A

PROJECT REPORT
ON
Estimation of market potential for a product
AT
TVS MOTORS LTD.
BY
DHARMINI SINGH
Under the guidance of
Prof. - Mrs. NIDHI GUPTA
SUBMITTED TO
SAVITRIBAI PHULE UNIVERSITY OF PUNE
Through

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH , (IBMR)

CHINCHWAD, Pune411019.

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DECLARATION

I DHARMINI SINGH, a student of MBA Marketing (2014-16) hereby declare that the, project
report entitled
Estimation of market potential for a product
This is the authentic work done by me at
TVS MOTERS LTD, SALES division Pune.
Report is submitted in partial fulfillment of universities of Master of Business
Administration (M.B.A.) degree abide by Pune University rules.

DHARMINI SINGH
MBA marketing
ASMs IBMR Chinchwad

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ACKNOWLEDGEMENT

Devotion is important, knowledge is important, but this knowledge, devotion will be fruitless if
these factors are put in the wrong direction. So we desperately need a guide to make our way
clear in foggy situations. I have utilized this valuable suggestion in making my report attractive
and accurate. I am greatly indebted to all those, whose suggestion has formed the bases of this
report.
Firstly I would like to thanks Mr. Ravindra Desai Area sales manager TVS Motors Ltd. for
giving me the opportunity to work on this project.
Further, I extend my thanks to Mr. Rohan Kadam GM Sai Baba TVS Chinchwad and Team
Leader Mr. Ballu Kalbhor for being the source of inspiration and guidance to me. It was their
help and cooperation, which made me complete my project.
I am highly indebted to Prof. Nidhi Gupta for her valuable cooperation and her unending
support, for guiding me at every step.
Finally I would like thank to all respondent for their helpful criticism and useful suggestions,
which contributed towards successful completion of my project.

DHARMINI SINGH
MBA (Marketing)

ASMs, IBMR, Chinchwad

Sip letter

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College Letter:

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5 | Page

INDEX

TABLE OF CONTENTS
Sr.No
Chapter

Page NO

Executive summery&
Introduction

10-13

Organization Profile

15-42

Outline of the problem

44-45

Research Methodology
47-69
4.1 Data analysis &
interpretation

Activity chart

Learning Through the Project

Contribution to the organization

76

Conclusion

78

9
10

Bibliography
Questionnaires

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71
73-74

80
82-85

Tables:
Table Number

Table Name

Page Number

Table No. 1

Sale of TVS Scooter

17

Table No. 2

Total Sale of Scooter in India

18

Table no 3

Preference for Vehicles

52

Table no: 4

Brand Preferences

53

Table No: 5

Strength of brand

54

Table No: 6

Segmenting Market

55

Table No: 7

Feature Scooter Body

56

Table No: 8

Qualities of Scooter

57

Table No: 9

Feature mobile charger

58

Table No: 10

Engine Capacities

59

Table No: 11

Feature Fuel Filling

60

Table No: 12

Feature - Price expectation

61

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Graphs:

Graph Number
Graph No. 1
Graph No. 2
Graph No.3
Graph No 4
Graph No 5
Graph No: 6
Graph No: 7
Graph No:8
Graph No: 9
Graph No: 10
Graph No: 11
Graph No: 12
Graph No: 13
Graph No: 14

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Graph Name
Sale of TVS Scooter
Total Sale of Scooter in India
PLC of Jupiter
PLC of wego
Preference for Vehicles
Brand Preferences

Strength of brand
Segmenting Market
Feature Scooter Body
Qualities of Scooter
Feature mobile charger
Engine Capacities
Feature Fuel Filling
Feature - Price expectation

Page Number
16
18
48
49
53
54
55
56
57
58
59
60
61
62

CHAPTER- 1
EXECUTIVE
SUMMARY
&
INTRODUCTION

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1) Executive Summary:
According to University of pune syllabus in the third semester I have to submit project report
on the respective specialization. Regarding this I have specialization in marketing so I do such
research proposal which shades lights on my knowledge about market research and its out
coming.
In Summer Internship Project I have worked with TVS Motors Ltd a one of the leading
company in automobile and auto component, I basically deal with sales team of a company in
such assigned work we got opportunity to do marketing activity in PCMC area under the
guidance of area sales manager and GM of main showroom of PCMC. In SIP I do the activities
like Direct Marketing, Direct Sale, customer survey and promotional activity. Within 60 days
time period we do various activities in PCMC area. Direct marketing we did canopy promotion
and sale also. So basically we have focused on the model WEGO, JUPITER, SCOOTY PEP+,
APPACHE, and STAR CITY+. In related to that I found various advanced feature in Jupiter
which are really advanced and help the product to sustain in market. During the internship when
I did survey activity I found that in 110cc category there are 10 scooters but when I compare
them to each other there are many advanced feature in most of scooter but top most feature is
only in Jupiter. According to my observation I thought that if a particular Indian brand can
perform with this strength, such product have that much potential to face other foreigner brands
so here I put the need to analyze it and prove the importance of the Jupiter and how beneficial it
is. In this project I have estimated the price of various models of TVS products.
So for my analysis following are the main objectives
1. To understand and analyze the factors that affects scooter estimation.
2. To estimate the price, advantages, benefits and value of TVS products.
3. To Study and understand price awareness of T.V.S. Motors Ltd.
4. To study a price estimation of buyers in PCMC area.

According to above objective I had to find out the answer so I went for market research with
120 respondent of PCMC area and collected data through questioner and by secondary sources. I
select the Descriptive research methodology, to analyze data collected by questioner I use
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various tools such percentage method, graph, tables, diagrams. By help of this when I did
diagnostic the problem I found the following out comes,

Deciding whether to enter a new market.

Determining markets with the greatest potential for the sales force.
Determining the number of salesmen, reps, or distributors needed to
adequately cover an area.

So the objective and the findings match equally to each other. Apart from that I found some
suggestion which may help to TVS motors to improve their performance in market related to
increase the sale of Jupiter, this suggestion are as follow,
TVS Motors should be focus on promotion of Jupiter
TVS should Promote all the feature of Jupiter as compared to others
To overcome Activa in estimation TVS Motors has to focus on all channels

2) INTRODUCTION
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Estimation of market potential

Estimating the potential of a market is very important for a company planning to enter a
new market. This is a process where an organization estimates the attractiveness of the market
for selling its products or services. Before venturing into a market and investing huge sums of
money, it is very important to asses it in order to avoid irrecoverable losses. Besides studying the
broad market factors such as the size of the population, GDP and the spending capacity of the
market, firms should also analyze market specific factors such as customers' tastes and
preferences, the cultural factors prevailing, their willingness to buy the products and so on.
Under this research topic I mainly focus on the analysis of Price, Feature & Performance
of the various products of TVS.
For effective forecasting, certain criteria in terms of accuracy, plausibility, durability,
flexibility, availability of statistical indexes, organizational participation and demand patterns,
should be met. Sales forecasting faces several difficulties such as lack of adequate sales history,
lack of time, money and qualified personnel. The changing customer attitudes, and changing
fashions and fads also act as hurdles to effective forecasting.
I went in market in last two month there I deal with TVS Motors Ltd. Mainly with their
new launch scooter Jupiter. And when I study about the model at that time I realize that Jupiter
not only the good scooter but also it has such potential that it lead to the market. In various area
of analysis it proves its potential and now this model is at the introductory stage of the product
life cycle. As per the time and schedule of Summer Internship Project there have some limitation
of time so for this research to Analyze competitor and prove the potential of TVS Jupiter who
have the potential to lead the market in upcoming days and at some extent Jupiter perform better
than other competitor.
So in this research I shade light on various models price, performance, and feature so that
purpose I do data collection in market by primary and secondary method and as per the result of
data collection. This project explains and analyzes what estimation is in scooter segment.
3. SELECTION OF TOPIC:
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The main intention behind selecting this topic was to know the estimation in the scooter segment.
It was a great pleasure in studying the working areas of Automobile sector and having the
general idea about the Automobile sector and do training in this field create interest to do some
productivity in it. Selecting this topic has not only help to know the analysis but also the key
points and advance feature along with how to improve the performance.

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CHAPTER- 2
ORGANIZATION
PROFILE

4) Industry Profile:
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Did you know that the second-biggest two-wheeler model in India last fiscal was not a
motorcycle but a scooter? Honda Activa, the model credited with reviving the dying scooter
market after the exit of Bajaj Auto, outpaced many of the famed motorcycle brands to emerge as
the second largest-selling two-wheeler brand, behind only Hero Splendor.
The good old scooter is making a strong comeback. After being relegated to a near-oblivion
status, scooters have staged a smart record. So, what has turned the tide in favors of scooters?
Against the conventional image of scooters being an 'uncle's brand', today's scooters sport newage designs, are gearless and zippy and offer a good fuel efficiency. "Scooters are increasingly
becoming a preferred choice for two-wheeler buyers as they provide certain benefits that a
motorcycle cannot give like a relatively easy-to-drive option since most are gearless. The ease of
drive makes it easy to zip across short distances and tight lanes.

Sale of TVS Scooter:

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Year

Sale

July2009

26326

July2010

36449

July2011

46320

July2012

40663

July2013

35010

July2014

57412

Table No. 01 Sale of TVS Scooter

Sale of TVS Scooter

70000
60000
50000
40000
30000
20000
10000
0
Jully 2009

Jully2010

Graph No. 01 Sale of TVS Scooter

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Jully 2011

Jully2012

Jully 2013

Jully 2014

Total Sale of Scooter in India:

July2009

123299

July2010

167195

July2011

206335

July2012

247213

July2013

271438

July2014
Table No. 02 Total Sale of Scooter in India

372136

Total Sale of Scooter in India

400000
350000
300000
250000
200000

Total Sale of Scooter in

India

150000
100000
50000
0

Graph No. 02 Total Sale of Scooter in India

The above graph show the growth of scooter market/automobile market in India here market
share increase consistently till 2013 but in 2013 2014 market sale go up by 100000 in a year so
in India market take a very high boom in particular year.

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5) Company profile:

TVS Motors Ltd.:TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the
top ten in the world, with annual turnover of more than USD 1.4 billion in 2011-2012, and is the
flagship company of the, USD 7.29 billion, TVS Group.
The business ranges across automobile component manufacturing, components distribution,
manufacturing of powered two-wheelers, computer peripherals, financial services, contract
manufacturing services and software development.
TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the largest company of
the group in terms of size and turnover.

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A Vehicle for Everyone

TVS Motor currently manufactures a wide range of two-wheelers. Take your pick from mopeds
to racing inspired motorcycles.
Motorcycles (Apache Series RTR, Phoenix 125, MAX4R, Star city Plus, Sport)
Scooters (Jupiter, Wego, Scotty Streak, Scotty Pep +)
Mopeds (TVS XL Super, TVS XL Heavy Duty)

TVS Motor Company - Mission

We are committed to being a highly profitable, socially responsible, and leading manufacturer of
high value for money, environmentally friendly, lifetime personal transportation products under
the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and
prosperity for employees, dealers and suppliers.

Vision Statement
Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core competence and
profitability. TVS Motor will provide total customer satisfaction by giving the customer the right
product, at the right price, at the right time.
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The Industry Leader

TVS Motor will be one among the top two two-wheeler manufacturers in India and one among
the top five two-wheeler manufacturers in Asia.
Manufacturing Excellence:Driven by the Five Pillars of TQM
The management philosophy is based on five pillars of TQM (Total Quality Management) Management Commitment, Customer Focus, Quality Costs, Quality Systems and Continuous
Improvement - which rests on the foundation of Total Employee Involvement Program, Daily
Management and Kaizen.
The Total Employee Involvement Program:
The Total Employee Involvement program ensures that responsibility for the company's
performance is the shared responsibility of employees at all levels. It provides the employees
with the opportunity to be involved in breakthrough activities and other improvements, over and
above their daily routine.
Daily work management:
Daily work management consists of defining and monitoring key processes, ensuring that they
meet set targets, detecting abnormalities and preventing their recurrence. TVS Motor encourages
continuous improvement in all aspects of work, using Cross Functional Teams (CFT),
Supervisory Improvement Teams (SIT) Quality Control Circles (QCC) and suggestion schemes

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(a) About model:

TVS Motors Ltd has four models in scooter segment.
1)
2)
3)
4)

Jupiter
wego
Scooty zest
Scooty Pep +

TVS Suzuki became the first Indian company to introduce 100 cc Indo-Japanese motorcycles in
collaboration with Suzuki Motor Company.
Having amicably parted ways TVS Motor Company continues to manufacture highly reliable
mopeds, motorcycles & scooters.
Scooters

The Scotty Pep Plus and the Scotty Streak are favored by youngsters and ladies looking for a
powerful yet light weight scooterette.
The metal bodied Wego and Jupiter share the same 109cc power plant and are excellent city
commuters.

Jupiter 110cc:
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In India, scooters never went out of style, they just had to be reinvented. Honda Motorcycle and
Scooter India (HMSI) precisely did that with its Activaa scooter that, last year, briefly became
the highest selling two-wheeler in the country. But the veteran in the Indian scooter space is not
HMSI, but TVS Motor (okay, hamara Bajaj also, but the company exited the scooter space some
time ago). TVS, which has in its portfolio the well-received Scotty Pep, Streak and Wego
scooters, has now launched the Jupiter

1) The design
Unlike the Wego, which looks fairly distinct, the Jupiter is a far more generic and contemporary
looking scooter. It has got cleanly molded body panels that will catch your eye; the front
indicators especially look smart. Then, because it rides on large, 12-inch wheels, the Jupiter
comes across as a relatively taller scooter. The Jupiter, in fact, can pass off as a young collegegoing students scooter, a housewifes commuting bike, a retired officials morning-ride-to-thepark vehicle, or even as a salespersons daily companion.

2) The practicality
Where the Jupiter scooters is not in terms of looks, but about practicality. First, you get
retractable bag hooks on which you can hang your groceries or other stuff. Need more? Open and
seat and there is a 17-litre boot that, though, is primarily to keep your helmet, but can also be
used for storing your bags. There is also an under-seat mobile charger that allows charging on the
go. Its seat is large and well-cushioned, and the seating position is upright, with the handlebars
rightly placed to make you feel comfortable for those long rides. Then, there is also a pass-by
switch which the Jupiter introduces to the scooter segment.
The Jupiters fuel tank, which has a capacity of 5 liters, can be filled via an external fuel filler
(you dont need to get off the scooter and raise the seat for refueling). And as far as I have
researched, this convenience is currently offered only on TVS scooters. It results in not only
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hassle-free quick refueling, but can also protect the

under-seat storage contents from petrol fumes.

3) The power plant:

The Jupiter is powered by a single-cylinder 109.7-cc
engine that makes a decent 8 bhp of power and 8 Nm
of torque.

The Jupiter comes to Earth and redefines value for humans.

TVS is well known for coming with products which are good on quality and have class
leading attention to detail and lets not forget sheer value, just like its rival. However the paces at
which products are rolled out are so slow that they give the market position to international
companies within a very short span of time due to this strategy. Motorcycles or scooters, not all
offerings are making an impact, which the company seeks. Perhaps it does not have the
enormous amount of two-wheelers in any segment that rivals offer in same segments, which
seems to be the mantra of the top three 2-wheeler manufactures in the country. Anyways, TVS is
the only Indian manufacturer who has been making scooters completely on their own. The new
offering, Jupiter, has already created a storm when it comes to value. TVS has redefined value
when it comes to their latest offering. My first short stint with the TVS Jupiter certainly left me

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impressed and after spending some time with the scooter Iam ready with my comprehensive
review, which should let you decide which scooter to buy much more easily.
1) Motor Quest:
The Jupiter is targeted at male scooter buyers and the company designed the first Scooty in 1994
as a unisex product but later opted to focus on women consumers.

2) Styling
Yes, the TVS Jupiter looks like the Honda Activa at the front but if you look closely, it will
remind you of the Wego but the headlight on the Jupiter seems a lot brawnier and comes with
two pilot lamps. Coming to the rear, the tail lights are smaller and edgier and it has LEDs in the
stop lamp. The side panels are rounded and they are attached to the rear panel, giving it a
seamless and different look.
The huge 3D logo (Jupiter) adds some character to the styling. The front sleek mudguard with
black wheels adds a touch of sportiness to the TVS Jupiter, however the finish on the wheels is
not great when you take a closer look. The exhaust canister is a boxy unit, which fits in perfectly
inside, aiding mass centralization and is shielded by a stainless steel heat unit.

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3) Instrument Cluster and Switch Gear

The console is completely new when compared to the Wego with black color in the background
to add a bit of sportiness to the cluster. Dedicated turn indicators on each side, fuel reserve light
and high beam indicator on the top are placed on the instrument cluster. The fuel gauge on the
right is accurate which moves faster (when turned on) than the fuel gauge found on other
scooters. What we didnt like on the cluster of the TVS Jupiter are the fonts. The ones on the
Wego were great but the ones on the Jupiter are not that appealing. Switchgear is the same as the
Wego, except for the pass button, which is integrated with the high beam button, a clever
implementation. The red color for the ignition and yellow for the horn button are special touches
carried from the Wego.

The new addition to the cluster is the POWER and ECO mode, which is based on throttle
response. ECO mode is when you are riding under 50 km/hr. However when you are doing 70
km/hr while being gentle on the throttle, it will still show you in ECO mode. Twist the wrist
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100% and it will switch to POWER mode. The change is instant and the ECO and POWER
mode lights are always changing which is disconcerting at first. However to the junta it is a
subjective issue. USB, which is located under the seat, is an optional extra. There is a dedicated
place assigned by TVS, all you need to do is ask your dealer and he will retrofit it for you.

4) Performance and Gearbox

The Jupiter is powered by a 110cc, all-aluminum engine, churning out 8 PS of power and 8 Nm
of torque. Yes, that is right, power is down by .1 PS compared to the Wego and this is the reason
why TVS is using KW (5.88) to mention the power rating. Weight is up by 4 kgs too. So has the
brisk nature of the Wego, in terms of performance gone? CVT ratios have been tweaked and the
gearbox is much more polished to deliver more low and mid-end torque. Jupiters performance
will feel much more accessible to newbies and one can feel that engine power is well used, so
the answer is no, thanks to subtle changes the brisk nature has not gone.

Changes made to the engine include spark plug gap increase, compression ratio increase and
reduced friction. All these changes have made the engine behavior linear. However, since the
engine is based on the Wego, there is a of bit throatiness left and throttle response is crisp and the
engine has not lost 100% of the fun. Tons of low and mid-end help the Jupiter reach 85 km/hr
once you open the throttle 100% on an open road, it reaches so quickly that you tend to back off
once you see the speedometer. In city, power is always on tap and when you find a long gap to
close, the scooter shoots forward, no heart thumping performance, dont worry, its only 8 PS
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after all. Like the Wego, we could only see a Speedo indicated top speed of 85 km/hr. We
recorded a fuel economy of 47 km/l in the city.

5) Riding Dynamics
Riding on the same platform as the Wego, the Jupiter uses the same chassis, wheels and tyres.
This means telescopic front suspension and 12-inch wheels. The added four kgs of weight and
softer dampers have made the ride quality slightly better than the already mature riding Wego.
Dynamics are still excellent and the TVS Jupiter is fun to throw around corners and sweepers. It
remains poised and well balanced.

The only spoilsport is the tyres. Screeching every time on hard braking and not so confidence
inspiring in the wet makes it feel like a party with sadistic music. Maneuverability in the city is
hassle free and u-turn radius is short. We found the scooter to be slightly bumpy on bad roads
and when doing high speeds (although changing the tyre pressure resulted in better behavior).
Stopping power on the Jupiter is good. As always, the front brakes are not that great and the rear
brake does 90% of the job.

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6) Miscellaneous Tubeless tyres are great but if you cant find it in any shop near you when its time to replace,
you feel disheartened. Come on companies, allow tyre dealers to stock them too. Patented easy to
use centre stand works brilliantly, 10% effort required, ladies will love it. Headlight illumination
is top notch but the spread, as with scooters is limited as always. Paint quality is good. The
Jupiter comes with side indicator buzzers. This is an option we usually see on commuter
motorcycles. Nevertheless, this accessory comes as a standard fitment on the Jupiter. The Jupiter
also comes with a shutter lock to prevent theft of the scooter with a key. On top of the key there
is small hole which lets you close the key hole which can only be opened up with the original
key. This feature is found on almost every scooter in the market today.

7) Verdict
The Jupiter comes loaded to the gills with tubeless tyres, fuel reserve light, optional USB
charger, parking lamps and LED tail lights. It has a modern suspension, fun to ride efficient
engine with great dynamics and all this comes at a value for money price tag which makes it
seriously easy for scooter buyers out there to choose from. The Jupiter under cuts the market
leader by a decent margin while offering more equipment. The TVS Jupiter is no doubt the
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ultimate choice in the entire scooter market right now. Looking for a scooter? Buy yourself this
planet, ahem scooter.
The TVS Jupiter comes across as a very good package in the scooter segment, offering
practicality and performance at an attractive price.

8) Whats Cool
* Dynamics
* Value for money
* Convenient features
9) TVS Jupiter Specifications
* Engine: 109.7cc, single-cylinder, air-cooled
* Power: 8 PS @ 7500 RPM
* Torque: 8 Nm @ 5500 RPM
* Transmission: CVT
* 0 60 km/hr: 7.2 seconds
* Top Speed: 85 km/hr
* Fuel Consumption: 45-50 km/l
* Fuel Type: Petrol
* Suspension: Telescopic Forks (Front), Hydraulic Gas Filled (Rear)
* Tyres: 90/90/12
* Brakes: 130 mm Drum (Front), 130 mm Drum (Rear)

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TVS Wego
TVS Wego is a motor scooter manufactured by TVS Motor Company. It is a unisex scooter and
was launched in India in 2009.
After the releasing several variants of TVS Scooty, the company entered in the higher end
segment of the scooterette market by introducing Wego. The scooter was advertised with the
concept of body balance.

TVS, maintaining its product expansion spree, has launched the new TVS Wego. The 110cc
scooter first launched in 2009 has received a host of changes which should really help it maintain
the stronghold it enjoyed in this segment where its primary competition owing to similar
specifications and pricing.

The Wego has always stood out because of its sharp designing backed by some great
performance and efficiency, the 12-inch alloy-wheels, telescopic front suspension and the gas
filled rear shock absorbers were signature features of this scooter, all of which by the way have
been retained in the 2014 Wego. So moving on to what makes the New TVS Wego, new.

Engine:
The Wegos new engine is the 110cc CVT-i engine, also used in the TVS jupiter. The allAluminium engine has a higher compression ratio and remapped ignition to help with easy cold
starts and the revised ignition provides better combustion and hence better efficiency. There is a
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new piston used which gives us lesser friction as compared to the previous model. It provides
you with peak power of 8 BHP @ 7500 rpm and 8 Nm of torque.
Fuel Efficiency: 62 Kmpl

Exterior:
Cosmetic tweaks are more prominent as usually is the case with an update. Apart from keeping
the all-metal body the Wego has incorporated the following new updates:

Full Digital Console.

Tubeless Tyres.

Brake Clamp.

New Muffler.

Black Alloy Wheels.

Redesigned Seats.

TVS patented Econometer

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Manufacturer TVS Motor

Engine

Aluminum, 109.7 cc 4-stroke,single-cylinder, aircooled,

Power

8 hp (6.0 kW) @ 7500 RPM

Torque

0.8 kgm (5.8 lbft) @ 5500 RPM

Transmission V-Matic
Suspension

telescopic; gas-filled rear fork

Tires

Five-spoke alloy; wide tires

Weight

104 kg (dry)

Fuel capacity

5 litres

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TVS Wego: The balancing

Breaking category conventions, TVS Wego has launched a TVC that positions it as a playful
mode of transport to navigate city streets; its USP is the body balance feature highlighted in the
campaign.
BBH Mumbai has crafted a new ad campaign to announce the launch of TVS' new scooter, the
Wego. This offering is positioned as a unisex one with unique features that cater to urban men
and women riders. The campaign introduces a new perspective in the two-wheeler category by
highlighting the feature of body balance.

The 60-second television commercial, titled Faceoff, revolves around two couples riding Wegos.
The focus is not on the riders, but on the girls riding pillion. With no words exchanged, the girls
lock eyes and start competing with each other by performing strange balancing acts that increase
the intimacy quotient between them and their respective partners.
The communication attempts to position the Wego as the most efficient and enjoyable means of
conveyance for a young urban couple to travel within the city. It demonstrates how the Wego's
body balance feature allows the riders' weight to be distributed evenly, thus making it a sturdy,
yet fun ride around the city.

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TVS Motor Company launched the new 2014 TVS WEGO in Mumbai today. The new WEGO
gets the finest from the world of engineering, and comes spruced up a wide array of new features
and zesty colours. The WEGO is now the only all metal bodied scooter in India that offers a
comforting blend of style, power and mileage. New features found on the WEGO now includes a
fully digital console, tubeless tyres, parking brakes.
The company claims that new WEGO is now powered by an improved, noise-free, all-aluminum,
low-friction engine that offers better performance. It also gets 12-inch alloy wheels, telescopic
front suspension and gas filled rear shock absorbers. Furthermore, it also sports multi-reflector
halogen headlamps and a LED tail lamp with optical guides that further emphasize the WEGO's
styling.

Tvs zest

TVS Motors launched the first Scooty twenty years ago in the year 1993. Now, after more than
two decades, TVS Motors have launched the all-new Scooty Zest 110. The Scooty Zest 110 is
bigger and more powerful than any other Scooty model launched until now. The latest iteration
of TVSs most popular scooter brand till date is a culmination of TVSs unrelenting effort to
create a solid product in the increasingly important scooter segment. The relatively conservative,
yet technologically accomplished South Indian company has spent to the tune of 70 crore rupees
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for the development of the new scooter. The emphasis has been on catering to the requirements
of an everyday user, based on extensive market research.
The scooter segment in India has been seeing tremendous growth in the last few years and it is
evident from the fact that the Honda Activa briefly became the best selling two-wheeler in the
Indian market for some duration. Automatic scooters are increasingly being preferred by
commuters owing to the ease of riding and extra space offered by them. The Scooty Zest 110
would be yet another, and probably the most powerful product by TVS for the segment, after
introducing the immensely capable Wego and Jupiter scooters. TVS Motors recently invited us to
test the Scooty Zest 110 on the test track at their Hosur plant and here are our first impressions of
the latest TVS scooter on the block.
Design and build quality
The TVS Scooty Zest 110 is targeted towards the fairer sex and at the first glance reminds you of
the Pep+. Soon enough, though, you realize its an all-new model, with much trendier and
contemporary lines very modern and trendy. Although TVS is marketing the product keeping
in mind the young college going girl, the Zest in the black shade looks very different from how it
looks in other colors, and wouldnt look out of place ferrying a young college going dude. Its
the color of choice of the 5 options available, if you have to share your scoot with your sister.

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The Zest gets a re-styled headlight which looks somewhat like a bigger version of the unit found
on the Scooty Pep+. The unique feature in this headlight is that it lights up the left section of the
road a bit more. According to TVS, the feature is useful to make the casual walkers swerving in
and out on the roads fringes more visible in the night.

The dual tone apron houses the front number plate and stylish blinkers with sharp lines flowing
around them in the form of decals. A triangular piano black insert on the front apron features the
TVS emblem. The Zest gets stylish leaf shaped body colored mirrors and the switchgear is
housed on a smooth, painted panel. Below the instrument console, the Scooty Zest features an
open glove box, with enough space to hold a big one-litre bottle and more space for other knickknacks.

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The Scooty Zest looks striking in profile with its big, boomerang shaped rear blinkers extending
onto the side panels. The side panel itself is beautifully styled with an upswept, rearwards
tapering side panel. The panel under the floorboard is also body colored and looks nice with mild
stickering. The foot-pegs are neatly housed in a body-colored recess. The new Scooty has a
unique, sporty, yet curvaceous stance in profile, which in our opinion would be loved by the
ladies.

The Zest also gets a textured floor board for better grip and a double stitched seat. At the rear,
boomerang shaped indicators along with the LED taillight bestow the Zest with a fresh look. The
body panels feature sharp design cues and are neatly integrated with the rear blinkers. The engine
is all black and the compact muffler comes fitted with a stainless steel guard similar to the one
seen on the 2014 TVS Wego. We couldnt find any uneven gap within the body panels and the fit
and finish on the Zest is absolutely top notch.

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The Zest gets its fuel filler under the seat unlike the Wego and Jupiter. The underseat storage
volume stands at 19 litres, which is pretty huge for a compact scooter and can easily house a full
face medium sized helmet.

The switchgear quality is top notch and the buttons feel built to last. The handle grips are made
of soft and high quality rubber which will be favoured by the female riders. The centre stand is
the TVS patented EaZy centre stand which requires minimal effort from the rider. There is also a
brake lever clip to prevent the scooter from rolling away when parked on inclined surfaces. With
a light kerb weight of 97 kg, putting the Zest on the centre stand will be a cakewalk for the
ladies. Fuel tank capacity is 5 liters which, though not too much, is par with the segment and will
translate into roughly around 250+ kilometres on a tank full of gasoline.

Tvs scooty pep +

TVS Motor Company introduced the Scooty Pep in 2003 as a technically superior state of the art
scooterette which was designed to set new standards in convenience. The upgraded version is the
Scooty Pep Plus which is a new generation scooterette built on extensive customer feedback and
39 | P a g e

an in-depth understanding of their needs. TVS Motor Company introduced the Scooty Pep in
2003 as a technically superior state of the art scooterette which was designed to set new
standards in convenience. The upgraded version is the Scooty Pep Plus which is a new
generation scooterette built on extensive customer feedback and an in-depth understanding of
their needs.
This scooter gets a host of useful and handy features that makes it the most convenient scooter in
the category. These include auto choke, auto fuel tap, compartmentalised utility box, push and
pull bag holder, bag hooks, glove box etc. The two-wheeler is lightweight, aptly sized making it
convenient for anyone to handle it. The dimensions of the motorcycle are 1735mm in length,
590mm in width and 1065mm in height. The bike's seat height is 740mm and the ground
clearance is 135mm.
TVS Scooty Pep Plus is powered by an 87.8cc engine which produces 5 bhp of power at 6500
rpm.

The scooter is available in a wide range of colours like starlet series which include frosted black
and vivacious purple. There is another 'white and whacky' collection of colours which will be
available in vista blue, spring green, perky pink, passion purple or blush red along with white.
Targeted at the youth segment, the Pep Plus is on sale through a vast network of TVS
dealerships in the country.

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Features

Displacement - 88 cc

Max Power - 5 bhp @ 6,500 rpm

Maximum Torque - 6 Nm

No. of gears

Fuel Efficiency - 68 kmpl

Brake Type - Drum

Front Disc - No

Rear Disc - No

Alloy Wheels - Yes

Kerb Weight - 5 kg

Chassis Type - Tubular

Top Speed - 70 kmph

Tubeless Tyres - Yes

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Fuel Tank Capacity - 5 litres

CHAPTER- 3
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OUTLINE OF THE
PROBLEM

6) OBJECTIVE OF STUDY:
It was good opportunity to familiarize myself with the automobile sector i.e. the scooter segment
with selected brand TVS and as well as their market position. Most of the customers in the
PCMC area were attracted towards the Jupiter among the entire scooter products of TVS. Jupiter
is the most estimated product among the entire list.
The main objective of the project research is divided into primary and secondary objectives:
Primary objective
1. To understand and analyze the factors that affects sale of scooter segments.
2. To compare the price, features, advantages, benefits and value among the various products
of TVS scooters.
3. To Study and understand brand awareness of scooters.
Secondary objective
1. To study the product preference of the customer in PCMC area.
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2. To understand market estimation among non gear two wheelers.

3. To analyze the scooter market and understand behavioral patterns of different markets.

7) Scope of study:
Studying the current market scenario in the scooter segment,
I mainly focus on the particular product that is scooter (non gear) in them I select only TVS
Jupiter because it is the most solded product and then is wego.
When it comes to the defined result we have limited sample size that is easy to diagnose and
come to certain opinion. So the sample size is 120 people.
About the study of area the scope are limited only for Pimpri Chinchwad Municipal
Corporation in them we focus on Indrayaninagar Bhosari area.Estimation of product is mainly a
lengthy process so there are various important aspects to study but to do limited I mainly focus
on the estimation of the market potential of the product.

CHAPTER- 4
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RESEARCH
METHODOLOGY

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8) RESEARCH METHODOLOGY
Definition of research:
By Advanced Learners Dictionary of Current English,
A careful investigation or inquiry especially through search for few facts in any branch of
knowledge.

By Redman & Mory.

It is a Systemized effort to gain knowledge.
My first task before starting the process was to understand how to conduct the analysis. I have
chosen Scooter Sector as it comes under the Automobile Industry which is very vital for the
growth of the Economy. After doing thorough research I selected TVS brand among the scooter
product.
The next step leads me to know the Market estimation which will have a bearing on the scooter
sector. Then I studied the brand through the following characteristics:- Features, Performance,
Price etc. the next step lead me to know the history about the company along with the growth
prospects that possess for the future. The secondary data was used for analyzing. This was
collected through various sources.

This process was followed:

1. The relevant data are collected from the past available Data, market analysis.
2. Observations were drawn from the data collected and compiled.
3. The price, feature, performance, Product life cycle and yearly trend and movement of
market have been presented graphically.
4. The graphical presentation was considered and approximately interpreted for an in-depth
analysis of estimated products of the TVS scooter range.

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a) Type of the research:

In the current Research project I use Descriptive research technique as well as empirical study
and Exploratory Method use in the project to define my topic and research.

b) Sampling Technique

Non Probability Sampling Techniques:

Probability sampling is a sampling technique where the samples are gathered in a process that
gives all the individuals in the population equal chances of being selected.
Convenience Sample Techniques:
The simple random sample is the basic sampling method assumed in statistical methods and
computations. To collect a simple random sample, each unit of the target population is assigned a
number. A set of random numbers is then generated and the units having those numbers are
included in the sample. For example, lets say you have a population of 1,000 people and you
wish to choose a simple random sample of 50 people. First, each person is numbered 1 through
1,000. Then, you generate a list of 50 random numbers (typically with a computer program) and
those individuals assigned those numbers are the ones you include in the sample.

In such project I have limited area for taking sample in PCMC area I had selected 120 samples
randomly from the showroom where I did marketing research and Internship

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c) Data collection
1.

Primary data sources:

Questionnaire filled by 120 respondents in PCMC Area.

Type of the questionnaire: Close ended Rating scale.

2.

Secondary data sources:

Data collected from various past surveys, internet, and magazines.

Sample size
120 respondents have been selected across PCMC.

d) Data analysis tools

Data analysis will be done with the help of various tools
Percentage method, like Scale and Statistical diagrams i.e. pie chart, bar chart, Table etc.

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9) DATA ANALYSIS AND INTERPRETATION:

A) Secondary Data Analysis (Estimated analysis):
a) Sale of Scooter in 2014-15:

Jupiter

50.83

Wego

17.71

Zest

14.36

Pep plus

08.33

b) Price Analysis:
TVS Jupiter Ex showroom Price in Pune PCMC 49658
TVS Wego Ex showroom Price in Pune PCMC 49691
TVS Zest Ex Showroom Price in Pune PCMC 46475
TVS Pep + Ex Showroom Price in Pune PCMC 41568
c) Product Life Cycle:
Graph No 3 PLC of Jupiter

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Plc Curve of Jupiter

4.5
4
3.5
3
Plc Curve of Jupiter

2.5
2
1.5
1
0.5
0
Introduction stage

groth

maturity

decline

plc curve of Wego

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
introduction stage

Graph No 4 PLC of Wego

d) Feature Analysis:
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groth

maturity

decline

TVS Jupiter and Wego both are most efficient scooter in their class and one of them leading the
market and rest one have potential to lead the market. But the truth is that both scooters are
different from each other so analyzing that I define feature level as follow My dad has one. My
neighbor has one. And now I think half of the Indian two wheeler buying public has one. The
Jupiter is after all one of the top selling two wheelers in India. But is this reason enough to buy one?
Of course not, only do you get a machine that has proven itself time and again, and in important areas like
reliability, quality and fuel economy, but you also get a spacious, practical and easy to ride everyday
commuter.

But, is Jupiter the best estimated scooter in the market today? To find out, we have the new TVS
scooter products.
A) The Jupiter looks more fleshed out:

B) The Jupiter gets a few additional practical add-ons like the Econometer and a pass light

Now, the Jupiter has some strong attributes as well. To begin with, it is a bit more modern
looking than the Wego.
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C) Unisex appeal:
Both scooters Jupiter and Wego have unisex appeal to them but other two i.e. zest and pep plus
doesnt have the same. We also prefer the seating ergonomics of the TVS the handlebar-seat
distance and height is better judged, and the seat-floorboard height is more comfort oriented on
the TVS as well. The Jupiter gets a few additional practical add-ons too comparatively wego,
zest and scooty pep. Then theres a mobile charging point, a front hook to hang light stuff and a
fuel filler cap thats located on the tail.
D) Fuel Filling System:
The Jupiter and wego has a fuel filler cap thats located on the tail which neglect the need to get
off the scooter and open the seat to fill up the fuel. The other scooters that is zest and scooty pep
doesnt have this feature. That is why the customers prefers these two products much more and is
the most estimated among the entire product.

E) Storage Capacity:
The under seat storage offers a liter more than the Jupiters but can still hold only a half face
helmet.
F) The Jupiter has an 8PS 110cc engine:

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The similarities dont end here. Under full bore acceleration the Honda takes 10.2s to hit 60kmph
from a standstill while the Jupiter comes three tenths more at 10.5s. The difference in quarter
mile times is less than a second as well. And the difference in top speed of the two scooters isnt
significant either. The Activa tops out at 86.2kmph to the Jupiters 85.2kmph.
G) The Jupiter has 12-inch alloys:

H) Ride on Road:
On the road, this gives the TVS significantly better ride and handling characteristics. At slow
speeds, say up to 30kmph, the difference isnt as telling.
The Jupiter and Wego rides the bumps and potholes with more smoothness.

I) Break System:

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Even on the handling and braking front, the Jupiter feels surer even though both scooters only
come with drum brakes at both ends. The Activa, nonetheless, does get Combined Braking which
brakes both the front and the rear wheels even if only the rear brake is applied for better and
safer braking. But on the road, the Jupiter stops sooner and feels more stable while at it.

J) Radius and traffic cutter:

As far as flick-ability at slower city speeds is concerned, the two scooters are comparable. Both
feel light and eager to slice through traffic and given theres hardly any difference in the width of
the two scooters, picking gaps is equally easy. But, ride faster and the Jupiters better dynamic
abilities begin to shine. It bounces around less, turns in better and feels less nervous under quick
direction changes.

B) Primary Data Analysis and Interpretation

1) Questionnaire analysis:
Q.1) Which vehicle do you want to purchase? (Responses 120)
Type of Vehicles

Respondent

Bike

30

Scooter

90

Total

120

Table no 3 Preference for Vehicles

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Percentage
25%
75%
100%

Preference for Vehicles

Bike ; 25%

Scooter ; 75%

Graph No 5 Preference for Vehicles

In a PCMC area when I took the sample for analyzing the estimation of the product I asked
question because now the trend is change as well as preference also changes and the result is out
of 120 samples there are 90 respondent goes for scooter and rest of 30 for Bike so here scooter
prove its durability and utility and therefore its estimation of market potential is high.

Interpretation: Out of 120 respondent 75% go for scooter and 25% for bike.
Q.2) Which brand do you like (rate 1-5)?
Brand
Hero
Honda
TVS
Yamaha
Suzuki
Mahindra
Table no: 4 Brand Preferences

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Prefer brand by scale

4
6
5
2
3
1

Brand Prefrance
6
5
4
Brand Prefrance

3
2
1
0

Graph No: 6 Brand Preferences

As per collected data when I analyze this I got the brand preference on the durability, the
performance & style in over all model of scooter segment. The result as follow
Honda Motors at top with rate scale of 6 out of 6, Followed by it there is TVS Motors which got
5 point out of 6 here Honda at top only by brand image afterward both are at performance level
as equal. Then Hero got 4, Suzuki 3, Yamaha 2 and Mahindra 1 out of 6.

Interpretation: Respondent rate Honda, TVS and Hero as respective 1, 2 & 3 as top three.

Q.3) why did you select this brand?

Brand Quality

Responses

Percentage

Price

90

Feature

18

Performance

12

Table No: 5 Strength of brand

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75%
15%
10%

Sterngth of the Brand

performance ; 10%
Feature; 15%

Price ; 75%

Graph No: 7 Strength of brand

In previous question we analyze the brand but why particular brand is famous and most
preferable, in them there is some importance behind that and have such kind of brand strength so
I choose such strength here or quality on that basis the customer select particular brand there
qualities are as follow Price there are 90 responses select this parameters to choose brand then
out of 120 samples 18 people says that brand strength depend on feature and rest of 12 people
goes with performance of brand.

Interpretation: 75% respondent prefer for price, 15% for feature and 10% for performance,
So here one thinks point out that money matters a lot as well as this is intermission to industry
that cost cutting is very important.

Q.4) For which age group you choose such scooter?

Age Group
14 25
26 49
50 <
Table No: 6 Segmenting Market
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Respondent

Percentage
70
15
35

58.33%
12.50%
29.16%

Segmenting Market
50 < (29.16%)
Segmenting Market
26-49 (12.50%)

14-25 (58.33%)
0

10

20

30

40

50

60

70

80

Graph No: 8 Segmenting Market

According to the sample and their responses we got various kinds of data, in marketing there are
two most important concepts that is Targeting & Segmentation so for the purpose of marketing
and sale we need some data which age group we have to approach? And the answer gives by
sample analysis that is out of 120 samples 70 people purchase scooter for age group of 14-25 yrs,
second most for more than 50 age people and rest of for durable use of in age group of 26-49. So
we got direction to focus on a particular segment of the society and mainly focus on age group of
14-25. We should always make try to fulfill the requirement of the particular group.

Interpretation: 58.33% respondent of 14-25 age group prefer for scooter, 29.16% respondent
of above 50 age group and 12.65% from age group 24-49 go for scooter.

Q.5) Which kind of outer body do you prefer?

Type of Scooter Body

Respondent

Metal
Fiber
Mix

Table No: 7 Feature Scooter Body

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Percentage
60
10
50

50.00%
12.00%
38.00%

Feature: Scooter Body

60
50

Feature: Scooter Body

40
30
20
10
0

Metal (50.00%) Fiber (12.00%)

Mix (38.00%)

Graph No: 9 Features Scooter Body

Indian road and the geographical region do matter a lot because in rural area and at semi rural
area fiber body become useless within a year so in scooter mostly people prefer for metal body
just like In Bajaj scooter there is 100% metal body, but now trend is change that people want
some modification in scooter also a light weight also so in this particular question we got close
response that is 60 people want full metal body and 50 people want mix body out of 120 sample
rest of 10 people want fiber body because it has in less price, in my project in competitor
analysis there both product have mix body that is 70/30 metal/fiber combination. So it also play
crucial role in the sale of scooter.

Interpretation: In feature body 50% prefer for metal, 38% for mix body and 12% for fiber so
the preference depend on the quality of body.
Q.6) what is your main purpose to select particular model?
Qualities

Responses

Percentage

Mileage
Pickup
Look

18
2
3

15.00%
1.66%
2.50%

Above All

97

80.83%

Table No: 8 Qualities of Scooter

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Qualities of Scooter
Mileage (15.00%); 15%
Pickup (1.66%); 2%
Look (2.50%); 3%

Above All (80.83%); 81%

Graph No: 10 Qualities of Scooter

To choose particular thing the qualities are very important people goes for the feature and
qualities of scooter, for that I take three think on priority that mileage, Pickup and look above
them most of the people goes for the combo pack in a reliable price. So the dissertation is that 97
people out of 120 want all features in one scooter, 18 people goes for only mileage of scooter
look and pickup doesnt matter and rest of 5 there are 3 want look and 2 goes for pickup. But
here most of people go for combo pack and in scooter segment only TVS Jupiter provides these
things in a single scooter with lowest price.

Interpretation: Quality of scooter for all quality 81%, mileage 15%, look 2.50% and pick up
1.66% go for such quality and select model on that basis.

Q.7) Do you want mobile charging facility in your scooter?

Feature Mobile Charger

Responses

Yes
No

Table No: 9 Feature mobile charger

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Percentage
115
5

95.83%
4.16%

Feature - Mobile charger

No (4.16%); 4%

Yes (95.83%); 96%

Graph No: 11 Feature mobile charger

In the sample analysis I found that only 5 people doesnt want mobile charging facility because it
have extra charge to start charger thats why thy appose but actually they want because now
mobile is important need in todays life so it is have positive response and in scooter only Jupiter
and pleasure have this facility.

Interpretation: when I decide mobile charger for parameter of selection there are 95.83%
respondent choose that and rest of 4.16% avoid it only by cost efficiency.

Q.8) For How much cc engine capacity you prefer?

Engine capacity

Responses

Percentage

90cc

12

100cc

20

110cc

80

125cc

Table No: 10 Engine Capacities

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10%
17%
67%
6%

Feature - engine capacity

90cc

100cc

7%

110cc

125cc

10%
17%

67%

Graph No: 12 Engine Capacities

People mainly a conscious about saving petrol so automatically they go for low cc because they
give better mileage, 90cc scooter have better mileage but not that much strength, 125 have full
power but not mileage so now a days 110cc is optimum solution for pickup, mileage and power
and Jupiter have this facility 109.7cc CVTI engine with 62 KMPL.

Interpretation: out of 120 respondent 67% choose 110cc scooter because power and pickup
17% go for 100cc because it has less price, 10% respondent for 90cc because it give more
mileage rest of 6% prefer 125cc it have good pickup but not effective mileage.
Q.9) Which kind of fuel filling system did you like?
Feature Fuel Filling

Responses

Insider
Outsider

Table No: 11 Feature Fuel Filling

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Percentage
0
120

00%
100%

Feature - fuel filling

Outsider; 100%

Graph No: 13 Feature Fuel Filling

The shocking response for this feature is that 120 out of 120 people want Outsider Fuel filling
system so first time people think deeply.

Interpretation: 100% out of 100% respondent want external fuel filling technology no one
go against that and prefer only for external fuel filling
Q.10) what is expectation about price?
Price

Responses

> RS.50000
RS.50000- 55000
Rs. 56000- 60000
< Rs.60000

Table No: 12 Feature - Price expectation

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Percentage
70
45
5

58.33%
37.50%
4.16%

0%

Feature - Price expectation

80
70
60
50
40
30
20
10
0

Feature - Price expectation

Graph No: 14 Feature - Price expectation

In a market there is a high inflation so everyone wants high quality product, good brand in a
cheaper rate. Thats why around 70 people out of 120 prefer our product but the interesting thing
is that there is one more class who want to pay a reasonable amount for the good quality as well
as brand so the dissertation is that we want best quality product as well as advance feature and
we are ready to pay for it.

Interpretation: price expectation 58.33% respondent want less price than Rs. 50k, 37.50%
respondent want price between Rs.50k to Rs.55k and 4.16% want Rs.56k to Rs.60k no one go
for above Rs.60k it means most of respondent are price concern.

C) SWOT ANALYSIS OF JUPITER.

STRENGTH:-

Semi Metal Body

Understandings need of the markets
Production and assembly under one brand
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Indian brand easy to lead Indian market

Various advanced feature first time in scooter
CVTI Engine
Best and durable product
WEAKNESS:-

Low Brand Image in the market.

New Product
Low Advertisements
Tough Competition

OPPORTUNITY:Large potential market

Ability to lead Scooter Market
Boom in automobile
Create market image and increase brand value
THREATS:Big brand competitor
Poor marketing activities for making
Low marketing channel
Comparatively week brand
Indian brand
Performance (still it in introductory stage so it has to go through various tests)

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CHAPTER- 5
ACTIVITY CHART

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8) Activity Chart: In 8 week internship I did various activity as follow

Date

Activity

Location

17 May 2015
22 31 May 2015
02, 03 June 2015

Joining At TVS Showroom

Training & Product Briefing
Market Research (Survey)

Sai Baba TVS Chinchwad

Sai Baba TVS Chinchwad
PCMC Area

about Sales, Appearance &

04 07 June 2015

Brand Awareness
Analysis, Interpretation &

Regional Sales H.O.

09 14 June 2015
16 21 June 2015
23 30 June 2015
01 05 July 2015
09 14 July 2015
16 July 2015
17 July 2015
18 20 July 2015
21 July 2015

presentation
On Sales Counter
Direct Marketing Pamplet
Salesman ship
Canopy Sales
Counter Sale
Promotion Rally Jupiter
Promotion Rally Super HD
Follow up & Conversion
Send off by Sai Baba TVS on

Sai Baba TVS Chinchwad

Bhosari Indrayninagar
Sai Baba TVS Hinjewadi
Bhosari, Moshi Indrayaninagar
Sai Baba TVS Bhosari
PCMC
PCMC
Sai Baba TVS Bhosari
Regional Sales H.O.

Behalf of TVS Motors LTD.

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CHAPTER- 6
LEARNING
THROUGH THE
PROJECT

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Key Learning:
Research process is a one of the kind of learning, in research we have to deal with many subjects
and topics, refer various books find out the important things and inculcate it with chosen problem
and solve it and as per university guideline we have to do summer internship training of 60 day
compulsory so by both things I learn lot of this things mention as follow,
By the current research I learn so many things I mention it under two separate heading which
described by university
1) Soft skill:
In a soft skill there are so many things which are developed by this research process in
them mainly when I am at the summer internship there I firstly study the work culture in
a corporate, how it important to complete the target, to handle the presser of the higher
authority, experience of field work, how to deal with customer, convince theme, read the
product, the technical things etc. by this all activity it give me a good platform to prove
myself and develop various things inside me, in the training period I with my team Mets
visit various promotional seminar and meeting so in them we prepare various
presentation and present it, Professional etiquettes is one of the core learning of the
summer training, throughout the training and after the training the whole process shape
my behavior as like a perfect corporate person and the organization give exposure to do
this.
I basically work under team at the summer internship of Direct Marketing and our team
achieve the target defined by the company as well as we achieve the Golden team award
by the respective authority of training center. They give us opportunity to participate in
various meetings about planning, promotion and training which was mainly deals mainly
with planning, target setting and deadline in them we decides the strategies for week. So
sharing idea knowledge learns new things we get exposure through the summer
internship and project work.

2) General learning:

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The project work is relate my learning and experience and present it on the paper as well
as in words for doing this activity I take help from various sources, tools, things, use
various application to collecting data analyzing data of the project that is for forward to
the regular project work here we have to deal with it. By the help of research I do clear
my various dough and concept i.e. I am very confuse in research concepts such as
Research methodology, various tools I use very first in this topic, Concept of DMTL, etc.
This above are the learnings which I got from the 2 month summer internship and in the
project/report assessment and solving and it is so important and interesting which help
me myself, knowledge and help me to achieve improve me.

CHAPTER- 7
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CONTRIBUTION TO
THE
ORGANISATION

9) Observations and Suggestions:

Observations:

In The TVS Showroom They provide various after sales activity which are free.
They have their own financing company
TVS have comparatively low price of accessories
On counter they provide all information and satisfy their customer
They have display board, Scheme & activity chart
They provide test drive for all visitor
When I do survey in PCMC area there are TVS as Presentation rank on and as
Appearance Yamaha is best and TVS Saibaba TVS Showroom at second

Suggestion:
TVS Motors should focus on promotion of Jupiter
TVS Promote all the feature of Jupiter as compare to others
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CHAPTER-8
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CONCLUSION

10)

Conclusion:

To focus on various aspect of the automobile sector and studying various product at the level of
Price, Performance, Feature and the questionnaire which is filled by the 120 respondent of
PCMC area I come to point of conclusion that is as per price and feature Jupiter is better product
estimated in the market, Jupiter have potential to grab the market. But only thing is that TVS
should focus more over towards the promotion of Jupiter.
According to the survey I found that most of the customers is inclined towards the Jupiter among
the entire products of TVS brand. The TVS motors provide excellent segment with the study of
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the estimation of market on advance product of the same. Mostly the teenagers are inclined
towards this product due to its color, attractive model, its enhanced features, it is the most
estimated product in the market.
This will also be able to develop in depth knowledge of estimation of product. The employees
attitude towards the customers was very much familiar. The mindset of the customers was
positive towards the product in the market.

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CHAPTER-9
BIBLIOGRAPHY

Bibliography:
Material

In Text

Reference List

Type
Company

TVS

www.tvsmotors.com

Report

MOTORS

&profile
Company

Stock &

Performa

share

nce
Competiti Competition
or

75 | P a g e

www.moneycontrol.com ... Share/Stock Price Auto - 2 & 3

Wheelers

www.indianotes.com/.../company-competitors.php?cc...TVSMotor...

www.tvsmotor.com/annual-reports.asp

Fact

Annual

Sheet

Report

Newspaper:

(The Hindu

The Hinde 2015, 'TVS Have to Come up with new phase to increase

print

2015)

the market share 7 October, p. 5. Available from: Factiva. [2 February

2015].
Television
programme
Course
reader

advertisemen www.ndtv.in/tvswego/video./,php
t
: Kotler

Business Research Method McGraw-Hill/Irwin 11th

Philip,

edition 2014 pg no.105, 299, 210

Armstrong
CourseRea
der

Gary
By: Dr.

Research Methodology In Management Himalaya

Michael V. P

publishing house 2012 pg no. 32, 54-60, 120

All or part

From [or The

of a table,

data in column

figure or
data used
in text:
from the
web

# are
from] Internati
onal
automobile
imports
export
india (ABS
20013-15)

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Available from:
<http://www.abs.gov.au/automobile/abs@.nsf/mf/5439.0?
OpenDocument>. [6 March 2014].

CHAPTER-10
QUESTIONNAIRES
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Questionnaires
Estimation of market potential in scooter segment
(Type of the question is close ended and rating scale question with help of liked scale)
NAME:
MOB NO.:
AREA:
Q.1) which vehicle do you want to purchase? (Responses 120)
Bike:

Scooter:

Q.2) which brand do you like (rate 1-5)?

Hero

Honda

Suzuki

TVS

Yamaha

Mahindra

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Q.3) why did you select this brand?

Price

Feature

performance

Q.4) for which age group you choose such scooter?

14-25

26-50

50 <

Q.5) which kind of outer body do you prefer?

Metal

fiber

mix

Q.6) what is your main purpose to select particular model?

Mileage

Pickup

Look

All
Q.7) Do you want mobile charging facility in your scooter?
Yes /No
Q.8) For How much cc engine capacity you prefer?
90cc

100cc

110cc

125cc

Q.9) which kind of fuel filling system did you like?

Insider

Outer

Q.10) what is expectation about price?

> RS.50000/-

RS.50000- 55000

Rs. 56000- 60000

< Rs.60000

Q.11) what is your opinion about Indian brand (Tick)

Poor

Average

good

Q.12) Do you want alloy wheel and tubeless Tyr in your scooter
Yes / no

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better

best

Q.13) are you existing user of scooter? Mention the model and brand
Yes / No
Q.14) which kind of suspension do you like?
Normal spring

Telescopic with gas fielded

Q.15) what is your expectation about Console/meter?

Digital

Semi digital

regular

Q.16) which starting system do you prefer?

Button + center stand kick

button + Side stand Kick

Q.17) what is your expectation about the advance feature?

Like Pass Light

Pilot Lamp

Lead tail lamp

Q.18) Do you want style, performance, durability, millage, look at a affordable price?
Yes /No
Q.19) Do you want extra space, multi hook, large dickey for carry extra load?
Yes / No
Q.20) Is there any problem to stand bike/scooter at center stand?
Yes / No.
Suggestion if:

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Theft alarm