INTERNATIONAL MARKETING WRITE UPS

1. How local companies keep multinationals at Bay

Boston Consulting Group shows how domestic companies in emerging
markets have managed to hold their position the face of competition from
global companies.
It includes a six-part strategy.
1. Create Customized Products or Services
2. Develop Business Models to Overcome Key Obstacles
3. Deploy the Latest Technologies Amul uses customized ERP system to
make 10 million error
free payments every day
4. Take Advantage of Low-Cost Labour and Train Staff In House
5. Scale Up Quickly
6. Invest in Talent to Sustain Rapid Growth
These are the six strategies for success .The advantage of being a MNC in
emerging markets have declined dramatically in recent times. Many local
companies have used the benefits of globalization to bridge gaps in
technology, capital, and talent with their rivals from the developed world.

2. Tomorrows global giants not the usual suspects

Multinational corporations from developed and developing economies are
aggressively expanding their global presence in emerging markets.
Established MNC and emerging local players have different strengths,
threats and weakness to their markets but MNCs lead in businesses with
high percentage of revenues going to R&D and advertising as compared
to local companies.

3. Unleashing fashion growth McKinsey

This article is about a study conducted by McKinsey exploring the global
womens apparel market growth and what this growth means for the
market. The growth rate is forecasted to increase by 50% over the next 12
years, largely driven by the increasing weight of emerging markets such
as China and Russia. Historically, the global womens apparel market has
grown at just over 3 percent per year however by 2025 the growth rate is
expected to approach 5 percent per year. By 2025, womens apparel is
expected to account for 55% of global apparel sales and 60% of sales
growth and shift is driven by faster growing and emerging markets. Top
growth cities are Beijing, Shanghai and Moscow. cities are from
emerging markets. The womens apparel market growth offers a unique
opportunity for emerging countries to get involved in the market as well
as established countries to adapt to these changes and accept them.

4. The four global forces breaking all trends McKinsey

Four trends for change are1. The age of urbanization Countries are becoming more urbanized growing by 65 million
every year
Emerging markets will account for nearly half of global GDP by
2025 and 46 of worlds top 200 cities will be in China
Emerging economy will grow 75 % faster than developed
countries
2. Accelerating technological change- 1 trillion objects expected to
connect to internet by 2025 and main are internet of things and
mobile internet
3. Responding to the challenges of an aging world- Global life
expectancy is increasing and share of older workers will increase
4. Greater global connections- Volume of Trade, Finance, People and
Data are increasing and 500x increased in global online traffic in
2000-12.