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Mobile Business Planning Model

The Economist Guide to Business Planning


Generic Business Model

About The Model

Model Set-Up

Operational Forecasts

Accounting

Financial Results

Coleago Consulting Ltd

Confidential

www.coleago.com

File Name: 290333716.xls Print Date: 10/15/2015

Version 1.0 - 1st May 2003

Page: 1

Mobile Business Planning Model

About the Model

This model has been designed to be used in conjunction with The Economists Guide to Business Modelling. The model was developed by
Graham Friend and remains the copyright of Profile Books. Neither Profile Books, The Economist or Coleago Consulting Ltd accpets any
responsibility for any losses, accidents or events that occur directly or indirectly as a result of the use of the model.
For further information on consulting, bespoke modelling and business modelling training courses please contact Graham Friend at
graham.friend@coleago.com.

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 2

Mobile Business Planning Model

Model Set Up

Your Task
The basis information required in this sheet will be used throughout the model. All cells with blue font are a required input.

Range Name
Business Imperative

Widgets Limited

Company_Name

Currency

Currency

Units

Thousands

Units

Years

Confidential

2003

2004

2005

2006

2007

File Name: 290333716.xls Print Date: 10/15/2015

2008

2009

2010

2011

2012 Years

Page: 3

Mobile Business Planning Model

Operational Forecasts

Revenue

Operational Forecasts
This section examines revenues, costs of sale and operating costs.

Cost of Sales
Operating Costs

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 4

Mobile Business Planning Model

Revenue
Widgets Limited
Units as Specified

Your Task
Enter the assumptions as indicated below to create a revenue
forecast.

Year
Revenue Line 1
Revenue Description
Opening Customers - 000s
Closing Customers - 000s
Sales of Widget per Customer
Widget Selling Price -
Average Customers
Total Revenue 1

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Widget

Revenue_Description_1
50
2.0
37

150
1.8
36

330
1.7
35

890
1.6
34

1,900
1.5
32

3,330
1.4
30

4,880
1.3
28

5,960
1.3
25

6,350
1.3
23

25
1,850

100
6,480

240
14,280

610
33,184

1,395
66,960

2,615
109,830

4,105
149,422

5,420
176,150

6,155
184,035

6,480 Closing_Customers_1
1.3 Sales_per_Customer_1
22 Selling_Price_1
6,415 Average_Customers_1
183,469 Total_Revenue_1

Revenue Line 2
Revenue Description
Opening Customers - 000s
Closing Customers - 000s
Sales of Widget per Customer
Widget Selling Price -
Average Customers
Total Revenue 2

Confidential

Revenue_Description_2
Closing_Customers_2
Sales_per_Customer_2
Selling_Price_2
-

File Name: 290333716.xls Print Date: 10/15/2015

Average_Customers_2
Total_Revenue_2

Page: 5

Mobile Business Planning Model

Cost of Sales
Widgets Limited
Units as Specified

Your Task
Enter the assumptions required below to generate a cost of sales
forecast.

Year
Cost of Sales Item 1
Cost of Sales Description 1
Zapper Quantity Purchased - 000s
Zapper Cost per Unit of Stock -
Total Cost of Sales 1

2003

2004

2005

2006

2007

2008

2009

2010

2011

55
15.0

200
14.6

450
14.2

1,100
13.8

2,300
13.7

4,100
13.3

5,900
13.1

7,750
11.6

8,800
10.7

750

2,628

5,794

13,469

28,667

48,691

69,908

81,734

85,616

Zapper

2012

Cost_of_Sales_Description_1
9,200 Quantity_of_Stock_1
10.2 Cost_of_Stock_1
85,063 Cost_of_Sales_1

Cost of Sales Item 2


Cost of Sales Description 2
Quantity Purchased - 000s
Cost per Unit of Stock -
Total Cost of Sales 2

Confidential

Cost_of_Sales_Description_2
Quantity_of_Stock_2
Cost_of_Stock_2
-

File Name: 290333716.xls Print Date: 10/15/2015

Cost_of_Sales_2

Page: 6

Mobile Business Planning Model

Operating Costs
Widgets Limited
Thousands

Your Task
This section examines staff costs, other operating costs and bad debt. Enter
the assumptions as indicated below.

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Staff Cost Assumptions


Headcount
Opening Salary
Salary Growth
Additional Salary Costs

22
35
3%
30%

28

30

35

40

61

125

175

199

30%

30%

30%

30%

30%

30%

30%

30%

205 Headcount_Ratio
Opening_Salary
Salary_Growth
30% Additional_Salary_Costs

Staff Numbers
Opening Staff
Closing Number of Staff
Average Number of Staff

22
11

28
25

30
29

35
33

40
38

61
51

125
93

175
150

199
187

205
202 Average_Staff

35
385
116
501

36
901
270
1,172

37
1,077
323
1,400

38
1,243
373
1,616

39
1,477
443
1,920

41
2,049
615
2,664

42
3,887
1,166
5,053

43
6,457
1,937
8,394

44
8,291
2,487
10,778

2,100
210
1,500
600
550
300
2,000
220

2,200
221
1,800
800
700
310
2,040
280

2,320
235
2,400
1,000
750
320
2,080
300

2,520
255
3,200
1,100
875
335
2,400
350

3,090
310
3,930
1,200
920
450
2,600
600

3,190
320
4,370
1,260
1,220
600
2,700
800

3,280
330
4,520
1,330
1,500
900
2,800
1,250

3,360
340
4,630
1,390
1,750
1,200
2,850
1,750

3,480
350
4,740
1,460
1,990
1,300
2,900
1,990

Bad Debt
Zapper Bad Debt Rate
Bad Debt Rate

3%

3%

3%

3%

3%

3%

3%

3%

3%

Zapper Bad Debt


Bad Debt
Total Bad Debt

56
0
56

194
0
194

428
0
428

996
0
996

2,009
0
2,009

3,295
0
3,295

4,483
0
4,483

5,285
0
5,285

5,521
0
5,521

Salary Costs
Salary Levels
Total Salary Costs
Additional Employment Costs
Total Staff Costs

Operating Costs - 000s


Rent
Light and Heat
Advertising
Legal and Professional
Telephone, Fax and IT
Stationery
Leasing of Equipment
Travel and Subsistence

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

46 Salary
9,225
2,767
11,992 Staff_Costs

3,590
360
4,800
1,530
2,050
1,350
2,970
2,050

Operating_Costs_3
Operating_Costs_4
Operating_Costs_5
Operating_Costs_6
Operating_Costs_7
Operating_Costs_8
Operating_Costs_9
Operating_Costs_10

3% Bad_Debt_Rate_1
Bad_Debt_Rate_2
5,504
0
5,504 Total_Bad_Debt

Page: 7

Mobile Business Planning Model

Accounting

Depreciation

Accounting
This section performs basic accounting operations necessary to produce the financial statements.

Amortisation
Working Capital
Financing
Taxation

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 8

Mobile Business Planning Model

Depreciation

Your Task
Enter the assumptions relating to capital expenditure and depreciation.

Widgets Limited
Thousands

Year
Assumptions
Capital Expenditure
Depreciation Period
Depreciation of Opening Gross Capex
Gross Capex to Date
Accumulated Depreciation to Date
Tangible Fixed Asset Account
Opening Balance
Capital Expenditure
Closing Balance
Depreciation Account
Opening Balance
Depreciation Charge
Closing Balance
Tangible Net Book Value

Depreciation Workings
Opening Fixed Assets
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012

0
55,000
20,000
5,000
5,000
20,000
8,000
8,000
8,000
8,000
8,000

2003

2004

2005

2006

2007

2008

2009

2010

2011

55,000
8

20,000

5,000

5,000

20,000

8,000

8,000

8,000

8,000

0
55,000
55,000

55,000
20,000
75,000

75,000
5,000
80,000

80,000
5,000
85,000

85,000
20,000
105,000

105,000
8,000
113,000

113,000
8,000
121,000

121,000
8,000
129,000

129,000
8,000
137,000

137,000
8,000
145,000 Gross_Fixed_Assets

0
3,438
3,438

3,438
8,125
11,563

11,563
9,688
21,250

21,250
10,313
31,563

31,563
11,875
43,438

43,438
13,625
57,063

57,063
14,625
71,688

71,688
15,625
87,313

87,313
13,188
100,500

100,500
9,500
110,000 Accumulated_Depreciation

51,563

63,438

58,750

53,438

61,563

55,938

49,313

41,688

36,500

35,000 Tangible_Net_Book_Value

0
3,438

0
6,875
1,250

0
6,875
2,500
313

0
6,875
2,500
625
313

0
6,875
2,500
625
625
1,250

0
6,875
2,500
625
625
2,500
500

0
6,875
2,500
625
625
2,500
1,000
500

0
6,875
2,500
625
625
2,500
1,000
1,000
500

0
3,438
2,500
625
625
2,500
1,000
1,000
1,000
500

8,125

9,688

10,313

11,875

13,625

14,625

15,625

13,188

3,438

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

2012

8,000 Capital_Expenditure
Depreciation_Period
Opening_Depreciation_Capex

0
1,250
625
625
2,500
1,000
1,000
1,000
1,000
500
9,500 Depreciation_Charge

Page: 9

Mobile Business Planning Model

Amortisation
Thousands

Your Task
Enter the assumptions relating to expenditure on intangible assets and their
amortisation.

Year

2003

Widgets Limited

Assumptions
Intangible Expenditure
Amortisation Period
Amortisation of Opening Intangible Spend
Gross Intangible Expenditure to Date
Accumulated Amortisation

2004

2005

10,000
4

Intangible Fixed Asset Account


Opening Balance
Capital Expenditure
Closing Balance

2006

2007

2008

2009

10,000

2010

2011

2012

10,000

Intangible_Expenditure
Amortisation_Period
Opening_Amortisation

0
10,000
10,000

10,000
0
10,000

10,000
0
10,000

10,000
10,000
20,000

20,000
0
20,000

20,000
0
20,000

20,000
0
20,000

20,000
10,000
30,000

30,000
0
30,000

30,000
0
30,000 Gross_Intangible_Fixed_Assets

Amortisation Account
Opening Balance
Amortisation Charge
Closing Balance

0
1,250
1,250

1,250
2,500
3,750

3,750
2,500
6,250

6,250
3,750
10,000

10,000
3,750
13,750

13,750
2,500
16,250

16,250
2,500
18,750

18,750
2,500
21,250

21,250
2,500
23,750

23,750
2,500
26,250 Accumulated_Amortisation

Intangible Net Book Value

8,750

6,250

3,750

10,000

6,250

3,750

1,250

8,750

6,250

0
1,250

0
2,500
0

0
2,500
0
0

0
2,500
0
0
1,250

0
1,250
0
0
2,500
0

Amortisation Workings
Opening Intangible Assets
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012

0
10,000
0
0
10,000
0
0
0
10,000
0
0

1,250

Confidential

2,500

2,500

3,750

3,750

0
0
2,500
0
0

2,500

File Name: 290333716.xls Print Date: 10/15/2015

0
2,500
0
0
0

2,500

1,250
0
0
0
1,250

2,500

0
0
0
2,500
0

2,500

3,750 Intangible_Net_Book_Value

0
0
2,500
0
0
2,500 Amortisation_Charge

Page: 10

Mobile Business Planning Model

Working Capital
Widgets Limited

Your Task
Enter assumptions relating to debtor and creditor days.

Thousands

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

30
0
1,850
(1,698)
152

30
152
6,480
(6,099)
533

30
533
14,280
(13,639)
1,174

30
1,174
33,184
(31,630)
2,727

30
2,727
66,960
(64,184)
5,504

30
5,504
109,830
(106,306)
9,027

30
9,027
149,422
(146,168)
12,281

30
12,281
176,150
(173,953)
14,478

30
14,478
184,035
(183,386)
15,126

30 Debtor_Days_1
15,126
183,469
(183,515)
15,080 Debtors_1

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

Debtor_Days_2
0
0
0
0 Debtors_2

Zapper Stock Account


Opening Stock
Stock Purchased
Cost of Goods Sold
Closing Stock

0
825
(750)
75

75
2,920
(2,628)
367

367
6,390
(5,794)
963

963
15,180
(13,469)
2,675

2,675
31,510
(28,667)
5,517

5,517
54,530
(48,691)
11,356

11,356
77,290
(69,908)
18,738

18,738
89,900
(81,734)
26,904

26,904
94,160
(85,616)
35,448

35,448
93,840 Cost_of_stock_purchased_1
(85,063)
44,225 Stock_1

Zapper Creditors Account


Zapper Creditor Days
Opening Balance
Costs in the Period
Cash Paid
Closing Balance

30
0
825
(757)
68

30
68
2,920
(2,748)
240

30
240
6,390
(6,105)
525

30
525
15,180
(14,458)
1,248

30
1,248
31,510
(30,168)
2,590

30
2,590
54,530
(52,638)
4,482

30
4,482
77,290
(75,419)
6,353

30
6,353
89,900
(88,864)
7,389

30
7,389
94,160
(93,810)
7,739

30 Creditor_Days_1
7,739
93,840
(93,866)
7,713 Creditors_1

Stock Account
Opening Stock
Stock Purchased
Cost of Goods Sold
Closing Stock

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0 Cost_of_stock_purchased_2
0
0 Stock_2

Creditors Account
Creditor Days
Opening Balance
Costs in the Period
Cash Paid
Closing Balance

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

Creditor_Days_2
0
0
0
0 Creditors_2

20
0
55,000
(51,986)
3,014

20
3,014
20,000
(21,918)
1,096

20
1,096
5,000
(5,822)
274

20
274
5,000
(5,000)
274

20
274
20,000
(19,178)
1,096

20
1,096
8,000
(8,658)
438

20
438
8,000
(8,000)
438

20
438
8,000
(8,000)
438

20
438
8,000
(8,000)
438

180
0
10,000
(5,068)
4,932

180
4,932
0
(4,932)
0

180
0
0
0
0

180
0
10,000
(5,068)
4,932

180
4,932
0
(4,932)
0

180
0
0
0
0

180
0
0
0
0

180
0
10,000
(5,068)
4,932

180
4,932
0
(4,932)
0

Widget Debtors Account


Widget Debtor Days
Opening Balance
Sales in the Period
Cash Received
Closing Balance
Debtors Account
Debtor Days
Opening Balance
Sales in the Period
Cash Received
Closing Balance

Capital Expenditure Creditors Account


Capex Creditor Days
Opening Balance
Costs in the Period
Cash Paid
Closing Balance
Intangible Expenditure Creditors Account
Intangible Creditor Days
Opening Balance
Costs in the Period
Cash Paid
Closing Balance

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

2012

20 Capex_Creditor_Days
438
8,000
(8,000) Capex_Paid
438 Capex_Creditors

180 Intangible_Creditor_Days
0
0
0 Intangibles_Paid
0 Intangible_Creditors

Page: 11

Mobile Business Planning Model

Financing
Widgets Limited

Your Task
Enter assumptions relating to the financing of the business.

Thousands

Year

2003

2004

2005

2006

2007

38,490
19,245

18,450
9,220

8,650
4,315

2,260
1,130

4,060
2,027

5%
6%
4%
75%

5%
6%
4%
75%

5%
6%
4%
75%

5%
6%
4%
75%

5%
6%
4%
75%

8,984
5%
6%
4%
75%

8,984
5%
6%
4%
75%

8,984
5%
6%
4%
75%

5%
6%
4%
75%

Equity Account
Opening Balance
Equity Issued
Closing Balance

0
38,490
38,490

38,490
18,450
56,940

56,940
8,650
65,590

65,590
2,260
67,850

67,850
4,060
71,910

71,910
0
71,910

71,910
0
71,910

71,910
0
71,910

71,910
0
71,910

71,910
0 Equity_Created
71,910 Closing_Equity

Debt Account
Opening Balance
Debt Raised
Debt Repaid
Closing Balance

0
19,245
0
19,245

19,245
9,220
0
28,465

28,465
4,315
0
32,780

32,780
1,130
0
33,910

33,910
2,027
0
35,937

35,937
0
(8,984)
26,953

26,953
0
(8,984)
17,969

17,969
0
(8,984)
8,985

8,985
0
0
8,985

8,985
0 Debt_Created
0 Debt_Retired
8,985 Closing_Debt

Interest on Debt Account


Interest Charge

481

1,193

1,531

1,667

1,746

1,572

1,123

674

449

Interest on Overdraft
Interest Charge

213

648

837

979

1,275

1,006

307

313

781

1,006

38,490

38,490
18,450

56,940
8,650

65,590
2,260

67,850
4,060

71,910
-

71,910
-

71,910
-

71,910
-

71,910
-

38,490

56,940

65,590

67,850

71,910

71,910

71,910

71,910

71,910

71,910

19,245

47,715

61,265

66,720

69,880

71,910

71,910

71,910

71,910

71,910 Average_Shares

Financing Assumptions
Equity Issued
Debt Raised
Debt Repaid
Interest Rate on Debt
Interest Rate on Overdraft
Interest on Cash Deposits
Dividend Proportion

Interest Income on Short Term Deposits


Interest Income
Shares In Issue
Opening Shares in Issue
Shares Issued During the Year
Shares Repurchased During the Year
Closing Shares in Issue
Average Shares in the Year

Confidential

2008

File Name: 290333716.xls Print Date: 10/15/2015

2009

2010

2011

2012

5%
6%
4%
75%

Equity_Issued
Debt_Issued
Debt_Repaid
Interest_On_Debt
Interest_On_Overdraft
Interest_On_Deposits
Dividend_Proportion

449 Debt_Interest_Charge

0 Overdraft_Interest_Charge

1,171 Interest_Income

Page: 12

Mobile Business Planning Model

Taxation
Widgets Limited
Thousands

Your Task
Enter the tax rate, tax creditor days and any adjustments to profits liable to
corporation tax in the "Profit Adjustments" row.

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Taxation Assumptions
Tax Rate
Tax Creditor Days
Profit Adjustments

30%
365

30%
365

30%
365

30%
365

30%
365

30%
365

30%
365

30%
365

30%
365

30% Taxation_Rate
365 Tax_Creditor_Days
Profit_Adjustments

(12,318)
0
0
0
0
0

(18,331)
0
0
0
0
0

(17,303)
0
0
0
0
0

(10,640)
0
0
0
0
0

2,618
2,618
(2,618)
0
0
0

22,017
22,017
(22,017)
0
0
0

35,826
35,826
(33,957)
0
1,869
561

45,451
45,451
0
0
45,451
13,635

48,778
48,778
0
0
48,778
14,633

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
561
0
561

561
13,635
(561)
13,635

13,635
14,633
(13,635)
14,633

Losses Account
Opening Losses
Increase in Losses in the Period
Losses Utilised
Closing Losses

12,318
0
12,318

12,318
18,331
0
30,649

30,649
17,303
0
47,952

47,952
10,640
0
58,592

58,592
0
(2,618)
55,974

55,974
0
(22,017)
33,957

33,957
0
(33,957)
0

0
0
0
0

0
0
0
0

Valuation Taxation Workings


Profit Before Interest and Tax
Profits Before Losses
Losses Carried Forward
Other Adjustments
Profits Liable to Corporation Tax
Corporation Tax

(11,624)
0
0
0
0
0

(16,490)
0
0
0
0
0

(14,934)
0
0
0
0
0

(7,994)
0
0
0
0
0

5,639
5,639
(5,639)
0
0
0

24,595
24,595
(24,595)
0
0
0

36,944
36,944
(20,808)
0
16,136
4,841

45,343
45,343
0
0
45,343
13,603

48,222
48,222
0
0
48,222
14,466

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
4,841
0
4,841

4,841
13,603
(4,841)
13,603

13,603
14,466
(13,603)
14,466

11,624
0
11,624

11,624
16,490
0
28,114

28,114
14,934
0
43,048

43,048
7,994
0
51,042

51,042
0
(5,639)
45,403

45,403
0
(24,595)
20,808

20,808
0
(20,808)
0

0
0
0
0

0
0
0
0

Profit and Loss Taxation Workings


Profits / (Loss) Before Tax
Profits Before Losses
Losses Carried Forward
Other Adjustments
Profits Liable to Corporation Tax
Corporation Tax
Corporation Tax Account
Opening Balance
Tax Charge in the Period
Tax Paid
Closing Balance

Corporation Tax Account


Opening Balance
Tax Charge in the Period
Tax Paid
Closing Balance
Losses Account
Opening Losses
Increase in Losses in the Period
Losses Utilised
Closing Losses

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

50,932
50,932
0
0
50,932 Profits_Liable_To_Tax
15,279 Corporation_Tax_Charge

14,633
15,279
(14,633) Tax_Paid
15,279 Taxation_Creditor

0
0
0 Losses_Utilised
0

50,210
50,210
0
0
50,210
15,063

14,466
15,063
(14,466) Valuation_Tax_Paid
15,063

0
0
0
0

Page: 13

Mobile Business Planning Model

Financial Results

Profit and Loss

Financial Results
This chapter contains the financial results from the model.

Balance Sheet
Cash Flow Statement
Ratios
Valuation

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 14

Mobile Business Planning Model

Profit and Loss


Widgets Limited

Information Only
No inputs are required in this section.

Thousands

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

1,850
0
1,850

6,480
0
6,480

14,280
0
14,280

33,184
0
33,184

66,960
0
66,960

109,830
0
109,830

149,422
0
149,422

176,150
0
176,150

184,035
0
184,035

183,469
0
183,469

(750)
0
(750)

(2,628)
0
(2,628)

(5,794)
0
(5,794)

(13,469)
0
(13,469)

(28,667)
0
(28,667)

(48,691)
0
(48,691)

(69,908)
0
(69,908)

(81,734)
0
(81,734)

(85,616)
0
(85,616)

(85,063)
0
(85,063)

1,100

3,852

8,486

19,715

38,293

61,139

79,514

94,416

98,418

98,406

Bad Debt
Staff Costs
Rent
Light and Heat
Advertising
Legal and Professional
Telephone, Fax and IT
Stationery
Leasing of Equipment
Travel and Subsistence
Total Operating Costs

(56)
(501)
(2,100)
(210)
(1,500)
(600)
(550)
(300)
(2,000)
(220)
(8,036)

(194)
(1,172)
(2,200)
(221)
(1,800)
(800)
(700)
(310)
(2,040)
(280)
(9,717)

(428)
(1,400)
(2,320)
(235)
(2,400)
(1,000)
(750)
(320)
(2,080)
(300)
(11,233)

(996)
(1,616)
(2,520)
(255)
(3,200)
(1,100)
(875)
(335)
(2,400)
(350)
(13,646)

(2,009)
(1,920)
(3,090)
(310)
(3,930)
(1,200)
(920)
(450)
(2,600)
(600)
(17,029)

(3,295)
(2,664)
(3,190)
(320)
(4,370)
(1,260)
(1,220)
(600)
(2,700)
(800)
(20,419)

(4,483)
(5,053)
(3,280)
(330)
(4,520)
(1,330)
(1,500)
(900)
(2,800)
(1,250)
(25,445)

(5,285)
(8,394)
(3,360)
(340)
(4,630)
(1,390)
(1,750)
(1,200)
(2,850)
(1,750)
(30,948)

(5,521)
(10,778)
(3,480)
(350)
(4,740)
(1,460)
(1,990)
(1,300)
(2,900)
(1,990)
(34,509)

(5,504)
(11,992)
(3,590)
(360)
(4,800)
(1,530)
(2,050)
(1,350)
(2,970)
(2,050)
(36,196)

Operating Profit

(6,936)

(5,865)

(2,747)

6,069

21,264

40,720

54,069

63,468

63,909

62,210

Depreciation
Amortisation

(3,438)
(1,250)

(8,125)
(2,500)

(9,688)
(2,500)

(10,313)
(3,750)

(11,875)
(3,750)

(13,625)
(2,500)

(14,625)
(2,500)

(15,625)
(2,500)

(13,188)
(2,500)

(9,500)
(2,500)

(11,624)

(16,490)

(14,934)

(7,994)

5,639

24,595

36,944

45,343

48,222

50,210

(481)
(213)
0

(1,193)
(648)
0

(1,531)
(837)
0

(1,667)
(979)
0

(1,746)
(1,275)
0

(1,572)
(1,006)
0

(1,123)
(307)
313

(674)
0
781

(449)
0
1,006

(449)
0
1,171

(12,318)

(18,331)

(17,303)

(10,640)

2,618

22,017

35,826

45,451

48,778

50,932

(561)

(13,635)

(14,633)

(15,279)

(12,318)

(18,331)

(17,303)

(10,640)

2,618

22,017

35,265

31,815

34,145

35,652

(1,308)

(23,862)

(25,609)

(26,739)

(12,318)

(18,331)

(17,303)

(10,640)

2,618

22,017

33,957

7,954

8,536

8,913

Widget
0
Total Revenue
Zapper
0
Total Cost of Sales
Gross Profit

Profits Before Interest and Tax


Interest Paid on Debt
Interest Paid on Overdrafts
Interest Received on Cash Deposits
Profit Before Tax
Taxation
Profit After Tax
Dividends Declared
Retained Profit for the Year

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 15

Mobile Business Planning Model

Balance Sheet

Information Only
No inputs are required in this section.

Widgets Limited
Thousands

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Tangible Fixed Assets


Intangible Fixed Assets
Total Fixed Assets

0
0
0

51,563
8,750
60,313

63,438
6,250
69,688

58,750
3,750
62,500

53,438
10,000
63,438

61,563
6,250
67,813

55,938
3,750
59,688

49,313
1,250
50,563

41,688
8,750
50,438

36,500
6,250
42,750

35,000
3,750
38,750

Widget Debtors
Debtors
Zapper Stock
Stock
Cash at Bank
Total Current Assets

0
0
0
0
0
0

152
0
75
0
0
227

533
0
367
0
0
900

1,174
0
963
0
0
2,137

2,727
0
2,675
0
0
5,402

5,504
0
5,517
0
0
11,021

9,027
0
11,356
0
0
20,383

12,281
0
18,738
0
15,649
46,668

14,478
0
26,904
0
23,423
64,805

15,126
0
35,448
0
26,872
77,446

15,080
0
44,225
0
31,674
90,979

Zapper Creditors
Creditors
Capital Expenditure Creditor
Intangible Expenditure Creditor
Taxation Creditor
Overdraft
Total Current Liabilities

0
0
0
0
0
0
0

(68)
0
(3,014)
(4,932)
0
(7,109)
(15,122)

(240)
0
(1,096)
0
0
(14,495)
(15,831)

(525)
0
(274)
0
0
(13,420)
(14,219)

(1,248)
0
(274)
(4,932)
0
(19,218)
(25,671)

(2,590)
0
(1,096)
0
0
(23,275)
(26,961)

(4,482)
0
(438)
0
0
(10,244)
(15,165)

(6,353)
0
(438)
0
(561)
0
(7,352)

(7,389)
0
(438)
(4,932)
(13,635)
0
(26,394)

(7,739)
0
(438)
0
(14,633)
0
(22,811)

(7,713)
0
(438)
0
(15,279)
0
(23,431)

Net Current Assets

(14,895)

(14,931)

(12,082)

(20,269)

(15,940)

5,219

39,317

38,411

54,635

67,548

Total Assets less Current Liabilities

45,417

54,756

50,418

43,168

51,873

64,906

89,879

88,849

97,385

106,298

Equity
Retained Profits
Debt

0
0
0

38,490
(12,318)
19,245

56,940
(30,649)
28,465

65,590
(47,952)
32,780

67,850
(58,592)
33,910

71,910
(55,974)
35,937

71,910
(33,957)
26,953

71,910
0
17,969

71,910
7,954
8,985

71,910
16,490
8,985

71,910
25,403
8,985

Total Capital Employed

45,417

54,756

50,418

43,168

51,873

64,906

89,879

88,849

97,385

106,298

Check

(0)

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 16

Mobile Business Planning Model

Cash Flow
Widgets Limited

Information Only
No inputs are required in this section.

Thousands

Year

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

(6,936)

(5,865)

(2,747)

6,069

21,264

40,720

54,069

63,468

63,909

62,210

(152)
0
(75)
0
68
0
(159)

(381)
0
(292)
0
172
0
(500)

(641)
0
(596)
0
285
0
(952)

(1,554)
0
(1,711)
0
722
0
(2,542)

(2,776)
0
(2,843)
0
1,342
0
(4,277)

(3,524)
0
(5,839)
0
1,892
0
(7,470)

(3,254)
0
(7,382)
0
1,871
0
(8,765)

(2,197)
0
(8,166)
0
1,036
0
(9,327)

(648)
0
(8,544)
0
350
0
(8,842)

46
0
(8,777)
0
(26)
0
(8,757)

(7,095)

(6,365)

(3,699)

3,526

16,987

33,250

45,303

54,141

55,067

53,453

Tangible Capital Expenditure


Intangible Capital Expenditure
Tax Paid

(51,986)
(5,068)
0

(21,918)
(4,932)
0

(5,822)
0
0

(5,000)
(5,068)
0

(19,178)
(4,932)
0

(8,658)
0
0

(8,000)
0
0

(8,000)
(5,068)
(561)

(8,000)
(4,932)
(13,635)

(8,000)
0
(14,633)

Cashflow before Financial Cashflows

(64,150)

(33,215)

(9,521)

(6,542)

(7,123)

24,592

37,303

40,512

28,501

30,819

(481)
(213)
0

(1,193)
(648)
0

(1,531)
(837)
0

(1,667)
(979)
0

(1,746)
(1,275)
0

(1,572)
(1,006)
0

(1,123)
(307)
313

(674)
0
781

(449)
0
1,006

(449)
0
1,171

(64,844)

(35,056)

(11,890)

(9,189)

(10,144)

22,015

36,186

40,620

29,057

31,541

Equity Issued
Debt Issued
Debt Repaid

38,490
19,245
0

18,450
9,220
0

8,650
4,315
0

2,260
1,130
0

4,060
2,027
0

0
0
(8,984)

0
0
(8,984)

0
0
(8,984)

0
0
0

0
0
0

Cashflow for the Period Before Dividends

(7,109)

(7,386)

1,075

(5,799)

(4,057)

13,031

27,202

31,636

29,057

31,541

(1,308)

(23,862)

(25,609)

(26,739)

Cashflow for the Period

(7,109)

(7,386)

1,075

(5,799)

(4,057)

13,031

25,893

7,774

3,449

4,802

Cash Account
Opening Cash Balance
Cash Movement in the Year
Closing Cash Balance

0
(7,109)
(7,109)

(7,109)
(7,386)
(14,495)

(14,495)
1,075
(13,420)

(13,420)
(5,799)
(19,218)

(19,218)
(4,057)
(23,275)

(23,275)
13,031
(10,244)

(10,244)
25,893
15,649

15,649
7,774
23,423

23,423
3,449
26,872

26,872
4,802
31,674

Operating Profit / (Loss)


Widget Debtors
Debtors
Zapper Stock
Stock
Zapper Creditors
Creditors
Movement in Working Capital
Cashflow from Operating Activities

Interest Paid on Debt


Interest Paid on Overdrafts
Interest Received on Cash Deposits
Cashflow before Financing

Dividends Paid

Confidential

File Name: 290333716.xls Print Date: 10/15/2015

Page: 17

Mobile Business Planning Model

Ratios
Widgets Limited

Year
Profitability
Gross Profit Margin
Operating Profit Margin (EBITDA Margin)
Profit Before Tax Margin (PBT Margin)
Earnings Per Share (EPS)
Liquidity and the Balance Sheet
Current Ratio
Quick Ratio
Net Book Value of Assets
Capital Expenditure to Depreciation
Asset Turnover
Debtor Days
Creditor Days
Stock Turnover Days
Returns
Return on Average Capital Employed (ROACE)
Return On Total Average Assets (ROTAA)
Return on Equity (ROE)
Dividend Cover
Financial
Gearing
Debt - Equity Ratio
Interest Cover

Confidential

Information Only
No user inputs are required in this section.

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

59.5%
-374.9%
-665.8%
(0.64)

59.4%
-90.5%
-282.9%
(0.38)

59.4%
-19.2%
-121.2%
(0.28)

59.4%
18.3%
-32.1%
(0.16)

57.2%
31.8%
3.9%
0.04

55.7%
37.1%
20.0%
0.31

53.2%
36.2%
24.0%
0.49

53.6%
36.0%
25.8%
0.44

53.5%
34.7%
26.5%
0.47

53.6%
33.9%
27.8%
0.50

0.02
0.01
60,312.5
15.1
0.0
15.0
22.2
36.5

0.06
0.03
69,687.5
2.7
0.1
19.3
43.5
51.0

0.15
0.08
62,500.0
0.6
0.3
21.8
17.1
60.7

0.21
0.11
63,437.5
0.5
0.8
21.5
35.6
72.5

0.41
0.20
67,812.5
1.6
1.3
22.4
26.5
70.2

1.34
0.60
59,687.5
0.6
1.7
24.1
20.2
85.1

6.35
3.80
50,562.5
0.5
1.7
26.0
20.7
97.8

2.46
1.44
50,437.5
0.5
2.0
27.7
28.4
120.1

3.40
1.84
42,750.0
0.6
1.9
29.4
28.7
151.1

3.88
2.00
38,750.0
0.8
1.7
30.0
23.1
189.8

0.0%
0.0%
0.0%
0.0

0.0%
0.0%
0.0%
0.0

0.0%
0.0%
0.0%
0.0

0.0%
0.0%
0.0%
0.0

8.2%
11.9%
16.4%
0.0

32.7%
42.1%
58.0%
0.0

42.8%
41.5%
49.0%
27.0

41.3%
35.5%
39.8%
1.3

41.1%
36.3%
38.6%
1.3

40.2%
34.5%
36.6%
1.3

42.4%
73.5%
0.0

52.0%
108.3%
0.0

65.0%
185.8%
0.0

78.6%
366.3%
2.3

69.3%
225.5%
7.0

41.5%
71.0%
15.8

20.0%
25.0%
37.8

10.1%
11.3%
94.2

9.2%
10.2%
142.3

8.5%
9.2%
138.5

File Name: 290333716.xls Print Date: 10/15/2015

Page: 18

Mobile Business Planning Model

Valuation
Widgets Limited

Your Task
Normalise the final year cash flow if required. Select the basis for valuation.

Thousands

Year
Valuation Assumptions
Discount Rate
Terminal Value Growth Rate
EBITDA Exit Multiple

2003

2004

2005

2006

2007

2008

2009

2010

2011

(7,095)
(51,986)
(5,068)
0
(64,150)

(6,365)
(21,918)
(4,932)
0
(33,215)

(3,699)
(5,822)
0
0
(9,521)

3,526
(5,000)
(5,068)
0
(6,542)

16,987
(19,178)
(4,932)
0
(7,123)

33,250
(8,658)
0
0
24,592

45,303
(8,000)
0
0
37,303

54,141
(8,000)
(5,068)
(4,841)
36,232

55,067
(8,000)
(4,932)
(13,603)
28,533

2012

7.7% Discount_Rate
2.0% Terminal_Value_Rate
8 EBITDA_Exit_Multiple

Prospective Widgets Limited Company Comparable Valuation Metrics


2004
PE Ratio
PE_Ratio
EV / EBITDA
EV_EBITDA
EV / SALES
30 EV_Sales
EV / Customer
1,500 EV_Customer
Free Cash Flow
Operating Cash Flow
Capital Expenditure
Intangibles Expenditure
Cash Taxes
Free Cash Flow
Discount Factor
Discount Factor

1.04

1.12

1.20

1.30

1.40

1.50

1.62

1.74

1.88

NPV of Free Cash Flow


NPV of Free Cash Flow

(61,814)

(29,717)

(7,909)

(5,046)

(5,101)

16,354

23,033

20,772

15,188

Total NPV of Free Cash Flow

(18,927)

Terminal Value
Method 1: Terminal Value Growth Rate
Final Year Cash Flow
Final Year Cash Grown 1 year by Growth Rate
Perpetuity Calculation
NPV of Final Cash Flow to Perpetuity
Terminal Value - Method 1

30,986
31,606
554,494
274,062
274,062

DCF Based Company Valuation


Forecast Cash Flows
Terminal Value
Enterprise Value

Method 2: EBITDA Exit Multiple


Final Year EBITDA
Final Year Company Value

62,210
497,679

Terminal Value - Method 2

245,980

Terminal Value
Growth Rate
(18,927)
274,062
255,135

53,453
(8,000)
0
(14,466)
30,986 Free_Cash_Flow

2.02 Discount_Factor

15,315

EBITDA
Exit Multiple
(18,927)
245,980
227,054

Less: Net Debt

(26,354)

(26,354)

Equity Value

228,780

200,699

Comparable Company Valuations


Enterprise
Value
PE Ratio
EV / EBITDA
EV / SALES
EV / Customer

Confidential

n/a
194,400
225,000

Net
Debt
(26,354)
(26,354)
(26,354)

Equity
Value
n/a
n/a
168,046
198,646

File Name: 290333716.xls Print Date: 10/15/2015

Page: 19

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