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PART 1 > MWO : NON - USER / Cooking Habits

NM1.

Who usually prepares dinner at home ?


Wife
Husband
Parents
Kids
Maid
Other Family Members

NM1-1.

NM2.

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How Long does it take to prepare Dinner ?


____________________________________________________________________

Please choose the cooking appliaces that you own.


Gas Stove
OTG
Induction cooker
Rice cooker
Electric pressure cooker
Electric bread maker
Oven toaster (for bread)
Coffee maker
Juicer
Blender
Food Processor
Thermal pot

NM3.

How many burners or coils ? No need to ask. Just check.

NM3-1.

How many burners or coils do you usually at the same time?

NM3-1

When do you use three or more at the same time?


( Please describe the cooking scene in detail using pans.)

NM4.

Do you have complains or problems to use your cooking range?

NM5.

Why dont you have MWO ? [ State the reasons,not a priority,budget etc.)
__________________________________________________________
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PART 2 : MWO : Future Purchase behavior


NM6.

Do you intend to buy a new microwave oven within a certain period of time?(SINGLE ANSWER)
Yes, within the next 6 months
Yes, within the next 12 months
Yes, I have a purchase plan, but the time is not fixed.
No, I have no plans in the future.

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NM6-1.

Why you don't have any plan to buy Microwave Oven?

NM6-2.

Why you want to buy a MWO/ what triggered you to think that you should have a MWO?

NM6-3

What kind of recipes you would like to cook by MWO?

NM7.

ASK ALL EVEN IF RESPONDENT HAV NO PLANS IN NEAR FUTURE. ASK WHAT DOES HE WOULD WANT TO B
Which is the type of microwave oven you want to purchase next? (SINGLE ANSWER)
Single function oven(microwave function only with no convection or grill etc.)

Microwave/grill ( has a microwave function and grill function only, no oven)

Combination microwave oven ( has microwave, grill and oven)


I don't know.

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NM7-1

Why would you want to buy ____________ [Note down type coded in M17]type of MWO (Reasons of not buying

NM7-2

What do you think are the benefits of buying this type over other?

NM8.

What capacity of microwave do you want to purchanse next? (SINGLE ANSWER)


>19L
20-24 L
25-29 L
30-34L
35-39L
< 40L
I DONT KNOW

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NM8-1

Why and how did you chose to buy this capacity? Any benefits you could see?

NM9.

What could be the highest price of microwave oven which suits your prospect?
Rs.3,000 - Rs.8,000
Rs.8,001 - Rs.13,000
Rs.13,001 - Rs.18,000
Rs.18,001 - Rs.23,000
Rs.23,001 - Rs.28,000
Rs.28,001 - Rs.33,000
Rs.33,001 - Rs.38,000
Rs.38,001 - Rs.43,000
> Rs.43,000

NM10.

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When you will purchase your microwave oven , what factors will you consider? (MULTIPLE ANSWER)

Dimensions
Type of MWO
The capacity of the oven
Functions /Features
No. of Auto Cook Menus
Easy to operation
Environmental friendly
Low energy consumption
Good Quality / Durable
Good After-sale service
Design
Color, Material
Brand
Brand's/ Manufacture's Country of origin
Price
Discounts;Promotion Schemes/Offers
Nothing in particular
Other (
)

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NM10-1. Place Top 3 numbers you selected in order of your select.


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NM11.

When you will purchase your microwave oven , what functions/features will you consider? (MULTIPLE ANSWE
Microwave output power
Grill or convection heater output power
Reheating performance
Defrosting performance
Warming-up of defrosting time is short.
Steam function is available.
The number of auto cooking program
Health-conscious cooking function
A lot of recipes are included in the cookbook.
Quiet operation
It is easy to clean.
Energy Saving function
Nothing in particular
Other (
)

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NM11-1. Place Top 3 numbers you selected in order of your select.


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NM12.

What functions do you find attractive and will take into consideration when buying your microwave oven? ( MU
I will buy it
although it
is more
expensive
than my
budget.

I will buy it
at the
same
price as
my
budget.

I don't
need that
kind of
function.

To reheat with no cover(eg.Plastic wrap)


To reheat the different kinds of foods(eg.soup ane rice) to the suitable
temperature to eat at the same time
To reheat room-temperature food and frozen food(eg.Soup and frozen rice)
to the suitable temperature to eat at the same time.
To reheat fried foods so they are crispy.
To cook vegetables so they retain the nutritive value after cooking with the
microwave oven
To cook meat or chichiken that is healthy, with reduced fat.
To cook foods that are healthy, with reduced salt.
Is is easy to clean because it is a flat table, not a turntable.
To cook fried food in a small quantity of oil with the oven function.
To have auto cooking recipes or categories that fit our cooking habits
available.
No.1 in enerygy efficiency.( The cost of electricity is lowest to compare tieh
other microwave ovens)

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NM12-1 Place Top 3 numbers you selected in order of your select.


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M22-2

M22-3

M23.

M24.

Do you find presence of 100+'s of recipes attractive while purchasing?


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Do you think you will use/test all these recipes once you buy?
___________________________________________________________________________
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From where would you like to buy MWO?
Multi Brand Dealer
Exclusive Showroom (Brand Shop)
Modern Trade Outlet
2nd Hand Product from Friend/Family
Exhibition
Direct from Company
Gift
Other, Please specify______________________

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Any Additional /Innovative feature ,new concept you have in your mind for MWO? [ Ask respondent to think].
___________________________________________________________________________
___________________________________________________________________________

NT TO BUY NEXT

ot buying other type)?

ANSWER)

en? ( MULTIPLE ANSWER)

I don't
know

think].

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Questionna
Name of the dealer :
Location
:
Type of Dealer
:
1 What are the brands sold by you

2 Reason of sales for top brands


Brand
Reason for good sales
a)
b)
c)

3 How many Panasonic LED displays do you have right now vis--vis
Number of Displays

4 Rate as per customer's preference while purchasing LEDs? (1 bein


Brand
Price
Features
Warranty & service
Looks of LEDs - shape,size,design and panel color

5 Rate below product tools on the basis of usefulness at shopfront?(


Pocket size brochure
Product demonstration kit
Promotional video
Standee
Competition Comparison sheet
others (Pls specify)

6 Rate following promotional Schemes on their reach to attracts cus


Free Installation
EMI Schemes
Discount Coupons
Additional warranty

Free maintenance offer


others (Pls specify)
7 What additional measures can be taken to promote sales?

BRAND SPECIFIC
11 Reasons for people buying Panasonic AC.
a)
b)
c)
12 Reasons for people not buying Panasonic AC.
a)
b)
c)

16 Compared to previous year,how helpful are this year's POP sticker


Very helpful
POP stickers

18 Rate Panasonic Service on scale of 1-5(5 being highest).Which bra


High
Panasonic

(Competition)

19 Rate Panasonic Installation on scale of 1-5(5 being highest).Which


High
Panasonic

(Competition)

20 Rate Panasonic AMC on scale of 1-5(5 being highest).Which brand


High

` Panasonic
(Competition)

20 Rate Panasonic on feedback/response on scale of 1-5(5 being high


High
` Panasonic

(Competition)

21 What was the biggest obstacle selling Panasonic,excluding price

23 What necessary steps should be taken by Panasonic in order to ga

24 Suggestions/feedback for the overall improvement of service?


a)
b)
c)

Questionnaire

u have right now vis--vis competitor

purchasing LEDs? (1 being most preferred)


Comment on how Panasonic performs

usefulness at shopfront?(1 being most preferred)


Comment on how Panasonic performs

their reach to attracts customers? ( 1 being most preferred)

to promote sales?

d)
e)
f)

d)
e)
f)

are this year's POP stickers.Any suggestions for improvement


Not helpful

being highest).Which brand has best service,specify rating(1-5)


Low

-5(5 being highest).Which brand does best installation,specify rating(1-5)


Low

ing highest).Which brand is best ,specify rating(1-5)


Low

n scale of 1-5(5 being highest).Which brand is best ,specify rating(1-5)


Low

anasonic,excluding price

y Panasonic in order to gain more market share

provement of service?
d)
e)
f)

oes best installation,specify rating(1-5)

ch brand is best ,specify rating(1-5)