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Synopsis
This report presents the findings from a survey of 110 media companies regarding
their Information and Communications Technology (ICT) investment trends. The
survey investigates how media companies currently allocate their ICT budgets across
the core areas of enterprise ICT expenditure: hardware, software, IT services,
communications, and consulting.
The report illustrates the core technologies that media companies are investing in,
including mobility, business intelligence, and cloud computing. The survey also
highlights the approach to purchasing technology adopted by media companies.
Through Kables survey, the report aims to provide a better insight to ICT vendors and
service providers when pitching their solutions to media companies. The report focuses
on media companies ICT expenditure trends for specific technology areas, identifying
the top three IT projects, and understanding the primary objectives of various systems
components.
In particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2015 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software,
services, communications, and consulting
- Distribution of ICT money in areas such as the networks, applications, service desk,
and data centers
- Which ICT functions media companies are interested in outsourcing
- Media companies investment priorities based on their budget allocations across core
technology categories such as mobility, business intelligence, and cloud computing
- Factors that are influencing media companies investments in each technology
category
- How media companies IT budgets are currently allocated across various segments
within a technology category
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- Media companies distribution of their ICT budget across various segments within a
technology category
- Vendor satisfaction ratings for various core and advanced technology categories
- Insight into media companies preferred buying approaches
- Business and IT objectives that media companies are looking to achieve through their
IT investment strategies
- Factors that are influencing media companies decisions to select an ICT provider
Reasons To Buy
- Understand how the media companies ICT landscape is set to change in 2015 to
prioritize your target market
- Comprehend how money are being allocated by media companies in specific
geographies and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each of the
core areas of ICT spend (hardware, software, IT services, telecommunications, and
consulting)
- Realign your sales initiatives by understanding the current strategic objectives of
media companies
- Enhance your market segmentation with the included, detailed breakdown of
opportunities within selected technology categories (mobility, business intelligence,
and cloud computing)
- Prioritize your focus areas by understanding which factors are influencing media
companies decisions when selecting an ICT provider
Understand the changes in customers priorities and identify the business and IT
objectives that media companies are looking to achieve through their ICT investment
strategies
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4 Sector-specific trends
4.1 Introduction
4.2 IT expenditure plans for various technology areas
4.3 Technology areas receiving the largest investments
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Figure 18: Business objectives and IT objectives which influence media companies IT
investment strategy
Figure 19: Factors influencing media companies decision to choose an ICT provider
Figure 20: IT expenditure plans in 2015 compared to 2014, for specific technology
areas among media companies
Figure 21: Top three IT projects in 2015 for media companies
Figure 22: Importance of the following primary objectives among various systems
components within media companies
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Advertising and Media Market Research
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To know more on ICT investment trends in the media industry: Enterprise ICT
spending patterns through to the end of 2016
http://www.jsbmarketresearch.com/advertising-media/r-ict-investmenttrends-in-the-media-industry-enterprise-ict-spending-patterns-through-to-theend-of-2016-213472