1.

GENERAL COURSE INFORMATION

Class: Marketing and Creativity

Code: MT-1003

Class hours:8:30 Monday and Thursday

2. PROFESSORS

Grupo:30

Classroom:2302

INFORMATION

Name: Emma Garca Valenzuela

email: emma.garcia@itesm.mx

WEEK

DATE

CLASS CONTENT

HW

Mind
Map &
Quiz

12-jan

Class introduction

15- jan

Chp. 1. An overview of Marketing

Chp 1

19- jan

Chp. 2 Strategic Planning for Competitive Advantage

Chp 2

22- jan

Chp. 2 Strategic Planning for Competitive Advantage

26- jan

Chp. 4 The Marketing Environment

29 jan

1PM-PRESENTACIN P&G CHALLENGE- Auditorio A

(Edificio Administrativo. Planta baja)

Research P&G

1.Report P&G
conference
2.Complimentary
reading

29- jan

Chp. 6 Consumer Decision Making

02-feb

ASUETO

Discussion Board
BB: Brainwash

Chp 4

Chp 6

05-feb

Chp. 8 Segmenting and Targeting Markets

Discussion Board
BB: Document and
Chp 8
share the lauch of
a new product

09-feb

Chp. 8 Segmenting and Targeting Markets

Socio economic
levels applied to
P&G Challenge

12-feb

PRIMER PARCIAL (incluye cap. 1, 2, 4, 6 y 8)

16-feb

Chp. 9 Marketing Research

19-feb

Chp. 9 Marketing Research

23-feb

Chp. 10 Product Decisions

26-feb

Chp. 11 Developing and Managing Products

New Product
Design

Chp 11

02-mar

Chp. 15 Marketing Communications

Report Insights of
ads

Chp 15

Complimentary
reading

Chp 9

Chp 10

05-mar

Chp. 16 Advertising, Public Relations and Sales Promotion

Discussion Board
BB: Document and
share an online
campaign that
Chp 16
does not meet the
AMAP ethical
code.

09-mar

Chp. 16 Advertising, Public Relations and Sales Promotion

Act. IMC (Youtube

video)

12-mar

Chp. 17 Personal Selling and Sales Management

10

16-mar

ASUETO

Chp 17

10

19-mar

Chp. 18 Social Media and Marketing

Chp 18

11

23-mar

Chp. 19 Pricing concepts

Chp 19

11

26-mar

SEGUNDO PARCIAL (incluye cap. 9, 10, 11, 16, 17 y 18)

30-mar03-apr

SEMANA SANTA

12

06-apr

Chp. 20 Setting the Right Price

Chp 20

12

09-apr

Chp. 13 Supply Chain Management

Chp 13

13

13-apr

Chp. 14 Marketing Channels and Retailing

Chp 14

13

16-apr

Chp. 14 Marketing Channels and Retailing

14

20-apr

Cap. 3 Ethics and Social Responsibility

14

23-apr

Chp. 3 Ethics and Social Responsibility

15

27-apr

EXPOSICIONES DE EQUIPOS PROYECTO FINAL- saln

de clases

15

30-apr

Chp.5 Developing a Global Vision

16

04-may

Repaso para Examen Final

Chp 3
Print Ethical
Dilemma

Note 1: There are 3 conferences during the semester that are out of class hour. Attendance is
mandatory.
Note 2: Every session that you see we will start a new chapter you have and additional homework, you
must hand in a mind map summarizing the chapter and you will be quizzed on the chapter.

Chp 5

Nota 3: There could be changes on the dates on the course; you will be informed given the case.

7. DATE OF FINAL AND PARTIAL EXAMS

First partial: February 12th
Second partial: March 26th
Final exam: May 11th

8. EVALUATION:
Partial Grade
Partial Exam

100%

Final Grade
2 Partials
Reading quizzes
HW and activities
Final project
Final Exam
With Taller Vertical
2 Partials
Reading quizzes

HW and activities
Final project
Final Exam
Taller Vertical

9. BIBLIOGRAPHY
Text Book:
MKTG 7th. Ed.
Lamb, Hair & McDaniel
South Western - Cengage Learning

Additional Texts:

Marketing an Introduction
Armstrong y Kotler
Ed. Pearson
Marketing
Etzel, Walker y Stanton
Ed. Mc Graw Hill
Marketing
Kerin, Hartley y Rudelius
Ed. McGraw Hill

NOTE 1: Any situation not covered in this document will have to be discussed with the department director
responsible of this course.
NOTA 2: Homework, assignments, final projects and presentations are described on detail on Black board.