Domain of free choice

Domain of ethics
Domain of codified law
Ethical dilemma
Moral agent
Utilitarian approach
Individualism approach
Moral-rights approach
Justice approach
Right
Right
Right
Right
Right
Right

to privacy
to due process
to life and safety
of free consent
of free speech
of freedom of conscience

Distributive justice
Procedural justice
Compensatory justice
Corporate Social Responsibility
Stakeholders
BOP Concept
Economic Responsibility
Legal Responsibility
Ethical Responsibility
Discretionary Responsibility
Sustainability
Ethical Leadership
Codes of ethics
Ethics committee
Chief Ethics Officer
Ethics hotlines
Ethics training
Support for Whistle-blowers
principle-based
policy-based
Technology Life Cycle
1. bleeding edge
2. leading edge
3. maturity phase
4. decline phase
Technology Adoption
-Innovators
-Early Adopters
-Early Majority
-Late Majority
-Laggards
Extending the Product Life
Cycle
- Advertising
-Price reduction
-Adding value

-Explore new markets

-New packaging

Economic espionage
Trade secret theft

Research
Basic research fuller
knowledge or
understanding
Applied research practical
application of
knowledge
Development

Creative process
1. Preparation
2. Frustration and
incubation
3. Inspiration or
illumination
4. Verification

New Product Strategies

1. First-to-market
2. Follow-the-leader
3. Me-too
4. Application Engineering
Types of Marks
1. Trademark
2. Service Mark
3. Certification Mark
4. Collective Mark
Types of Patents
1. Utility Patents
2. Design Patents
3. Plant Patents
Criteria
1.
2.
3.

for Patenting
Novelty
Usefulness
Non-obviousness

5 Copyright or authors right of

a work
1. Right to reproduce
2. Right to adapt or derive
more works from it
3. Right to distribute
4. Right to perform,
broadcast and
communicate to the
public
5. Right to display or
exhibit
Three elements of a Copyright
notice
1. Copyrights symbol,
word or abbreviation
2. Year of first publication
of the copyrighted work
3. Name of the copyright
owner
Enforcement of Rights
1. Conservatory or
provisional measures
2. Civil Remedies
3. Criminal Sanctions
Trade secrets

Five kinds of people needed for

technological innovation
1. Idea generator
2. Entrepreneur
3. Gatekeepers
4. Program Managers
5. Sponsor or Champion
8 key points of blue ocean
1. Grounded in data
2. Pursues differentiation
and low cost
3. Creates uncontested
market space
4. Empowers through tools
and frameworks
5. Provides a step-by-step
process
6. Maximizes opportunity
while minimizing risk
7. Builds execution into
strategy
8. Shows how to create a
win-win outcome
Value Innovation
Tools
1.
2.
3.

Strategy Canvas
ERRC Grid
Six Paths Framework

Three tiers of noncustomers

1. Soon-to-be
2. Refusing noncustomers
3. Unexplored
noncustomers
Sequence
1. Buyer Utility
2. Price
3. Cost
4. Adoption
Price corridor of the mass
Four Hurdles to Strategy
Execution
1. Cognitive
2. Resource
3. Motivational
4. Political