Fact Sheet

Call Driver

Advanced Call Completion increases revenue & customer satisfaction

Introduction

Globally, 82%* of mobile operator revenue comes from voice services. Protecting this revenue
stream and maximizing its future potential should be an operators highest priority. Increasing
this large percentage by even a small margin would have dramatic effects on the operators
bottom line. With studies showing voice ARPU trending downwards ($212 in 2008 to $166 in
2012*), operators must look for every opportunity to stop the revenue erosion and convert what
may be unbillable network activity into revenue generating minutes.

Key benefits:
Flexible platform that complete the
connection for every call attempt
Every Missed Call results in any
number of notification options or
combinations
Callers have multiple options to
complete the call including requests
for availability notification or
automatically connecting
End User Personalization and
control provide opportunities for
subscription revenue
Can be implemented as an overlay
to an existing Voicemail System

With 25% - 40% of calls not

completed on the network, a
solution to these challenges may
be right at hand. Increasing the
percentage of successful calls
completed directly increases
revenue. In addition, since
subscribers judge the performance
of a network by their ability to
successfully place calls, increasing
successful calls completed
increases customer satisfaction
contributing to reduced churn.

4%

Unsuccessful
Call Attempts
Revenue
Opportunity

30%

Calls Not
Completed

66%

Completed Calls

Call Attempts

70%

Non
Subscriber

30%

Active
Subscriber

Voicemail

Acision Call Driver

All Resulting in:

Additional Voice revenue

Additional Messaging revenue

Network operators need assurance that every call attempt results in revenue activity. Acisions
Call Driver increases the number of billable minutes within the network and the percentage of
successfully completed calls. This solution is simple to use by all subscribers regardless of the
type of mobile phone and functions across all network types.
Call Driver is the perfect solution for non-voicemail subscribers. Calls not completed (Busy, No
answer, switched off, out of coverage or unconditional) are routed to Call Driver along with a
reason code. Call Driver collects information and generates the appropriate single or aggregate
call notification to the subscriber when the handset is available.
Call Driver offers a compelling revenue opportunity. Increasing the annual $700 billion voice
revenue number by even a small percentage would represent a significant contribution to the
bottom line. For operators with a call completion profile as illustrated on the front of this sheet,
Call Driver offers the ability to positively impact voice ARPU by as much as 15%.
Features include assurance that every call attempt has multiple options to complete the
connection, every missed call results in any number of notifications and end users are provided
with the ability to manage and personalize the service as they see fit. Network operators can
institute targeted system level blacklisting to provide service to selected groups of end users. In
addition, subscriber notifications may be structured to include promotional messages providing
an additional revenue opportunity.
*Ovum, Voice and Data Forecast 2008

The design of Acisions Call Driver provides maximum value by introducing a voice network
component without a dependency on a carriers voicemail solution. Acision Call Driver easily
integrates with the operators SS7 network. The components combine the missed call / redirect
information with subscriber availability (from the SS7 network) and notification functionality
to deliver the advertised capability set. Call Driver is IMS ready and supports ISUP, SIGTRAN,
INAP and SIP signalling from the core network in addition to GSM MAP and IS-41protocols
for communicating with the HLR.
Call Driver is the perfect complement to Acision Voicemail. Mailbox owners have the option
of having calls completed with Call Driver or Voicemail which would result in standard
notification from the system or a slamdown notification if the caller chooses to hang up and
not leave a message.
Call Driver release v1.0 features include:

Missed Call- Single Notification: Provides individual missed call notifications to end users in
the form of an SMS listing caller and time stamp data.
Missed Call- Aggregate Notification: Provide aggregated notifications of missed calls in the
form of an SMS. Aggregation may be based on callers, elapsed periods of time, periodically
scheduled or controlled by day and time.
Call Driver release v2.0 features under consideration include:
Notify me- A Party SMS notification: Provide the caller with the option of requesting an SMS
notification when B Party becomes available.
Notify Me- A Party SMS notification with mechanism to connect: Provide the caller with
the option of requesting an SMS notification when B Party becomes available. Notification
includes mechanism to bridge call to B Party.
Connect Me- A Party requests automatic connection: Provide the caller with the option to
request an automatic connection with B Party when they become available.
Notify me or connect me- A Party has menu option to select from: Provide the caller with the
option of either requesting an SMS notification or automatically connecting a call when B
Party becomes available.

For more information

To contact your nearest regional
office, please visit our website or
email: contact@acision.com

Copyright Acision BV 2009

All rights reserved. This document is protected
by international copyright law and may not
be reprinted, reproduced, copied or utilised
in whole or in part by any means including
electronic, mechanical, or other means without
the prior written consent of Acision BV.

www.acision.com

Connect me - End user controlled B Party has menu option to select from: Provide B Party
with an SMS notification of the missed call with optional mechanism to bridge a call to
A Party.

Why Acision

Acision is the worlds leading messaging company, providing communication solutions for over
300 network operators and service providers globally.
As the messaging partner of choice, our proven products and services, experienced people and
leading service innovation allow organisations to meet the challenges in todays converging
telecommunications market. We are at the heart of our customers strategic business services,
working together to enable them to achieve profitable and sustainable growth. Our recognised
innovation and expertise extends across a portfolio of propositions, products and services. It is
based upon a global track record, unique business insight and leading edge technology platforms.
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