Institute for Entrepreneurial Leadership

March 15, 2010

Dear Nilfridith,
Congratulations! You have been selected as a finalist in the 3rd Annual Institute
for Entrepreneurial Leadership Business Plan Competition.
Presentation Format and Logistics
At the awards luncheon event on March 31st, you will make a 3-minute pitch
presentation. The judges will determine the winner based on the presentations.
You will be judged on content, delivery and business viability. Since the
audience will include business services providers, community leaders, financing
providers and potential customers, be sure to discuss the need for your
IFEL MANAGEMENT services/products, your business model, differentiation from your competition and
Dr. Henry Johnson
CEO
how your company will become profitable. We will hold up cards indicating
Jill Johnson
when you have 1 ½ min remaining, and then 30 seconds. At 3 minutes you will
COO have to end your presentation. Note: Use of slides and/or handouts is not
BOARD OF DIRECTORS permitted. There will be a podium for notes.
DR. ROBERT ALTENKIRCH
ELLEN BROWN
MERRITT BROWN
Pitch Coaching
ANDREA FANT-HOBBS In order to help you prepare for your presentation at the awards luncheon, we are
DR. HENRY C. JOHNSON
H. EDWARD YOUNG
offering each finalist one free 45-minute pitch coaching session. Be sure to bring
a written draft of your pitch with you to your session.
IFEL FOUNDING SPONSORS
The Prudential Foundation Pitch coaching sessions will be held at 211 Warren Street, Newark, NJ. Please
New Jersey Institute of Technology
Enterprise Development Center indicate three preferred pitch coaching sessions in order of preference; sessions
PNC Bank will be allocated on a first come-first served basis.
Wachovia
PSE&G
Saturday, March 20th: 9:30 am, 10:30 am, 11:30 am, 12:30 pm
Tuesday, March 23rd: 10:00 am, 11:00 am, noon, 1:00 pm
Wednesday, March 24th: 10:00 am, 11:00 am, noon, 1:00 pm
Tickets
If you have not already done so, please be sure to register for the Next Level
Mini-Conference and Business Plan Competition Awards Luncheon. Tickets are
available at the special price of $65 for both the conference and the luncheon
combined to you and your guests through Friday, March 26th. To register, visit:
http://events.constantcontact.com/register/event?oeidk=a07e2rn7atw50284a61.
Display Table
As a finalist you are welcome to bring product samples, marketing materials, and
related items to display; you may set them up on tables in the reception area prior
211 Warren Street to the start of the event at 8:30 am.
Newark, NJ 07103

973.353.0611 Action Items

www.ifelnj.org Please reply no later than Friday March 19th with the following:
1) A short bio(50 words or less; doc or docx) and a head shot (jpg)
2) A short description of your company (25 words or less; doc or docx), and
company logo (jpg)
3) Three (3) preferred time slots for pitch coaching
4) Confirmation regarding use of display table.
 Institute for Entrepreneurial Leadership

Congratulations again and best wishes for success in the next phase of the
competition. I am confident that you will represent yourself and your business
well. I look forward to working with you toward the growth and success of your
business.
Jill

The IFEL Business Plan Competition Awards Luncheon is being held on March 31st at
the NJIT Campus Center Ballroom. The Campus Center is located on the same street as
the parking deck. Make a right out of the parking deck, cross Warren Street and the
Campus Center is a block in on the left. Directions to the parking deck are below.

IFEL MANAGEMENT Getting to the NJIT Campus

Dr. Henry Johnson Here is the campus area map on Google or get your own directions using the destination
CEO
of 154 Summit Street, Newark, NJ 07102. This is the address for the NJIT parking deck.
Jill Johnson
COO

BOARD OF DIRECTORS
Here's how to get to NJIT via:
DR. ROBERT ALTENKIRCH
ELLEN BROWN
Driving Directions
MERRITT BROWN
ANDREA FANT-HOBBS
DR. HENRY C. JOHNSON Garden State Parkway (GSP): Take exit 145 to Route 280 East, then follow Route 280
H. EDWARD YOUNG
East directions.
IFEL FOUNDING SPONSORS
The Prudential Foundation New Jersey Turnpike: Take exit 15W to Route 280 West, then follow Route 280 West
New Jersey Institute of Technology
Enterprise Development Center
directions.
PNC Bank
Wachovia Route 280 West: After drawbridge, take Exit 14B (Broad Street/MLK Blvd.). At bottom of
PSE&G
exit ramp, make a left. Go one block to stop sign. Make a left on MLK Blvd. Go five lights
to Warren Street. Make a right on Warren Street. Go two blocks to Colden Street. Make a
left on Colden Street. Follow signs to NJIT Parking Deck.

Route 280 East: Take Exit 13 (First Street/Newark). At light, make a right on First Street.
Go three lights to W. Market Street. Make the soft left on W. Market Street. Go four lights
to MLK Blvd. Make a left on MLK Blvd. Go one light to Warren Street. Make a left on
Warren Street. Go two blocks to Colden Street. Make a left on Colden Street. Follow
signs to NJIT Parking Deck.

Route 1 & 9 North & South: Take exit marked Newark, Route 21 (McCarter Highway).
Get in the right lane on the bridge and take the Broad St. exit. Go about 1 mile. Make a
left on Court Street. Make a right at third light on MLK Blvd. Make a left at fifth light on
Warren Street. Go two blocks to Colden Street. Make a left on Colden Street. Follow
signs to NJIT Parking Deck.
211 Warren Street
Newark, NJ 07103

973.353.0611 Route 78: Take Route 78 to the Garden State Parkway. Follow GSP directions.
www.ifelnj.org

Route 22: Take Route 22 to Route 21 North. Follow directions for Route 21 North.

Route 21 North: Get in the right lane on the bridge and take the Broad St. exit. Go
about 1 mile. Make a left on Court Street. Make a right at third light on MLK Blvd. Make a
left at fifth light on Warren Street. Go two blocks to Colden Street. Make a left on Colden
Street. Follow signs to the NJIT Parking Deck.
 Institute for Entrepreneurial Leadership

Route 21 South: From 21 South, turn right on Bridge Street shortly after passing
beneath Route 280 overpass. Turn left on Broad Street. Go one block and turn right on
Washington Place. Go one block and turn left on Halsey Street. Go one block and turn
right on Central Avenue. Make the third left on MLK Blvd. At first light, turn right on
Warren Street. Go two blocks to Colden Street. Make a left on Colden Street. Follow
signs to NJIT Parking Deck.

New York Thruway: Thruway to Exit 14A, Garden State Parkway. Follow GSP directions
above.

George Washington Bridge: NJ Turnpike South to Exit 15W. Follow Route 280 West
directions above.

Lincoln Tunnel: West on Route 3 to NJ Turnpike South to Exit 15W. Follow Route 280
West directions above.
IFEL MANAGEMENT
Dr. Henry Johnson
CEO
From Brooklyn, Queens and Long Island: Take Verrazano-Narrows Bridge (Interstate
Jill Johnson 278) and follow 278 across Staten Island. Cross Goethels Bridge. Follow signs to New
COO
Jersey Turnpike North then follow New Jersey Turnpike directions above.
BOARD OF DIRECTORS
DR. ROBERT ALTENKIRCH
ELLEN BROWN Public Transportation
MERRITT BROWN
ANDREA FANT-HOBBS
DR. HENRY C. JOHNSON Newark Liberty International Airport: Five miles from NJIT campus. A minibus (Newark
H. EDWARD YOUNG Airlink) or taxi service connects the airport with Penn Station in Newark bus, city subway
and taxi connections may be obtained at the station.
IFEL FOUNDING SPONSORS
The Prudential Foundation
New Jersey Institute of Technology Note: Train service is available directly from Newark Liberty International Airport to
Enterprise Development Center
Newark Penn Station.
PNC Bank
Wachovia
PSE&G Newark Penn Station: Connections to the NJIT campus may be made by bus, city
subway, or taxi.

Morris & Essex Line Broad Street Station: A five-block walk to the NJIT campus via
MLK Blvd. or University Ave. to Central Avenue. Taxi service is also available. NJ Transit
Light Rail is also available. (Note: the Light Rail route requires a switch at Newark's
Penn Station; this mode of transport will take you some time).

• See NJ Transit website.

• See Broad Street Station on Google maps.

Newark City Subway: From Penn Station in Newark, take the Warren Street stop for
the NJIT Campus. The Newark City Subway is now part of the Newark Light Rail System
run by NJ Transit.
211 Warren Street
Newark, NJ 07103
• See NJ Transit website.
973.353.0611 • See Lock Street Subway/Light Rail stop on Google maps.
www.ifelnj.org