WRT 302 | FALL 2015

Schedule of Events (subject to change)

Oct. 20

Design: Getting Started Templates, add-ons, basic posting.

Read Redish, 73-88 for next session and post
comments.

Oct. 22

Design: Branding

Oct. 27

SEO, Style and Voice

Oct. 29

Organizing Content

Nov. 3

Working with Images

Nov. 5

Working with Images,

Part Deux

Site ethos: identiBication/brand/tone.

Draft a basic description of your brand.
Draft your About page
Read Quinn, 13 Ways the W3Cs Accessibility
Guidelines Also Help SEO and Redish, 157-187
for next session and post comments.
Considering writing style in light of brand, ethos,
audience, and search engine optimization.
Read Redish, 197-226. Post a consideration of
ways that youll need to revise or alter your style
in the future. What are your individual goals for
your writing over the rest of this semester
Basic information architecture and strategy. Categories,
tagging.
Using WriteMaps, develop a basic architecture of
your site. Refer to the requirements we discussed
in class. Post a link to the map and a justiBication
for your choices on the course blog.
Read Bound By Law for next session and post
comments.
Locating images, image quality, licensing, hosting.
Reading TBA

Taking quality images, basic processing

Create two original images that youre proud of.
Process them appropriately and integrate them in
your blog in a way that you Bind appropriate. One
of these images can be for your bio page, but the
other should be content or branding of some sort.
Read Redish, 271-289 for next session and post
comments.

Nov. 10

Nov. 12

Integrating Illustrations Other potential image types; integrating images as

content.
Make sure that each of your posts includes a well-
integrated image.
Draft a list of what information types your site
should include
Read Redish, 101-124 for next session and post
comments.
Developing ancillary
Building out additional pages, user paths.
pages
Fully draft two static pages for your site.

Nov. 17

Unit 3: Multimedia
Overview of Culminating Project
Production
Proposal Aspects
Final Project: Discovery Timelines and Milestone

Nov. 19

Nov. 21-28

Individual Conferences Individual Conferences

Read for next session: Krug, Dont Make Me
Think! (excerpt, PDF).
Project Proposal due by midnight Nov. 20
Thanksgiving Break
Thanksgiving Break

Dec. 1

Usability Testing

Developing quality testing procedures, elements of basic

usability reports
Fully prepare your usability testing materials.

Dec. 3

Live Usability Testing

Dec. 8

Open Lab

Come prepared to conduct live usability testing of blog.

This means protocols are complete, testing materials are
ready, and your site is as complete as possible.
Open Lab

Dec. 10

Wrap-up

Final submissions due by midnight on Dec. 15.