David M Martinez

Nashville, TN 37220
615 604 4754
Dmartinez.nashville@gmail.com
VP Sales, Medical Devices | Business Development | Healthcare | Open To New Opportunities
SUMMARY Medical Device Sales Leadership in TN, KY and IN with top line Zimmer Distributor CY 2014 $80M CY
2014 realizing 8.45% sales growth in Reconstructive, Sports Medicine ,Trauma, Surgical (Capital Sales) and Biologics.
Led International Sales within the Americas, EU and Asia markets. Managed C-Suite relationships and led
negotiations with local IDN and regional GPOs Experienced in Orthopedic product development Solid Modelled
(CAD) custom orthopedic implants and instruments produced with 3D printing additive manufacturing Strategic and
Business Plan Development and Implementation. Salesforce acquisition and integration skills.
AREA OF EXPERTISE: Sales rep recruitment, mentoring and development USA and OUSA- C-Suite relationship
builder- GPO & IDN contract and price negotiations- Capital equipment sales-Sales coaching-counseling, Productprocess innovation-Additive manufacturing
EXPEXPERIENCE

1998- 2015 Zimmer Area Sales Manager CA, TN, KY , IN

2014 Sales $32.2 million, growth $2.5 million, 8.45%, Coached and directed 5 Sales Teams a total of 20
reports.
Secured surgeon and hospital decision maker relationships with Indiana 600 bed hospital chain
implementing a ACO single payer model. Concluded a 5 year 90% market share agreement for implants and
surgical products resulting 40% sales growth over 3 years.
Hired 5 additional reps, trained and directed in 2010, 90% direct reports attained Presidents Club award.
Above market sales growth 8% CAGR over 8 years.
Negotiated $20 million in hospital price contracts resulting in overall share growth to 30%
Co-developed with Zimmer engineers a patient specific pelvic device utilizing 3D additive processing in
titanium. .
Converted Nationally recognized (resident training hospitals) to 70% Zimmer Hip/ knee and trauma
products resulting in $3.0M. sales growth.
Sold $750K in power tool capital sales, reviewed customer repair history and recommended trade in and
purchase of new equipment.
Produced 20% sales growth YOY from 2002 through 2006, utilizing Zimmer MIS technology and Trabecular
Metal products.
Presidents Club year 2000 and 2001 increased sales 2000 by $1M , 2001 $650K
Appointed Sales Team Los Angeles leader grew sales from $6.0 mil. to $16M by recruiting and training an
additional 4 sales reps.
1994-1998 Implex Consultant and Agent, California
Consulted for Implex Inc., transitioned international and domestic total knee business $8.0M.
Introduced first generation Trabecular Metal (Hedrocel) to the California market resulting in a $500K new
business.
1991-94 Division VP Sales Techmedica/Protek Sulzermedica, California
40% growth in 1992 in EU and Asian markets in knee and craniofacial products.
1993 Protek/Techmedica sales in excess of $150M USA and OUSA. Awarded $10K bonus for highest
contribution margin in sector.
Concluded agreements with 8 new OUSA stocking distributors resulting in $16M in new business.
Product Innovations and IP
Patent Holder Modular Knee Prosthesis US Patent 4944757 and USD326156 issued May 12, 1992
Co-developed with leading pediatric surgeon Vertical Expandable Prosthetic titanium rib (VEPTR) to treat

David M Martinez
Nashville, TN 37220
615 604 4754
Dmartinez.nashville@gmail.com

thoracic rib cage insufficiency in juvenile patients. Featured April 2013 in Orthopedic Design and
Technology.
Developed first generation CT modelled Femoral resurfacing device.

Education
California Polytechnic University Pomona, CA BS Engineering, Manufacturing,
Don Bosco College, AS Materials and Failure Analysis
Trained in Solid Modelling utilizing several CAD platforms, AutoCAD, Ashlar Vellum, Unigraphics
Six Sigma Lean Green (in Process)
Protek /Techmedica, Board of Directors: 1991-1993
Languages: Spanish, Conversational

Matrix Elite Sales Training, Memphis, TN

2009 C-Suite Selling
2010 Negotiating Art and science
2011 Hunters Inc. (Converting Competitive Business)
Zimmer Senior Leadership Training
2007 Team Building and Recruiting
2008 Coaching and Counseling Sales Associates.
2009 Compensation and Motivation
Vanderbilt Graduating Senior Mentoring , Nashville , TN
2009-Visual Recognition Software -Minimally Invasive Surgical Instruments
2010- Ankle Fracture instrumentation-3D printing of surgical instruments using FDM processing

Interests: Cycling, Trap shooting, Swimming. Gardening, Cooking,

LinkedIn : https://www.linkedin.com/in/davemartinez2