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GHANSHYAM BARUA
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#$%&''()'*


BHARATI VIDYAPEETH UNIVERSITY

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DECLARATION


I, .
,-+2,/-% -.#-, a student of   %03&4/ m
5 hereby
declare that this project report entitled Ceeco Technologies Pvt.Ltd. is the record of
authentic work carried out by me during the academic year 2008-2010 and has not
been submitted to any other university or Institute towards the award of any
degree.

An attempt has been made by me to provide all relevant and important details
regarding the topic to support the theoretical edifice with concrete research
evidence. This will be helpful to clean the fog surrounding the various aspect of the
topic.

I hope that this project will be beneficial for the Organization.

Place: Pune (GHANSHYAM BARUA)

Date:10:07:09 TM/08/16

BVU Amplify DITM


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Certified that this internship report titled ñ(-3(.(1(3*0%(+'

.*7.-%*.8 in ´ 
 
m


is the bonafide work of .
,-+2,/-%-.#- who carried out
the internship under my supervision from ! to 9 
. Certified further, that to the best of my knowledge the work
respond herein does not form a part of any other project report or
dissertation on the basis of which a degree or award was conferred
on an earlier occasion on this or any candidate.

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I avail this opportunity to express my deep sense of gratitude

to those who were really involved and helped me to complete this
task.

With utmost sincerity, I would like to express my whole

hearted indebtedness to my Company Guide .#.(2, -',&
General Manager] and Faculty Guide *3 6
*%(2 HOD BVU-
Amplify DITM.] and Prof. .-2,-+'&+)#:-. 

I wish to state goes to all the staff ofCEECO TECHNOLOGIES

who help me by giving advice, personal training and technical
knowledge about the Sales, marketing and also activity and schemes of
competitors of the company. I would like to thank the respondents
without whom this project couldn¶t have been a success.


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1. ABOUT INDUSTRY

2. ABOUT COMPANY

Ý OBJECTVES OF COMPANY

3. ABOUT STUDY

Ý Objective of study
Ý Research Methodology
Ý Advantages
Ý Limitations

4. PRODUCT PORTFOLIO

Ý Projectors
Ý Interactive Board
Ý Interactive monitor
Ý Visualizer
Ý Wireless tablet

5. MARKETING ACTIVITIES

6. MARKET SEGMENTATION

7. ROLE & RESPONSIBILITY

8. DATA ANALYSISI & INTERPRETATION

9. WOT ANALYSIS

10.CONCLUSION

11.RECOMMENDATION

12.APPENDIX

13.BIBLIOGRAPHY
   

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The information technology (IT) industry has become of the most robust
industries in the world. IT, more than any other industry or economic facet, has an
increased productivity, particularly in the developed world, and therefore is a key
driver of global economic growth. Economies of scale and insatiable demand from
both consumers and enterprises characterize this rapidly growing sector.

Information Technology is one of the most important industries in the Indian

economy. The IT industry of India has registered huge growth in recent years.
India's IT industry grew from 150 million US Dollars in 1990-1991 to a whopping
50 billion UD Dollars in 2006-2007. In the last ten years the Information
Technology industry in India has grown at an average annual rate of 30%.

The liberalization of the Indian economy in the early nineties has played a
major role in the growth of the IT industry of India. Deregulation policies adopted
by the Government of India have led to substantial domestic investment and inflow
of foreign capital to this industry. In 1970, high import duties had forced IBM to
leave India. However, after the early nineties, many multinational IT companies,
including IBM, have set up their operations in India. During the ten year period
1992-2002, the Indian software industry grew at double the rate as the US software
industry.

The Information Technology Association of America (ITAA) explains the

³information technology´ as encompassing all possible aspects of information
systems based on computers.

Both software development and the hardware involved in the IT industry

include everything from computer systems, to the design, implementation, study
and development of IT and management systems.

Owing to its easy accessibility and the wide range of IT products available,
the demand for IT services has increased substantially over the years. The IT sector
has emerged as a major global source of both growth and employment.



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Economies of scale for the information technology industry are high. The
marginal cost of each unit of additional software or hardware is insignificant
compared to the value addition that results from it.

Unlike other common industries, the IT industry is knowledge-based.

Efficient utilization of skilled labor forces in the IT sector can help an

economy achieve a rapid pace of economic growth.

The IT industry helps many other sectors in the growth process of the
economy including the services and manufacturing sectors

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The IT industry can serve as a medium of e-governance, as it assures easy

accessibility to information. The use of information technology in the service
sector improves operational efficiency and adds to transparency. It also serves as a
medium of skill formation.

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A wide variety of services come under the domain of the information
technology industry. Some of these services are as follows:

Ý Systems architecture
Ý Database design and development
Ý Networking
Ý Application development

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Ý Testing
Ý Documentation
Ý Maintenance and hosting
Ý Operational support
Ý Security services

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Ý Abundant availability of skilled manpower
Ý Reduced telecommunication and internet costs
Ý Reduced import duties on software and hardware products
Ý Cost advantages
Ý Encouraging government policies
Ý India's IT industry caters to both domestic and export markets. Exports
contribute around 75% of the total revenue of the IT industry in India. The
IT industry can be broadly divided into four segments -
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Ý ITES-BPO
Ý Hardware

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According to leading reports, Indian software industry is set to
achieve a turnover of 10 billion dollars by the year 2005. The projected
demand for trained I.T. professionals is estimated at over 400,000 per year.
There is a clear imbalance between the demand and supply of IT
professionals with the result that this sector offers one of the highest
remuneration packages. The Internet is a new revolution that is sweeping the
world. It promises to change the way we work, live, shop, communicate and
entertain ourselves.
 m


 

Ceeco Technologies is an information technology & electronic
communication company.

It is a twenty-five years old company. It is owned by Mr. Sanjeev Bhasin

Who is the managing director of the company. It is situated at New Delhi.

Ceeco head office is in Narayana and another office is in Mahipalpur . (New

Delhi).

This company is a highly professional organization that believes in

perfection, Quality, innovation and team work. Company is mainly a Centralize
organization but there is little bit decision making power is given to each level. The
company has over 2 decades of experience in providing solutions for Board Room,
Professional Audio/video, Interactive Class room solutions for educational
institutes and distance learning.

The organization has evolved over a period of time into a multiproduct and
divisional organization. In order to provide sharp focus in every activity each
division functions independently and comprises of highly experience professional
working as a team.

Ceeco deals with next generation or advanced technology product.

It has a wide range of Audio Visual products like :---

Ý Interactive White Board ( E-learn ).

Ý Interactive Touch Screen Monitor ( E-learn ).
Ý Wireless Tablet / E-Slate ( E-learn ).
Ý Multimedia Projectors (Vivitek).
 

Ceeco is the national distributer of Vivitek Projectors.

Vivitek is the largest OEM (Original Equipment Manufacturer) in the whole

country.

E-learn is the brand name of Ceeco Pvt. Ltd.

6
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Ý Objective of Ceeco is to aware more and more people about new technology.

Ý They want to enhance technological environment so that our country and

students become Hi-tech.

Ý They wants to provide Best product at Best price and achieve maximum
profit. And not want to compromise with quality.

Ý Ceeco also has an objective to provide more and more employment.


 m




In Marketing there are two types of marketing.

1. DIRECT Marketing.

2.CHANNEL Marketing.

In direct marketing, manufacturer has direct contact with customer not any
other mediator present in this. Like door to door sales (Amway).

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Physical distribution is a process of reaching a product to consumer. It
consists of all the activities in the physical transfer of goods from manufacturer
tom the ultimate consumer. Distribution is one of the 4p¶s of Marketing Mix.
product, price , place and promotion.

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Main problem of a manufacturer can broadly be divided into two parts,

production and distribution. After production, the next main problem faced by
the producer is that selling distributing because the production is made to safety
the needs of consumers, so it must reach the consumers for whom it is
made.Thus a way through which goods flows from the producer to the consumer
is called ³Channel of Distribution´

The term of ³Channel of Distribution´ has been defined by many eminent

authors as follows:-

³Every producer seeks to line together the set of marketing intermediaries

that about fulfill the firm¶s objectives. This set of marketing intermediaries is
called the marketing channel also trade channel of distribution.´

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³A channel of Distribution (sometimes called trade channel) for a product is

the route taken by the title of the goods as they move the producer to the
ultimate consumer or industrial users´.

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The following are certain functions, which generally are performed by
different channel of distribution or middlemen.

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Channel of distribution are very helpful in determining the price of the

product because they are in direct touch of consumer. They can estimate paying
capacity of the middlemen while determining the price of his product.

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All the manufactures have limited financial resources. A middleman helps

manufactures in adequate financial resource available.

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It is not possible for a producer particularly a producer of consumer goods

tobe in direct touch of all consumers. Therefore, it is not very practical for the
producer to distribute the goods produced by the producer at the tight time and
right place to the right consumer.

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Channel of distribution help the producer not only in the distribution of

goods and services but also in promoting the sales of these producers.
Wholesalers advertised for the good dealt by them and retailers help in
increasing the sales by adopt in the method of sales promotion.


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In channels marketing mediators are present between manufacturer and

customer.

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There are four level of marketing in the corporate world.

Ý 3ero level or Direct Marketing. (Manufacturer ĺ Customers)

Ý One level. (Manufacturer ĺ Dealer ĺ Customers)
Ý Two level. ( Manufacture ĺ Dealer ĺ Wholesaler ĺ Customers )
Ý Three level. ( Manufacturer ĺ Agent ĺ Dealer ĺ Wholesaler ĺ Customers )

In the past Ceeco used to do direct marketing for selling. But now they
switch to channel marketing. They are making their channels in each & every
region like North Region, South Region, East Region and West Region.

So they have been giving me that work to appoint new potential dealer for
them.

As soon as I get this work I started work on it & give best efforts to
appoint good efficient dealers for them.




 m

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Every work has been done for achieving some objectives. Without setting some
objectives we cannot get appropriate results.

Ý My objective behind do this work is to increase volume potential.

Ý To know the distribution method adopted by the organization.
Ý To formulate & to understand the relationship between sales and
customer satisfaction level.
Ý To find out the loyalty of dealers.
Ý To find out the marketing strategies of company.
Ý To increase sales of companyµs product.
Ý To spread business all over country by appointed potential dealers.
Ý To provides employment or business for that people who are ready to
work.
Ý To reach every organization, institutes, etc with these smart class
rooms solution.


 

 



Research methodology deals with the various methods of research. The
purpose of the research methodology is to describe the research procedure used in
the research. Research methodology overall includes the research design, data
collection method and analysis procedure which are used to explore the insight
information form the research problem. Research Methodology helps in carrying
out the project report in by analyzing the various research findings collected
through the data collection methods.

To performing this study I adopt a methodology which is as follows. Firstly

I take a sample from the population. Because I cannot reach to the whole
population so that I take this sample and sample size is hundred.

The success of any project or market survey depends heavily on the data
collection and analysis. It is necessary that the data collected is a reliable data in
order to achieve the research objective. All data sources can be classified into two
data:

‡ Primary Data.

‡ Secondary Data.

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: - Primary data is the data which are fresh and collected for
the first time, and are original in character. There are various Primary data
collection techniques, which have helped in data gathering.

The primary data collection techniques used in the project is as follows:

a) PERSONAL INTERVIEW METHOD

b) SURVEY METHOD

c) QUESTIONNAIRE METHOD

d) OBSERVATION METHOD

e) EXPERIMENTATION METHOD
 
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2)   
- Secondary data are those data, which have been
already collected or published for the purpose other than specific research need at
hand .This data is simply used up by the researcher for his purpose of collected the
data and its use is now not the same The secondary data source here in this project
are:-

a) MAGA3INES

b) WEBSITES

c) JOURNALS

I collected primary data from Telephonic interview & dealer survey &
secondary data from database which provided on websites like alibaba.com,
fundudata.com, & several magazines etc

By collecting data through such steps I made a new database for Ceeco.
After that I did calling to the selected people and take telephonic interview.
I asked some questions to the people-:

Q: 1:- Which brand are they recently working for?

Q: 2:- What method they apply for selling any product?

Q: 3:- Do they know about projectors and Interactive boards.

After asking such kind questions I selected some person and then I gave them
information about my products & fixed an appointment. After that I met that
person if I found everything fine I closed the deal.


 
mm

     


By doing this summer internship I gain knowledge and face the real corporate
world.

During internship I understood.

Ý How to deal people?

Ý What are the need & want of customers and how can we satisfy them?
Ý How to manage people?
Ý How to work in corporate?
Ý How to behave in corporate?
Ý How to improve myself and my confidence?
Ý How to convince customer for deal?
Ý How to make strategies to cope up with competitive scenario?

I really learn many practical things in these two months period of training.

¦ 

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Ý Some time people showed disinterest in giving the telephonic services.
Ý Some time people showed lack of time.
Ý As the training was meant for 60 days, it was a kind of time constraint for
me.
Ý Due to high temperature in this season it was almost impossible to me to
conduct face to face interviews outside the organization.
Ý Being a trainee the data provided to me by the company was not sufficient.
 
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Ceeco has a wide range of Audio visuals products. Ceeco has next generation
product which made a classroom smarter. Products are as follow-:

1. 6
 (Vivitek)

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(E-Learn)

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(E-Learn)

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Ceeco has alliances with some of the world leaders:

  - for display servers, projection cubes, LED walls and large screen DLP
Projectors.

  - For LCD Projectors and Network Cameras.


 - For Plasma display panels and LCD Panels.

 
-Interactive educational aids.


 - For Control systems and automation.

Depending upon the diverse requirements of various clients

CEECO designs the right solutions for the following areas:

1. Media Applications ± Digital Signage

2. Security Applications ± Control Room & Network Cameras

3. Education Interactive - Educational aids for Distance learning.


 m

6


Ceeco has Projectors under Brand name VIVITEK.

Vivitek is the largest OEM ( original equipment manufacturer)in the whole country
and ceeco is the national distributor of these projector.

Projectors are available at different models as follows-

‡ D325 series

‡ D220 series

‡ D7 series

‡ D335series

‡ D8 series

Projectors are based on DLP (Digital Light processing) Technology .

Nowadays in market many LCD technology based projectors are available but
DLP is more advance than LCD(Liquid Crystal Display).
 

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No. of pixels is more No. of pixels is less
More clarity in picture Less clarity in pictures
Colour wheel is present Here colour panel is present
More resolution Less resolution

Vivitek projectors are classic projectors designed specifically for users in

Pursuit of high efficiency, effectiveness, and elegance in presentations. The
Vivitek projectors are remarkably user friendly in its setup and operation,
which helps presenters focus more on the presentation and less on its
preparation.
Projectors has series of smart functions such as auto search for input
sources , auto keystone correction for distortions, and optimization for the
projected image in an instant, to set up for a presentation.

In projectors they provided many connecting input &output ports like

composite video, s-video, component video, USB port, DVI-I.
Remote is also provided with projectors through which we can navigate
Slides and also pointed anything which we want through pointer given in
the remote
 m

VIVITEK also promote +(<2,*.'',.*<0.*:(;'*.2 for the customers who

have limited space. Short throw projectors project light from a very short distance
approx 3ft. From the distance of 3ft these projector project an image of 100
inches. These projectors are mainly used where the rooms or seminar halls are not
spacious.



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‡ DLP projectors has high resolution (XGA 1024*768 native and support up to
SXGA 1280*1024).

‡ Excellent picture quality.

‡ Higher Brightness (2000 Lumens native)

‡ Contrast ratio (2000:1)

‡ Easy to carry due to light weight

‡ Long lamp life

‡ Aspect ratio is 4:3 (native) & 16: 9 (compatible)

‡ Manual zoom facility

‡ No filter requires, resistance to dust and dirt.

‡ Quick start, no need to wait for the projector to warm up.

‡ Security lock is built into the projector to prevent theft.

‡ Super low noise operation.

 mm



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‡ Improved vivid colour wheel technology.

‡ Provides outstanding vivid colour suite for all application.

‡ True Multi-Purpose model for office, school, or home use

‡ Rapid start and cool down

‡ Upto 3000 hours lamp life time for extended use.

‡ Also use for personal uses like for watching movies, videos.

‡ It reduces the expenses of purchasing many slides which people have been
used before and also saves time.


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The E ±learn interactive White Board has opened up new opportunities for
presenters and teachers to present represent and communicate. This unique
technology not only brings teaching and presenting at your fingertips, but also lets
you present the information in more interactive and engaging ways
Interactive board emerging as a useful tool for the classroom for teacher
input to the whole class.
It can use not only in classrooms but also in corporate sectors for
presentation, seminar and board meetings.
E-learn interactive board is connected with pc and projectors through USB.
This board is Aluminum coated. It has sensor around it.It operated with the help of
twelve hot keys which present at the left side of the board.
E-learn interactive board is more advanced than any other boards available
in the market because there is no electronic circuit at the back of the board so it
doesn¶t require power to operate. Software that use in this is white board
 m





Ý Reduce power consumption

Ý Support third party software application
Ý save time
Ý Economic in cost because there is no recurring cost.
Ý Free from dust and electromagnetic radiations.
Ý Touch sensitive
Ý Recognize pen coolers
Ý Durable and rough & tough
Ý Recording facility
Ý Give print out of the material that write at the board and also mail it.
Ý Different pen shapes & tips.
Ý Annotation facility
Ý Digital and analog clock and timer facility.


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Ý Nowadays many colleges use interactive boards to give lectures to their

students to improve their teaching style n also improve the student¶s
attention towards lecture.
Ý By using interactive boards there is no need to make any notes
Ý No need to repeat any lecture if any student miss it , he can take same
lecture by using recording facility
Ý No need to use any chalk or ink pen. We can write any thing on it by using
dummy pen or finger tips.
Ý Through this we can make powerful and impressive presentation
Ý Also highlight any point by using highlighter.
Ý Also annotate anything.
 

Ý Through this we can send e-mails and take print out.

Ý We can also watch movie on it.
Ý Playschools can use it to learn kids by displaying pictures
Ý So by using this technology our country can improve teaching method and
also become a technological advanced country.



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Ý Enables you to write directly on the board, circle thing, highlight or label
elements on the screen and erase errors.
Ý Office an on-screen keyboard that floats over the software, allowing you to
enter text or data into almost any application.
Ý Enables you to edit on screen and record any or all changes or additions.
Ý Enhances presentation content by easily integrating video, animation,
graphics text and audio.
Ý Allows students to adsorb discussion by freeing them form copious note ±
taking.
Ý Saves valuable preparation time through the use of readymade content,
resources and activities.
Ý Allows notes to be stored and made available to students who missed the
lecture.


 
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 ( E-Learn )

The E-learn Interactive Monitor is an evolutionary touch writable device that

offers you extreme control, great comfort and higher productivity. By using a
stylus or hand directly on this monitor¶s screen, presenters can work quickly and
naturally.

What¶s more, the E Learn Interactive Monitors can be seamlessly integrated

with E learn White Interactive Boards to enable a thoroughly interactive teaching
and learning session

These monitors available in two sizes 15´ & 17´.

 
mm


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Ý Options of 15´ & 17´ TFT LCD with high brightness and high
contrast.
Ý Write on the monitor with your finger or use a battery free stylus.
Ý Annotate on any computer application and project on large screen.
Ý Easily installable & maintenance free.
Ý Adjustable tilt angle for user convenience.
Ý Ultra fast response for real time writing.



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Ý Enables you to do everything that an E-learn Interactive White Board
can do while sitting at your desk or standing at a podium.
Ý Have the ability to do, undo and redo different pictures and text which
can¶t be done on a piece of paper.
Ý Get edge to edge comfort with completely flat surface.
Ý Face your audience all the time maintaining Eye Contact while
teaching.
Ý Connect your monitor to the computer and save any changes you make
with your hand or stylus on the monitor.

     


 
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     m m@


E-Learn Visualizers are the perfect tools to make your presentations

smooth, seamless and effective. When these efficient visualizers are connected to
data projectors, they can be used to magnify & display images from Books to
newspaper, Charts to Photographs on to screen. Be

It projecting 3D objects or using them as a video camera in teleconference

applications, these versatile PC and A/V interfaces are perfect tool for use in
education, presentation, seminars, industries and teleconferences.


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Ý Up to 220 times 3oom (22x x 10x).
Ý Motorized head permits captures of images from larger sheers like
newspapers without having to shift them manually.
Ý In-built switcher offers convenient and economical system integration
capability.
 m

Ý Image storage facility enables PC less presentation.

Ý Multiple output ports allow connectivity with latest data projectors as
well as with older TVs having video connectivity only.
Ý Miniature card remote facilitates use from a distance.
Ý Excellent output quality due to the Even Lighting, Smooth Auto Iris
and Perfect Focus.
Ý Equipped with negative- positive conversion.
Ý Split images for comparison.
Ý Mirror image and freeze image option.



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Ý Provides outstanding resolution & colour reproductiondue to their

progressive scan camera.
Ý Capture pictures at high speed.
Ý Connect one or more computers directly to the visualize and switch
between a visualize image and a computer image.
Ý Equipped with a fast USB 2.0 port that can transfer and save
images to a computer.


 

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Wireless tablet is an innovative technology. It is an electronic slate free

as air. In present scenario students live in a multimedia world. Students want to get
new learning experience through projector, interactive monitor , interactive
boards. Wireless tablets also one of them.

Today¶s it is need for educational segment & corporate segment to adopt

new technology to survive in competitive market.

A dummy pen is also attached with this wireless tablet which is also
operated through battery. During giving a presentation students use this tablet by
reducing awkward interaction, just grab a pen & go to draw, add anything, write on
board, hide shapes & more. This slate is user friendly so anyone can easily use it.
There Is a device which is called Bluetooth used in wireless tablet. Due to this
tablet works around 10m range. This Bluetooth chip is inserted in PC.
 m


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Ý 5 x 3´ 125 inch working area.
Ý 2000 IPI resolution for pinpoint accuracy.
Ý 1024 pressure sensitivity levels.
Ý Support for window vista & Mac x
Ý Wireless so you can move anywhere in 10m area.
Ý Light weight so easy to carry.
Ý User friendly





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Ý You can write anything on board by sitting your place without going
on board.
Ý For sending & writing mails.
Ý Work easily on Msword.
Ý Annotate anything.
Ý Highlighted anything in your presentation.
Ý Use in reality game shows when participants write their answer on
this wireless tablet & answer will be display on screen or monitor.


 mm

     
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Marketing is asocial process by which individual and group obtain what
then need and want through creating offering and freely exchanging products and
services of values with others.

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The tools of marketing mix are combined in such manner that they give
maximum mileage to the product from the factory to the consumer¶s hand.

Product

Price

Place

Promotion

Position

Probing

Perpetual Mappin

Route market:

Outlet in this market caters to those people who are engaged in shopping,
eating outgoing to and from work, in amusement center etc.
 mmm

Home market:

Outlets in the market cater to people buying predominantly for home

consumption either by case or loose bottles.

At work markets:

Outlets in this market enter to people working in offices, factories etc an

attempt is always made to make soft drinks readily and conveniently available all
day long while people are actively working.

Ceeco Pvt. Ltd. has high efficiency audio visuals product. They
distributed it nationaly with the Brand name E-learn & Vivitek.

It has efficient Sales executive, managers & technical Engineer & other
supporting staff due to these people company get success day by day. Ceeco get
several prizes & certificate in last years for their superior work & products. People
who once associates with Ceeco they always remain associate this company due to
its healthy working environment, clear working policy, Best quality products &
better future prospects & growth.

mm 
³Description of something (an organization corporate culture, a business,
a technology, an activity) in the future´

Philip Kotler.

In other words we can say that vision is defined as a mental image for
foresight. Ceeco Pvt. Ltd. Company says its vision ³CEECO Pvt. Ltd. enters the
next few years with the confidence of a learning knowledge based and happy
organization´.
 m

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³Essential purpose of the organization, concerning particularly why it is
in existence, the nature of the business it in, and the customers it seeks to serve and
satisfy´

Thomson

³Ceeco Pvt. Ltd.´ derives their mission statements from a particular set of
tasks. They are called upon to perform in the light of their individual, national or
global priorities.

Indian IT Industry into Globally strong and competitive industry

following:-

a) Through Dealer¶s sales contest

b) Sales promotion through sales man that is personal selling.
c) Sales promotion through special event market

 

m

Goals denote what an organization hopes to accomplish in a future period
of time. They represent a future state or an outcome of the effort put in now. A
broad category of financial and non-financial issues is addressed by the goals that a
firm sets for Director of ³Ceeco Pvt. Ltd.´expressed the purpose of his
organization as ³our goal is to be the most competitive and progressive institution
in our industry.´. The company stated goals were ³growth innovativeness, high
profits as a barometer of efficiency highly involved employees distinctively
charged with pride«´
 

,(%-&+7*-32*4((;*1'')m2-24*33*<2?

Ý Growth had been achieved in terms of customers & average business per
employee.
Ý Good product quality & service.
Ý Innovativeness was reflected in a number of new schemes.
Ý A high profit between its competitors and become industry leader.
Ý Employee involvement had been sought through the delegation of authority
and devolution of power to grassroots levels through a change in
administrative structure and the creation of circle.


m mm?

Promotional activities play a greater and important role in the entire

marketing effort being carried out by Ceeco Pvt. Ltd. ³to generate more sales as
well as the create and maintain an image of its product.´

Thus Ceeco pvt. Ltd. carried out its promotional activities as a controlled
and integrated program of communication and material design to present its soft
drink to the prospective customer. It also helps in communication the need
satisfying qualities of product, to facilitate the sales and eventually to contribute
towards the profit in long range.

The tools used by Ceeco Ltd. fulfilling the various purposes of its
promotional activities are the Advertising
 
m

(-3(.C22-3(;*+'(2'?

This is the method of sales promotion being used by the Ceeco Pvt. Ltd.
through its distributors is to conduct dealer¶s sales contest. In it the dealer¶s are
given prize in the form of cases of extra sales. In the contest at first his or her
respective distributors. According to their categorize each dealer. And then each
distributor fixes a target of minimum sale for each category to which every
dealer according to his or her category has to achieve during the contest period.

The dealers achieving highest sales over and above the target set is giving the
awards.

0(;&-3(1(+'%-.D('-:

They also promote their product through participated in special events like
National or international conferences or seminars. They recently take part in
India¶s largest ICT event.

-3(2%-+;*+'(2':

Sales men contests are held to motivate the sales man. Under the
scheme salesmen are given monetary incentive on the basis of sale made in their
given route.

()&-03-++&+7:

A very important part of advertising is to decide the medium of advertising and

how much to spend in each media:-

Magazines, Newspaper, Hording

 
mm

Advertising is one of the important factors which all put together results
sales. It has to be backed by the distribution network, effective servicing,
dealer, goodwill and so on. Thus advertising has to be very carefully woven
with the entire demands of marketing.

 
mm
m

Advertising is a fascinating and important aspect of marketing. The health of

many businesses depends on the generations of effective advertising. Advertising
is basically communication and persuasive and such as long leaved on the insight
of psychology and the study of consumer behavior

 
mm





The main motive behind the purpose of advertising of the CEECO

Company is to maintain the brand loyalty through recalling the memory of the
users of construction as to attract the potential consumers

As it was time when CEECO did not rely on the advertising in the
electronics media, they just were in touch with print media (magazines) at the
prime location of any institutes, colleges & companies.

mm
m?

The company first has to decide what it wants to accomplish with its
particular product offer. If the company has selected its target market and market
positioning carefully, then its marketing mix strategy including price-will be fairly
straightforward.
 
mmm

('(.%&+&+7(%-+)?

Each price that the company might charge will lead to a different level of
demand and will therefore have a different impact on its marketing objectives. The
relation between alternative prices that might be charged in the current time period.
In the normal case, demand and price are inversely related. That is, the higher the
price, the lower the demand, and the lower the price, the higher the demand.

CEECO Company¶s product has skimming pricing. It is targeted higher

income people. But they have different priced products according to demand &
need of the customer.

Demand sets a selling on the price that the company can charge for its
product. And company costs set the floor. The company wants to charge a price
that covers its cost of producing, distributing, selling the product, including a fair
return for its effort and risk.

Price of a product also depends upon the competitor pricing strategies. To

cope up with competition company has to keep in mind the prices of the products
of the competitors.
 m

     



m 
Segmentation can be defined as division of heterogeneous market into
homogeneous market. These homogeneous market have similar need want &
demand.

Companies targeted these segments according to customer¶s need, want &

demand to satisfy them.

Sometime companies targeted only one segment & serve customer better
and sometime companies targeted two ± three segments.

Ceeco targeted two segments-

1. Education Sector

2. Corporate sector

Education sector is a segment & sub segment are-

I. Schools

II. Colleges

III. Training institutes

IV. Competitive institutes

Similarly Corporate sector is also a segment & sub segments are-

I. IT Companies

II. Consultancy
 

A mmm

/.*3(2A.(20*+2&$&3&'/&+?

.(0-.&+7',()-'-$-2(?

 As soon as they gave me this work I started to prepare a database. They

provided me some data & some data I collected from Magazines like Digital
learning ,IT alibaba.com etc. After collecting data I prepared a database.

*3);-33&+7?

 After preparing a database I started calling to the people to aware them

about my products and also told them about our proposal of Dealership and try to
get appointment.

*+)#;''(3(0,*+&;&+'(.1&(<?

 I also conduct a telephonic interview when I did calls to check the

potential of the people, how much they are aware about our products etc.

-D(+-00*&+'%(+'?

 After I got a potential client I asked them for an appointment.

(+)&+7A.(;(&1&+7%-&32?

 After calling peoples I sent emails to them to aware them about our
company profile and products. And also wrote about our proposals so that they can
know entire things which we want to communicate. After this I also got some
mails in response in which I generated some enquiries and also got some
appointment.
 m

*33*<#0',(;3&(+'2?

After getting appointment I met to the client with one company executive
on the fixed date & time to discuss with them about the deal.

*%%#+&;-'(',(%<&',*#.0.*)#;'2A;*%0-+/?

When I met them I communicate them with our products & company.
Also told them about the benefits which are company offered to them.

3*2(',()(-3?

 After meeting if we found everything alright then close the deal and
arrange 10 days training for them so that they become expert to handle all the
products and easily give demonstration to the customer.

2D,&%4*..(4(.(+;(2?

 After appointing a dealer I asked him for further references like if

anyother person wants to take an dealership he gave him our company reference.

-D(+4(()$-;D?

 After providing them 10 days training as soon as they started their work I
used to get feedback time to time. As if they face any problem to convinced to the
customer or faced any technical problem I send sales executive or technical person
to help them.


 mm

   
 mAm


m 

I collected data from last 3-4 years databases. And also collect recent data
from magazines like ±
Electronics 4 you.com
Digital learning
ITVAR
Security Today
PC World
Total production
Avishkar
After collecting data I did my work and analyze the data to test that how many
people are interested with dealing us.
For this I conducted telephonic interview and responses which I get from calling
are as follows-
Sample size- 100


 mmm

m?
From above Pie chart we can analyze that when I ask questions to the
people 50% people give me a positive response. It means they were ready to give a
telephonic interview when I told them about it. Among these 50% people I can
converted into dealer were 10% after met them. 22% people after telephonic
interview not give any response. 28% people were not interested to give answers of
my questions.

I asked such questions in telephonic interview-

Q-1 *',(/D+*<-$*#'0.*:(;'*.2Am+'(.-;'&1($*-.)*.2%-.'$*-.)>

Sample size-100

Responses-:

 - 30%

 - 70%

E

80
70
60
50
40
30 Awareness
20
10
0
YES NO

+-3/2&2- from this data we can analyze that people are less aware about these
products so firstly we have to aware them.
 m

Q-2 Do they have dealership for any other Projector brand?

Sample size- 100

Responses-

Yes ± 20%

No- 80%

.

100
80
60
40 Dealership
20
0
YES NO

+-3/2&2
from above data we can say that our competitors approach people before
then us. & we have to apply some good strategies so that we can reach with a
positive approach to the remaining population.
 

ÀE<,&;,$.-+)',(/.(;(+'3/<*.D&+74*.>

Sample size- 20

Responses-

 



CANON 30
EPSON 20
SHARP 40
LG 10

‡ E
.
 
E
50
40
30
20 COMPETmTORS
10
0
CANON EPSON SHARP 

m?

From above analysis we can say that market has scope for our company
to establish dealers. Because there is only 20 percent population from 100 has
dealership of other brand.
 
m

À .(',(/.(-)/4*.)(-3&+7<&',;#2'*%(.2&4<('.-&+()',(%4*.&'>

Sample size-100

Responses-

YES- 45%

NO- 35%

Can¶t say yet-20%

.E  



50
40
30
20 DEAER'S RESPONSE
10
0
YES NO CAN'T SAY YET

+-3/2&2

This data show us that people are ready to associate with us if we provide
them sufficient training.

\
 
mm


 m
I also analyze strength, weakness, opportunity & threat of the company in the
market.





  


 m









?Strengths of the companies are its healthy working condition,
more than of 2 decades of experience in Audio/ Visual products. It is also the
strength of the company that they are the national distributor of Vivitek projectors.
The biggest strength of the company is they provide best product in best and
affordable price.

  ?Weakness of the company is that they deal, with next generation

products about which mostly people are not aware. So to create awareness they do
more work for it.


 m
?There are many opportunity for this company in the market.
They have opportunity in event companies, schools, Training institutes etc.
Nowadays people also use these products for personal use so this is also
opportunity for them.


? There are also some threats for the company in the market. They have
threat from any new competitor who will come with same products and capture the
whole market and have same threat with existing competitors. So they have to
make competitive strategies to cope up with these threats.
 
mmm

 m 
The conclusion of this project report is that CEECO & its Products are
Profitable. Its main Competitors are Canon & sharp. Now Ceeco also become
popular among the customers due to its good quality & services. Keeping pace
with changing time & an evergrwoing need for specialized services. In the present
scenario CEECO is facing the challenge from its competitors like Canon, Sharp,
Epson etc due to pricing & features differences.

Ý According to Industry data we can see that large no. of players are in
dealership & Sub dealership segment. So CEECO should increase their
dealership Network by reducing selling price in the market.

Ý Customers are diversifying to other brands in present scenario due to high

publicity & popularity.

Ý CEECO can get high achievement in the market due its best quality & best
price in comparison to other brands.

Ý Sales of Interactive Boards & E-slates are less due to unawareness among
customers.
 m

 
m 
Huge competition arise due to other brand who selling same product with
more features. Ceeco creates its goodwill among customers due to its good quality
& affordable prices which can afford by any institutes & company.

Ý To increase sales they should increase advertising of their products through

print Media or electronic media so that more people become aware to these
things & want to buy these products.

Ý In the new market scenario price is considered as the main attribute of a

product, which can stimulate maximum number of customer.

Ý More improvement is required in distribution network. So they should give

dealership of their products in right hand. Because if they could not sale
product properly, the competitors will get opportunity to selling their
products in the market.

Ý They should provide extra benefits to the dealers like if they will do the sale
of Rupees 1lakh & above in a month they can get a holiday package , some
kind of allowances , bonus etc. so these things motivate him to work
effectively & efficiently.
 

 mF
  

1. Do you have any dealership of Audio Visuals Product?

Ý Yes
Ý No

2. Which Brand do you have?

Ý Epson
Ý Canon
Ý Sharp
Ý Ceeco
If any other brand so tell the name?

3. From how many years you are in this market?

«««««««««««««««««««««..

4. Do you provide home delievery to your customer?

Ý Yes
Ý No

5. Do you have your own transport or, you outsource?

Ý Yes
Ý No

If yes then which type of vehicle do you own?

«««««««««««««««««««««««
6. Do you know about Interactive Board, E-slates etc?
Ý Yes
Ý No
 m

7. Do you know the difference between Dlp & lCD technology?
Ý Yes
Ý No

8. What quantity of products you sold in a month?

«««««««««««««««««««««««

9. On which price does the customer demands the most?

«««««««««««««««««««««««.

10.Do you face any problem in selling these products?

««««««««««««««««««««««««.

11.If we provide you training, are you ready for it?

Ý Yes
Ý No

12.Do you want some extra benefits from us?

««««««««««««««««««««..

13.Any suggestion or recommendation for CEECO?

«««««««««««««««««««««.
 mm

    mm
 
(4(.(+;('***D?

a) Kotler Philip. µMarketing Management´

b) Ramaswami & Namakumari, ³Marketing Management´

(4(.(+;(4.*%%-7-G&+(2?

a) Digital learning

b) ITVar
c) Electronics for you.com
d) Avishkar
e) IT today
f) PC World

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