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INTRODUCTION
1.1 NEWSPAPER
A newspaper is a periodical publication containing news, other
informative articles (listed below), and usually advertising. A newspaper is
usually printed on relatively inexpensive, low-grade paper such
as newsprint. The news organizations that publish newspapers are
themselves often metonymically called newspapers. Most newspapers
now publish online as well as in print. The online versions are called online
newspapers or news sites.
Newspapers are typically published daily or weekly. News magazines are
also weekly, but they have a magazine format.
General-interest newspapers typically publish news articles and feature
articles on national and international news as well as local news. The news
includes political events and personalities, business and finance, crime,
severe weather, and natural disasters; health and medicine, science, and
technology; sports; and entertainment, society, food and cooking, clothing
and home fashion, and the arts. Typically the paper is divided into sections
for each of those major groupings. Most traditional papers also feature an
editorial page containing editorials written by an editor, op-ads written by
guest writers, and columns that express the personal opinions of columnists,
usually offering analysis and synthesis that attempts to translate the
raw data of the news into information telling the reader "what it all means"
and persuading them to concur.
A wide variety of material has been published in newspapers. Besides the
aforementioned news and opinions, they include weather forecasts; criticism
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and reviews of the arts (including literature, film, television, theater, fine
arts, and architecture) and of local services such as restaurants; obituaries;
entertainment features such as crosswords, horoscopes, editorial
cartoons, gag cartoons, and comic strips; advice, food, and other columns;
and radio and television listings (program schedules).
Most newspapers are businesses, and they pay their expenses (such
as journalists' wages, printing costs, and distribution costs) with a mixture
of subscription revenue, newsstand sales, and advertising revenue (other
businesses or individuals pay to place advertisements in the pages,
including display ads, classified ads, and their online equivalents). Some
newspapers are government-run or at least government-funded; their
reliance on advertising revenue and on profitability is less critical to their
survival. The editorial independence of a newspaper is thus always subject
to the interests of someone, whether owners, advertisers, or a government.
Many newspapers, besides employing journalists on their own payrolls, also
subscribe to news agencies (wire services) (such as the Associated
Press, Reuters, or Agence France-Presse), which employ journalists to find,
assemble, and report the news, then sell the content to the various
newspapers. This is a way to avoid duplicating the expense of reporting.
Circa 2005, there were approximately 6,580 daily newspaper titles in the
world selling 395 million print copies a day (in the U.S., 1,450 titles selling
55 million copies). The late 2000searly 2010s global recession, combined
with the rapid growth of free web-based alternatives, has helped cause a
decline in advertising and circulation, as many papers had to retrench
operations to increase profitability The decline in advertising revenues
affected both the print and online media as well as all other mediums; print
advertising was once lucrative but due to those economic downturns has
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suffered, and the prices of online advertising are often lower than those of
their print precursors but are not as effective. Besides remodeling
advertising, the internet also challenged the business models of the printonly era by democratizing and crowd sourcing both publishing in general
(sharing information with others) and, more specifically, journalism (the
work of finding, assembling, and reporting the news). In addition, the rise
of news aggregators, which bundle linked articles from many online
newspapers and other sources, influences the flow of web traffic. However,
as more and more online newspapers go to pay walls, these sources should
begin to dwindle.
DEFINITION OF NEWSPAPER:
A newspaper typically meets four criteria:
Industrial Revolution:
By the early 19th century, many cities in Europe, as well as North and South
America, published newspaper-type publications though not all of them
developed in the same way; content was vastly shaped by regional and
cultural preferences. Advances in printing technology related to
the Industrial Revolution enabled newspapers to become an even more
widely circulated means of communication. In 1814, The Times (London)
acquired a printing press capable of making 1,100 impressions per minute.
Soon, it was adapted to print on both sides of a page at once. This innovation
made newspapers cheaper and thus available to a larger part of the
population. In 1830, the first penny press newspaper came to the market:
Lynde M. Walter's Boston Transcript. Penny press papers cost about one
sixth the prices of other newspapers and appealed to a wider audience In
France, mile de Girardin started "La Presse" in 1836, introducing cheap,
advertising-supported dailies to France. In 1848, August Zang, an Austrian
who knew Girardin in Paris, returned to Vienna to introduce the same
methods with "Die Presse" (which was named for and frankly copied
Girardin's publication)
Categories:
While most newspapers are aimed at a broad spectrum of readers, usually
geographically defined, some focus on groups of readers defined more by
their interests than their location: for example, there are daily and weekly
business newspapers and sports newspapers. More specialists still are some
weekly newspapers, usually free and distributed within limited areas; these
may serve communities as specific as certain immigrant populations, or the
local gay community.
Frequency:
Daily:
A daily newspaper is issued every day, sometimes with the exception of
Sundays and occasionally Saturdays, and often of some national holidays.
Saturday and, where they exist, Sunday editions of daily newspapers tend to
be larger, include more specialized sections and advertising inserts, and cost
more. Typically, the majority of these newspapers' staff members work
Monday to Friday, so the Sunday and Monday editions largely depend on
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Subject matter:
General newspapers cover all topics, with different emphasis. While at least
mentioning all topics, some might have good coverage of international
events of importance; others might concentrate more on national or local
entertainment or sports. Specialized newspapers might concentrate more
specifically on, for example, financial matters. There are publications
Print:
For centuries newspapers were printed on paper and distributed physically to
readers.
Online:
Virtually all printed newspapers have online editions distributed over the
Internet which, depending on the country may be regulated by journalism
organizations such as the Press Complaints Commission in the UK. But as
some publishers find their print-based models increasingly
unsustainable, Web-based "newspapers" have also started to appear, such as
the Southport Reporter in the UK and the Seattle Post-Intelligencer, which
stopped publishing in print after 149 years in March 2009 and went online
only.
Custom:
A new trend in newspaper publishing is the introduction
of personalization through on-demand printing technologies. Customized
newspapers allow the reader to create their individual newspaper through the
selection of individual pages from multiple publications. This "Best of"
approach allows reviving the print-based model and opens up a new
distribution channel to increase coverage beneath the usual boundaries of
distribution.
Customized newspapers online have been offered by My Yahoo, I-Google,
CRAYON, ICurrent.com, Kibboko.com, Twitter. Times and many others.
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And the most prestigious job exams like UPSC announce their updates in
newspapers. As you get job from it, you will get to know the importance of
reading newspaper.
Newspapers as a Study Portal:
When I was studying in 12th class then I didnt have any medium to know
about exam notifications of IIT-JEE. It was difficult for me to know that
exam date has been announced but newspapers were the answers of my
problem. And whenever any updates came about any exam we got all the
information through the newspapers.
Newspapers as an Update Portal:
Getting updates about anything is always a difficult task for everyone
because if you consider books for any updates then it is not a good option.
Updates usually come in books very lately. So who reads newspapers gets
the fastest updates from everywhere. Newspapers are the treasure of updates.
Newspapers as an Entertainer:
Oops for a student it may look somewhat wrong idea because in student life
we only focus on our study. But let me tell you one thing, entertainment is
also a part of our life. So entertain yourself and of course newspapers are the
great entertainer. You can read many stories, gossips and much more stuff in
newspapers to pass your time. Yes it is true that you should not waste your
time in it but little time pass does not harm anyone study.
Newspapers as a Language Teacher:
You have heard many times that if you want to improve your communication
skills in English then read newspapers. Yes it is very true because in
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newspaper there are many terms which are used at social places. It improves
your vocabulary skills too because as many words you study as your
vocabulary will get improved. So newspapers are your good teacher this
way, read newspapers and improve your Language skills.
SECONDARY DATA
Secondary data were collected from various website, journals, publication of
bank records and journals, and other publication.
SAMPLE SIZE
A sample of 50 respondents was chosen in Chennai banks. The present study
was carried out in Chennai city by selecting the respondents who were
possessing internet banking facilities.
SAMPLE DESIGN
Convenient sampling method was used in the study.
RESEARCH DESIGN
The research design for this study is descriptive. This research design is
undertaken with an idea to see customer satisfaction regarding e banking.
The main of such a design is to ensure that the required data collected
objectively, accurately and economically.
STATISTICAL TOOLS:
The study used simple percentage analysis for the purpose of analyzing the
customers satisfaction.
The
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1. The study was conducted in Chennai region only. The results of the
study cannot be generalized to other areas due to demographical
differences.
2. The study is restricted to the opinion of the students only.
3. The sample size of the respondents was 50 only, which may not be
sufficient to conclude the accurate response.
4. The period of the study was only one month, which may not be
sufficient to conclude the accurate response.
5. The report is purely based on respondents data. There may be biased
information. Errors are most likely to in trace is still a sincere efforts
has been made to make the study genuine
1.9 CHAPTERIZATION
Chapter I - It dealt with the introduction, statement of the problem,
objectives of the study and limitations.
Chapter II - It dealt with the theoretical background and review of literature
of the study.
Chapter III- This chapter dealt with the history of newspaper.
Chapter IV- This chapter provides analysis and interpretations.
Chapter V- This chapter provides the summary of findings and suggestions.
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14
Chapter - 2
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History:
Dinakaran was founded in 1977 by K. P. Kandasamy in support of Dravida
Munnetra Kazhagam (DMK) when his father-in-law, S. P. Adithanar, chose
to support Anna Dravida Munnetra Kazhagam during its split from DMK. In
2005, Dinakaran was acquired from his son K. P. K. Kumaran by Kalanithi
Maran's Sun Network.After,the acquisition, Dinakaran was headed by RMR
Ramesh and was made the largest selling Tamil daily for 23 years in a row.
In 2006 May, Dinakaran published the results of a series of opinion polls
which showed politician M. K. Stalin having more approval than his elder
brother M. K. Azhagiri.
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History:
In 1945, Dina Thanthi was started in Salem with simultaneous editions in
Madras, Salem and Trichinopoly. It was founded by S.P. Aditanar, a lawyer
trained in Britain. He modeled Dina Thanthi on the style of an English
tabloid- The Daily Mirror. He aimed to bring out a newspaper that ordinary
people would read, and which would encourage a reading habit even among
the newly literate. In the past, the daily newspaper which was printed in
Madras reached the southern Tamil region after at least one day. Dina
Thanthi used the public bus system to distribute the paper throughout the
south Tamil region and capitalised on the hunger for war news that arose
after Singapore fell to the Japanese. Dina Thanthi became one of the largest
Tamil language dailies by circulation within a few years; it has been a
leading Tamil daily since the 1960s. It has today 15 editions. It is the highest
circulated Tamil daily in Bangalore. It issues a book called 10th, +2 Vina
Vidai Book, on every Wednesday during the second part of the year. The
model question papers of all the subjects of Standard 10 and 12 are provided
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with answers along with the question papers of board exams that are
conducted previous year.
2.2.3
About Dinamalar:
History:
In 1956, T. V. Ramasubbaiyer moved his operations to Tirunelveli. He
opened editorial units inTiruchirapalli in 1966 and Madras in
1979.Dinamalar is run as a partnership firm by the sons of T. V.
Ramasubbaiyer. R. Venkitapathy, R.Krishnamoorthy, R.Lakshmipathy,
R.Raghavan, and Mr.R.Sathyamoorthy are the Partners of Dinamalar
2.2.5
History:
The Hindu was founded in Madras on 20 September 1878 as a weekly, by
what was known then as the Triplicane Six consisting of 4 law students and
2 teachers:- T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu
and N. Subba Rao Pantulu, led by and M. Veeraraghavachariar. Started in
order to support the campaign of Sir T. Muthuswamy Iyer for a judgeship at
the Madras High Court and to counter the propaganda against him carried
out by the Anglo-Indian press, The Hindu was one of the many newspapers
of the period established to protest the discriminatory policies of the British
Raj. About 80 copies of the inaugural issue were printed at Srinidhi
Press, Georgetown on one rupee and twelves annas of borrowed money.
Subramanian Iyer became the first editor and Veeraraghavachariar, the
first managing director of the newspaper. In the late 1980s when its
ownership passed into the hands of the family's younger members, a
change in political leaning was observed. Worldpress.org lists The Hindu as
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22
History:
The Times of India issued its first edition 3 November 1838 as The
Bombay Times and Journal of Commerce. The paper published
Wednesdays and Saturdays under the direction of Raobahadur Narayan
Dinanath Velkar, a Maharashtrian Reformist, and contained news from
Britain and the world, as well as the Indian Subcontinent. In 1850, it
began to publish daily editions. In 1860, editor Robert Knight (1825
1892) bought the Indian shareholders interests, merged with
rival Bombay Standard, and started India's first news agency. It
wired Times dispatches to papers across the country and became the
Indian agent for Reuters news service. In 1861, he changed the name
from the Bombay Times and Standard to The Times of India. Knight
fought for a press free of prior restraint or intimidation, frequently
resisting the attempts by governments, business interests, and cultural
spokesmen and led the paper to national prominence. In the 19th century,
this newspaper company employed more than 800 people and had a
sizeable circulation in India and Europe.
2.6.1 About The New Indian Express:
The New Indian Express is an Indian English-language broadsheet
daily newspaper published by the Express Publications and based in
Chennai. It was founded in 1932 as the Indian Express, under the ownership
of Chennai-based P. Varadarajulu Naidu. In 1991, following the death of the
owner Ramnath Goenka, the Goenka family split the group into two
companies. Initially, the two groups shared the Indian Express title, and
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editorial and other resources. But on 13 August 1999, the northern editions,
headquartered in Mumbai, retained and renamed Indian Express as The
Indian Express, while the southern editions became The New Indian
Express. Today, the newspapers and companies are separate entities. The
newspaper is known for its intrepid and anti-establishment tone. Express
Publications (Madurai) Limited publishes the The New Indian Express from
22 centres in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and Odisha.
History:
Indian Express was first published on September 5, 1932 in Chennai by
an Ayurvedic doctor and Indian National Congress member P
Varadarajulu Naidu, publishing from the same press where he ran
the Tamil Nadu Tamil weekly. But soon, on account of financial
difficulties, he sold it to S. Sadanand, founder of The Free Press Journal,
another English newspaper.
In 1933, The Indian Express opened its second office in Madurai and
launched the Tamil daily Dinamani on September 11, 1934. Sadanand
introduced several innovations and reduced the price, but later sold part
of his stake in the form of convertible debentures to Ramnath Goenka
due to financial difficulties. When The Free Press Journal further went
into financial decline in 1935, Sadanand lost ownership of Indian
Express after a long controversial court battle with Goenka, where blows
were exchanged. Finally, a year later, Goenka bought the rest of the 26
per cent stake from Sadanand, and the paper came under his control, who
took the already anti-establishment tone of the paper to greater heights.
At that time it had to face stiff competition from the well-established The
Hindu and the Mail, besides other prominent newspapers. In the late
1930s, the circulation was no more than 2,000. After Goenka's demise in
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1991, two of the family members split the group into Indian Express
Mumbai with all the north Indian editions, while the southern editions
were grouped as Express Publications (Madurai) Limited
with Chennai as headquarters.
2.6.2 About Deccan Chronicle:
Deccan Chronicle is an Indian English-language daily newspaper. It is
published in Hyderabad, India by Deccan Chronicle Holdings Limited. The
newspaper's name derives from the originating place, the Deccan regions of
India. Deccan Chronicle is also published from Tamil Nadu,
Karnataka and Kerala. Supplements are "TV Guide", "Sunday Chronicle",
"Hyderabad Chronicle", "Chennai Chronicle", "Bengaluru Chronicle" and
"Kerala Chronicle". It also supplies other weekly features like "School
Chronicle" and "Teen Chronicle". The newspaper has a total readership of
over 10.8 lakhs. The company started its operations in AP as a partnership
concern in 1938. The late Tikkavarapu Chandrasekhar Reddy took over the
operations in 1976 after the earlier promoters declared bankruptcy.
Mr.Reddy subsequently handed over the operations to his two sons T
Venkattram Reddy and T Vinayak Ravi Reddy, who have been managing its
operations since late 1970s.Since May 2004, it started printing
the International Herald Tribune inHyderabad and sold for Rs 30 per copy.
The companys MD Venkattram Reddy was arrested on 14th Feb 2015 by
CBI for defaulting loans through false documents in Hyderabad.
The Indian Premier League cricket franchise of the Deccan Chargers was
owned by Deccan Chronicle. The Deccan Chargers represented the city of
Hyderabad in the Indian Premier League.Gayatri Reddy Was the owner of
Deccan Chargers. The media group acquired the franchise from IPL auction
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CHAPTER 3
REVIEW OF LITERATURE
3.1 Total Market Coverage (TMC) editions:
Free-distribution newspapers might be as old as the newspaper itself, but
they have become more popular since the Great Depression. Known as
shoppers or Total Market Coverage (TMC) editions in the industry, they
are advertiser-heavy and generally distributed either by delivering one to
every home in a defined circulation area or by making them available on
sidewalks via free news racks. (Tsao & Sibley, 2004) The editions are
attractive to advertisers because they reach every household in a targeted
circulation area compared to 50% or less for a sales-driven newspaper. They
also were an enormously profitable revenue source by the latter half of the
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older wire content from sources such as the Associated Press. The product
was re-launched on Oct. 1, 2005 with content coming from
MyMissourian.com, a citizen journalism Web site that was operated by The
Columbia Missourian.
My Missourian editors chose the best of that weeks citizen journalism
submissions for the print edition, with the idea being that it would provide
fresh content for the TMC publication as well as feed traffic to the Web
site in hopes that this cross-pollination would increase the value of both
products. Unknown was whether this type of content would lead to more
relevance or readership. Answering that question is the purpose of this study.
Before discussing that, however, one needs background information on the
citizen journalism concept.
Citizen journalism:
Citizen Journalism is a popular label used to describe a form of media that
involves moderated reader participation. It generally starts off as a Webbased approach, but one of the long-term strategies is to develop a best of
print edition that ultimately will serve as the mediums revenue source. The
Northwest Voice, which is the citizen journalism arm of The Bakersfield
Californian, used material from the Web edition to revive its shopper edition.
The papers own research showed that readership of its regular shopper
edition was lows - this not pleasing information for its advertisers. Mary Lou
Fulton, drawing upon an idea pioneered by OhMyNews in South Korea,
guided the creation of a community Web site that was run solely on story
and photo submissions from the community. As content increased, the
material eventually replaced the stale material that often stocked the shopper
editions. The use of citizen journalism has been credited for turning
Bakersfields shopper around because it provided fresh content.
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needs (Blumler & Katz, 1974) Four audience needs generally have been
consistently found in U&G research: information, personal identity,
entertainment and a block consisting of integration and social interaction.
There have been studies that used U&G theory to examine TMC products,
but most have focused on advertising as a way of providing information
utility to the product user. The potential weakness of this approach, though,
is that it only studies part of the content contained in these publications and
assumes that advertising alone is what drives readership of these
publications.
One potential way to address this issue is to incorporate theoretical advances
recently made in media research. The communication needs-state model
incorporates elements of U&G theory and states that people first determine
their needs and then choose media based on those needs this model posits
four needs satisfied by communication: connectivity, information, and
shopping/consuming. Connectivity, the need to engage with other people, is
seen in much online or purchasing behaviour that allow for individual
expression among a group of similar-minded people. Information, the need
to identify, understand, and cope with what is going on, happens in
consumption of news as well as the information-seeking behaviours (such as
using a search engine) that come with online use. Entertainment, the need
for diversion or pleasure, is seen across many types of media.
Shopping/consuming, the acquisition of goods and services, also can be
mediated from browsing ads to using the Internet in order to make purchases
(Thorson & Duffy, 2006).
Once needs are identified, they are filtered through such demographic
controls as age, gender, and race, as well as through what is called aperture,
which defined as the particular point in time for an individual when
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33
CHAPTER - 4
ANALYSIS AND INTERPRETATION
Analysis is the computation of certain measures with searching for
patterns of relationship that exists among the data groups. The collected data
are scientifically codified, tabulated and arranged in the logical manner by
using statistical technique.
Percentage Analysis
Percentage refers to specific kinds of ratio percentage are used in
making comparison between two or more service of data. It is used to find
out the percentage of respondents from the total number of respondent. It
represents the promotion of different results out of 50.
No of respondents
Percentage =
________________ * 100
Total no of Sample
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TABLE 4.1
GENDER
GENDER
NO OF RESPONDENTS
PERCENTAGE
25
25
50
50
50
100.0
Male
Female
Total
35
CHART 4.1
GENDER
GENDER
60%
50%
40%
PERCENTAGE %
NO.OF RESPONDENTS 30%
50%
50%
20%
10%
0%
MALE
FEMALE
GENDER
TABLE 4.2
36
OTHERS
Total
PERCENTAGE
44
36
12
4
50
8
100
The above table clearly indicates that, 44% of the respondents were
purchasing THE HINDU and 36% were TIMES OF INDIA and 12% were
DECCAN CHRONICLE and 8% were purchasing OTHERS newspaper.
CHART 4.2
NEWSAPER STUDENTS BUY
37
44%
36%
15%
PERCENTAGE %
10%
12%
5%
8%
0%
NEWSPAPER
TABLE 4.3
PERCENTAGE
56%
26%
SPECIFIC DAY
TOATL
9
50
18%
100%
CHART 4.3
39
PREFERED DAYS
56%
60%
50%
40%
26%
30%
18%
READING NEWSPAPER
TABLE 4.4
PARTICULARS
WHOLE ARTICLE
NO OF RESPONDENT
16
40
PERCENTAGE
32%
ONLY HEADLINES
34
68%
DONT READ
0%
TOATL
50
100%
CHART 4.4
READING HABIT OF NEWSPAPER
41
32%
30%
NO. OF RESPONDENTS
20%
10%
0%
0%
READING NEWSPAPER
TABLE 4.5
TIME SPEND FOR READING A NEWSPAPER
PARTICULARS
LESS THAN 15MINS
NO OF RESPONDENT
26
42
PERCENTAGE %
52%
HALF AN HOUR
19
38%
10%
50
100%
CHART 4.5
TIME SPENT FOR READING NEWSPAPER
43
10%
LESSTHAN 15MINS
HALF AN HOUR
52%
38%
TABLE 4.6
NEWSPAPER INFOMATIVE AND
UPDATED
44
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
YES
32
64%
SOMETIMES
18
36%
NO
0%
TOATL
50
100%
CHART 4.6
NEWSPAER IS INFOMATIVE AND UPDATED
45
36%
YES
SOMETIMES
NO
64%
TABLE 4.7
VISTING OF WEBPAGE
PARTICULARS
NO OF RESPONDENTS
46
PERCENTAGE %
YES
15
30%
SOMETIMES
11
22%
NO
24
48%
TOATL
50
100%
CHART 4.7
VISTING NEWSPAPER WEBSITE
47
15%
22%
10%
5%
0%
yes
sometimes
WEBSITE
TABLE 4.8
WATCHING NEWS CHANNELS
48
no
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
YES
33
66%
SOMETIMES
11
22%
NO
12%
TOATL
50
100%
CHART 4.8
WATCHING NEWS CHANNELS
49
30%
66%
20%
10%
22%
12%
0%
YES
SOMETIMES
NO
NEWS CHANNELS
TABLE 4.9
CROSSCHECK WITH OTHER NEWSPAPER
50
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
YES
20
40%
SOMETIMES
15
30%
NO
15
30%
TOATL
50
100%
CHART 4.9
CROSSCHECK WITH OTHER NEWSPAPER
51
CROSSCHECKING
30%
40%
YES
SOMETIMES
NO
30%
TABLE 4.10
SUPPLIMENTARY ARE USEFUL
52
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
YES
16
32%
SOMETIMES
18%
NO
25
50%
TOATL
50
100%
CHART 4.10
SUPPLIMENTARY ARE USEFUL
53
SUPPLIMENTARY
60%
50%
40%
NO. OF RESPONDENTS
30%
50%
20%
32%
10%
10%
0%
YES
SOMETIMES
USEFUL
TABLE 4.11
REASON FOR PURCHASE
54
NO
PARTICULARS
NO OF RESPONDENTS
TIMEPASS
PERCENTAGE %
13
26%
30
60%
OTHERS
14%
TOATL
50
GATHER
INFOMATION
100%
CHART 7.11
REASON FOR PURCHASING NEWSPAPER
55
14%
26%
TIMEPASS
GATHER INFORMATION
OTHERS
60%
TABLE 4.12
UNBAISED IN ITS REPORTING
PARTICULARS
NO OF RESPONDENTS
56
PERCENTAGE %
STRONGLY AGREE
20
40%
AGREE
10
20%
NEUTRAL
10%
DISAGREE
10
20%
10%
50
100%
STRONGLY
DISAGREE
TOTAL
CHART 4.12
UNBIASED IN ITS REPORTING
57
UNBIASED REPORTING
40%
35%
30%
25%
NO. OF RESPONDENTS
20%
40%
15%
20%
10%
20%
10%
5%
0%
STRONGLY AGREE
NEUTRAL
10%
STRONGLY DISAGREE
SATISFICATION
TABLE 4.13
GOOD VOCABULARY AND LANGUAGE
STANDARD IN THE NEWSPAPER
58
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
STRONGLY AGREE
20
40%
AGREE
10
20%
NEUTRAL
10%
DISAGREE
10
20 %
10%
STRONGLY
DISAGREE
TOTAL
50
100%
CHART 4.13
GOOD VOCABULARY AND LANGUAGE STANDARD IN
THE NEWSPAPER
59
GOOD VOCULBARY
STRONGLY AGREE
30%
40%
AGREE
NEUTRAL
DISAGREE
30%
STRONGLY DISAGREE
TABLE 4.14
FONT AND STYLE IN THE NEWSPAPER
60
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
STRONGLY AGREE
25
50%
AGREE
20
40%
NEUTRAL
0%
DISAGREE
4%
6%
50
100%
STRONGLY
DISAGREE
TOTAL
CHART 4.14
FONT AND STYLE IN THE NEWSPAPER
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4%
6%
STRONGLY AGREE
AGREE
NEUTRAL
50%
40%
TABLE 4.15
EDUCATIONAL PURPOSE
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DISAGREE
STRONGLY DISAGREE
PARTICULARS
NO OF RESPONDENTS
PERCENTAGE %
STRONGLY AGREE
15
30%
AGREE
10
20%
NEUTRAL
DISAGREE
10
20%
15
30%
STRONGLY
DISAGREE
TOTAL
50
0%
100%
CHART 4.15
EDUCATIONAL PURPOSE
63
EDUCATIONAL PURPOSE
STRONGLY AGREE
30%
30%
AGREE
NEUTRAL
DISAGREE
20%
20%
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STRONGLY DISAGREE
CHAPTER-5
5.1
FINDINGS:
1. Out of the total respondents, majority (50%) were female and 50%
were male.
2. Majority of the respondents 44% of the respondents were purchasing
THE HINDU and 36% were TIMES OF INDIA and 12% were
DECCAN CHRONICLE and
8% were purchasing
OTHERS
newspaper.
3. Majority of the respondents 56% read newspaper everyday and 13%
of the respondents read alternative days and 18% of the respondents
read only on specific days.
4. Out of the total respondent, 68% of the respondents read only the
headlines in the newspaper; 32% of the respondents read the whole
newspaper.
5. Out of the total respondent, 56% of the respondents read the
newspaper for less than 15mins and the 38% of the respondents spent
for half an hour to read newspaper 10% of the respondents spend
more than half an hour to read newspaper.
6. Majority of the respondents 64% of the respondents says that the
information and newspaper was updative and the 36% of the
respondents answered sometimes the newspaper information are
updative.
7.Out of the total respondent 48% of the respondents dont check the
newspaper website and30% of the respondents visit newspaper website
and 22% of the respondents sometimes visit newspaper website.
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Regarding
good
vocabulary
and
language
66
5.2 SUGGESTIONS
1. Majority of the respondent were the respondents were the students;
the newspaper should be in such way that to attract the students by
colour and font.
2. From the above findings the newspaper have impact on the students
and the newspaper should provide much more knowledge about the
current affairs prevailing in the country. So that helps the students to
know about real world.
3. Since many of the students purchase newspaper for getting
information there should be some information about their students
some funny and scientific facts.
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CONCLUSION:
We take newspapers for granted. They have been so integral a
part of daily life in India , so central to politics and culture and business, and
so powerful and profitable in their own right, that it is easy to forget what a
remarkable historical invention they are. Public goods are notoriously underproduced in the marketplace, and news is a public good--and yet, since the
mid-nineteenth century, newspapers have produced news in abundance at a
cheap price to readers and without need of direct subsidy. More than any
other medium, newspapers have been our eyes on the state, our check on
private abuses, our civic alarm systems. It is true that they have often failed
to perform those functions as well as they should have done. But whether
they can continue to perform them at all is now in doubt. Newspapers are
also shrinking in numbers of pages, breadth of news coverage, features of
various kinds, and home delivery of print editions.
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