Documente Academic
Documente Profesional
Documente Cultură
Plan
Module Name
Introduction to
Marketing
Description
Meaning of
marketing, Core
concepts of
marketing,
Marketing vs
sales. Evolution
and its role in the
changing
business
environment,
Various
marketing
management
philosophies,
Relationship
between
Marketing and
Strategic
Planning.
Contemporary
issues in
Marketing
management
12
S.No
Topic
Plan Type
Session
Material
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Strategic Planning
9
Introduction to Marketing
Lecture
10
Lecture
11
Lecture
12
Lecture
Plan Type
Session
Material
Analysing
market
opportunities
S.No
Analyzing
marketing
opportunities and
understanding
consumers
,Internal and
external
marketing
environment
analysis,
Introduction to
marketing
information
system and
marketing
research, Buying
behaviour for
consumer
markets and
industrial
markets, Buying
decision process
and factors
affecting buyer
behaviour,
Consumer
adoption process
12
Topic
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
10
Lecture
11
Lecture
12
Lecture
Plan Type
Session
Material
Market
Positioning
Segmentation,
Targeting and
Positioning
Concept of
Market
Segmentation,
Bases for
segmenting
consumer and
business
markets,
Approaches for
targeting,
Differentiation
and positioning
S.No
Topic
Lecture
Lecture
Case Discussion
Lecture
Case Discussion
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Plan Type
Session
Material
Product Mix
Classification of
products and
strategies for
different types of
consumer
products, New
product
development
process, Product
life cycle and
various
strategies,
Product line
decisions,
Branding:
concept and
challenges,
Packaging and
labeling.
S.No
Topic
Lecture
Case Discussion
Lecture
Case Discussion
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Pricing and
Logistics
Introduction to
various objectives
of pricing, Pricing
process,
Understanding
various pricing
strategies and
their application,
Nature of
marketing
channels,
Channel
functions and
flows, Channel
design and
Management
decisions,
Channel
dynamics,
Introduction to
wholesaling,
retailing and
logistics,
importance of
logistics
management
S.No
Lecture
Plan Type
Session
Material
12
Topic
Lecture
Wholesaling
Lecture
Retailing
Lecture
Lecture
Lecture
Lecture
Case Discussion
Lecture
Case Discussion
Lecture
Lecture
10
Lecture
11
Pricing process
Lecture
12
Lecture
Plan Type
Session
Material
The process of
deciding the
marketing
communication
Importance of
mix, Introduction
Marketing
to various
Communication
elements of
integrated
marketing
communications .
S.No
Topic
Case Discussion
Lecture
Lecture
Lecture
Lecture
Lecture
Case Discussion
Lecture