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Submitted By:
PRIYANKA BANSAL
Lecturer
GUIDE CERTIFICATE
This is to certify that Miss.Priyanka Bansal, Roll no.
8629, a student of Master of Business Administration in
Department
of
Engineering,
Sirsa
has
successfully
(Dr Monica
Lecturer
STUDENT DECLARATION
(Priyanka
Bansal)
ACKNOWLEDGEMENTS
Priyanka
bansal
Table of Contents
1) Introduction....................................................................................6
Company Profile.
..7
Vision of the Bank..
...8
History......................................................................................9
2) Market Strategies of ICICI
Bank.............................................................................................11
Universal Banking..
..12
Global Market Strategy..
.14
Advertising Strategy.
.15
5
3) Competitors..............................................................................16
ICICI Vs HDFC..
..17
ICICI Vs
Axis.18
4) Product
Offerings.................................................................................20
Alliance
Products.......................................................................26
Corporate
Banking..28
Transaction
Banking.29
SME
Banking.30
Services38
Demat
Services42
Mutual
Funds43
Insurance
Policies 7
Wealth
Management53
Investment
Planning.. 55
5) Objective of Research.57
6) Research
Methodology.......................................................................58
7) Analysis..............................................................................60
Findings & Analysis.....61
Results & discussion.71
Conclusion & Recommendation.73
8) References........................................................................75
9) Annexure..76
Questionnaire...77
CHAPTER-1
INTRODUCTION
Company Profile
Over the last few years, the ICICI Bank has taken rapid strides in
developing new businesses in line with its proposition to offer complete
financial services to both corporate and retail customers.
ICICI Bank is committed to enriching this valuable resource which in turn,
will allow it to bring innovative practices to the world of financial services
in India. With technology playing the key role mainly.
The vision is to develop ICICI Bank into an organization that is
empowered by bright and talented individuals, working in teamsandriding
on the backbone of world class technology.
History
The ICICI Bank was originally promoted in 1994 by ICICI Limited, an
Indian financial institution, and was its wholly owned subsidiary. ICICI's
shareholding in ICICI Bank was reduced to 46% through a public offering
of shares in India in fiscal year 1998, an equity offering in the form of
ADRs listed on the NYSE in fiscal year 2000, ICICI Bank's acquisition of
Bank of Madura Limited in an all-stock amalgamation in fiscal year 2001,
and secondary market sales by ICICI to institutional investors in fiscal
year 2001 and fiscal year 2002. ICICI was formed in year 1955 at the
10
MARKETING STRATEGIES
Market Strategy of ICICI Bank:
ICICI Bank uses the concept of Universal Banking
In universal banking, large banks operate extensively in networks of
branches, provide many different services, hold several claims on firms
(including equity and debt), and participate directly in the corporate
governance of firms that rely on the banks for funding or as insurance
underwriters. It means the ability to offer i.e. sell and underwrite all the
types of products and services to any set of clients, either through a
single or through a group of companies. The practice of Universal
Banking varies across several countries. India faces a very high
regulatory burden although now a conglomerate structure of the universal
banking has already been permitted .Many international players like ABNAMRO, Citigroup, HSBC, Deutsche Bank, JP Morgan Chase, Lehman
Brothers have realized the benefits of Universal Banking. The ICICI Bank
has also joined these international players. The ICICI Bank functions as a
universal bank through itself and its associate companies in the areas of
corporate finance, commercial banking, personal banking, investment
banking, asset management, investor services and insurance. The
11
In 2001 ICICI acquired the Bank of Madura (est. In 1943). The Bank of
Madura was a Chettiar bank, and had acquired the Chettinad Mercantile
Bank (est. In 1933) and the Illanji Bank (est. in 1904) in the 1960s.
In 2007 ICICI amalgamated the Sangli Bank, which was headquartered
in Sangli, in Maharashtra State, and which had 158 branches in
Maharashtra state and another 31 in Karnataka State. ICICI also received
permission from the government of Qatar to open a branch in Doha and
from the US Federal Reserve to open a branch in New York city. ICICI
Bank Eurasia opened a second branch in St. Petersburg.
In 2008 the ICICI Bank launched iMobile, a comprehensive Mobile
banking solution. iMobile is considered to be a breakthrough innovation in
the Indian Banking which allows a customer to do all possible
transactions through a GPRS-enabled mobile phone easily and
conveniently.
13
In the United Kingdom the ICICI bank have a partnership with Lloyds
Bank and are present in 30 branches there, promoting joint products, and
they get new customers.
In the United States the ICICI bank have a tie-up with Wells Fargo and
their customers can start a remittance into India from any channel.
Advertising Strategy:
Amitabh Bachchan as brand ambassador of ICICI:
Under the agreement, Mr. Amitabh Bachchan endorsed and promoted all
the products and services offered by ICICI and its Group companies for a
period of two years.
During his term as the brand ambassador, he played a key role in all
major brand and product communication by ICICI. He endorsed the ICICI
brand through corporate and product campaigns on television, print and
outdoor medium. Mr. Bachchan also participated in select events such as
14
15
trading
finance.
ICICI Bank: Retail and corporate ICICI Home: Housing finance
banking, and cash management
ICICI Capital: Financial products ICICI Securities: I-Banking,
marketing and distribution
corporate finance, and advisory
ICICI Prudential: Life Insurance ICICI Brokerage: Broking and
joint venture
ICICI Lombard: General
equity research
ICICI Venture: Private equity
investments
ICICI Kinfra: Infrastructure
16
management
ICICI is still puny when compared to HDFC but the objective is very
clear : grow the business, even if it has come at HDFC's cost. Kalpana
Morparia, Executive Director, ICICI, maintains that they got into home
loans simply because it's one of the safest businesses to be in, given the
low default rates. ''Besides, the market is growing and there's space for all
those who wants to enter.
HDFC Bank:
Life
HDFC Securities
Gruh Finance
17
AXIS Bank:
In the case of Axis Bank, retail loans have declined from 30 per cent of
the total loan book of Rs 25,800 crores in June 2006 to around 23 per
cent of loan book of Rs.41,280 crore (as of June 2007). Even over a
longer period, while the overall asset growth for Axis Bank has been quite
high and has matched that of the other banks, retail exposures grew at a
much slower pace.
18
PRODUCT OFFERINGS
1) DEPOSITS
ICICI Bank offers wide variety of Deposit Products to suit the
requirements
of
the
customers.
Convenience
of
networked
b)
c)
19
d)
Fixed Deposits :
ICICI provides Safety, Flexibility, Liquidity and Returns in the
case of fixed deposits.
A combination of unbeatable features of the Fixed Deposit from
ICICI Bank.
e)
Recurring Deposits
When expenses are high, people may not have adequate funds
to make big investments. An ICICI Bank Recurring Deposit
lets the customers invest small amounts of money every month
that ends up with a large saving on maturity. So the customers
enjoy twin advantages- affordability and higher earnings.
f)
2 Loans:
ICICI Bank offers wide variety of Loans Products to suit your
requirements.
Coupled
with
convenience
of
networked
b) Personal Loans:
If customers wants personal loan that's easy to get with the help
of ICICI Bank. ICICI Bank Personal Loans are easy to get and
absolutely hassle free. With minimum documentation people can
now secure a loan for an amount up to Rs. 15 lakhs.
c) Car Loans:
ICICI Bank is the No. 1 financier for car loans in the country. It has
network of more than 2500 channel partners in over 1000
locations. It has tie-ups with all leading automobile manufacturers
to ensure the best deals. A number of flexible schemes & quick
processing are available. Hassle-free application process is
available on the click of a mouse.
d) Commercial Vehicle Loans:
Range of services on existing loans & extended products like
funding of new vehicles, refinance on used vehicles, balance
transfer on high cost loans, top up on existing loans, extend
product, working capital loans & other banking products.
21
3) CARDS:
ICICI Bank offers a variety of cards to suit different transactional needs
of its customers. Its range includes Credit Cards, Debit Cards and
Prepaid cards. These cards offer customers convenience for their
financial transactions like cash withdrawal, shopping and travel. These
cards are widely accepted both in India and abroad.
a)Credit Cards:
Credit Cards give customers a smart way to shop, and offer
them flexibility and convenience in managing their finances. ICICI Bank
credit cards provide a host of exciting offers and benefits to the
customers such as low interest rates, rewards programs, and a high
credit and cash limit. The bank offer different types of credit cards to suit
the different needs and requirements for added features
22
b) Travel Cards:
The travellers card is the Hassle Free way to Travel the world.
Customers travelling with US Dollar, Euro, Pound Sterling or Swiss
Francs; Looking for security and convenience; can opt for ICICI Bank
Travel Card. It is issued in duplicate. It offers Pin based security and has
the convenience of usage of Credit or Debit card.
Corporate Banking:
ICICI Bank offer corporate a wide range of products and services, the
technologies to leverage them anytime, anywhere and the expertise to
customize them to client-specific requirements.
From cash management to corporate finance, from forex to acquisition
financing, ICICI bank provide the customers with end-to-end services for
all your banking needs. The result is an overall financial solution for the
company that helps customers accomplishes their objectives.
1) ICICI Bank can guide people through the universe of strategic
alternatives - from identifying potential merger or acquisition targets
to realigning their business' capital structure.
2) ICICI Bank has been the foremost arrangers of acquisition finance
for cross border transactions and is the preferred financer for
acquisitions by Indian companies in overseas markets.
3) The Bank has also developed Forex risk hedging products for
clients after comprehensive Research of the risks a corporate body
is exposed to, e.g., Interest Rate, Forex, Commodity Credit Risk,
etc.
4) ICICI bank offer
Transaction Banking
The Bank delivers world class banking services to the financial sector
clients. ICICIs current roaming accounts empower people with 'Anytime,
Anywhere Banking'. They are designed for the customers convenience.
The comprehensive collection and payment services span India's largest
CMS network of over 4,500 branches. The bank provides correspondent
banking tie-ups with foreign banks to assist them in their India-related
businesses.
Loan Syndication
24
The bank ensures the participation of banks and financial institution for
the syndication of loans. Some of the products syndicated are:
Project Finance
Corporate Term Loans
Working Capital Loans
Acquisition Finance, etc.
Sell Down
ICICI Bank is a market leader in the securitisation and asset sell-down
market.
From its portfolio, it offers different products to its clients in this segment.
The products are:
Buyouts
As a part of a risk-diversification and portfolio-churning strategy, ICICI
Bank offers buyouts of the assets of its financial sector clients.
Resources
25
The Bank also raises resources, from clients, for internal use by issuing a
gamut of products, which run from Certificates of Deposit (CDs) to Term
deposits to Term Loans.
Financial Institution:
ICICI Bank services the financial sector for the entire set of banking
requirements and provides a complete range of solutions. The Financial
Institutions and Syndication Group (FISG) are responsible for ICICI
Bank's relationship with the financial sect
Under this umbrella, the Bank caters exclusively to the needs of:
1) Different domestic financial Institutions
2) Banks
3) Insurance Companies
4) Mutual Funds
5) Fund Accounting
Government Sector:
26
SME BANKING:
Clients business now has end to end solutions on which one can
depend. From the anytime anywhere convenience of Roaming Current
Account to forex remittance services that simplify and speed up the
business.
27
Current Account:
Roaming Current Account:
With the Roaming Current Account (RCA), customers can enjoy the
convenience of Anytime Anywhere banking. They can operate their RCA
from any ICICI Bank branch in any city. RCA offers a wide range of
variants that include:
Standard
Classic
Premium
Gold
Gold Plus
Platinum
28
Account
Standard
Classic
Premium
Gold
Gold Plus
Platinum
Quarterly
Average
Balance Requirement
Rs.10,000
Rs.25,000
Rs.50,000
Rs.1,00,000
Rs.3,00,000
Rs.5,00,000
29
Customers always had one bank branch. Now every ICICI Bank branch
becomes peoples branch. Every branch manager is the personal
manager. People can get personal attention wherever their business
takes them.
Banking on call.
Banking has never been so convenient before. Now customers can use
the phone to make Balance Enquiries, Request for a Cheque Book, Stop
Payment and more.
Card Power.
For customers convenience, ICICI Bank's RCA comes with a powerful
Debit/ATM card that allows the customers to deposit and withdraw cash
at over 2000 ICICI Bank ATMs, plus over 10,000 VISA ATMs. The
customers can also check their balance, view mini account statement,
and transacts at various 90,000 merchant establishments across the
country.
30
Mobile Banking.
Now the entire customers need to keep in touch with their account
through their mobile. Sign up for alerts on daily balance, cheque clearing
alerts or bounced cheque alerts!
Card-to-Card Transfer
Transfer funds for free from the customers existing ICICI Bank account to
any Visa Card (debit or credit) in India. They can even pay their Visa
credit card bill through this facility available on www.icicibank.com
Business Loans:
Money, just when customer needs it
As a growing entrepreneur, ICICI know how valuable time is for people.
People are constantly thinking of growth and managing their business. At
ICICI Bank, they think of the same when it comes to customers business.
ICICIs Smart Business Loan is the easy access to money. Customers
can get up to Rs. 25 lacks as an Overdraft or a Business Instalment Loan
with no collaterals and faster turnaround time.
Overdraft:
Easy Access Money
31
Validity of 12 months
Bank Guarantee:
Our Bank Guarantees are competitively priced with few requirements like
cash margin and collateral security, and will be made available to
customers in the shortest possible time. There is an upper limit of up to
Rs.1 crore with a tenor of guarantee of up to 18 months, and security
requirement of 25% cash margin and 100% collateral security in the form
of residential property or liquid securities.
ICICI Bank also issues Bank Guarantees in foreign currency on behalf of
our exporters for approved purposes as defined under FEMA, subject to
availability of credit limits or against 100% cash margin.
Services:
ICICI Bank offers products and services tailored to meet customers
industry's unique needs.
1) Automotive:
32
2) Construction:
The Indian economy is growing at a rapid pace. Predictably, the
construction sector estimated at Rs. 3, 00,000 crores is booming as well,
be it infrastructure or commercial retail and residential space. An outlay of
over Rs. 18, 00,000 crores is projected over the next 10 years.
ICICI Bank has pulled out all stops to ensure customers get all the
financial support they need to take advantage of the opportunities and
face the unique challenges in this sector. The banks in-house
construction industry specialists will customize end-to-end solutions for
33
3) Pharmaceuticals:
4) Apparels:
34
The export quota regime has been dismantled ushering in an era of open
competition. China may be the leader by far in terms of sheer volume. But
there are plenty of value opportunities both as a mass manufacturer and
as a leading player in the value-added premium segments. Many Indian
suppliers are already modernizing and diversifying their operations to
meet pressures of scale and speed of delivery.
The Indian domestic market too is witnessing a huge transformation and
growth in organized retail space across malls, departmental stores and
premium boutiques. Customers are brand-hungry and ready to pay
premiums to make lifestyle and personal statements. New players are
emerging in regional and national markets.
ICICI Bank is geared to meet customers requirements in the apparel
sector through strong solutions for all their needs:
1) Term loans in rupee and foreign currency with TUFS benefits for
financing of expansion and modernisation plans.
2) Competitively priced working capital and other products (including
export finance in foreign currency) in order to optimise costs of
lending.
3) Sophisticated derivative product delivered in a simplified and
convenient manner as a source of hedging and optimising profits.
Finally, ICICI Bank has cut down approval time by standardising the
assessment process through use of scoring models.
5) Transport:
35
Industry solutions
Funding solutions for Hotels, Travel & Tourism sector:
ICICI provide
project finance in the form of term loans or working capital against card
receivables. Rapid Travellers Cheque Program: The bank purchase TC's
from Money Changers on prefixed transaction exposure/volume. Special
Foreign Currency Tour Operators Account: The bank handle collections of
foreign currency and remittances from the outbound tour operators and
inward remittances, for hotels and tour reservation made abroad.
Derivatives for Risk Mitigation: ICICI help customers hedge jthe foreign
currency inward remittances and local currency outward remittances
through our forex services.
Hotels
Aviation Training Institutes
Money Changers
Tour Operators
Ticketing Agents Consolidators
Travel Vocational Training Institutes
Travel Portal
Educational Institutions:
Whether the customers companies are govt. aided or privately managed,
in primary, secondary or higher education, they need a bank that
understands your special needs.
Be it long-term loans for infrastructure expansion or cash credit, ICICI
Bank works with accredited & recognized educational institutions all over
India, and offers the clients some of the best options for growth and
expansions.
DEMAT SERVICES:
Demat Services
38
Mobile Alerts: Customers can receive SMS alerts for all debits/credits
as well as for any request which cannot be processed.
1) Dedicated customer care executives specially trained at the banks
call centre, to handle all their queries.
2) Countrywide network of over 235 branches, customers are never
far from an ICICI Bank Demat Services outlet.
Mutual Funds:
A Mutual Fund is a trust that pools the savings of a number of investors
who share a common financial goal. The money thus collected is then
39
There are many entities involved and the diagram below illustrates the
organisational set up of a mutual fund:
40
Insurance
1) LIFE INSURANCE:
Investment and Saving Plans
41
Endowment policies are a good way of putting aside the savings today for
a future goal - whether it's to buy a house in India or fund the
entrepreneurial vision. ICICIs savings-oriented policies are designed to
make the savings grow and have them available to the customers at the
end of a fixed number of years or through the term of the plan.
Life Time II
Presenting Life Time & Life Time II unit linked plans that meets the
Flexibility
II).
to
increase
or
decrease
the
sum
assured.
Saving:
- Flexibility to increase or decrease your contribution.
- Facility of Premium Holiday, wherein the policy continues even if there is
a temporary break in the payment of annual contribution (available only
with LifeTime).
- Facility of Automatic Cover Continuance, wherein the policy continues
even if there is a temporary break in the payment of annual contribution
42
Investment:
- Choose from among four funds, based on the investment objective and
risk appetite.
-- Choice to switch between investments options (4 free switches every
policy year).
- Facility to make withdrawals from the 6th policy year onwards till the end
of the policy term. Every year withdraw up to 10% of the value of units.
- Flexibility to make additional investment with the help of the top-up
facility.
- Flexibility to increase / decrease the annual premium amount
- Total transparency with the premium allocations, and other charges
declared upfront.
The guaranteed value of the unit fund is the value of all invested
premiums (premiums net of all charges) along with the declared bonus
interests.
Premier Life:
The key features of the plan are:
- Limited premium payment option: Choose from among a 3, 5, 7 or 10
year premium paying term.
- Choice of sum assured: Choose a sum assured, which is a minimum
multiple of 1 and a maximum multiple of 25 times the annual contribution.
- Additional allocation of units on a periodic basis.
- Facility to top-up the investment any time customers have surplus funds.
44
- Choose from among four funds, based on the investment objective and
risk appetite.
- Choice to switch between investments options (4 free switches every
policy year).
- Flexibility to decrease the sum assured.
- Add-on riders to protect against any eventuality.
- Loans against the policy.
Retirement Plans
Many of the customers picture themselves enjoying the fruits of their
labour after retirement - going on a dream vacation, or helping our child's
career take wing. Financing all this will depend on their personal savings
and investments, so its important to save for the future from today. These
retirement plans are designed to help customers systematically save, so
that they can enjoy all the things they have dreamed of when they retire.
45
Power to increase your investments: Use your surplus funds to topup the investments during the deferment period.
Child Plans
As a responsible parent, people want to ensure a hassle-free, successful
life for their child. However, life is full of uncertainties and even the bestlaid plans can go wrong. Smart Kid Education Plans are designed to
provide flexibility and to safeguard the child's future education and
lifestyle, taking all possibilities into account. Smart Kid Child Plans has a
bouquet of three products which can help the clients secure their child's
education.
- Unit-linked Regular Premium
- Unit-linked Single Premium
- Regular Premium Smart Kid
3) GENERAL INSURANCE:
Rishtey Health Insurance - for the parents and other family members
in India
46
48
Investment Planning
Based on the customers investment goal, wealth requirements,
investment horizon and risk profile, the bank construct a suitable asset
allocation plan for the clients. During this exercise, the bank also
evaluates and realigns their existing investments as per the suggested
asset allocation, in case required by the customers.
Portfolio Construction
the wide range of investment avenues, the bank construct appropriate
solutions to implement clients investment plan and evolve a tailor-made
portfolio for the specific requirements. This would involve execution of
investments in debt, equity, structured products or alternative asset
classes as per the suggested asset allocation.
49
Portfolio Maintenance
The bank monitors customers investments and periodically suggest
rebalancing in the portfolio for maintaining the asset allocation or aligning
their portfolio to changes in macro-economic factors that might affect the
investments.
Portfolio Review
As the customers investment preferences or financial goals change over
a period of time, the banks reviews their portfolio periodically with the
clients to discuss and implement any changes in asset allocation or
portfolio strategy. All with a view to keeping the portfolio healthy at all
times.
Products:
Online Trading
Mutual Funds
Life & General Insurance
50
CHAPTER-1
RESEARCH
Objective of Research:
There were basically two objectives of the Market Research that was
conducted among the valuable customers of ICICI Bank. These two
objectives were:
Research Work:
51
Field Work:
I conducted a survey for two weeks among various valuable customers.
The survey was about market investment policies. I made the customers
aware of various Mutual Fund schemes & Insurance Plans of ICICI Bank.
I gave them information about the Equity market and the market risks
present in todays scenario. Many customers are convinced about
investing their money in ICICI mutual funds.
about the various schemes of the ICICI bank. I came to know How
they previously invested their money in different schemes & what
kind of profit they gained earlier.
3) Lack of knowledge:
After this interaction I came to know that some of the people do not have
adequate knowledge about market risks & how to achieve superior
returns. Many people were confused about the proper investments &
their returns. They were confused about the securing their future using
various investment plans. Some of the customers were happy by not
investing in the schemes as they thought that they will loose their
principal amount because they do not have proper knowledge.
4) Explanation:
Then I explained them about the market risks & returns. I told them
about the various profitable policies of the ICICI bank and how
those policies can be properly used. I explained them to take the
help of wealth managers of ICICI bank for the proper investments. I
made them aware about the efficiency and capabilities of the
wealth managers of ICICI bank. I convinced them that the
investments made by the ICICI bank are much more secure &
profitable.
5) Query solutions:
53
I solved their queries about the various policies & schemes. I told
them that why the policies & schemes of ICICI bank are more
profitable as compared to policies of other financial institutions.
6)
CHAPTER-3
54
ANALYSIS
Analysis of Survey
Sample Size: 100 (As per companys instructions)
Q1) How would you like to invest your savings?
During the survey it was found out that the 42% of the customers are
interested in Real Estate as it has a lucrative market these days and 37 %
in Mutual Funds. Only few of the customers were interested in F.D., Direct
Equity and Gold investments.
Q2) How much comfortable are you to invest in equity (or market
risk) products?
55
56
The major threats according to 82% customers are Capital loss and
according to 12 % Low Returns. Customers mainly do not invest their
money because of these two threats. Rest 4 % and 2% customers think
that less expertise & stock collection are major threats.
57
During the survey it was found that 79% of the customers prefer Growth
kind of investment style and 19% of the customers prefer Value kind of
investment style. Only 2% of the customers prefer others.
58
59
69% of the customers think that Real Estate is more profitable as it is the
most lucrative market at present.10% think that gold equity is more
profitable and 21% feels FD as more profitable.
60
Most of the people (82%) want to invest their money for a period of 3-5
years. 11% of the people want to invest for 1-3 years. Only 5% customers
want to invest their money for more than 5 years. 2% customers want to
invest for 1 year.
Q8)
Which
Market
Cap
do
profitable?
61
you
think
is
more
Most of the customers (92%) want to invest their money in Mid Cap as
they have been among the best performers in the equity diversified
category. Only 5% of the customers want to invest their money in Small
Cap and 3% customers want to invest money in Large cap.
62
CHAPTER-4
RESULTS & DISCUSSION
Challenge:
63
Possible Solution:
Strategic adoption of technology to ensure that ICICI transforms into a
universal bank, which will provide fast and efficient customer service
besides offering the whole gamut of banking and financial services.
64
CHAPTER-5
CONCLUSION & RECOMMENDATION:
Dedicated
workforce
to
serve
people:
Across India, ICICI Bank has Regional Sales Managers to look after
65
Indian & NRI Requirements and the Region has a dedicated Investment
Officer. Before being deputed, the officers complete a comprehensive
Knowledge Belt Certification program and, once deputed, they receive
thorough instructions in financial planning skills and techniques.
Throughout their careers officers also attend programs to update their
skills.
To Service people, when you are abroad, ICICI bank have an ETC Team
(Email, Telecalling & Chat Team) which can help people invest in India
MutualFunds.
All officers in charge of Mutual Funds are certified professionals by AMFI
(Association
of
Mutual
Funds
in
India)
Many of these officers also hold professional degrees like MBA, CA,
ICWA, CFA etc.
Therefore, People should invest their money in ICICI Bank with the help
of Wealth Managers.
These wealth managers not only help in achieving superior returns; they
also help the customers from Capital loss.
REFERENCES
Questionnaire:
Name:
Gender:
Age:
Email-id:
67
Contact No:
Address:
Q2) How much comfortable are you to invest in equity (or market risk)
products?
a) Very
b) Just
c) Not
Q3) What are the major threats in investing money in mutual funds or
direct equity?
a) Capital Loss
b) Low Returns
c) Less Expertise
d) Stock Collection
68
a) Large
b) Mid
c) Small
Q9) Are you willing to take assistance of Wealth manager to manage your
portfolio?
a) Yes
b) No
c) Will Think
d) Dont Know
70