MAD Internet & Mobile Advertising

New Delhi, India

www. tdiindia.com
www.mobileandinternetadvertising.com

Introduction to TDI International India P Limited

1.
2.

An Experienced Premium Transit and Digital Advertising Company. Leaders in airport

advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500
display sites and over 500 customers

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport
Advertising

Exclusive advertising rights for 9 airports across India

5,500+ advertising sites spread across high visibility zones in airports

Metro
Advertising

Exclusive advertising rights for 73 Delhi metro stations

1800+ advertising sites spread across strategic locations at stations

Media
Services
MAD
Internet &
Mobile
Advertising

Specialized out of home media agency offering advertising solutions

Services include strategic planning, media buying and media execution
150+ clients and 680 websites across Mobile and Internet advertising
3600 advertising solutions including ideation, conceptualization, media planning, media
buying & execution of campaigns.
Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc.
Private and Confidential

PAN India presence to provide diverse options & nation-wide campaigns to clients

20 offices serving
clients in every part
of India

Partner offices
serving clients in
every part of India
including Rural, B/C
cities, SMEs

Clients can roll-out a campaign nation-wide

without any implementation challenges

All round visibility, diverse options and real

time service to the clients

TDI Offices

Private and Confidential

Introduction to Mobile and Internet Advertising Division

Founded in 2008, MAD has a dedicated team of professionals
focusing on Innovations & Engagements through Social Media,
Search marketing, online advertising and mobile
advertising using latest advertising tools and techniques
MAD offers 360 degree advertising solutions on these media
starting from ideation, conceptualisation, media planning, buying,
designing, development, execution capabilities

150+ Clients & Associations with Alibaba,com, Google,

Hotstar , Yahoo and major ad & affiliate networks
Clear Processes, Checklists
Passionate about Innovations, Quality, Service & Support
Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives,
Media Planning, Buying
Dedicated Social Media / Search / MIS / Operations team
MAD has fastest Campaign Execution Time

www.MobileAndInternetAdvertising.com
Private and Confidential

Partnerships with Global Giants in Internet & Mobile Media

Indias first Channel Partner of www.Alibaba.com Worlds Largest
B2B E-Commerce Portal. 455 Million + Members spread across 200+
Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters
seeking to expand their business across the world by Buying Gold Supplier
Membership from us

We are Google Ad Words SMB Partners authorised to sell Text Advertising

on Google Search, Banner Ads on Google Display Network, Video Ads on
YouTube. The campaigns are created & optimized by Google Trained &
Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo
Native Advertising. The Campaigns are run by Yahoo & Yahoo trained
MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventory
on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are
managed by us.

www.MobileAndInternetAdvertising.com
Private and Confidential

Mobile & Internet Media Options we offer (Partial List)

SMS / WAP
PUSH

Wallpaper

Instant
Gratification

Contextual/
Text Ads

Placement
Ads

Mobile apps

Game ads

Shortcode

Gaming

Mobile/Intera
ctive Apps

Website
Design

Augmented
Reality

Corporate
Presentations

360 degree ad
solutions

Longcode

MMS - MMS
Video

Loyalty
Solutions

Website
Development

Media Mix

Community

ERP s/w

Keywords

USSD

Print / FM
/TV MAD
Ads

Search
Campaigns

Social Media

Virals

Ad n/w

Missed Call

Voice Portal

Call/ Click to
Action

BRAND

SEO/SEM

Banner
Creation

Innovations

Subscription
Alerts

Interactive
Voice
Response

Consulting

CPM

CPC/ PPC
CPL

Traffic
Generation

Ad Serving

Brand Zone

Ringtone

mCoupon

Media
Planning

Emailers

Creative
Agency

E Commerce

Customer
Care Zone

Out Bound
Dial

WAP sites

Media Buying

Newsletter

Reputation
Management

CPS

Bluetooth

Advertorial
Ring Back
Tone

Mobile
Internet sites

Campaign
Execution

Google
Adwords

2D / 3D Clips

Web Site
Roadblocks

Blu-fi

Zone
Sponsorships

Interactive
SMS

Campaign
Ideation

Video pre &

post roll

Facebook
LinkedIn
Twitter You tube

Multilingual
Content Ads

www.MobileAndInternetAdvertising.com
Private and Confidential

Creatives, Designing, Development, SEO, SMO & Reputation Management

Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO
Friendly Websites and increase the volume and quality of traffic to clients website
for targeted keywords by improving its rank in the search results

Social Media Optimisation & Reputation Management are used to enhance

Brand on the Social Networking sites and also to remove the negative search results
about the Brand

Creatives

www.MobileAndInternetAdvertising.com
Private and Confidential

MAD has the Fastest Execution Time Case Study

5:00pm; 22-Sep

Contract Signed

10:00am; 23-Sep
MAD adopted 60
creative in NIGHT as
per display size and
got the client approval

10:19am; 23-Sep
Creatives created and sent
to Yahoo, Bharat
Student, Zapak, Orkut,
Ad Network

Total Turnaround Time from signing the contract to

deployment at 5 different websites/ad networks: : 17
hours
3:16pm; 23-Sep

2:00pm-3:00pm; 23-Sep

Proof of
deployment/Screenshots
sent

Yahoo, Bharat Student ,

Zapak went live

www.MobileAndInternetAdvertising.com
Private and Confidential

1:00pm-2:00pm; 23-Sep

Yahoo, Bharat Student ,

Zapak QC done

B2C Case Studies : Social Media Engagement & 360 solution

0

360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation

Facebook Big Boss Ke Saath

Phase I : Teaser Campaign for a week

Phase II : Answer and meet Big Boss

Result 31,031 likes in 20 days.

HCL ME Name the Mascot

Build awareness of HCL ME Laptops

Execution through Microsite, Contests, Banners,

Social Networking, Email

Outcome : 25m impressions, 1m registrations of

potential customers

3 step Campaign

Register with the microsite, Name the mascot, Winner

gets the latest HCL ME Laptop, free
www.MobileAndInternetAdvertising.com
Private and Confidential

B2B Case Studies : EDM Cheil (Samsung), PPC for Hughes

EDM activity for Samsung Laptops

Search Campaign for Hughes Global Education

Moneycontrol
Indiainfoline
Business-Standard
(SmartInvestor)
Monster
Indianexporters
TradeIndia
FranchiseIndia
EnterpreneurIndia.in
Keyword: Business management
www.MobileAndInternetAdvertising.com
Private and Confidential

SME, SMB, Retail Case Study

Objective of the Campaign
To increase the enquiries of the Telecom products from SME, SMB, Retail segments
Spread Knowledge about the advantage of the Products :

Broadband

Managed Hosting

Content Delivery Network (CDN)

MPLS VPN

Internet Leased Line (ILL)

Secure Connect

InstaOffice
SME Organizations between 1-500 employees

Scope of the Campaign

Media Vehicles

Banners

Text

Search

Placement

EDM

Websites

Affiliate Network for Lead Generation

Run On Network on the Ad Network

Google adwords (Search)

Google adwords (Placement)

www.MobileAndInternetAdvertising.com
Private and Confidential

Internet Advertising Banner Inventory Buying :Case Studies

Banner Advertisement on timesofindia.com

Duration two months

Banner Ad was done on ww.indianrail.gov.in

respectively

Banner Ads were done for the promotion

of above brands on www.irctc.co.in

Banners were displayed on the fixed

locations of the website

The banners were run for fixed

durations

Duration one month

* Through agency

www.MobileAndInternetAdvertising.com
Private and Confidential

Mobile Advertising : Case Studies

SMS Promotion was done for the launch of 22

DIGIWORLD STORES

22 lacs Bulk SMS were sent with 30 days

validity

SMS Activity was done for Bata Store

Gurgaon Sec 17 for the promotion of the
Anniversary offer for Flat 10 % off

85,000 SMS were sent

Some other companies - sms / obd / email campaigns

www.MobileAndInternetAdvertising.com
Private and Confidential

Client Speak

www.MobileAndInternetAdvertising.com
Private and Confidential

Client Speak

www.MobileAndInternetAdvertising.com
Private and Confidential

Client Speak

www.MobileAndInternetAdvertising.com
Private and Confidential

MAD - Partial List of Clients

and many more

www.MobileAndInternetAdvertising.com
Private and Confidential

Thank You & Look Forward to Work Together

Sanjay Sharma
Global Head

TDI International India P Limited

42, Rani Jhansi Road,
New Delhi 110055. India.
Tel: +91 11 4253 4300
Handphone: +91 98184 53031
sanjay.sharma@tdiindia.com

This material is exclusive property of TDI. No part of this presentation may be used, shared, modified and/or disseminated without permission.

www.MobileAndInternetAdvertising.com

2015 TDI. All rights reserved.

Private and Confidential