(1) Active participation in preparing marketing plan and creative development;
Coordinate with media buying agency and creative agency (2) Manage and supervise all kinds of tenders, quotation for third party production (3) Day to day monitor competitors' activities and report to top management (4) Follow up media activities of competitive brands (5) Execute media plan and ensure placement of all POSM (6) Maintain brand book (Archive all activities) for future references (7) Manage trade scheme/consumer promotion (8) Visit different markets to ensure merchandising (9) Monitor budget utilization and re-allocate resources based on priority to ensure optimum resource utilization and track all expenses and update in yearly budget Plan, develop and direct marketing efforts for a particular brand or product Create strategies to take advantage of market opportunities Conceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies Supervise brand content Manage access to brand assets Develop brand standards and usage guidelines Assist integration of campaigns with brand consistency Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research Analyze sales data to update a brand or category portfolio, determine new products and delete under performing products Implementing dynamic market expansion strategy partnering with retail and B2B channel Plan marketing and branding objectives. Expand product solutions and offerings. Prepare marketing strategies alongside other company executives and staff. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Prepare and adhere to budgets. Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads and publications. Ensure brand messages are consistent. Gather and analyze customer insight. Nurture and enrich all external perceptions of the company and growth of market share. Engage consumers on social media. Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Lead all areas of content generation and production across all media platforms. Take calculated risks based on data-driven analytics.
Drive overall CRM and direct marketing.
Engage other organizations within the community. Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader. Establishing and developing relationship with print, broadcast and online media serving to the mobile devices/ technology. Managing public relations agency in a result oriented approach, i.e. achieved maximum presence in press conferences, arranged TV and press interviews, published positive stories, highlighted achievements of the company, published communication documents/ press releases on time Developing and implementing strategies to increase and improve public outreach Suggesting top executives on public relations implications and providing media advisory Proposing and implementing short and long-term strategies for proactive and reactive media relations programs for technology audience/ reporters Coordinating external engagements, events, seminars and social functions Organizing publicity, advocacy and knowledge sharing events, promotional events and providing provision of logistic support to the events Managing Brand Communication Initiatives Ensuring Brand Communication to direct customers Digital Marketing & PR strategy development and implementation Developing and implementing strategies to increase and improve public outreach Developing organizational PR and Communication strategy and coordinating with vendors in related areas Developing publications and collateral for internal and external audiences, including newsletters, product demos, user manuals, stockholders' reports, etc. Developing and managing content for the company website Developing and maintaining effective social media presence for Grameen Intel, tracking records and generating reports, collating and analyzing media coverage Communicating clearly and in a timely fashion with external audiences, liaising with key spokespeople & maintaining database of contacts Coordinating external engagements and events Organizing publicity, advocacy and knowledge sharing events, promotional events and Provide provision of logistic support to the events