Running Head: WHERE DO YOU GET YOUR INFORMATION FROM

Where Do You Get Your Information From

Name
Institute

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Where Do You Get Your Information From

Media in the modern world has become the window through which people see the outside
world. Media is the only medium through which the people get access to the world around them.
Therefore, the media has a very significant role in any community. It is the media, which enables
the people around the world to form their opinion about the happenings and proceedings in the
world.
Scientific studies cannot take place by themselves. They require a lot of time, patience
and money. Scientists are people who understand science but they need sponsors or donors for
their studies. And nobody contributes financially in a subject which is of no interest to them. It
requires for the scientists, to rationalize the logic behind their study purpose and make it evident
to the donors that science can work for their common interest. Communication has to justify the
need for funding, bringing out the potential results and explaining anticipated breakthroughs that
could take place. Also, while carrying out researches themselves, it is important for a scientist to
link his study within the study periphery of his institute. There are several methods of doing this,
presenting a proposal with objectives of the research and generalizing past researches on similar
fields. Besides that, communication also helps to make an impact. Information is of little value if
it not presented in a robust and meaningful way. Scientific knowledge should be presented as
simple as possible for the public to understand, but it should also be stern enough to stress the
facts. In any way, effective scientific communication is the key.
Here, the role of the media is to project the reality and not the made up stories. Media has
to realize that millions of the people are making their decisions on the basis of what they are
projecting to the public. In this regard, the media is responsible for the decisions made by the

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public. In other words, it can be said that the media have the power of manipulating the decisions
of the people in both positive and negative ways.
In conclusion, communication is an integral part of science. It builds a basis for
information sharing and distribution, it helps to understand the facts and facilitate various
decision making processes, it keeps a record of the findings that can be looked upon in future for
further studies and it makes science more accountable by integrating various aspects. Therefore,
for an effective scientific communication, it is important to follow general rules like keeping it
simple and clear to make the information more understandable to the public. Scientific
information circulates by a series of simplex and complex steps to reach the targeted audience.
So, while presenting information to scientific as well as non-scientific communities, it should be
done in a manner that can be comprehended and convinced for authentication.

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References
Axford, Barrie, and Richard Huggins, eds. New media and politics. Sage, 2001.
Magleby, David, Light, Paul C, Namecheck, Christine L. Campaigns and Elections: Government
by the People (Brief), 2012. p. 196-243.