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Principles of Marketing
Elements of Macro-Environment & its impact over marketing of Bangladeshi goods &
services.
Assignment on
Submitted to
.]
Submitted by
Roll Number
01
091597
02
091633
03
Sharjil Ahmed
091623
04
Anik Mahmud
091636
05
Mamunur Rashid
07882747
06
091615
07
091519
08
091571
09
Protiva Talukder
091602
Contact
: epimetheus.jnu@gmail.com
Sir,
We are the students of dept. of finance (3rd batch) of Jagannath University, Dhaka. We are
very much enthusiastic about our assignment. We are really happy to have such an
assignment of challenging and interesting like this. Our presentation topic is `Elements
of Macro environment and its Impact over marketing of Bangladeshi Goods and
Services. There were some obstacles we have faced at the time of collecting data about
our topic. But we overcome all the obstacles by the endeavor effort by each member of
our group which gave us a new experience. We also meet with some special important
personalities like businesspersons, scholars, executives of this country who helped us by
giving a lot of information regarding our topic.
We the group Epimetheus tried our best to make this assignment attractive, impeccable,
interesting, informative and enjoyable by the help of electronic and print media in
association with our honorable teacher, mentor, counselor, instructor and advocate Md.
Omar Faruque. We are really grateful to him. We had limitations at the time preparing
presentation. So mistakes may occur in our demonstration of our presentation. We hope
that, you will exempt our mistakes.
Thanking in anticipation,
Yours Fidel,
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Subjects
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Macro environment
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Acknowledgement
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Appendix
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The environment continues to change rapidly and both customers and marketers wonder
what the future will bring is called marketing environment.
Macro- Environment
The company and all of the other actors operate in a large macro environment of forces that
shape opportunities and pose threats to the company is known as macro environment.
Six largely uncountable external forces influence an organizations marketing activities and
shape opportunities is known as macro environment.
Major external and uncontrollable factors that influence an organization's decision making,
and affect its performance and strategies. These factors include the economic, demographics,
legal, political, and social conditions, technological changes, and natural forces is known as
macro environment.
A factor that influence a company's or product's development but that is outside of the
company's control is known as macro environment.
For example, the macro environment could include competitors, changes in interest rates,
changes in cultural tastes, or government regulations
In a whole we can say that the factors that are major part of the company & uncountable
factors which influence an organizations marketing are known as macro environment.
Elements of Micro-Environment
Demographic Environment
Demography is the study of human populations in terms of size, destiny, location, age, gender
race, occupation and other statistics. The demographic environment is of major interest to
marketers because it involves people.
Economic Environment
Marketers require buying power as well as people. The economic environment consists of
factors that affect consumers purchasing power and spending power/ patterns. Marketers
must pay close attention to major trends and consumers spending patterns.
Natural Environment
The natural environment involves the natural resources that are needed as inputs by marketers
or they are affected by marketing activities. Environmental concerns have grown steadily
during the past three decades. Marketers should be aware of several trends in the natural
environment.
Technological Environment
The technological environment is perhaps the most dramatic forces now shopping own
destiny. Technological environment involves forces that create new technologist creating new
product and marketing opportunities.
Political Environment
Marketing decisions are strongly affected by developments in the political environment.
Political environment consists of laws, government agencies, government itself and pressure
groups that influence or limits various organizations and individuals in a given society.