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MacDonald
Founder: Steven S. MacDonald
Cell: (480)258-4650
Email: Steve@PracticalSocialMedia.com
Website: www.PracticalSocialMedia.com
Blog: blog.PracticalSocialMedia.com
Twitter: twitter.com/SteveMacDonald
LinkedIn: linkedin.com/in/stevensmacdonald
Biography
In addition to the current career activities listed to the right, Mr. Current Career Activities
MacDonald has served as a founding partner in an advertising • Founder of Practical Social Media, a
agency, CMO of a Hollywood Start-up, Vice President, Director of social media magazine and complete
Strategic Planning for the Mazda Motors of America, Executive corporate training and automation
Vice President of a regional marketing firm, Director of Client system.
Services for a top ten internet marketing agency, and CEO of a
• Founder of StudioHDV, a brand
dot.com start-up.
strategy consulting company creating
Mr. MacDonald contributes to the Thought Leadership Board of Emotional Brand Intelligence for greater
the Marketing Executives Network Group (MENG) to create a engagement and sales conversions.
series of special reports and trend analysis to be shared with the
national business press. Additionally, he speaks with large
organizations such as US Airways, is published in various business Favorite Quote
journals, and has worked with some of the smartest marketing
“IF EVERYONE IS THINKING ALIKE,
minds at company’s such as Nike, Absolut, Procter & Gamble, THEN SOMEONE ISN’T THINKING.”
VISA and Miller Brewing.
Resume
VP, Director of Strategic Planning at Foote, Cone & Belding Advertising (recommendations)
April 1992 – March 1996
• Rose from Account Manager overseeing nine dealer advertising associations and marketing programs for
Mazda Motors of America to Director of Strategic Planning for all U.S. operations.
• Responsible for writing 75% or more of the strategic presentations given to the executive level of
management at Mazda.
• Overall strategic responsibilities involved new product development, pricing and distribution in addition to
ongoing communications programs.
• Trained in brand strategy creation methodologies from former head of The Coalition for Brand Equity and
CMO of McDonalds.
Education
University of Washington
Business Administration, Business
1982 – 1986