feedback mastery: The Amazon Annihilation Feedback Repair System

Contents

The Amazon Annihilaiton System: Why this book is different

How this can save your business
Bad feedback: Its not always your fault (probably less than half the time)
My epic comeback: The inspiration for this book
The ninja feedback repair plan blueprint
Editorial sidebar: Beware pedantic policy-purists. They are your natural enemy.

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Amazon feedback: The basics

Most common causes of negative feedback
What percentage of people leaves feedback?
Your feedback score: What it really means
The curse of neutral feedback
I take back what I said: FBA sellers have it better
Feedback pitfalls for standard (merchant-fulfilled) sellers
Feedback pitfalls for Fulfillment by Amazon (FBA) sellers

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Everything you need to know about why feedback matters

The two ways feedback affects sales (the obvious reason, the not obvious reason)
Why Amazon will take away 70% of your sales for one negative feedback (really)
When Amazon will kick you off: Understanding your Order Defect Rate
What happens if my Order Defect Rate reaches 1%?
FAQ from Jeff Bezoss mouth
Sidebar: Amazon not practicing what they preach

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Amazon Annihilation Feedback Repair System: A synopsis

Phase I: Neutralize
Phase II: Buffer

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Getting Amazon to intervene: The case of the disappearing feedback

When Amazon will remove bad feedback, when they wont
Ignoring the rules: Submitting removal requests, despite what they say
The advantage to ignoring the proper way to submit requests
If Amazon doesnt agree with you: Your hidden options
Price related feedback: Amazons new, unpublished policy
The double-deuce technique: The secret appeals process Amazon doesnt advertise
The best day of the week to submit feedback

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Going to the source: Advanced tricks for enticing the customer to retract
Overt requests vs. bribery-lite
Your window for having feedback removed
The two reasons a customer will remove feedback
The biggest factor in whether your email gets opened (and how to control it)
Subject line mastery
The two approaches: When theyre in the wrong, and when we are
Appealing to their sense of justice

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feedback mastery: The Amazon Annihilation Feedback Repair

Tried & tested email script #1

Dont make them think: How to increase the odds of compliance
Step two: The rule of reciprocity aka throwing money at them
The number one rule (some rules shouldnt be broken)
Tried & tested email script #2
Waiting for a pulse
Compensation time: Two ways to send digital gifts
An effective follow-up: Returning for the punch line the right way
Tried & tested email script #3
The groveling phase
The last, last resort: A trick you havent read anywhere else
Sidebar: Tone mastery
Sidebar: Can customers replace feedback after removing? (Yes and no)

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Your public defense: Responding to bad feedback

How to do it, why to do it, when not to do it

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Artificially inflating your feedback score: Advancing buffering tactics

Buffering: The concept
The two methods for baiting feedback
The Trojan horse
Bypassing Amazon: The secret to getting the customers email address
Tried & tested email script #4
How many requests to send: The mathematical formula
Calculating (and hitting) your target feedback score
The pitfall of feedback solicitation
The trick to detect (and neutralize) bad feedback before it happens
Automating everything: Using FeedbackFive

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The last recourse: Paying for feedback

How I raised my feedback score 3 points in 2 weeks: The Reverse Feedback Sniper
Statistic Manipulation Technique

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Everything you need to know about getting kicked off Amazon

Yes, it happens. A lot.
What is your Account Status?
If your account is suspended: Submitting an action plan
A sample action plan that got a banned seller back onto Amazon:
The three key components of a successful action plan
Diagnostic check: How to analyze your mistakes with two clicks
If you get kicked off anyway: The black hat program that may get you back on

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Looking ahead: Lessons on avoiding bad feedback

Top six causes of bad feedback (and tricks to avoid them)

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The takeaway: Endnotes

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