New York Startup MOSH.

Represents Next Wave of Social

Interaction, E-Commerce and Big Data; for Brands, Artists, and
Causes in Any Sector
New Digital Platform Combines Social Media, e-Commerce and Customer Data
to Radically Improve Engagement
New York, New York (November 10, 2015) MOSH., a start-up based in New
York City today announced that its namesake social platform is being used by
15 brands, including Entertainment Weekly, aden + anais, the Ducere Business
School, Nerium Cosmetics, Young New Yorkers, PVBLIC Foundation, Rick
Sanchez, Polished Man and others. Soft launched in August, MOSH. enables
brands, artists and causes to directly engage and build stronger relationships
with their customers, fans and audiences. The company was founded by
Elizabeth Aris and Amanda Johnston-Pell, both former marketing executives of
global Fortune 500 technology companies.
Addressing the shortfalls of existing social media platforms and traditional
websites, MOSH. allows brands to access and engage with all of their
customers, or segment on a range of filters. It imposes no limits on words,
pictures, and videos and provides a platform capable of livestreaming events.
Customers can interact, post messages and content, and connect directly with
the brands they choose, as well as others within the brands community.
Todays brands are investing serious money on social media, however they
have limited opportunity to actually reach their customer base and engage
them effectively, said Elizabeth Aris, CEO and Co-Founder of MOSH. We
created MOSH. to allow brands to gain complete control and visibility of their
social followers and have meaningful engagement with them. MOSH. inverts
the current social media model.
As a subscription-based platform (instead of advertising-based) MOSH. enables
every brand to build and maintain its own database, including names, emails,
demographics and geographic data. It also includes a scorecard with analytics
and other tools to radically improve engagement.
With MOSH., brands now have the capability to reach all of their customers.
The platform provides granular access to customer data, and e-commerce, and
offers a big data play where brands can collaborate and cross-promote to their
respective bases.
MOSH. allows customers to choose which brands they want to follow, receive
all of the great content from the brands they are passionate about, interact
with them first hand, and purchase their products, without third party
advertising. MOSH. is, of course, a take on the mosh pit, added Aris. If you
love the band, you want to be in the mosh, go to the after-party, know what is
going on behind the scenes.
Rick Sanchez, one of the first news anchors to use social media, is well aware
of the benefits and shortfalls of existing social media 1.0. "I like MOSH.
because I can engage with all of my audience, without algorithms deciding
which percentage of my audience see my content, and because I can use any

or all video content whenever I prefer, get access to all customer data and can
collaborate with my corporate partners. With MOSH., social 2.0 has started."
MOSH. has raised seed financing and a follow on round from several investors
including Sol Trujillo, also the Chairman of MOSH. Trujillo is the former
Chairman and CEO of US West, CEO of Orange in Europe and Telstra in
Australia. He is also a current or former board member of WPP, Western Union,
Target, Pepsi, Bank of America and other companies.
The MOSH. platform is ideal for any brand fashion, music, sports, media,
movies, entertainment, consumer products as well as non-profit
organizations and causes, the arts and politics.
About MOSH.
MOSH. is an innovative social platform where artists, brands and causes can
come together with their fans or customers to directly engage and build
stronger relationships. Launched in August 2015, MOSH. is based in New York
City. The interactive social platform allows brands to deliver rich content,
promotions and even facilitate e-commerce transactions, while enabling
followers to interact, post messages, and connect directly with them as well as
others within the brands community. Visit www.mosh.us for more information.
Agency Contacts:
Domenick Cilea
Springboard Public Relations
dcilea@springboardpr.com
732 863 1900 x202
Courtney Moed
Springboard Public Relations
cmoed@springboardpr.com
732 863 1900 x205
Ariel Kramer
Springboard Public Relations
akramer@springboardpr.com
732 863 1900 x204