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Links:
AmirAdnan.com

Amir Adnan - The Man, The Label

The concept of branded clothing for men, introduced by Amir Adnan more than
fifteen years ago, revolutionized the way men dressed. Today his name is synonymous
with quality and innovation, making the man an indisputable icon of mens fashion
and his label the most sought after in Pakistan.
Established in 1990, the House of Amir Adnan is proudly the largest network of
menswear in Pakistan. The label has amalgamated the indigenous traditionalism of
this region with the contemporary sophistication of the modern world. A highly
developed method of quality control guarantees the impeccable finesse of his
garments, bringing them at par with some of the best fashion houses of the world.

His lines of products are fast translating to the taste of multicultural groups. If his
ornamented long coats are being enjoyed as traditional groomswear in Pakistan then
his contemporary jackets are been worn to discos in New York. His clients are just as
diverse: men who walk in from the street, celebrities who rule world of showbiz and
style and of course high level statesmen including Pakistans President Pervez
Musharaf, Prime Minister Shaukat Aziz, Indias former Prime Minster Vajpayee,
Hamid Karzai, President of Afghanistan, Paul Bringel, Prime Minister of Mauritius
and Crown prince of Bahrain. The statement is success, the achievement is style.

Amir Adnan will represent the generation of multicultural diversity: a generation of

people who are citizens of the world but seek a dot of cultural recognition. Its all
about making statements, not following convention; looking successful, not careworn
and having the poise and vision of tomorrows man.

History of Amir Adnan

1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a business
graduate by profession, stepped out to realize his own individual style, at the same
time translating it to the demands of a frustrated market. The need for a simple necktie
took him to Italy where he trained and returned with an ingenious approach to
reconstructing this basic accessory. Suddenly ties were no longer boring or
stereotyped; the image metamorphosizing from the severity of formalwear to the
emancipation of the modern day man. The new image of the tie spoke for a new era of
menswear in Pakistan.

Packed with insatiable desire to design, Amir Adnan was charged with an energy to
revolutionize mind sets and stimulate the senses of the modern eastern man. In 1992
he designed his first range of italic jeans, conventional denims block printed with a
hint of ethnicity, and launched them in America. The juxtaposition of two seemingly
heterogeneous
cultures set the international market on fire, giving Adnan his cue to venture up the
same path. This path, relatively unknown at that time, had taken him from strength to
strength to the international fame which he has achieved today.
Adnan began researching the different dimensions of his newly found passion and in
1994, at a close friend's wedding, realized that fashion to him would not be about
modernizing culture but more about making one's identity universally acceptable. His
mission was to revive the
Sherwani, the traditional long coat, which was buried with the lords and maharajas of
yesteryear. The modern day man had adopted the western three piece suit as the only
acceptable vision of grooms wear and Adnan had vowed to change that. He had the
vision to see that it was our indigenous craft and attire which would help us make it to
the international map of fashion.

Today, almost 15 years later, Amir Adnan's design philosophy has evolved clearly,
marking itself permanently on the map. His is the largest enterprise of designer
clothing in Pakistan, creating a retail and manufacturing structure that can rival an
international competitor. His line
of prt a porter is available in nine outlets in Pakistan and eight in USA and his
exclusive couture, especially highly ornamented traditional grooms wear, caters to an
important list of clientele.
Answering to why Amir Adnan is considered Pakistan's first International Menswear
Label, he humbly replies: "When I create a Kurta, a chemise or even a shirt, I think of
my man wearing it at a formal dinner hosted at an International Convention in London
or at a warm family gathering at Eid. I see him using it with the same ease and
aplomb. I take
exquisite elements of our culture and synchronize them on modern silhouettes-while
ensuring that the price points back at the product!"
Corporate Profile:

Number of retail outlets: 11

1. Jumeriah, Dubai.
2. Park Towers, Karachi.
3. Dolmen Mall, Karachi.
4. Zamzama, Karachi.
5. KDA, Karachi.
6. Korangi, Karachi.
7. Defence, Lahore.
8. Gulberg, Lahore.
9. Islamabad.
10. Multan.
11. Faisalabad.
Retail Stockists in U.S.A: 4
1.San Jose
2. Los Angles
3. Chicago
4. New Jersey

Personal Achievement
Awarded Presidents Pride of Performance on 14th August 2005. The highest award
given to civilian in the field of arts in Pakistan.
Brand Profile

Amir Adnan is always coming up with innovative ideas. Following are the ventures
that are going to be launched soon.
Amir Adnan Bridals

Indulgence in the romance of exotic cultures from Asia, Africa and Europe and
translating them into the wedding outfit for the global bride.
FnkAsia

A new fashion line which is a culmination of a luxury product and an affordable one.
This line represents freedom of expression and elaborate fancy designs mixed with
plain fabrics skillfully treated. Here the traditional trend and design meets modern
abstractionism in style. This type of fashion has been around for quite a while but this
is the first time it is being taken to the masses and hence new frontiers are being
reached.
The emphases are on revolutionizing street fashion and in effect styling the nation
with a new look. FnkAsia represents the growing global trend towards casual
clothing and uses the latest designs in both mens and womens clothing to achieve
this. The profile ranges from ages 16 to 60.
* Special Thanks To Mr. Basit Ali (Branch Manager Dubai - Amir Adnan)

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