Date

Consumer N

Place :
Key words :

I General Presentation of the consumer

Men/women?
Local/tourist ?
Where do you come from? Other part of Flores, other part of Indonesia, other country?
For local : are you the budget manager ? Are you able to weave tenun ikat ?
Profession ?
Can you describe your purchase habits :
- For every criteria, please say if it is very important, important, not important in your decision to
buy a product :
quality of final product,
price,
traditional and symbolic values related to the product,
geographical origin of the product,
producing/processing method (variety, organic/not organic, tools...)
- Concerning fabrics :
what kind of fabrics are you used to buy ? (batik, textile, ikat, // sarungs, lipas...)
what is your purchase frequency of fabrics ?
how do you use those products ? (daily use, occasion/ceremony, gift)
Knowledge of the Sikka ikat :
- Could you name one or two traditional specialities of Sikka area ?
- (If Sikka ikat wasn't named :) Do you know famous handicraft products originating from Sikka ?
- (If not mentioned before :) Do you know Sikka Ikat ?
According to you, what is its reputation or characteristics ?
Could you evaluate the price of Sikka ikat?
Do you know where we can buy this product? (points of purchase)
Do you know how the Sikka ikat are produced? (techniques of production)
Do you know where come from the raw materials : cotton, thread, and dyes?
Do you know if these raw materials are organic/ non-organic?
According to you, is a tenun ikat from Sikka different from another tenun ikat? Why?
Do you know Sikka motifs ?
Which motifs are Sikka motifs (photos)? Can you name these other motifs?
Purchase of Sikka ikat :
Have you ever buy this product?

if YES, go to (A)

if NO, go to (B)

if I dont buy ikat but I receive it from relatives or exchange it, go to (C)
(A) : You have already bought Sikka ikat.
Which kind of tenun : sarung, lipa, shawls, fabriks, other?
How regularly do you buy Sikka ikat (quantity bought per year for locals, per visit

for tourists)
Where do you buy it? (point of purchase)
At what price?
What is your fidelity level (from 1 to 3) for ikat from Sikka?
1 : I've already buy tenun ikat from Sikka once or twice
2 : I buy ikat from Sikka and sometimes from Lio, Tana'ai
3 : I buy only ikat from Sikka
What is your confidence level (from 1 to 5) (about quality, techniques, purity...) for
this product?
For what use do you buy this product ?
(Daily use, exceptional use, ceremonies gifts, souvenirs, presents,...)
If you wear ikat yourself, what is your frequency of use? How many times per
week?
(B) : You never bought Sikka ikat : possibilities to buy the product (without GI protection)
- Could you explain why you didnt buy Sikka ikat : I dont know this product, I receive ikat from
relatives, I prefer other types of fabrics batik..., it is too expensive...
How much ikat could you buy (a year)?
For what use and reasons?
Where? (point of purchase)
At what minimal and maximal prices ?
(C ) : You dont buy ikat but you receive it thanks to exchange or relatives
How do you receive ikat ?
What quantity per year ?
What is your use of this product ?
(Daily use, exceptional use, ceremonies gifts, souvenirs, presents,...)
If you wear ikat yourself, what is your frequency of use? How many times per
week?
Opinion : agree, rather agree, rather disagree, disagree
It's difficult to find/to recognize a real Sikka ikat.
It's used for important events and ceremonies
This is an emblematic product of Sikka Kabupaten
This is an emblematic product of Flores island
.
Possibilities to buy the product with (GI) origin from Sikka guaranteed
Project aims to set up a GI book of requirements, control and traceability system (guaranteed origin
from Sikka), logo (easy to recognize), ...
Is it interesting: to know the origin of the tenun ?
Is it interesting: to know that weavers respect precise rules in the tenun production?
If the origin and the rules are certified could you pay more ? How much ?
What we want to know : surveys-consumers will allows to analyse the potential of local, national and

international markets for the GIs regarding the type of consumer (local, tourist), their customary point
of purchase, their purchasing habits, their knowledge about the product, its reputation, the possibilities
to buy the product,...