Introduction

The organizations are currently developing in an environment of increased

competition, so it is necessary not only remain, but grow and innovate constantly to
be more efficient, effective and competitive in the market, so contributing to the
success of the company in the short, medium and long term.
The organizational success is measured in terms of achieving their goals, it is
necessary to implement activities through the efficient use of human, material and
financial resources. This is why it is important to develop and implement the
process of planning, organizing, directing and controlling.
All these activities can be measured by means of a new methodology called
Balance ScoreCard.

BALANCE SCORECARD
It is a very useful tool in the process of strategic planning that allows you to
describe and communicate a strategy consistent and clear. It is to translate the
mission and the company's global strategy in more concrete objectives and
measures that can induce the business action timely and relevant through
alignment of the objectives of all prospects; financial, customers, internal
processes and learning and growth.
Financial: Strategy of profitability, sales, effective allocation of resources, growth,
unit costs, among other financial indicators and risk seen from the perspective of
the shareholder.
Customers: Strategies to satisfy and retain customers, creating value and
differentiation in products.
Internal processes: Internal strategies of the different business processes to
improve productivity, quality and innovation of products and services to meet
customer
Learning and growth: Strategy to improve human capital, culture, create a climate
that supports the change, innovation, and organizational growth
Benefits

Aligning employees to the vision of the company.

Improved communication to all staff and compliance objectives.
Redefinition of the strategy based on results.
Translation of vision and strategy into action.
Orientation towards value creation.
Integration of information from the various business areas.
Improved capacity for analysis and decision making.

Rockwater is a world leader in Engineering underwater and construction. Who was

able to survive and excel in the competitive world of the changing industry to

change their objectives and strategies orienting them to the new vision of the
company.

Rockwaters Strategic objetives - Harvard Business Review.

Strategic objectives was created to put into practice the vision however that wasn't
enough because they had to establish goals and actions to measure compliance,
therefore implemented the Balance Scorecard, a tool with which performance
could be measured.
Financial: needed to reduce the risk of uncertainty caused by the historical
changes of performance, established three measures which could provide greater
security to investors and reduce the risk, because it has a large portfolio of sales
orders
Customer Satisfaction: Differentiate the types of customers, meet the needs of
every type and provide the added value that need to strengthen the relationship
with the consumer. Another strategy to improve the relationship with the client was
the feedback from surveys of customers and the rating constant performance.

Internal Processes: Communication within the Organization and with the client is
important for the company. Established a system of media in which they could
recognize the needs of customers and satisfy them. By historical irregularities it
improved the security of your service.
Learning and growth: keep motivated employees for can make way for innovation
and learning because it aims to create a climate of support reaching the objective
of measuring the financial performance, improve service to clients and provide
security.

Harvard Business Review.

Conclusion

If you want to generate greater profitability or efficiency this tool is appropriate

because it provides an overview of the company, it provides balance long and short
term activities of the four prospects and can maintain competitiveness in the
market because now big companies are using this tool to improve your productivity.
The Balance Scorecard is a way of tying the strategy of an organization to the
corresponding measures of action you can measure the organizational success of
each Department and the company in general.

Bibliography
Jackson T. (January,2009). Clearpoint strategy. Companies using the balance
scorecard. Recorded from: https://www.clearpointstrategy.com/companies-usingthe-balanced-scorecard/

Kaplan R. (October, 1993) Harvard Business Review. Putting the balanced

scorecard to work. Recorded from:https://hbr.org/1993/09/putting-the-balancedscorecard-to-work
Organized change consultancy. Examples of Companies using the Balanced
Scorecard. Recorded from:
https://www.organizedchange.com/examplesofcompaniesusingthebalancedscoreca
rd.htm