovits
Chair: Shaina Rappaport
The JCC Insider communicates information on all of our programs, classes,
events for the period and includes relevant editorial content on topics of
interest about the JCC and its members.

TV/RADIO SPOT
PARAGON AWARDS
JCC of Greater St. Paul Area, St Paul, MN
St. Paul JCC commercial for TV
Board President: Maggie Madden
Executive Director: Dori Denelle
Chair: Tim Bloom
The St. Paul JCC produced a 30 second commercial that appeared on cable TV
over 200 times during a two week period in September 2009. We wanted to
recruit new members; create greater exposure in the local community-
including sending a strong message that you do not have to be Jewish to join
the JCC; direct people to the St. Paul JCC website; and, increase awareness of
the wide range of opportunities in addition to fitness that are available at the
JCC.

Jewish Community Center of Rockland County, West Nyack, NY

JCC Rockland TV Spot
Board President: Joel Zbar
Chief Executive Officer: David Kirschtel
Chair: Melinda Levin
We produced a 30-second TV spot highlighting JCC Rockland's programs with
emphasis on fitness.
USE of TWITTER
ICON AWARD
JCC of Greater St. Paul Area, St Paul, MN
"The Community Upgrade" (Cash for Clunkers)
Board President: Maggie Madden
Executive Director: Dori Denelle
Chairs: Marsha Zimmerman, Rena Glaser and Tim Bloom
The St. Paul JCC launched a “Cash for Clunkers” program as part of its fall
membership campaign. Through “Cash for Clunkers” anyone was able to bring
in their membership card from another fitness club (current or expired) and
receive a 20 percent discount on a 1-year JCC membership. We called this
project - "The Community Upgrade."

USE of USER-GENERATED CONTENT

ICON AWARD
Mandell Jewish Community Center, West Hartford, CT
Family & Fitness are in Fashion at Mandell JCC
President: Brian Newman
Executive Director: David Jacobs
Chair: Brian Newman
Mandell JCC partnered with Living in Fashion - Hometown Marketing, a regional
lifestyle magazine, for a fall 2009 holiday fashion and living spread, featuring
Mandell JCC members, and staffers modeling the apparel and accessories of
participating advertisers. All participants were photographed and styled in and
around the Mandell JCC facility, spotlighting our agency in a totally unique
setting. In addition to the photos, the JCC wrote and submitted an original
bylined article with photos and captions about the JCC. More than 25 full color
pages of the 44 magazine was Mandell JCC content, including the cover.

PARAGON AWARD
The Lore & Eric F. Ross JCC, Palm Beach Gardens, FL
Camp Shalom Yearbook 2009
President: Stacey Levy
Executive Director: Michelle Wasch Lobovits
Chair: Steven Gershman
We created a yearbook by the campers and for the campers and their families,
so that they would have an account of this experience and something that
would remind them of the wonderful time they had at Camp Shalom.
USE OF VIDEO
ICON AWARDS
Capital Camp & Retreat Center, Rockville, MD
GALA Video
Chair, Board of Directors: Kay D. Klass
President & CEO: David M. Phillips
Chair: Josh Fidler & Kay Klass
This video was presented at our GALA fundraising event to highlight the impact
of Capital Camps on the lives of our campers and staff. Through interview
responses, the video took a unique approach to portraying this impact. A series
of questions were asked of each interviewee, and the responses were
presented in the video.

Jewish Community Center, St Louis, MO

S'more Blog: A Summer of Fun
Chair of the Board: Michael Staenberg
Chief Executive Officer: Lynn Wittels
Chair: Eli Abeles
We wanted to bridge the communication gap which occurs for parents and their
children during sleep away camp. To do this, we decided to "take it to the web"
and bring "Sabra to life" through video and pictures in real-time with a web
blog. Starting on June 11th, the Sabra team began chronicling a summer of fun
and a lifetime of memories in a contemporary and relevant manner. As
evidenced by the last post on August 14th, it’s been a huge success, not only
capturing the spirit and ruach of camp but satisfying the parental need to be in
touch.

PARAGON AWARD
Omaha JCC, Omaha, NE
2009 JCC Sharks Swim Team End of Season Video
President: Kimberly Robinson
Executive Director: Jeffrey Aizenberg
Chair: Kimberly Robinson
The JCC Sharks Swim Team Video is shown at the end of the season to remind
the swimmers and their parents of the dedication, hard work, team work, and
extreme amounts of fun that participants have. This Video demonstrates all the
reasons why children get involved and stay involved in sports and fitness. If it's
fun, organized, and they can see improvements from the beginning to end, then
they will join. This video was also posted on our website.
WEBSITE
PARAGON AWARDS
JCC MetroWest, West Orange, NJ
Website
President: Stephen Seiden
Chief Executive Officer: Alan Feldman
In November 2008 we embarked on completely redesigning and updating our
website. The new website features well-planned architecture and navigation
that allows users to easily find information. The content management system is
easy to use and allows multiple levels of staff to edit the site without any prior
technical knowledge.

Jewish Community Center, St Louis, MO

Website Launch
Chair of the Board: Michael Staenberg
Chief Executive Officer: Lynn Wittels
Chair: Stacy Rubenstein
Our website re-launch was done in conjunction with the opening of the brand
new Staenberg Family Complex Fitness & Wellness Building, which opened this
past May. The new website serves to support our overall brand image and
positions us within the greater St. Louis community while also balancing our
need to be consumer driven and to let our members know what's going on at
the J today.

The Lore & Eric F. Ross JCC, Palm Beach Gardens, FL

Camp Shalom Website
President: Stacey Levy
Executive Director: Michelle Wasch Lobovits
Chair: Shaina Rappaport
We created a targeted website specifically for families of camp age children (2-
15).