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Turnbulls
restaurant

PRINCIPLES
OF
BUSINESS
School Based Assessment

Name: Adrian Turnbull

School: Excelsior High School
Centre #:
Territory: Jamaica
Year: 2014-15
Teacher: Mr. Medley

TABLES OF CONTENT

Introduction
1
Description of Business.2
Roles of Entrepreneur..3
Use of Technology..4
Potential Growth5
Justification of Location..6
Selection of Appropriate Labour..7
Sources of fixed and working capital8
Type of Production.9
Levels of Production.10
Quality Controls Measures.11
Linkages
12
Government Regulations13
Ethical
Issue..14
Bibliography..
15

Introduction
This school Based Assessment is intended to provide an
overview of a business Plan for the establishment of a
food restaurant by the name of Turnbulls Restaurant.
An examination of some of the main structures required
for the successful formation and eventual growth of the
business will be highlighted.

DESCRIPTION OF BUSINESS
Turnbulls restaurant will be a sole trader business and
will be catering to both fun-seeking as well as
sophisticated diners to satisfy their need for authentic
Jamaican foods in a fascinating atmosphere. The menu is
Mothers pride. It is a culmination at over 30 years of
cooking. The menu includes traditional favourites such as
Mothers Beef Patty, Mothers big Burger Mothers Golden
fry Chicken Mothers Premium Ice Cream, Mothers baked
Chicken etc. These will be differential through the use of
fresh ingredients grown by local farmers. Everything will
be freshly homemade and prepared daily.

Objectives:
1. Increase sales to 50% by year.
2. To make sure all customers are satisfied.
3. To make a profit

Mission statement

To provide great tasting food and have efficient and

friendly service. Dining environment will be welcoming
and sophisticated walls will be covered with lovely
paintings.

Roles of entrepreneur
As the entrepreneur of the business I will have the
responsibility of ensuring the business venture gets off
the ground with the limited resources available. In
addition I will have to spend a number of hours working
out details, finalising the business plan, meeting with
officers, interviewing applicants and other hosts of
activities.
In accessing funds for the business i will do an analysis to
find out how much capital will be needed and will be
provided through personal savings, family members,
investors and lending agencies.
In Organizing, keeping records and documentation,
creating a formal structure with activities and authority
assigned to different persons. This involves acquiring
labour, natural resources, machinery, equipment and
premises and organizing these efficiently and making
decision on location of places.

In monitoring, i need to work closely with his employees

so they can make suggestions and give ideas that will
improve the business. I should know what is happening in
every area of the business so that I can make decisions
when necessary.

USE OF TECHNOLOGY
Computers will be used to monitor the financial aspect of
the business and it will help to keep things organised.
Touch screen food vendors is another technology that we
will use, this is known as the MooBella Creamery Machine.
This technology enhances the business by producing 96
variations of cool treats in 40 seconds which helps the
business to be efficient and this also gives the customers
a lot of choices as not everyone wants to eat the same
thing week in and week out. Refrigerators will also be
used to keep the goods and the meat fresh so that they
dont get rotten or spoiled, this will enhance Turnbulls
Restaurant by ensuring that the customers get the best
value for their money.

POTENTIAL FOR GROWTH

Turnbulls Restaurant has the capacity and the potential
to grow both internally and externally within the next 5
years.

Internal

The internal growth in the customer base, as words

spread about delicious and affordable meals, leading to
the returning of customers and new customers on a

regular basis. This will require an increase in the number

of employees, more specialized work operations and
possibly the incorporation of more technology in the
business operation to meet the growing needs of the
expanding customer base.

External

The potential for expansion externally will involve the

opening of branches through-out Trinidad and Tobago,
and even in other Caribbean islands. Also plans are in
place to place branches in the United States.

JUSTIFICATION OF LOCATION
This business will require a large and clean area. The
business will be located at 206 Half Way Tree. The reason
for this location is that Half Way Tree occupies a lot of
people daily which ensures that we will have a great deal
of customers coming in.

SELECTION OF APPROPRIATE
LABOUR
Turnbulls Restaurant will be employing persons who have
the passion for cooking and also assisting people, making
sure their needs are satisfied and also making sure the
environment is always as clean as possible. The business
will employ people who are unskilled, skilled and semi-

skilled in the food business. This type of labour is

necessary as the workers will be able to cook and prepare
a variety of luxurious and delicious meals. Also being able
toserve the meals to the customers and cleaning the
environment when it is dirty. Eight-teen employees will be
employed, six waiters/waitress to serve the meals, seven
chefs to prepare the meals and three janitors to clean the
restaurant wen dirty. This labour is necessary as
customers dont like to eat in a dirty environment.

SOURCES OF FIXED AND

WORKING CAPITAL
Funds will be accumulated through personal savings of
1.3 million and a loan of 500 thousand dollars from the
bank. Fixed capital items include tables, chairs, stoves,
ovens, freezers, blenders, mixers, refrigerators, cash

registers and other business items. These items will be

bought from a variety of local and popular stores for
quality and proven items. Sources of working capital are
loans from the bank which is used to pays wages and also
to pay for tools needed to start the business.

TYPE OF PRODUCTION
Turnbulls Restaurant will be involved in both secondary
and tertiary production. The secondary component of the
business will be preparing the meals with the use of fresh
ingredients such as chicken, fish, flour, vegetables and

other ingredients. The tertiary component of the business

will be serving the well prepared meals to the customers.

LEVELS OF PRODUCTION
In this business the level of production will be Domestic
production as the entrepreneur will be providing meals to
person in the Half Way Tree area and its surroundings.

This level of production will provide output that is enough

to satisfy domestic needs and wants but excess is not
available for export. However it is adequate to supply
local demand.

10

QUALITY CONTROL MEASURES

In quality control measures the business will ensure that

there will be a consistent high quality service, Turnbulls
Restaurant will put in measures to maintain high
standards. The business will only provide freshly prepared
meals and no overnight meals, from hygiene
prospective sanitising and cleaning of the kitchen
equipment and area. The second quality of control is to
bring in a health specialist every week to ensure that the
business is in its peak of being healthy and also to check
the machinery to ensure that they are above the standard
to be allowed to store and cook goods.

11

LINKAGES

Backward linkage will be established with this business

local producers and supplies of chicken, fish, vegetables,
beef and other food sources. This will help the business to
ensure steady supply of fresh ingredients. The
entrepreneur would also develop credit relations.

12

GOVERNMENT REGULATIONS

Turnbulls Restaurant will abide by all the government

regulations and guidelines established for business in
Jamaica. I owner will register the business as a sole trader
with the registrar of business so that the sole proprietor
will be legally recognised as a legitimate business.
Income taxes will be paid by the owner. Turnbulls
Restaurant will ensure that health and safety standards
will be maintained by having a health and safety officers
are contracted to the firm. There will be no discrimination
in hiring and wages will not be below minimum wage.
These standards will impact the business by giving the
customers a clean and safe area to buy and consume
which will encourage the customers to come again and
spend more money.

13

ETHICAL ISSUE

All spoiled or overnight meals or supplies will be

disposed of. This will ensure that the customers get
freshly taste meals. Any price increase will be done based
on the economy and not the personal feeling of the
owner. This will help to its customers to fully understand
and appreciate price increase and continue their support
to the business. This will also impact the business by
encouraging more consumers to come and buy from
Turnbulls Restaurant and this will increase the amount of
revenue the business will be getting.

14

Bibliography

1. (Robinson, K, and Hamil,S, 2011, Carlong Principles of

Business for CSEC, Caribbean/Jamaica, Carlong.

15
CRITERIA
description of the business
-

P1

P2

P3

TOTAL
2

Type of business
Nature of business
Objectives/mission statement
(any TWO, 1 mark; all THREE 2 marks)

justification of the location

State location (1 mark)

Outline three reasons to justify the
location (3 marks)
selection of appropriate labour
-

Type of labour necessary (1mark)

Number of persons to be employed
and their duties or functions (2
marks)
Outline one reason why this type of
labour is necessary (1 mark)

sources of fixed and working capital

-

Identify sources of fixed capital and

give examples (2 marks)
Identify sources of working capital
and give examples (2 marks)

role of the entrepreneur

-

Define the role of the entrepreneur

(1 mark)
Outline three functions of the
entrepreneur (1 mark each)

type of production
-

Identify the type of production (1

mark)
Describe the type of production (1
mark)

levels of production
-

Identify the level of production (1

mark)
Describe the level of production (1
mark)

quality control measures

-

Describe two quality control

measures the business should
adhere to (1 mark each)

use of technology
-

Identify two types of technology used

(1 mark)
Outline how the technology used is
used to enhance the efficiency of the
business (1 mark)

linkages
-

Explain potential for growth

internally and externally (2 marks
each)

government regulations
-

State the type of linkage to be

derived from the business (1 mark)
Outline one benefit of that type of
linkage (1 mark)

potential for growth

-

identify government regulations that

impact on the business (1 mark)
explaining how it impacts (1 mark)

ethical issues
-

10

40

Discuss one ethical issue relating to

production, showing how it impacts
on the business (2 marks)

communication of information in a logical way

using correct grammar
- Demonstrates
Excellent command of the English
Language (3 marks)
Good command of the English
Language
(2 marks)
Fair command of the English
Language
(1 mark)
-

Overall presentation:
Title page,
Table of contents
Bibliography
(Sources
of
information/data) (1 mark)
Total

10

20