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LAGOS STATE POLYTECHNIC

DEPARTMENT OF MASS COMMUNICATION
QUESTIONNAIRE
Dear Respondents,
I, pat, of Mass Communication Department, a final year student of the above named Institution,
and now conducting an academic research on COVERAGE OF ELECTIONEERING
ADVERTISEMENT IN BROADCAST MEDIA. This attached questionnaire is part of my
research work for the award of HND in Mass Communication. You are kindly requested to answer
all the questions as contained in the attached questionnaire by ticking. All the information given
therein shall be treated with utmost confidence. Thanks for your co-operation.
Yours faithfully,
pat
PART A
Please tick in the box provided against your choice of answer.
1. What is your gender?
(a) Male [ ] (b) Female [ ]
2. What is your profession?
(a) Student [ ] (b) Civil servant [ ] (c) Private Business [ ] (d) Others [ ]
3. What is your age bracket?
14 -25 years [ ] 26 35 [ ]
36 45 years [ ] 46 years and above [
4. Marital Status:
Single [ ]
Married [ ]
5. What is your highest education attained?
SSCE [ ]
ND/NCE [ ] HND/B.Sc [ ]
OTHERS [ ]
6. What is your religion?
Christianity [ ] Muslim [ ] Idol Worshipper [ ] Pagan [ ]

PART B
7. Are you aware of electioneering advertisements?
Yes [ ]
No [ ]
8. What is your sources of awareness of political advertisements?
Advertising [ ] Word-of-Mouth [ ] Sales Promotion [ ] Cant Remember [ ]
9. What media do you mostly see the advertisements?
Television [ ] Radio [ ] Out door display [ ] Newspaper [ ] Others [ ]
10. Do you think advertising influence product position in the market?
Yes [ ]
No [ ]
11. Do you think the Media educate the electorates on electoral Process
To no Extent [ ] To an Extent [ ] Great Extent [ ] No Opinion[ ]
12. Does the Media enlighten the populace on the political candidates?
Yes [ ]
No [ ]
13. Is there significant relations between media coverage and election results

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Strongly Agree [

] Agree [ ] Disagree [

Strongly Disagree [

] Undecided

[ ]
14. To what extent does electioneering campaign on television affects the results of elections?
Satisfactory [ ] Unsatisfactory [ ] No Opinion [ ]
15. The media give equal coverage to political parties during elections
Strongly Agree [ ] Agree [ ] Disagree [ ] Strongly Disagree [ ] Undecided [ ]
16. The media coverage enhance free and fair election
Strongly Agree [ ] Agree [ ] Disagree [ ] Strongly Disagree [ ] Undecided [ ]
17. The media set Agenda for public Discussion towards election.
To no Extent [ ] To an Extent [ ] Great Extent [ ] No Opinion[ ]
18. Does advertising influence your loyalty to a political party?
Yes [ ]
No [ ]
19. Political Advertising promotes a favorable attitude toward a political candidate or party
Strongly Agree [

] Agree [ ] No Opinion [

] Disagree [

] Strongly Disagree [

20. Advertisements of the political party or candidate attract me to vote for them
Strongly Agree [

] Agree [ ] No Opinion [

] Disagree [

] Strongly Disagree [

21. Political Advertising promotes trust of the political parties and their candidates
Strongly Agree [

] Agree [ ] No Opinion [

] Disagree [

] Strongly Disagree [