Strategies For Success: Course Guide

Strategies for Success
COURSE GUIDE
Introduction to
Hospitality Industry (BUS 153)
Sponsored by the U.S. Department of Education Title III Grant, Strategies for Success: Increasing Achievement, Persistence, Retention & Engagement, 2008-2013.
TitleIIIStrengtheningInstitutionsProject
StrategiesforSuccess:IncreasingAchievement,
Persistence,RetentionandEngagement
TheStrategiesforSuccessTitleIIIinitiativeisamajor,fiveyearproject(20092013)fundedby
atwomilliondollargrantfromtheU.S.DepartmentofEducation.Thisinitiativeisintendedto
transformMiddlesexCommunityCollegebyimprovingtheacademicachievement,persistence,
retention,andengagementofitsstudents.
The project focuses on reformed curricula and comprehensive advising. Reformed Curriculum
involvesthedesignofdevelopmentalandcollegeGatewaycoursesandlearningcommunities
embedded with Core Student Success Skills related to critical thinking, communication,
collaboration,organization,andselfassessment.Overall,45courseswillbeimpactedoverthe
five years of the project. Comprehensive Advising involves the design of integrated advising
servicestoincludeidentificationofacademicandcareergoals,creationofrealisticeducational
plans,andcontinuoustrackingandinterventionwithanemphasisontheCoreStudentSuccess
Skills.ComprehensiveAdvisingServiceswillbespecificallytailoredtoeachprogramofstudy.
Crossdivision curriculum and advising design teams composed of faculty and staff are
designing,piloting,andassessingthecurriculumandadvisinginitiatives.
The Title III grant provides resources to support faculty professional development related to
designing and piloting new curriculum and advising students. The grant also supports the
purchaseofadvisingsoftwareprogramsandthehiringofaPedagogicalInstructionalDesigner,
Learning Engagement Specialist, Advising Coordinator, and two academic advisors. The
resources provided by the grant offer an exciting opportunity for the college community to
worktogethertodevelopthestrongprogramsandservicesthatwillincreasestudentsuccess.
Contents
Introduction..................................................................................................................................................2
LessonPlan:Service......................................................................................................................................3
LessonPlan:RestaurantOrganizationandManagement.............................................................................5
LessonPlan:TheRestaurantIndustry..........................................................................................................7
LessonPlan:TheCruiseIndustry..................................................................................................................9
IntroductiontoHospitalityIndustryAssignment2Handout..................................................................12
LessonPlan:GamingandCasinoHotels....................................................................................................13
IntroductiontoHospitalityIndustryAssignment3Handout..................................................................15
LessonPlan:ManagementCompanies.......................................................................................................16
LessonPlan:Ethics......................................................................................................................................17
LessonPlan:MarketingHospitality.............................................................................................................19
LessonPlan:Hotels.....................................................................................................................................20
SampleKeyOperatingStatisticsWorksheetHandout............................................................................22
LessonPlan:ClubManagement..................................................................................................................23
IntroductiontoHospitalityIndustryClubManagementAssignment1..................................................24
IntroductiontoHospitalityIndustrySemesterProjectHandout............................................................25
Appendix:SampleSyllabus.........................................................................................................................26
Introduction
BUS153,IntroductiontoHospitalityIndustry,wasdevelopedtoprovidehospitality,traveland
culinaryartsstudentswithabroadoverviewofthehospitalityindustry,andthecareers
availablewithinthatindustry.Thiscourseaddressesmanagementpracticesinthegaming/
casinoindustry,thecruiselineindustry,entrepreneurshipinthehospitalityindustry,aswellas
clubandrestaurantmanagement.Italsoexploresethics,marketingandindustrybest
practices.Ideally,thiscourseshouldincludesitevisitsandguestspeakers.
ThegoalsoftheTitleIIIgrant,StrategiesforSuccessaretoincreaseachievement,persistence,
retentionandengagementofstudents.Thekeyskillsofcommunication,criticalthinking,
collaboration,selfreflectionandorganizationhavebeeninfusedinthecoursewiththeintent
ofreachingthesegoals.Theconceptistoleadstudentstoapplytheseskillsasamethodfor
learningcoursecontent.Theexpectationisthatbypracticingtheseskillsinthiscourse,theywill
developintomoresuccessfulcollegestudentsoverall,andasaresult,persistintheircollege
studies.
Inordertosucceedinthecourse,studentsareexpectedtoreadthetext.PowerPointnotes
areprovidedforeachchaptertobeusedasaguideforreading,aswellastopromote
organization.Classactivitiesaredesignedtoenhancestudentknowledgeoneachtopic,aswell
aspromotecriticalthinking,communicationandcollaborationamongstudents.Studentswill
begivenjournalassignmentsforeachtopicasameansofselfreflection.Thecourseincludes
severalwritingassignments,quizzesandexamsaswellasafinalsemesterproject.
KimMorrissey,
MORRISSEYK@middlesex.mass.edu
Lesson Plan: Service
Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:
Explaintheconceptofserviceasitrelatestothehospitalityindustry.
Identifytheoutcomesofgoodservice,andcraftstrategiestoachievethisgoal.
Discussindustrybestpracticesandtheirapplicationsinallhospitalityindustries.
College Student Success Skills Addressed:

CriticalThinking,Collaboration,Communication
Materials Needed:
Studentsshouldhavereadchapter1inthetextandreviewedtheChapter1PowerPointnotes
postedonBlackboard.(PowerPointNotesAttached.PowerPointnotesaredesignedasa
readingguideforeachchapter.Studentsshouldbepreparedinclasstodiscussanymaterial
fromthechapterandthePowerPointnotesforthatchapter.)
DisneyServiceExampleDiscussionfromChapterinText.
DisneyServiceVideoYouTubeADayintheLifeofaDisneyIntern.
Instructions:
Activity#1:
BadServiceStudentswillbeaskedtothinkaboutanexperienceinhospitalitywheretheyreceived
badservice.Studentswillthengoaroundtheroomanddescribetheirexperience.Studentswillbe
askedtocommentoneachothersexperiencesandofferrecommendationsastohowthissituation
couldhavebeenimproved.Thisisagreaticebreakeractivitytohelpgetstudentscomfortablewith
eachotherandwithspeakingtotheclass.Studentsaregenerallyexcitedtosharetheirbadservice
experiences.Studentsshouldformchairsintoacircleforeasierdiscussion.Instructorsroleisto
facilitatethediscussion,keepeveryoneontopicandsteerconversationtowardsteachablepoints.
Instructorshouldworkwiththestudentstohelpdeterminethecauseofthebadservicethatthey
received,andhowthatsituationcouldhavebeenavoidedorrectified.Industrybestpracticeswillbe
introducedduringthisactivityasstudentsstarttomakeconnectionsbetweenthebadservicethatthey
received,andhowserviceimpactsthesuccessofahospitalityoperation.
Activity#2:
BestPracticesintheServiceIndustry.Thepurposeofthisactivityistointroducebestpracticesinthe
hospitalityindustryasmodeledbyDisney.DisneyServiceModel:Studentswillformgroupsof34
anddiscussquestionsregardingDisneyvideoandarticle.Groupswillthendiscusstheiranswerswith
theclassasawhole.
Assessment:
Journal Assignment:
Studentswillhaveajournalassignmentreflectingonasituationinwhichtheyreceivedgoodservice.
Studentswillbeaskedtoreflectonwhyitissoimportantforthehospitalityindustrytoprovidegood
service.Theywillalsobeaskedtodiscussstrategiesforhowabusinessinthehospitalityindustrycan
ensurethatitprovidesgoodservice.
Thisinformationwillalsobeincludedonchapterquizzesandmidterm/finalexams.
Samplequizzesandexamsareattached.Quizzesforthiscourseareopenbook/opennoteand
designedtoencourageunderstandingofkeyconceptsandterms.Examsaredesignedtopromote
criticalthinking.Studentsareaskedtothinkaboutthewhyandhowinthehospitalityindustry.
Whycertainthingsaredone,andhowbusinessescanachievesuccess.
Lesson Plan: Restaurant Organization and Management
Identifythecomponentsofsuccessasitappliestotherestaurantindustry.
Identifythekeymenuissuesandcontroltoolsavailabletomanagers.
Discusstheconceptsofmenuengineering,restaurantatmosphereandguestsatisfaction.
Materials Needed:
StudentsshouldhavereadchapterfiveinthetextandreviewedthechapterfivePowerPoint
notespostedonBlackboard.(PowerPointNotesAttached)
KitchenNightmaresVideo15minutesegmentofKitchenNightmaresvideowillbeshown.
Instructions:
Activity#1:
SuccessfulrestaurantsThepurposeofthisactivityistoexploretheenormityofthetaskofrunninga
successfulrestaurant.
Studentswillformgroupsof34anddiscusstheelementsthattheyfeelmakeasuccessfulrestaurant.
Topicstobediscussed:Whydoyoureturntosomerestaurantsandnotothers?Whyaresome
restaurantsbusyandnotothers?Howdoyoudefinesuccessintherestaurantindustry?
Groupswillposttheirlistsontheboard.Topicswillthenbediscussedasaclass.Studentswilldevelop
alistofrestaurantsthattheydeemassuccessful.Websitesfromeachofthoserestaurantswillbe
pulledupfortheclasstoview,andanalyze.
Activity#2:
Watch15minutesegmentfromKitchenNightmares,featuringalocalrestaurant,followedbyaclass
discussion.KitchenNightmaresvideowillprovideanopportunitytodiscussthemistakesmany
restaurantsmake,aswellashowthoseproblemscanbeavoided.AreviewfromChapter4regarding
ChainversusIndependentrestaurantsshouldbeincludedinthisdiscussion.TheKitchenNightmares
videowillprovideanexampleofanIndependentrestaurant.
Assessment:
Journal Assignment:
Students will have a journal assignment reflecting on restaurant success. They will be tasked
with assembling a plan for achieving success if they were to open a restaurant.
Key Chapter Terms:
Ambience
Fixed menus
Cyclical menus
Specialty menus
Balance Sheet
Income Statement
Budget
Standard Recipes
Standard Purchase Specifications
Standard Yield
Standard Portion Size
Standard Portion Cost
Food Control Cycle
Menu Engineering
This information will also be included on chapter quizzes and midterm / final exams.
Lesson Plan: The Restaurant Industry

Identifythemanysegmentsoftherestaurantindustry.
Discusstheobstaclesfacedwhenopeninganewrestaurant.
Explainthedifferencesbetweenchainandindependentrestaurants.
Analyzetheimportanceofsustainabilityintherestaurantindustry.

CriticalThinking,Organization,Communication
Materials Needed:
StudentsshouldhavereadchapterfourinthetextandreviewedthePowerPointnotesposted
onBlackboard.
VideoonStarbucksgreenpractices.
ArticleonSustainabilityintherestaurantindustry.
Instructions:
Activity #1:
The purpose of this activity is to identify the many differences between chain and independent
restaurants.
Chains vs. Independents:
1. Divide class into two groups. One group will represent Chain restaurants. The other
group will represent Independent restaurants.
2. Each group will prepare a list of pros and cons of that type of restaurant from both the
management and the employee perspective.
3. Information will be written on board and discussed in class.
Activity #2:
Watch Starbuck video on green practices, followed by a class discussion. Topics to be
discussed: What is sustainability? Why is it relevant in the restaurant industry? What green
practices can / should a restaurant employ? Why should a restaurant do this?
Assessment:
Journal Assignment: Students will complete a journal assignment reflecting on sustainability in
the restaurant industry. They will be asked to provide examples of restaurants that are using
green practices, as well as explain why restaurants engage in such practices.
Thisinformationwillbeincludedoncoursequizzesandexams.
KeyChapterTerms:
SiteSelection
FeasibilityStudy
Sustainability
ChainRestaurants
IndependentRestaurants
Lesson Plan: The Cruise Industry
Identifythefourmajorsegmentsofthecruiseindustry.
Analyzethechallengesofcruiseshipoperations.
Discussthevariouscruiseshipspositions.
Explaintheissuesrelatedtocruiseshipsecurity,safetyandsanitation.

Materials Needed:
Chapter10inthetext.
PowerPointNotesforChapter10(Attached).
PromotionalVideosfromCarnivalCruises,NorwegianCruiseLines,andOceanaCruises.
20/20VideoonCarnivalCruiseDisaster2013.
PromotionalBrochuresfromavarietyofCruiseLines.
ArticlefromUSAToday,Fall2012,InterviewwiththetopCEOsofthemajorcruiselines.
Instructions:
Purposeofthislessonistocontrastnotonlythevarioustypesofentitiesinthecruiseindustry;butalso
thepositiveandnegativeaspectsoftheindustry.
Activity#1:
WatchPromotionalVideofromCarnivalCruises(approx.fiveminutes)followedbybriefclassdiscussion
onCarnivalCruiseLines.Whatcategorydotheyfallinto?(Contemporary/ValueLines).Whoaretheir
targetmarkets?Howdotheytrytopositionthemselvesviatheirpromotionalvideo?
Watch20/20videoonCarnivalCruiseDisaster2013(approx.10minutes)followedbydiscussiononthe
disaster.HowwhatdoeshappenedcomparewithhowCarnivalpromotesthemselves?
LookattheCarnivalCruiseswebsite.Whataretheycurrentlydoingtopromotetheirbusiness?
10
Activity#2:JigSawActivity
Dividetheclassintosixgroupsof24.Assigneachgrouponeofthefollowingjobsfromacruiseline.
Eachgroupmustusethetexttoresearcheverythingabouttheirassignedposition.Thegroupswillbe
thenmixedupsothateachnewgrouphasonememberrepresentingeachofthejobsresearched.Each
groupmembermustthenteachtheirgroupaboutthepositionthattheywereoriginallyassigned.
Eachgroupisthengivenabriefquizonthevariousjobsonthecruiseship,tobetakenindividually.The
groupwhoscoresthehighestgrouptotalonthequizwillreceivefivebonuspointsfortheclass.
Notes:Thegoalofthisistohelpcreateaccountabilityfortheirlearning.Theexpertsoneachtopic
arenotonlyresponsibleforlearningthetopic,butalsoknowingitwellenoughtoteachtheirgroup.
Theymustbeabletoprovidetheirgroupwithenoughinformationsothattheycanscorewellonthe
quiz.Thisusuallycreatesafunatmosphereandfriendlycompetitionbetweenthegroups.Eachgroup
strivestobecomeexpertsonallcruiseshipjobs.Theretentionofthismaterialisgenerallymuchhigher
whenusingthisactivitythantraditionallecturemethods.
Activity #3:
USA Today interview with Cruise Ship Industry CEOs from fall 2012.
Class will sit in a circle. Each class member will be assigned a section of the article to read and
explain to the class. Students will go around room and explain their section of the article and
identify the critical learning points from that segment.
Assessment:
JournalActivity:Studentswillcompleteareflectionjournalactivityregardingthecurrentstatusofthe
cruiseshipindustry.Theyshoulddiscussanyrecentnewsworthystoriesorissuespertainingtothe
industry;aswellashowtheindustrycanreboundfromtheirrecentdisasters.
Writingassignment:Studentswillcompletea23pagepaperresearchingamajorcruiseline.See
attachedassignment.
KeyChapterTerms:
Contemporary/ValueCruiselines
PremiumCruiselines
LuxuryCruiselines
SpecialtyCruiselines
ChiefOfficers
ChiefEngineer
EnvironmentalOfficer
HotelManager
Purser
FoodandBeverageManager
ChiefHousekeeper
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CruiseDirector
ShipPhysician
Materialfromthischapterwillbeincludedonquizzesandexams.
12
Introduction to Hospitality Industry Assignment 2 Handout
Researchandreportononeofthecruiselineslistedinthetextonpage323.Theassignmentshouldbe
23FULLpages,typewritten,doublespaced,12pointfont.
Atleasttwosourcesmustbeused.Allsourcesshouldbecreditedattheendofthepaperonaworks
citedpage.SourcessuchasWikipediaorGooglearenotconsideredvalidresearchsites.Besurethatall
ofyoursourcesarefromdifferentsites.
Papermustcoverthefollowingtopics:
1. Nameofcruiseline.
2. Descriptionofthecruiseline,howmanyshipsdotheyhave?Wheredotheysail?Whoaretheir
targetcustomers?
3. Describeatleastthreeofthefeaturesofthiscruiselinethatyoufindinterestingorunique.
Whatmakesthesefeaturesstandouttoyou?
4. Researchanycurrentnewsarticleswrittenaboutthiscompany.Whatistrendingwiththem?
Aretheydealingwithanynegativepress?
5. Descriptionofallmarketingeffortstheyarecurrentlyusing.Doyouthinktheirmarketing
effortsareeffective?Whyorwhynot?
6. Recommendationsforthiscruiseline.
Grading:
Descriptionoffeatures
Descriptionofmarketing
Currentnewsinformation
Recommendations
Workscited/researchquality
Total
5points
5points
5points
5points
5points
25points
AnApaperisonethatfullyanswersanddiscussesalltopicslistedabove.Itshouldbewellorganized,be
errorfreeandshowwellthoughtoutanddevelopedtopics.AnythinglessthanTwoFULLpages(normal
sizefont)willnotbeconsideredcomplete.
InformationshouldALWAYSBEINYOUROWNWORDS!Itisplagiarismtocopyinformationdirectly
fromasource(awebsite,article)anduseitinyourpaperasyourownwords.Allsourceinformationwill
beverified.
13
Lesson Plan: Gaming and Casino Hotels

Identifythedifferencesbetweenfreestandinghotelsandcasinohotels.
Discussthechallengesrelatedtooperationsinthecasino/gamingindustry.
Understandthesegmentsofcasinocustomersandhowcasinoscatertoeachgroup.
Analyzethesecurityconcernsandcontrolsneededtooperatingwithinthecasino/gaming
industry.

Materials Needed:
Chapter11inthetext.
PowerPointsforChapter11(attached).
ArticleonFoxwoodscasino.
Instructions:
Activity#1:Careersinthecasinoindustry.Thepurposeoftheactivityistoexplorethevariouspositions
andcareersinthecasino/gamingindustry.
Studentswillbedividedintogroupsandeachassignedoneofthefollowingpositionsfromthecasino
industrytoresearch.Croupier,PitBoss,FloorPeople,ShiftManagerandGameManager.Thegroup
willthenpresentmaterialresearchedonthispositiontotherestoftheclass.
Activity#2:ArticleonFoxwoodscasino.
Studentsshouldsitinacircle.EachstudentwillbeassignedasegmentoftheFoxwoodscasinoarticleto
readandpresenttotheclass.Studentswillthengoaroundandpresentkeyconceptsfromtheir
segment.
ClasswillthenlookatFoxwoodsandMoheganSunwebsites.Studentswillcompareandcontrastthe
strengthsandweaknessesofeachsite.
Assessment:
Journalactivity:Studentswillfindacurrenteventsarticlerelatingtothecasino/gamingindustryand
reflectonitsrelevancetotheclassdiscussions.
Writtenassignment:Studentswillwritea23pageresearchpaperonacasinohotel.Seeattached
assignment.
14
KeyChapterTerms:
Tablegames
Slotmachines
Markers
Cashierscage
Pit
Dropbox
Slotdrop
Tablewin
HoldPercentage
Croupier
Floorpeople
PitBoss
ShiftManager
GameManager
GrindPlayers
HighEndPlayers
AccountingControls
EquipmentControls
HumanControls
Materialfromthischapterwillbeincludedinquizzesandexams.
15
Introduction to Hospitality Industry Assignment 3 Handout
Researchandreportononeofthecasinoslistedinyourtextonpages348349.Theassignment
shouldbe23FULLpages,typewritten,doublespaced,12pointfont.
Nameofthecasino.
Descriptionofthecasino.Whereisitlocated?Whoaretheirtargetcustomers?
Describeatleastthreeofthefeaturesofthiscasinothatyoufindinteresting.
Descriptionofallmarketingeffortstheyarecurrentlyusing.(Forexample,dotheyhave
customerrewardorpointcards?)
Analysisoftheirmarketingeffortsandrecommendationsforthecasino.
Grading:
BasicCasinoInformation
Descriptionoffeatures
Recommendations
Total
5points
5points
5points
5points
5points
25points
errorfreeandshowwellthoughtoutanddevelopedtopics.AnythinglessthantwoFULLpages(normal
beverified.
16
Lesson Plan: Management Companies
Definehospitalitymanagementcompanies.
Identifythekeycomponentsofamanagementcontract.
Analyzetheadvantagesanddisadvantagesforthevariouspartiestooperatingwitha
managementcompany.

CriticalThinking,Organization,Collaboration,Communication
Materials Needed:
Chapter15intext.
PowerPointnotesforchapter15(attached).
Instructions:
Activity #1:
Divide the class into four groups.
Group 1 will represent Management Company Advantages
Group 2: Management Company Disadvantages
Group 3: Hotel Owner Advantages
Group 4: Hotel Owner Disadvantages
Each group will have 10 minutes to prepare their topic for presentation to the class. Each group
will then present their topic and be prepared to answer questions from the other groups. Each
group must also be prepared to ask at least one question of each group.
Assessment:
KeyChapterTerms:
ManagementCompanies
ManagementContracts
ReportingRequirements
ApprovalProvisions
PerformanceClause
17
Lesson Plan: Ethics
Definethetermsethicsandsocialresponsibility.
Identifythevariousethicalissuesfacingthehospitalityindustry.
Provideexamplesofsociallyresponsiblebehaviorinthehospitalityindustry.

Materials Needed:
Chapter17inthetext.
PowerPointnotesfromchapter17(attached).
Instructions:
Activity#1:Readcaseonethicsinthehospitalityindustry.Discussasaclassthequestionsattheendof
thecase.Purposeofthisactivityistointroducetheconceptofethicsinthehospitalityindustryand
generateaclassdiscussion.Thiscaseprovideslotsofgreyareasforalivelydiscussion.Itshouldget
studentsthinkingaboutthecomplexityofethicalissuesandtheirramifications.
Activity#2:Dividetheclassintogroups.Eachgroupwillbegivenanethicalissueinthehospitality
industry.Groupswillthenpresenttheirtopictotheclass.Topicsshouldinclude:
Employeeprivacy
Environmentalissues
Relationswithforeigngovernments
Alcoholanddrugtesting
Truthinmenuwriting
Qualityconcerns
Conflictsofinterest
Discrimination
Assessment:
Journalactivity:Studentswillbeaskedtoreflectonanethicalissueorsituationthattheyhavefacedin
theworkplaceorinschool.Theyshoulddescribetheissue,howtheyhandledthesituationandwhat
theylearnedfromtheexperience.
18
KeyChaptersTerms:
Ethics
SocialResponsibility
19
Lesson Plan: Marketing Hospitality
Explaintheimportanceofmarketinginthehospitalityindustry.
Discussthemethodsofmarketinginthehospitalityindustry.
Understandthedifferencebetweenpublicrelationsandpublicity.

Materials Needed:
Chapter14inthetext.
PowerPointforChapter14(attached).
Instructions:
Activity#1:
Studentswillbedividedintofivegroups.Eachgroupwillbegivenacategoryofmarketingtoresearch
andthenpresenttotheclass.Groupswillinclude:PrintAdvertising,BroadcastAdvertising,Social
Media,PublicityandPublicRelations.
Activity#2:
Classwillbedividedintothreegroups.Eachgroupwillbegivenadifferenthospitalitypropertyto
prepareamarketingplanfor.Categorieswillbecasino,hotel,andcruiseship.Studentswillbegivena
scenarioforeachvenueandmustprepareamarketingplantopresenttotheclass.
Assessment:
Journalactivity:Studentswillbeaskedtofindandsubmitanexampleofmarketingfromthehospitality
industry.Studentswillidentifythetargetmarket,purposeandprovidetheiroverallimpressionofthe
advertisement.
KeyChapterTerms:
Product
Place
Price
Promotion
Advertising
SocialMedia
PublicRelations
Publicity
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Lesson Plan: Hotels
Understandthedifferenthotellocationandpricingcategories.
Explaintheimportanceofsustainabilityandgreeninginthehotelindustry.
Discusstheorganizationofahotel,andthedutiesofthevariousdepartments.
Practiceusingthefourkeyoperatingstatisticsusedbythehotelindustry.

Materials Needed:
Chapter6&7inthetext.
PowerPointnotesforchapters6&7.
Instructions:
Activity#1:Dividetheclassintofourgroups.Eachgroupwillresearchapricingcategoryforthehotel
industry.Groupswillreporttotheclassastothetypicalfeaturesofthatcategoryofhotel,andprovide
examplesofhotelsinthatcategory.Fourcategories:LimitedService,ModeratePrice,FullServiceand
Luxury.
Activity#2:WatchvideofromMarriottHotelwebsiteonMarriottsgreenpractices,followedbyclass
discussiononsustainability,goinggreenandwhyhotelsengageintheseactivities.
Activity#3:Reviewhoteloperatingstatisticsandcompleteworksheetonkeyformulas(attached).
Assessment:
JournalActivity:Researchandreportonahotelthatistakingactionstogogreen.Describethe
actionsthattheyaretaking.Whydoyouthinktheyareengagingintheseactivities?
KeyChapterTerms:
RevenueCenters
CostCenters
PropertyManagementSystems
RevenueManagement
Occupancy
21
AverageDailyRate
RevenuePerAvailableRoom
Yield%
LimitedServiceHotel
ModerateHotel
FullServiceHotel
LuxuryHotel
22
Sample Key Operating Statistics Worksheet Handout
ThefollowinginformationisavailablefortheMiddlesexHotelforMarch1st:
Numberofroomsavailable:
Numberofroomssold:
TotalRoomsrevenue:
RoomRackrate:
300
200
$40,000
$250
Calculatethefollowing:
1.
2.
3.
4.
Occupancy%
AverageDailyRate
Yield%
RevenuePerAvailableRoom
23
Lesson Plan: Club Management
Understandthedifferencebetweencityclubs,countryclubs,hotelsandrestaurants.
Discussthedifferenttypesofcityclubs.
Explaintheoptionsforclubownership.

CriticalThinking
Materials Needed:
Chapter8inthetext.
PowerPointnotesfromChapter8(attached).
Instructions:
Activity#1:Dividetheclassintofivegroups.Eachgroupwillresearchandreporttotheclassona
categoryofCityClub:Athletic,Dining,Professional,SocialandUniversity.Studentswillberesponsible
forallcategories,notjusttheonethattheyreportedon.Studentswillthenmixupthegroupsplaya
jeopardygamebasedonthisinformationtoearnextracreditpointinclass.
Activity#2:ViewthewebsiteofavarietyofCityandCountryClubs;followedbyclassdiscussiononeach
propertiesmarketing,amenitiesandservices.
Assessment:
StudentswillcompleteanassignmentontheClubIndustry(seeattached).Materialfromthischapter
willbeincludedontestsandquizzes.
KeyChapterTerms:
CityClub
CountryClub
EquityClub
CorporateClub
24
Introduction to Hospitality Industry Club Management Assignment 1
Researchandreportoneitheracountrycluboraprivatecityclub.CountryClubsandCityClubsare
discussedinChapter8ofyourtext.ExamplesoflocalCityClubswouldbetheAlgonquinClubinBoston,
TheBCClubofBoston,andTheHarvardClubofBoston.Theassignmentshouldbe23FULLpages,
typewritten,doublespaced,12pointfont.
Nameofclub.
Whattypeofclubisit?
Location.
Servicesavailable/offered.
Whoaretheirtargetcustomers?
Describeanyactionstheyaretakingtogogreen.
Descriptionofallmarketingeffortstheyarecurrentlyusing.
Provideananalysisoftheeffectivenessoftheiroverallmarketingplan.Whatrecommendations
wouldyouofferthem?
Grading:
Descriptionofservicesoffered
DescriptionofGreenactions
Marketingrecommendations/analysis
Total
5points
5points
5points
5points
5points
25points
errorfreeandshowwellthoughtoutanddevelopedtopics.AnythinglessthantwoFULLpages(normal
beverified.
25
Introduction to Hospitality Industry Semester Project Handout
Youmayworkaloneorwithapartneronthisproject.
Youwillbecreatingyourownfantasyestablishment.Assumeyouhavebeengivenfinancingandmoney
isnoobject,whatbusinesswillyouopen?Youmayselectfromthefollowingchoices:
Restaurant
Hotel
Casino
CountryClub
CruiseShip
Youaretaskedwithcreatingtheconceptforyourbusiness.Youwillneedtoanswerthefollowing
questions:
1.
2.
3.
4.
5.
6.
Whatisthethemeofyourbusiness?
Whoisthetargetmarketforyourbusiness?
Wherewillyourbusinessbelocated?
Whatspecialfeatureswillyourbusinesshave?
Whatwillmakeyourbusinessunique?
Besuretothoroughlydescribeyourbusinessideasothatyoupaintavisualpictureofyour
concept.
7. PrepareacompleteSWOTanalysisforyourbusiness.EachcategoryoftheSWOTshouldhaveat
leastfivepoints.
Whileyoucanassumethatyouhavesufficientfundstoopenanybusinessofyourchoice;youwillneed
tocreateabusinessthatiseconomicallyviable.Youwanttoopenabusinessthatwillbesuccessfuland
makemoney!
Youwillalsobepresentingyourprojectsinclass.YoumustpresentusingeitheraPowerPoint
presentationoratrifoldposterboard.Presentationsshouldbeapproximately10minutes.
Grading:
Presentation:25points
Paper:75points
26
Appendix: Sample Syllabus

MIDDLESEXCOMMUNITYCOLLEGE
DIVISIONOFBUSINESSADMINISTRATION
BUS153
INTRODUCTIONTOTHEHOSPITALITYINDUSTRYSpring2013
Prerequisites:
ENG050
Credits:
Instructor:
KimMorrissey
EMailAddress:
MORRISSEYK@middlesex.mass.edu
Phone:
9786563170
ClassDay/Time:
Wed/Fri9:0010:15am,HH109
Office:
HendersonHall,121
LowellCityBuilding,5thfloor,cubicle9
OfficeHours:
Bedford:Wed/Fri:12:001:00
Lowell:Tues/Thurs,12:001:00
Hospitalitytoday,AnIntroduction,7thedition,RoccoAngelo&AndrewVladimir,
AmericanHotelandMotelLodgingEducationInstitute
Text:
COURSEDESCRIPTION:
Thiscoursewillprovideanexaminationofthevariousfacetsofthehospitalityindustry.Thiscoursewill
discussmanagementpracticesinthegaming/casinoindustry,thecruiselineindustry,entrepreneurship
inthehospitalityindustry,aswellasclubandrestaurantmanagement.Itwillincludeexplorationsinto
ethics,marketing,andindustrybestpractices.Anexplorationintohospitalitycareerswillbediscussed,
andwillincludesitevisitsandguestspeakersfromthehospitalityindustry.
27
STUDENTLEARNINGOUTCOMES:
WrittenandOralCommunication/CriticalThinking/Personalandprofessionaldevelopment
Studentswilldemonstrateknowledgeofmanagementissues,concernsandpracticesinthe
hospitalityindustry.
Studentswillidentifythecomponentsinvolvedinvarioushospitalityindustries,including
GamingandCasinoManagement,theCruiseLineIndustry,ClubManagement,Restaurant
Management,andtheMeetingIndustry.
Studentswilldevelopvarioushospitalitycareerpathoptionsthroughresearch,caseanalysis,
industrysitevisitsandguestspeakers.
Studentswillidentifyindustrybestpracticesandapplythesepracticesintheircaseworkand
research.
Studentswillanalyzetheethicalissuesfacingthoseinthehospitalityindustry,discussoptions
anddefendtheirdecisionmakingprocess.
CHANGES:
Theinstructorreservestherighttochangethesyllabustoaccommodateextendeddiscussion,topical
articles,fieldtrips,etc.Allchangeswillbeannouncedinclass.
INSTRUCTIONMETHODS:
Theteachingmethodologyusedinthiscoursecombineslecturediscussion,casestudyanalysis,group
activities,fieldvisitsandguestspeakers.Therewillbeweeklytimescheduledinthecomputerlab,for
usingpropertymanagementsoftware.Studentsarerequiredtocompletethereadingandassignments
topreparefortheclasses.
ATTENDANCE/TARDINESS:
Studentsareexpectedtoattendandparticipateinallclasses.Studentsshouldemailtheinstructorif
theyhavetomissaclass.Repeatedabsencesfromclasswillnegativelyaffectgrades.Studentsare
expectedtobeinclassontime.Repeatedtardinesswillnegativelyaffectgrade.Studentsare
responsibleforobtaininganymaterialmissedduetoabsenceortardiness.
28
Attendance/Participationgradewillbecalculatedonapointsystem.Eachclasswillbeworthfive
pointsbasedonbothattendanceandparticipation.Ifyoumissaclass,youwillreceive0pointsfor
thatday.Youareconsideredlateforclassifyouarrivemorethanfiveminutesafterclassbegins.Points
willnotbeawardedduringquizzes,exams,andreviewsessions.Pointsystemisasfollows:
5points:
Ontimeandpreparedforclass.Hasreadmaterialpriortoclassandactivelyparticipates
inclassdiscussions.Abletoanswerquestionsregardingtextwhencalledupon.
4points:
Ontimeandpreparedforclass.Participatesinclassdiscussions.
3points:
Ontimeforclasswithaverageclassparticipation.
2points:
Arriveslateforclassoraverage/minimalclassparticipation.
1point:
Arriveslateforclassandnotpreparedanddoesnotactivelyparticipateinclass
discussions.
0points:
Absentfromclass.
29
CLASSROOMBEHAVIOR:
Allclassmembersmustbetreatedwithrespect.Distractionssuchascellphones,texting,andpersonal
conversationsaredisruptivetotheclassandwillnotbetolerated.Repeatedrudenessmayresultina
studentbeingaskedtowithdrawfromtheclass.
ACADEMICHONESTY:
Plagiarismortakingcreditforanothersworkasonesownwillnotbetolerated.Cheatingon
examinations,testsorpaperswillresultinafailinggradeforthecourse.
GRADINGCRITERIA:
Gradingwillbebasedonapointsystem.Gradingwillbeasfollows:
Assignments
75points
ServiceLearningProject
100points
SemesterProject
100points
Journal
100points
Attendance/Participation
100points
Quizzes
100points
MidTermExam
50points
FinalExam
50points
Total
675points
650675points
A
625650points
A
600625points
B+
550600points
B
525550points
B
500525points
C+
450500points
C
425450points
C
400425points
D+
375400points
D
350375points
D
349andbelow
F
30
Exampolicy:Allquizzeswillbeopenbook/opennotes.Studentsareexpectedtohaveacopyofthe
textandprintoutthePowerPointnotespriortoallquizzes.Sharingofnotesisnotallowed.Midterm
andfinalexamswillbeclosedbook/closednote.Studentswillneedacalculator.Cellphone
calculatorswillnotbepermitted.Makeupexamswillonlybeofferedunderspecialcircumstancesand
ifscheduledpriortotheexamdate.
ASSIGNMENTS:(worth75points)Detailswillbegivenduringthesemester.
Assignment1:Researchandreportoneitheracitycluboracountryclub.
Assignment2:Researchandreportononeofthecruiselineslistedinthetextonpage323.
Assignment3:Researchandreportononeofthecasinoslistedonpages348349.
Allassignmentsshouldbeapproximately2full,typewritten,doublespacedpages.Furtherdetailswill
beprovidedduringthesemester.Anylateassignmentswilllosethreepointsperclass(sixpointsper
weeklate).Gradingrubricswillbedistributedforeachassignment.
JOURNALS:(worth100points)
Studentswillbewritinginanonlinejournalduringthesemester.Eachweekajournaltopicwillbe
assigned.Eachjournalentrywillbeworthupto10points.Studentswillbeexpectedtowritetwo
completeparagraphs(atleastfoursentenceseach)onthetopicassigned.Agradingrubricforjournals
willbedistributed.JournaltopicswillbeassignedinclassandwillbepostedonBlackboardeachweek.
BLACKBOARD:
StudentswillbeexpectedtoutilizeBlackboardasaninteractivetoolforthiscourse.PowerPointnotes
foreachchapterwillbepostedweekly.StudentsareexpectedtoprintoutthePowerPointslidesand
bringthemtoclassasaguideforinclassnotetaking.Allassignmentsandjournalassignmentswillbe
postedonBlackboard.GradeswillalsobeupdatedweeklyonBlackboard.Studentswillbeableto
checktheirtotalpointsandmonitorcourseprogress.
SERVICELEARNINGPROJECT(worth100points)
StudentswillbeparticipatinginaServiceLearningProjectthissemesterinconjunctionwithMinuteman
TechHSinLexington.
ServiceLearningdefinedis:
ServiceLearningaimstoenrichstudents'educationalopportunitiesmeetcommunityneedsandfoster
civicresponsibilitythroughoutthecollegeandthecommunityatlargebyintegratingserviceandaction
intotheacademiccurriculumandthroughoutthestudentexperience.
Theseactivitiesintegratecommunityservicewithclassroominstructiontomeetidentifiedandunmet
communityneedswhiledrawingonthevaluesanddesiredlearningoutcomessuchascritical,
31
reflectivethinkingandcivicresponsibilityeachstudentshouldpossess.Additionally,theseexperiences
forgeuniquecollaborationsbetweenfaculty,staff,studentsandourcommunitypartnersthatare
criticaltosupportingstudentsuccess.
Youwillreceivecreditforservicelearninguponcompletionof22hoursofservicelearningactivities.
Furtherdetailswillbeprovided.
32
BUS153IntrotoHospitalityCourseOutline
DATE
Jan23
Jan25
Jan30
Feb1
Feb6
Feb8
Feb13
Feb15
Feb20
Feb22
Feb27
Mar1
Mar6
Mar8
Mar13
Mar15
Mar1922
Mar27
Mar29
Apr3
Apr5
Apr10
Apr12
Apr17
Apr19
Apr24
Apr26
May1
TOPIC
READINGS
Introduction/Servicemakesadifference
TheTravelandTourismIndustry
*FieldTriptotheDoubletreeBedfordGlen
Journal#1Due
TheRestaurantIndustry
IntroductiontoServiceLearningProject
Chapter1
Chapter2
RestaurantOrganizationandManagement
Journal#2due
FieldTriptoMinutemanTechHS
Quiz#1:Chapters15
Hotels
HotelOrganizationandManagement
Journal#3due
ClubManagement
Assignment#1due
TheMeetingsIndustry
Journal#4due
Quiz#2:Chapters69
ReviewforMidTermExam
MidTermExamChapters19
CruiseLines
Assignment#2Due
CruiseLinesContinued
Journal#5due
SPRINGBREAK
GamingandCasinos
GamingandCasinos
Assignment#3due
ManagingandLeading
Journal#6due
NoClassProfessionalDay
EPortfolios
Quiz#3Chapters1012
Journal#7due
Marketing
Marketing
Journal#8due
ManagementCompanies
Franchising
Journal#9due
Ethics
Assignment#4due
Chapter5
Chapter4
Chapter6
Chapter7
Chapter8
Chapter9
Chapter10
Chapter10
Chapter11
Chapter11
Chapter12
Chapter14
Chapter14
Chapter15
Chapter16
Chapter17
33
May3
May8
May10
May15
Ethics
Journal#10due
Reviewforfinalexam
Quiz#4:Chapters1417
ProjectPresentations/SemesterProjectsDue
FinalExamfinalexamperiod
Chapters117
9:00am
Chapter17

Strategies For Success: Course Guide

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Strategies for Success

Hospitality Industry (BUS 153)

Lesson Plan: Service

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Lesson Plan: Restaurant Organization and Management

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

Key Chapter Terms:

Lesson Plan: The Restaurant Industry

College Student Success Skills Addressed:

Lesson Plan: The Cruise Industry

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Introduction to Hospitality Industry Assignment 2 Handout

Lesson Plan: Gaming and Casino Hotels

College Student Success Skills Addressed:

Introduction to Hospitality Industry Assignment 3 Handout

Lesson Plan: Management Companies

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Lesson Plan: Ethics

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Lesson Plan: Marketing Hospitality

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Lesson Plan: Hotels

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Sample Key Operating Statistics Worksheet Handout

Lesson Plan: Club Management

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

College Student Success Skills Addressed:

Introduction to Hospitality Industry Club Management Assignment 1

Introduction to Hospitality Industry Semester Project Handout

Appendix: Sample Syllabus

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